Gratify
Gratify is an Estonian cloud-based e-commerce platform that provides an embedded checkout widget and payment processing for SMBs and individual creators selling digital products and event tickets, charging a flat €0.20 plus 1% per transaction with no subscription fees.
- Company typePrivate
- Founded2017
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Gratify does
Gratify is an Estonian cloud-based e-commerce platform founded in 2017 that provides an embedded checkout widget and payment-processing infrastructure primarily to small merchants, solopreneurs, and creators in Estonia and Europe. The product is delivered via a lightweight JavaScript snippet that overlays a shopping cart on a merchant's existing website, allowing customers to complete purchases without redirection. The platform supports the sale of digital goods (e-books, plugins, downloadable software) and event tickets, with automatic invoice and product/ticket delivery via email, plus a companion iOS/Android application for door-side ticket verification. Back-office functionality includes an order management dashboard with inventory, sales statistics, and accounting reports, and the system is built on Google Cloud infrastructure.
The platform integrates with Estonian bank payment systems (Swedbank, SEB, LHV) and payment gateways (Maksekeskus, PayPal, credit cards) for transaction processing, alongside logistics partners (SmartPOST, Omniva, DPD, DHL, Pakipoint) and marketing automation tools (Mailchimp, MailerLite, ConvertKit, Zapier) for workflow automation. Gratify applies a pure transaction-based pricing model — €0.20 plus 1% of sale value per completed transaction — with no subscription, registration, or monthly fees; optional paid services include merchant store setup and a video module. The go-to-market is product-led growth: merchants self-register online and add a code snippet to their site without sales-team involvement.
Customer evidence shows ten named accounts — all micro-businesses or small SMBs in publishing, investment/financial education, marketing training, crafts, food retail, fitness streaming, and nonprofit events — collectively generating 58,596 orders, 65,651 products sold, and €2,343,372 in platform GMV. The company is privately held, bootstrapped (no disclosed funding rounds), and operates with 1-10 employees, indicating a small-scale, founder-run operation targeting the long tail of Estonian digital-commerce merchants.
Gratify firmographics
Firmographics- Name
- Gratify
- Legal name
- Gratify
- Website
- https://gratify.eu
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gratify is an Estonian cloud-based e-commerce platform that provides an embedded checkout widget and payment processing for SMBs and individual creators selling digital products and event tickets, charging a flat €0.20 plus 1% per transaction with no subscription fees.
- Ownership category
- akta.pro rank
Gratify industry classification
Industry- Product category
- E-commerce Platform
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industry
- Invoicing, Pay-by-Link & Virtual Accounts (CRAFALAJ)
Keywords
Gratify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Transaction Fees: Charges a flat fee of 0.20 EUR plus 1% of the sale amount for each completed transaction. No monthly subscription or registration fees. This is a pure usage-based model where merchants only pay when they make sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-per-transaction model with no recurring fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Gratify product offering
Product offeringCore offering
Gratify provides a cloud-based e-commerce application that lets merchants create a product database, connect payment methods, and sell products through buy links embedded on their own websites without redirecting customers. It supports digital product sales (e-books, plugins, downloadable software) with automated email delivery, as well as event ticketing with a companion mobile app for ticket verification at venue entry.
Product overview
Gratify offers a unified e-commerce platform consisting of a core e-commerce application with embedded checkout capabilities, complemented by specialized modules for digital products and event ticketing. The platform integrates with merchants' existing websites through lightweight code snippets, allowing customers to complete purchases without leaving the merchant's site. An administration dashboard provides order management, inventory tracking, and reporting functionality, while a companion mobile app supports ticket verification for event organizers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 58,596 orders processed on platform
- +2 more outcomes
Companies that use Gratify
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Gratify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature5 records
Gratify partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Gratify competitors and assessment
Company assessmentDirect peers
- Sellfy: E-commerce platform focused on creators selling digital products, subscriptions, and physical goods. Comparable to Gratify's digital-product module and SMB merchant base.
- Payhip: E-commerce platform for creators selling digital products, online courses, and memberships with embedded checkout. Closely mirrors Gratify's digital-product and SMB use cases.
- Snipcart: Developer-friendly e-commerce checkout overlay that integrates into existing websites via code snippet. Very similar product mechanics to Gratify's embedded shopping cart.
- Gumroad: Platform enabling creators to sell digital products (e-books, courses, software) directly. Offers simple hosted checkout and automated delivery, mirroring Gratify's digital product module.
- SendOwl: Digital product delivery and checkout platform that automates download links and subscription billing. Overlaps with Gratify's digital product delivery and invoice automation.
Broad incumbents
- Eventbrite: Global event ticketing and management platform for organizers of all sizes. Comparable to Gratify's event ticketing module with mobile ticket verification.
- Bold Commerce: Checkout and e-commerce platform offering customizable checkout experiences for merchants. Comparable to Gratify's embedded checkout for SMBs and mid-market.
- Stripe: Global payments platform offering Stripe Checkout and embedded payment APIs. Highly comparable to Gratify's hosted checkout and payment gateway functionality, but at vastly larger scale and broader geographic reach.
- Shopify: Leading SMB e-commerce platform with embedded checkout, digital product support, and event ticketing integrations. Competes with Gratify for the same micro-merchant and small-business segment.
Regional players
- Maksekeskus: Estonian payment service provider offering bank-link and card payment processing. Directly comparable regional infrastructure already integrated by Gratify for payment processing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gratify social profiles
Digital presenceGratify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gratify leadership team
Management profileNumber of profiles
Gratify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gratify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gratify
What does Gratify do?
Gratify provides a cloud-based e-commerce application that lets merchants create a product database, connect payment methods, and sell products through buy links embedded on their own websites without redirecting customers. It supports digital product sales (e-books, plugins, downloadable software) with automated email delivery, as well as event ticketing with a companion mobile app for ticket verification at venue entry.
Is Gratify a public or private company?
Gratify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gratify founded?
Gratify was founded in 2017. It employs 1 to 10 people.
How does Gratify make money?
One revenue line is on record: transaction Fees.
Who are Gratify's main competitors?
Direct peers on record are Sellfy, Payhip, Snipcart, Gumroad and SendOwl. Broad incumbents are Eventbrite, Bold Commerce, Stripe and Shopify. Maksekeskus is listed as a regional player.
Does Gratify have an API?
No public API is recorded for Gratify.
What industry is Gratify in?
Gratify's product category is E-commerce Platform. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of CRAFALAJ, Invoicing, Pay-by-Link & Virtual Accounts.