OÜ HK Rehvikeskus

What OÜ HK Rehvikeskus does

OÜ HK Rehvikeskus is an Estonian private limited company that operates a tire retail business under the trade name Rehvid Tartus 24, with website rehvidtartus24.ee. The company runs a dual-channel model that combines an e-commerce storefront for tire sales with a physical workshop located at Tehase tn 23, 50106 Tartu, Estonia. Its catalog covers 4,100+ tire SKUs drawn from 50+ brands — premium labels such as Michelin, Pirelli, Nokian, Bridgestone, Continental, Hankook, and Goodyear alongside budget options including Three-A, Atlander, Rotalla, and Trazano. Tires are offered for passenger cars, SUVs and crossovers, vans, trucks, and ATVs, in summer, winter studded, winter studless, and all-season variants, with filtering by width, height, diameter, season, and vehicle type.

Revenue is generated through three streams: (i) direct tire sales via the e-commerce platform, with own-warehouse stock delivering in 1-3 days and partner-warehouse stock delivering in 5-12 days; (ii) professional tire replacement, balancing, and brake-pad inspection services at the Tartu workshop, bookable online; and (iii) auto interior cleaning (Auto Sisepuhastus) as an ancillary offering. Pricing is unit-based — budget tires range from approximately €50 to €80 each, mid-range options €80 to €150, and premium tires (e.g., Michelin Pilot Sport, Pirelli P Zero) €250 to €500+, with free transportation included on purchases of four or more tires.

The customer base consists of two segments — individual private vehicle owners (primary) and commercial vehicle operators (secondary), both served within Estonia. Distribution is domestic-only: physical service is concentrated in Tartu, while online orders ship nationwide. The company operates with 1-10 employees, has no disclosed institutional investors or external funding, and no management team publicly identified. It also maintains a small unrelated kayak rental listing (Kaatrirent Emajõel) on the Emajõgi river, indicating limited lateral product diversification alongside its automotive core.

Name

OÜ HK Rehvikeskus

Legal name

HK Rehvikeskus OÜ

Website

https://rehvidtartus24.ee

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

OÜ HK Rehvikeskus is an Estonian tire retailer operating the RehvidTartus24 e-commerce platform and a physical workshop in Tartu. It sells 50+ brands of tires and offers fitting, brake inspection, and auto interior cleaning to consumer and commercial vehicle owners across Estonia.

Ownership category

akta.pro rank

Product category

Automotive Tire Retail & Service

NAICS

Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Tire retail
• Tire fitting
• Auto service
• Winter tires
• Summer tires

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Tire Sales: Direct sales of tires through e-commerce platform with inventory available for immediate dispatch or store pickup. Offers both own warehouse stock (1-3 day delivery) and partner warehouse stock (5-12 day delivery).
2. Tire Changing Services: Professional tire installation and fitting services provided at the workshop in Tartu. Services include tire inspection, fitting, and complementary checks of brake systems.
3. Auto Interior Cleaning: Additional car care service offering interior cleaning for vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

OÜ HK Rehvikeskus (trading as Rehvid Tartus 24) sells tires online through its e-commerce platform rehvidtartus24.ee, carrying 50+ brands including Michelin, Pirelli, Nokian, Bridgestone, Hankook, Continental, and Goodyear across summer, winter, and all-season categories for passenger cars, SUVs, vans, trucks, and ATVs. The company also operates a physical workshop in Tartu, Estonia providing professional tire changing/fitting services and complementary brake system inspection, plus an add-on auto interior cleaning service. Online booking is available for service appointments, and free transport is included when purchasing four tires.

Product overview

OÜ HK Rehvikeskus (trading as RehvidTartus24) operates a dual offering: an e-commerce platform for purchasing tires with extensive filtering options, combined with professional tire replacement services at their Tartu workshop. The product portfolio includes tires for passenger cars (auto), SUVs (maastur), vans (kaubik), trucks (veoauto), and ATVs, with seasonal options including summer tires (suverehv), winter studded tires (naast), winter studless tires (lamell), and all-season tires (aastaringne). They carry renowned international brands including Michelin, Pirelli, Nokian, Bridgestone, Hankook, Continental, and Goodyear, as well as budget-friendly brands such as Three-A, Atlander, Rotalla, and Trazano.

Differentiator

Problem solved

Functional benefit

Products and services

• RehvidTartus24 E-pood (Online Tire Shop)
• Rehvivahetus (Tire Replacement Service)
• Auto Sisepuhastus (Auto Interior Cleaning)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record.

• MichelinOthersMajor tire brand supplier. Michelin tires are part of the product catalog including premium lines like Pilot Sport, Pilot Alpin, X-ice Snow, and CrossClimate.
• PirelliOthersPremium tire brand supplier. Products include P Zero, Scorpion Winter, Winter Sottozero, and Cinturato Winter lines.
• NokianOthersNordic tire manufacturer supplier specializing in winter tires. Products include Hakkapeliitta line.
• BridgestoneOthersMajor global tire brand. Products include Turanza, Potenza, Blizzak, and Alenza lines.
• HankookOthersKorean tire manufacturer supplying products including winter, summer, and all-season tires.
• ContinentalOthersGerman tire manufacturer supplying products including IceContact, VikingContact, WinterContact, and EcoContact lines.
• GoodyearOthersAmerican tire manufacturer. Products include Ultra Grip, Eagle F1, and Vector 4Seasons lines.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat1 record

Key highlights4 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OÜ HK Rehvikeskus