NOVAURAL LTD

What NOVAURAL LTD does

Novaural Ltd is a UK-registered medical deep-tech company developing ReFittingLab, a desktop software platform for objective hearing aid fitting verification. The product evaluates how well patients discriminate speech sounds after a hearing aid has been fitted using scientifically validated minimal-pairs testing at 50, 65, and 80 dB SPL, and then translates discrimination errors into specific per-band gain adjustments via a patented multi-factor algorithm (NFM, Nearest Frequency Matching) wrapped in five independent clinical safety checks grounded in ASHA, BSA, NAL-NL2, and ANSI S3.5-1997 guidelines. Every recommendation is recorded in an IEC 62304 traceable audit trail intended for NHS and CQC governance. The platform runs on standard Windows or Mac laptops, supports English (UK) and Spanish via a modular language-pack architecture, and is hardware-agnostic across hearing aids with 4 to 20+ bands.

Name

NOVAURAL LTD

Legal name

Novaural Ltd

Website

https://novaural.com

Company type

Private

Founded year

2026

Operating status

Operating

Short description

Novaural Ltd is a UK medical deep-tech company building ReFittingLab, a desktop software platform that objectively verifies hearing aid fittings using phonemic discrimination testing and quantitative per-band gain adjustments for NHS trusts, private audiology clinics, and research institutions.

Ownership category

akta.pro rank

Product category

Clinical Audiology Software

NAICS

Testing Laboratories and Services (541380), Testing Laboratories and Services (54138)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Quality Control, Calibrators, Standards & Proficiency Testing (IVD Consumables) (HLAHAAAL)

Keywords

• Hearing aid fitting verification
• Phonemic discrimination testing
• Clinical audiology software
• Speech intelligibility measurement
• Medical device verification

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing: ReFittingLab software is described as available for early adoption with pricing tiers mentioned ('early adopter rates available'). The company is in clinical validation phase and has not yet launched commercially. Software runs on Windows or Mac laptops with no proprietary dongles or per-session limits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ReFittingLab is a clinical desktop software platform that provides objective, quantitative hearing aid fitting verification using phonemic discrimination testing. The software administers scientifically validated minimal pairs tests at multiple intensity levels (50, 65, 80 dB SPL), then translates phoneme discrimination errors into specific per-band gain adjustment recommendations via the patented Nearest Frequency Matching (NFM) algorithm. Every recommendation is validated through 5 independent clinical safety checks, generating IEC 62304 traceable audit trails for NHS and CQC governance compliance.

Product overview

Novaural Ltd offers a single unified product called ReFittingLab — a clinical hearing aid fitting verification software platform. The platform consists of a desktop application that provides phonemic discrimination testing, a multi-factor quantitative adjustment engine, and multilingual protocol support. There are no separate modules, sub-products, or add-ons; ReFittingLab is the complete product serving NHS trusts, private clinics, and research institutions.

Differentiator

Problem solved

Functional benefit

Brands

• ReFittingLab: Working software platform that provides phonemic discrimination testing and quantitative gain adjustment recommendations for hearing aid fitting verification in clinical settings.

Products and services

• ReFittingLab ReFittingLab is a clinical desktop software platform for hearing aid fitting verification. It administers scientifically validated phonemic discrimination tests using minimal pairs (e.g., /s/ vs /θ/, /p/ vs /b/) at multiple intensity levels (50, 65, 80 dB SPL), then translates phoneme discrimination errors into specific per-band gain adjustment recommendations via the patented Nearest Frequency Matching (NFM) algorithm. Every recommendation is validated through 5 independent clinical safety checks and recorded in an IEC 62304 traceable audit trail. It targets NHS audiology departments, private audiologists, and research institutions seeking objective, quantitative post-fitting verification to replace subjective guesswork.

Quantifiable outcome

• Traditional 3–5 visit fitting cycle can be compressed into fewer sessions through objective first-visit verification
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NHS Trusts & AHSNscoreStrategic or Co-development PartnerNovaural is actively seeking NHS trusts and Academic Health Science Networks to run co-designed clinical validation pilot programmes within audiology departments. Pilots are tailored to each service with no upfront cost during the validation phase. Partners receive quantitative data on fitting efficiency and patient outcomes suitable for commissioners and service evaluations. Focus areas include impact on waiting lists, follow-up rates, and measurable quality improvement.
• Private Clinics & AudiologistscoreStrategic or Co-development PartnerEarly adoption partnership programme for forward-thinking audiologists and private hearing care practices. Partners receive early access to ReFittingLab before commercial launch, direct technical support and onboarding, co-development of clinical workflows, and priority pricing. Marketing support provided to share verified outcomes with patients as a differentiating feature.
• Research Institutions & UniversitiescoreStrategic or Co-development PartnerCollaborative research partnerships with universities and research centres in audiology, speech sciences, or hearing aid technology. Partners receive access to phonemic discrimination datasets and algorithms, joint publication opportunities, co-development of new language packs and test protocols, student/researcher access for academic projects, and grant co-application support for Innovate UK, NIHR, and similar funding bodies.
• Consumer Audio Manufacturers & Hearables CompaniesminorOEM/ Whitelabel/ Licensing PartnerTechnology licensing partnerships for consumer audio manufacturers wanting to integrate speech-intelligibility technology into earbuds, headphones, AR/VR headsets, and audio-enabled eyewear. Available via SDK or API integration for on-device speech discrimination evaluation and per-listener frequency profile generation for EQ personalisation. Patent-protected (47 claims) technology with adjustable frequency band compatibility. Differentiator for marketing: 'clinically-inspired audio personalisation'.

Scale indicators5 records

Expansion highlights5 records

Broad incumbents

• Phonak (Sonova): Leading hearing aid manufacturer (Sonova group) that bundles its Target fitting software with hearing aid sales. While not a standalone software vendor, it shapes the workflow audiologists use for fitting verification.
• Oticon (Demant): Major hearing aid brand owned by Demant with its Genie 2 fitting software. A relevant comparator because its fitting platform is what Novaural's phonemic verification would supplement or compete against in clinical workflows.
• Interacoustics: Subsidiary of Demant A/S and a leading manufacturer of audiology diagnostic and verification equipment including REM systems used by audiologists worldwide. Directly competes in the clinical hearing aid fitting space and has distribution into Novaural's target customer base.
• Otometrics (GN Otometrics): Part of the Demant/GN group and supplies audiology assessment and hearing instrument fitting solutions including real-ear measurement systems. Competes in the same audiology clinical workflow where Novaural positions its verification product.
• Widex (WS Audiology): Hearing aid manufacturer with Compass fitting software. Comparable to other incumbent hearing aid brands whose fitting platforms Novaural's verification tool would integrate with or differentiate from in clinical settings.

Direct peers

• MedRx: Specialises in hearing aid verification and fitting equipment, including real-ear measurement and fitting software used in clinics. A direct competitor in the post-fitting verification niche Novaural targets.
• Path Medical: Specialist manufacturer of audiology diagnostic and fitting equipment including real-ear measurement systems. Comparable in size and product focus to Novaural, serving similar clinical audiology customers.
• Inventis: Manufactures audiology diagnostic and hearing aid fitting equipment including REM systems and fitting software. Comparable mid-sized specialist with similar clinical channel focus to Novaural.

Emerging players

• Mimi Hearing Technologies: Consumer audio personalisation technology company offering hearing-profile-based sound adjustments licensed to headphone and hearable OEMs. Comparable to Novaural's consumer audio licensing track and the closest emerging peer in personalised audio signal processing.
• Sonarworks: Audio personalisation software company providing per-listener sound profile technology to headphone OEMs and consumers. Comparable to Novaural's consumer audio personalisation licensing opportunity for hearables and headphones.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVAURAL LTD