Get Baked Sweet Bar Ltd.

What Get Baked Sweet Bar Ltd. does

Get Baked Sweet Bar Ltd. (legal name Get Baked Again Limited) is a UK-based artisan bakery operating as a direct-to-consumer e-commerce business with a physical flagship in Manchester's Northern Quarter. The company sells premium layered cakes, pies, brownies, cookies, and a popcorn/confectionery sub-brand (Godfrey's®), built around a signature 12-24 layer dark chocolate cake ('Bertha®') using single-origin Colombian milk and dark chocolate ganache. Products are priced at a premium (£6 for a single brownie up to £60+ for bundles), made fresh to order, and shipped nationwide via DHL with a 98% on-time delivery rate, with free shipping on orders over £40.

The technology stack is intentionally lightweight: a Shopify storefront handles e-commerce and payments (Apple Pay, Google Pay, Shop Pay, PayPal, major card networks), Google Analytics supports web analytics, and DHL provides last-mile fulfilment. The 'proprietary' assets are product-side rather than technology-side — registered trademarks (Bertha®, Bert®, Armadillo®, GET BAKED®, Godfrey's®), proprietary recipes and construction methods (e.g., the multi-layer cake architecture and multi-component pie construction), and selectively outsourced specialty production (Jack Ralph bon bons, London-handcrafted chocolate bars).

The business model is direct-to-consumer one-time purchase with no subscription or recurring component, complemented by a Manchester retail store, a Deliveroo marketplace listing for on-demand local delivery, and limited-edition pre-order drops (e.g., the August Messina collaboration). Customer segments are narrow: individual consumers buying premium occasion cakes, gifts, and indulgences, plus a secondary gift-buyer segment using e-gift cards (£25/£50/£100) and curated bundles. The company is founder-led ('Bruce'), privately held, UK-domiciled, and reports no external institutional funding or parent ownership.

Name

Get Baked Sweet Bar Ltd.

Legal name

Get Baked Again Limited

Website

https://get-baked.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Get Baked Sweet Bar Ltd. is a UK-based artisan bakery selling premium layered cakes, pies, brownies, cookies, and confectionery (Godfrey's®) direct-to-consumer via Shopify, a Manchester flagship store, and Deliveroo, built around its signature 12-24 layer Bertha® chocolate cake.

Ownership category

akta.pro rank

Product category

Artisan Bakery & Premium Chocolate Confectionery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Confectionery Manufacturing from Purchased Chocolate (311352)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Sugar & Confectionery Products (2060)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Online Bakery & Desserts Delivery (CRAHAIAK), Cookie & Brownie Shops (THAFAGAF), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Artisan bakery
• Premium chocolate cake
• Artisan confectionery
• Baked gift hampers
• Fresh made-to-order cakes

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Baked Goods Sales: One-time purchase model for cakes (Bertha/Bert), brownies, cookies, and pies. Products are made fresh to order with next-day delivery. Items range from single units to multi-packs and bundles.
2. E-Gift Cards: Digital gift cards available in £25, £50, and £100 denominations, redeemable in-store or online
3. Merchandise: Branded merchandise including t-shirts, fridge magnets, tea towels, and sticker packs, plus collaborations with Chris Simpson (Simpsons artist)
4. Recipe Books: Published recipe book 'Get Baked: Sensational Cakes, Bakes & Desserts' sold for £15, signed by the author
5. Bundles and Pre-Orders: Curated bundles (Milky Bundle, Classic Bundle, Godfrey's Mega Bundle) and seasonal pre-order campaigns for limited edition products

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Get Baked Sweet Bar Ltd. is an artisan bakery and chocolate confectionery manufacturer that hand-makes and sells premium, fresh, made-to-order baked goods under its own brands. The signature product is "Bertha", a multi-layer indulgent chocolate cake made with Colombian single-origin chocolate, alongside pies (Armadillo, Bertha), brownies, cookies, cupcakes, cake tubs, and a Godfrey's sub-brand of popcorn, bon bons, chocolate bars, pick-and-mix, and sprinkles. Offers are sold B2C primarily through a Shopify website, a Manchester flagship store (Deansgate Mews), Deliveroo (Manchester), and DHL nationwide delivery, supplemented by gift cards, a recipe book, branded merchandise, and a mystery-box product subscription.

Product overview

Get Baked Sweet Bar Ltd. is a UK-based artisan bakery operating as a direct-to-consumer e-commerce business with a physical flagship store in Manchester. The company offers a portfolio of premium baked goods centered around its flagship product, Bertha® — a signature 12-layer dark chocolate cake with Colombian milk and dark chocolate ganache — along with related variants (Bert®, Birthday Bertha®, Milk Chocolate Bertha®, MilkyBertha, Half & Half Bertha®). The core product line includes layered cakes (Bertha® family), dessert pies (Armadillo® Pie, Bertha® Pie, Caramac Pie, MilkyPie, Banoffee, Birthday Cake, Biscoff, Lemon Meringue, Mississippi Mud, Mr. Pistachio, FrankenPie), brownies (O.G., Salted Chocolate, Double Chocolate Chunk, PB&J, Salted Caramel varieties), and cookies (Birthday Cake, Red Velvet, Triple Chocolate, Raspberry Donut, Original Glazed, Cinnamon Roll). A secondary sub-brand, Godfrey's®, extends into popcorn and chocolate confectionery (Godfrey's® Popcorn in multiple flavors, Godfrey's® Chocolate Bars, Godfrey's® Buttons, Godfrey's® Bon Bons, Godfrey's® Pick and Mix). The company also offers add-on products including sprinkles, e-gift cards, recipe books, DIY cookie dough, and scoopable cake tubs. A merchandise line featuring apparel and accessories is available through the Chris Simpson collaboration. Products are sold primarily online with next-day delivery via DHL for orders over £40, with collection and delivery options available at the Manchester store.

Differentiator

Problem solved

Functional benefit

Brands

• Bertha®: Signature multi-layer chocolate cake product line, available in various flavours including Classic, Birthday, Milk Chocolate, and special editions. The World-famous Bertha features 12-24 layers of dark chocolate cake with signature ganache.
• Bert®
• Godfrey's®
• Armadillo®
• GET BAKED® Supplies

Products and services

• Bertha® — signature multi-layer chocolate cake The flagship and hero SKU of Get Baked: a multi-layer indulgent chocolate cake hand-made fresh to order with Colombian single-origin chocolate, no artificial preservatives, and locally sourced ingredients. Sold direct to individual consumers via the Shopify website, Manchester store, and Deliveroo.
• Bert® cake A smaller-format variant of the Bertha flagship cake, sold as an individual SKU for single-person/smaller-occasion indulgence.
• Birthday Bertha® cake Birthday-occasion variant of the Bertha signature cake, themed for celebration gifting.
• Milk Chocolate Bertha® cake Milk-chocolate variant of the Bertha signature cake, offering a milder flavour profile versus the original dark/Colombian chocolate version.
• Armadillo® pie Premium artisan pie SKU within the baked-goods range, sold alongside the Bertha family.
• Bertha® pie Pie-format variant in the Bertha family, extending the signature chocolate profile into the pie category.
• Artisan brownies (range) Premium brownies sold as individual SKUs and in multi-pack bundles (e.g., 6-pack tins).
• Artisan cookies (range, including chocolate cookies) Premium cookies sold individually and in multi-pack bundles (e.g., 3-cookie box), including chocolate-cookie variants.
• Cupcakes (berry-cupcake and other variants) Premium cupcakes sold as individual SKUs within the baked-treats range.
• Cookie dough Prepared cookie dough SKU sold for home baking / consumption within the baked-treats range.
• Scoopable cake tubs / layered-cake tubs Pre-portioned / scoopable cake-tub SKUs allowing single-serve indulgence without ordering a whole cake.
• Godfrey's® popcorn Chocolate / flavour-coated popcorn range sold under the Godfrey's confectionery sub-brand; available in individual bags and bundles.
• Godfrey's® chocolate bars Single-origin / premium chocolate bars sold under the Godfrey's confectionery sub-brand.
• Godfrey's® bon bons Chocolate bon bons sold individually and in bundles under the Godfrey's sub-brand.
• Godfrey's® pick-and-mix Pick-and-mix / customisable confectionery SKU under the Godfrey's sub-brand.
• Sprinkles Decorating sprinkles sold as part of the confectionery range.
• Marshmallows (chilli and other variants) Artisan marshmallows, including chilli and other flavour variants, sold as part of the broader treat range.
• Monthly mystery-box subscription Recurring product subscription offering a monthly mystery box of bakery / confectionery items, sold direct to consumer via the Shopify site.
• E-Gift Card Digital gift card sold in fixed denominations, redeemable on the Get Baked Sweet Bar Shopify website.
• Get Baked Recipe Book Branded recipe book containing the company's baking and confectionery recipes, sold direct to consumer.
• Branded merchandise (t-shirts, tea towels, magnets, etc.) Branded apparel and accessories such as t-shirts, tea towels, and magnets sold through the company store.

Quantifiable outcome

• 98% on-time delivery rate for orders

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Edd KimberminorStrategic or Co-development PartnerCollaboration with bestselling food writer and baker Edd Kimber to create 'Edd Kimber's Chocolate & Whipped Caramel Cake' - a four-layer dark chocolate and rye cake with chocolate ganache and whipped salted caramel. This is a limited edition product in the Bertha/Bert lineup.
• Chris Simpson (The Simpsons Artist)minorGTM or Marketing PartnerArtist collaboration featuring Chris Simpson's artwork on GET BAKED merchandise including t-shirts (£25), tea towels, fridge magnets (£5), and sticker packs. The 'bertha is love' t-shirt line represents a brand-building creative partnership.
• Jack Ralph (World-Renowned Chocolatier)minorStrategic or Co-development PartnerHandmade chocolate bon bons produced by world-renowned chocolatier Jack Ralph for the Godfrey's product line. Includes Popcorn Praline, Tropical Caramel, Pecan Molasses, Hazelnut Cookies, Banoffee Pie, and Caramelised Vanilla flavors.
• Messina (Australian Gelato Brand)coreStrategic or Co-development PartnerGB x Messina collaboration featuring scoopable cake products (Bertha, Lamington, Milo-Misu) available during the August Pre-Orders period. Represents a significant brand partnership in the scoopable ice cream/cake crossover category.
• DHLcoreOthersPrimary delivery courier for next-day order fulfillment. Customers receive tracking links and must be available to accept delivery or nominate alternative addresses. 98% on-time delivery rate achieved through this partnership.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store, handling payments, order management, and customer data. Supports multiple payment methods including Apple Pay, Google Pay, and major credit cards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Slattery: Long-established Manchester-based premium bakery and chocolatier, primarily serving the North West. Comparable in regional UK premium bakery positioning, celebration cake business, and physical-retail-led model.

Direct peers

• Konditor & Cook: London-based premium bakery with multiple stores and a strong brand identity around cakes, brownies, and celebration bakes. Direct overlap in product, channel mix (retail + corporate gifting), and premium positioning.
• Bread Ahead: UK bakery brand known for premium doughnuts, baked goods, and baking school, with multiple London locations and a DTC channel. Comparable in premium indulgence positioning, brand-led growth, and omnichannel model.
• Cutter & Squidge: London-based premium DTC bakery selling layered cakes, bakes, and confectionery direct to consumers with UK delivery. Operates physical stores and a similar celebration/occasion cake positioning to Get Baked.
• Lola's Cupcakes: UK cupcake and celebration cake brand with retail locations and grocery distribution. Comparable in premium dessert positioning, DTC commerce, and gift/occasion use cases.
• Crumbs & Doilies: London cupcake and cake specialist with viral, Instagram-led branding and DTC e-commerce. Closely comparable in target customer (premium, social-media-driven), product range (cupcakes, layer cakes, brownies), and urban-storefront model.
• Flavourtown Bakery: London-based premium cake and dessert brand with strong social media presence, celebrity collaborations, and DTC ordering. Directly comparable in product mix (layer cakes, brownies, cookies) and brand-led marketing.
• The Hummingbird Bakery: Iconic London/US cupcake and cake chain with high brand recognition, retail storefronts, and wholesale supply. Comparable in celebration cake focus, brand-led growth, and premium pricing.
• Prestige Bakes UK: Specialist UK multi-tier and celebration cake maker with DTC delivery and bespoke orders. Directly comparable in celebration cake focus, made-to-order delivery model, and premium UK market.

Broad incumbents

• Mary Berry's (Cakery range): Established UK baking brand with broad consumer product distribution (cake mixes, accompaniments). Comparable as a wider premium UK baking brand, though positioned at retail grocery rather than DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getbakedHQ
• LinkedInlinkedin.com/company/get-baked-uk
• Instagraminstagram.com/getbakedhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Baked Sweet Bar Ltd.