Maie Jaomaa
Maie Jaomaa is a Tallinn-based freelance makeup artist and hairstylist serving television productions (Kanal 2), corporate clients, brides, and private individuals across Estonia with on-location beauty services, training, and corporate portraits.
- Company typePrivate
- Founded2016
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Maie Jaomaa does
Maie Jaomaa is a freelance makeup artist and hairstylist operating as a sole proprietor in Tallinn, Estonia, with over 25 years of industry experience and training at the International Make Up Center. The business delivers a portfolio of eleven personal beauty services, ranging from quick 30-minute makeup (€30) and day makeup (€55) to evening makeup (€60), photo makeup with hair styling (€60-75), and combined makeup-plus-hairstyling packages priced by hairstyle complexity. It also runs on-location service across Estonia for events and weddings, corporate portrait sessions (€100 per 2-2.5 hours), and individual (€450) and group (€50/hour) makeup training, plus a personalized shopping consultation. The founder is the regular grimeerija (makeup artist) for Kanal 2's morning programs 'Telehommik' and 'Täistund', where she prepares an average of ~12 hosts and guests per morning session, with a personal record of 42 clients in two hours and ~3,000 clients passing through the TV makeup room annually.
The customer base spans television production (Kanal 2), enterprise corporate clients (SK ID Solutions / Smart-ID), Estonian fashion (Mammu Couture, with a 6+ year relationship), brides, private individuals, and team/group training cohorts. Go-to-market is direct-to-consumer via phone (+372 5646 4686) and email ([email protected]), supported by Instagram (@muah_maiejaomaa), Facebook, earned media coverage in Buduaar, Postimees Naine, GoodNews, Ohtuleht, and GoodFight, podcast participation, and word-of-mouth referrals from long-term clients. There is no proprietary technology, no mobile app, no disclosed funding, and no disclosed revenue; the business is bootstrapped, founder-owned, and operationally a one-person entity serving the Estonian market.
Maie Jaomaa firmographics
Firmographics- Name
- Maie Jaomaa
- Legal name
- Maie Jaomaa
- Website
- https://maiejaomaa.ee
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maie Jaomaa is a Tallinn-based freelance makeup artist and hairstylist serving television productions (Kanal 2), corporate clients, brides, and private individuals across Estonia with on-location beauty services, training, and corporate portraits.
- Ownership category
- akta.pro rank
Maie Jaomaa industry classification
Industry- Product category
- Personal Beauty Services
- NAICS
- Beauty Salons (812112)
- akta.pro primary industry
- Mobile Makeup (On-Location) (HSALAMAC)
- akta.pro secondary industries
- Makeup for Photography/Headshots (HSALAHAO), Bridal Makeup Services (HSALAHAC), Everyday Makeup Application (HSALAHAA)
Keywords
Maie Jaomaa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Makeup Services: Individual makeup sessions including quick makeup (30 min), day makeup, evening makeup, photo makeup, and on-location services. Revenue is transaction-based per service.
- Hair and Makeup Bundles: Combined makeup and hairstyling packages for events, weddings, and photo sessions. Price varies based on hairstyle complexity (straightening, curls, half-up, updos).
- Corporate Portrait Services: Corporate headshot makeup services priced at €100 for 2-2.5 hours, covering multiple employees with quick makeup sessions.
- Training Services: Individual makeup training (€450), group training (up to 5 people), and larger group training (€50/hour). Also includes individual shopping consultation.
- Television Work: Regular grimeerija (makeup artist) position on Kanal 2 'Telehommik' and 'Täistund' programs, serving approximately 3000 clients per year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quick Makeup - 30 min session |
| Unit Pricing | Pay-as-you-go | Day Makeup - Natural look for daytime events |
| Unit Pricing | Pay-as-you-go | Evening Makeup - Formal/celebration makeup |
| Unit Pricing | Pay-as-you-go | Photo Makeup + Hair Styling |
| Unit Pricing | Pay-as-you-go | Makeup + Complete Hairstyling |
| Unit Pricing | Pay-as-you-go | On-Location Service Across Estonia |
| Unit Pricing | Pay-as-you-go | Corporate Portrait Makeup |
| Unit Pricing | Pay-as-you-go | Individual Makeup Training |
| Unit Pricing | Pay-as-you-go | Group Makeup Training (up to 5 people) |
| Unit Pricing | Pay-as-you-go | Large Group Training |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Maie Jaomaa product offering
Product offeringCore offering
Maie Jaomaa is a freelance makeup artist and hairstylist who delivers personal beauty services to individual consumers, brides, television/media professionals, and corporate clients across Estonia. The portfolio spans session-based makeup (quick, day, evening, photo), combined makeup-and-hairstyling packages, on-location mobile service, corporate portrait makeup, individual and group makeup training, and recurring television makeup work for Kanal 2 programs.
Product overview
Maie Jaomaa is a makeup artist and grimeerija (makeup artist) offering a comprehensive suite of personal makeup and hairstyling services. The portfolio consists of 11 distinct service offerings organized across three main categories: (1) Personal makeup services including quick makeup (€30), day makeup (€55), evening makeup (€60), and photo makeup with hair styling (€60-75); (2) Mobile and corporate services including on-location makeup across Estonia and corporate portrait makeup for companies (€100 per 2-2.5h session); and (3) Educational services including individual makeup training (€450), group training for up to 5 people, large group training, and personalized shopping assistance. Additionally, Maie provides television makeup services for Kanal 2's 'Telehommik' and 'Täistund' programs, preparing approximately 3000 clients per year for live broadcasts and camera appearances.
Differentiator
Problem solved
Functional benefit
Products and services
- Quick Makeup (Kiirjumestus)
Quantifiable outcome
- ~3000 clients served annually through television work alone
- +2 more outcomes
Companies that use Maie Jaomaa
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Maie Jaomaa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maie Jaomaa partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Maie Jaomaa competitors and assessment
Company assessmentDirect peers
- Priv: App-based mobile beauty service providing on-demand makeup and hair styling at the client's location. Closely aligned with Maie's mobile makeup and hairstyling model and target customer segments.
- Glamsquad: On-location mobile beauty services platform delivering makeup and hairstyling to clients at their chosen location. Directly comparable to Maie's on-location makeup and hairstyling service across Estonia.
- Soothe: On-demand wellness and beauty platform offering in-home massage and beauty services. Comparable delivery model (services brought to the client) and overlapping makeup-adjacent beauty offerings.
- Veluxe: On-demand mobile beauty services company sending licensed beauty professionals to client locations. Comparable on-location service structure and professional freelance makeup artist model.
Others
- StyleSeat: Online booking and business management platform for independent beauty professionals. Comparable as an enabling tool for solo makeup artists and hairstylists to manage appointments, though it does not deliver beauty services itself.
Broad incumbents
- Charlotte Tilbury: Global prestige beauty brand offering branded makeup application services, bridal looks, and masterclasses. Comparable service categories (bridal, special occasion, education) under a broader brand portfolio.
- Ulta Beauty: Large US beauty retailer operating in-store salon services including makeup application. Comparable consumer-facing makeup services at scale, though via retail footprint rather than on-location delivery.
- Sephora: Global multi-brand beauty retailer with in-store beauty services including makeup application. Comparable customer-facing makeup application and beauty education offerings at much larger scale.
- Bobbi Brown Cosmetics: Estee Lauder-owned beauty brand built around natural-looking makeup application, with in-store services and artist training. Comparable 'natural beauty' positioning and service-led business model.
Regional players
- Treatwell: European online booking marketplace for hair, beauty, and wellness services, with strong presence across multiple European countries. Comparable booking/discovery layer for makeup and beauty professionals, though it serves different geographies than Estonia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Maie Jaomaa social profiles
Digital presenceMaie Jaomaa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maie Jaomaa leadership team
Management profileNumber of profiles
Profiles1 record
Maie Jaomaa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maie Jaomaa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maie Jaomaa
What does Maie Jaomaa do?
Maie Jaomaa is a freelance makeup artist and hairstylist who delivers personal beauty services to individual consumers, brides, television/media professionals, and corporate clients across Estonia. The portfolio spans session-based makeup (quick, day, evening, photo), combined makeup-and-hairstyling packages, on-location mobile service, corporate portrait makeup, individual and group makeup training, and recurring television makeup work for Kanal 2 programs.
Is Maie Jaomaa a public or private company?
Maie Jaomaa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maie Jaomaa founded?
Maie Jaomaa was founded in 2016. It employs 1 to 10 people.
How does Maie Jaomaa make money?
Five revenue lines are on record. Makeup Services are the primary driver. The others are hair and Makeup Bundles, corporate Portrait Services, training Services and television Work.
Who are Maie Jaomaa's main competitors?
Direct peers on record are Priv, Glamsquad, Soothe and Veluxe. StyleSeat is listed as an others. Broad incumbents are Charlotte Tilbury, Ulta Beauty, Sephora and Bobbi Brown Cosmetics. Treatwell is listed as a regional player.
Does Maie Jaomaa have an API?
No public API is recorded for Maie Jaomaa.
What industry is Maie Jaomaa in?
Maie Jaomaa's product category is Personal Beauty Services. Its primary akta.pro industry code is HSALAMAC, Mobile Makeup (On-Location), with a secondary code of HSALAHAO, Makeup for Photography/Headshots. Its NAICS code is 812112.