What Mars Men does

Mars Men, operated under legal entity Mars Health, Inc., is an Austin, Texas-based men's wellness brand founded in 2024 that sells a single natural testosterone support supplement to men 18+ experiencing symptoms of suboptimal testosterone (low energy, reduced strength, poor recovery, decreased libido, brain fog). The product is an 8-ingredient disclosed-dose formula targeting three testosterone pathways — production (Tongkat Ali 1,000mg, Shilajit 400mg, Vitamin D3 4,000IU, Zinc 30mg), retention (Boron 4mg, Fenugreek 1,000mg), and utilization (Taurine 675mg, Vitamin K1+K2 100mcg) — manufactured in a cGMP-compliant U.S. facility and third-party tested by Light Labs. The formula is positioned as a natural alternative to prescription TRT, with full milligram transparency on the label in contrast to category competitors that use proprietary blends, and is supported by an active clinical trial on the full formula and a medical reviewer (Dr. Jeff Vogel, MD) for editorial content.

The business operates a direct-to-consumer subscription model at $59/month (or $708/year) on its own e-commerce storefront at mengotomars.com, with a one-time "Try Once" purchase option available as an entry point. A 90-Day Higher-T money-back guarantee, free shipping, and a bundle of free gifts (Travel Tin, Galactic Testosterone E-Book, Ladder Workout App subscription, chance to win Apple Watch Ultra 3.0) are integrated into the conversion flow. Acquisition is driven by content marketing — a deep library of SEO-optimized head-to-head comparison articles versus named competitors and TRT — supplemented by earned media (GQ, Men's Health, Forbes), email marketing, and a 4,315+ review social-proof layer on the product page. The company was bootstrapped from founding through March 2026, when it closed a $27.5M Series A led by L Catterton at a $100M pre-money valuation; this is its first outside capital, with proceeds earmarked for product portfolio expansion, team growth, planned retail distribution entry, and strategic partnerships. As of March 2026, the company serves over 400,000 customers and operates at a $100M+ revenue run rate with prior profitability, headquartered at 1401 Lavaca St, Austin, TX 78701.

Name

Mars Men

Legal name

Mars Health, Inc.

Website

https://mengotomars.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Mars Men is an Austin-based men's wellness brand founded in 2024 that sells a natural, disclosed-dose testosterone support supplement direct-to-consumer via $59/month subscription, serving over 400,000 customers at a $100M+ revenue run rate.

Ownership category

akta.pro rank

Product category

Men's Testosterone Support Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

akta.pro primary industry

Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL)

Keywords

• Men's health supplements
• Testosterone support supplements
• Natural male vitality
• Direct-to-consumer wellness
• Dietary supplement manufacturing

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer Subscription: Mars Men sells its natural testosterone support supplement primarily through a subscription model at $59/month ($708/year). The subscription is designed to build foundational health habits around continuous daily intake, with customers able to reschedule or cancel anytime. This is the core revenue stream and was the sole revenue model prior to the Series A funding, which also plans to fund retail distribution expansion.
2. One-Time Purchase: Mars Men also offers a one-time purchase option for customers who prefer not to commit to a subscription. This 'Try Once' product is available at a separate listing on the website, providing an alternative entry point for new customers to test the product before potentially subscribing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Mars Men sells a single natural, drug-free testosterone support dietary supplement formulated with 8 clinically-dosed, fully-disclosed ingredients (Tongkat Ali, Shilajit, Vitamin D3, Zinc, Fenugreek, Boron, Taurine, Vitamin K1+K2) targeting three testosterone pathways: production, retention, and utilization. The product is sold direct-to-consumer primarily via monthly subscription at $59/month, with a one-time purchase option, and includes a 90-day money-back guarantee, free shipping, and bundled free gifts.

Product overview

Mars Men is a men's wellness brand offering a single natural testosterone support supplement product sold through two purchase options: a subscription model (30-day supply starter kit at $59/month) and a one-time purchase option. The product contains 8 disclosed-dose, clinically-researched ingredients (Tongkat Ali 1000mg, Shilajit 400mg, Vitamin D3 4000IU, Zinc 30mg, Fenugreek, Boron 4mg, Taurine 675mg, Vitamin K1+K2) targeting three testosterone optimization pathways: production, retention, and utilization. The company sells direct-to-consumer with a 90-Day Higher-T money-back guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Mars Men Natural Testosterone Support (30-Day Supply Starter Kit) A natural testosterone support dietary supplement formulated with 8 disclosed-dose, clinically-researched ingredients (Tongkat Ali 1,000mg, Shilajit 400mg, Vitamin D3 4,000IU, Zinc 30mg, Fenugreek, Boron 4mg, Taurine 675mg, Vitamin K1+K2 100mcg) targeting three testosterone pathways: production, retention, and utilization. Sold primarily on subscription at $59/month with a 90-day money-back guarantee, free shipping, and bundled free gifts. Designed for adult men seeking natural, drug-free testosterone support for energy, strength, recovery, libido, and overall vitality.
• Natural Testosterone Support (Try Once) A one-time purchase version of the same 8-ingredient natural testosterone support supplement for customers who prefer not to subscribe. Provides an alternative entry point to try the product before potentially converting to a subscription.

Quantifiable outcome

• Testosterone levels increased from ~620 to 879 ng/dL in approximately 3 months of daily use
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hone Health: DTC men's hormone optimization brand pairing at-home blood testing with both natural supplements and prescription testosterone therapy; directly comparable to Mars Men on the natural testosterone-support category with overlapping target market.
• Nugenix: Long-standing men's testosterone support supplement brand sold DTC and at retail; most direct historical competitor to Mars Men on natural, drug-free T-boost formulation with overlapping target customer (men over 30 with low-T symptoms).
• Marek Health: DTC men's hormone optimization brand focused on testosterone and thyroid replacement, plus adjunctive natural supplements; closely comparable to Mars Men on the male hormone/optimization positioning and DTC subscription model.
• Jocko Fuel: Performance and men's testosterone/lifestyle supplement brand sold DTC at premium price points, explicitly called out as a competitor in Mars Men's own SEO comparison content.
• InnoSupps: DTC men's supplement brand featuring 'T-Drive' testosterone support, explicit competitor in Mars Men's blog and overlapping target demographic of men seeking natural T-boost supplements.
• Beyond Alpha: DTC men's testosterone support supplement brand listed by Mars Men's own blog comparison content as a competitive alternative; same supplement-subcategory positioning targeting men seeking natural testosterone support.
• Primal Viking: DTC men's testosterone and vitality supplement brand explicitly referenced in Mars Men's SEO comparison content as a 'vs.' competitor in the same natural testosterone-support category.

Broad incumbents

• Hims & Hers Health: Public, scaled telehealth and consumer wellness platform serving men across hair, skin, sexual health, and (increasingly) testosterone; large incumbent whose men's wellness, telehealth, and consumer-brand breadth make it the closest analog of where Mars Men could grow into over time.
• Ro (Roman Men's Health): Digital health clinic offering prescription TRT and men's wellness products via telehealth; broader incumbents offering TRT explicitly as the prescription alternative Mars Men positions itself against, with overlapping male-vitality customer base.
• Momentous: Premium performance and longevity supplement brand with premium DTC positioning, third-party testing, and disclosed-dose formulation philosophy comparable to Mars Men's 'transparent, science-backed' brand posture; broader product portfolio makes it a useful adjacent incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mengotomars

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mars Men