Everstride

What Everstride does

Everstride is a Wiesbaden-based SaaS platform that consolidates wearable and training-platform data into a unified dashboard for endurance sports coaches. Founded in 2025 and operated as a German sole proprietorship (Einzelunternehmen) by Paul Flatten, the company targets professional and semi-professional coaches managing rosters of 5 to 100+ athletes across cycling, running, swimming, and triathlon. Its core proposition is replacing manual data aggregation across multiple device ecosystems with a single source of structured performance insights.

The platform integrates data from Garmin, Whoop, Polar, Strava, TrainingPeaks, and Intervals.icu, normalizing power, heart rate, training load, HRV, sleep, and recovery metrics into coach-facing modules: an Athlete Overview (360° performance view), an Attention Monitor that flags readiness drops and load deviations, a Team Power Profile that visualizes power across durations, and a Season Planner that builds periodized, race-driven macro/micro cycles. The Gold-tier AI Reports & Chat Bot layer adds natural-language performance summaries and conversational querying. Infrastructure is EU-hosted with explicit GDPR-compliant positioning and a stated policy of not sharing athlete fitness data with third-party AI providers.

Commercially, Everstride monetizes through two monthly subscription tiers—Silver (up to 10 athletes) and Gold (up to 100 athletes, including AI features)—with pricing available only on request. Distribution is sales-led, relying on Typeform-based demo capture and consultative onboarding, supplemented by educational content marketing (blog focused on coaching metrics) and a LinkedIn company presence. The company has one published mid-market case study (GongStriker, cycling, 50+ athletes) and reports operational signals including 900+ activities processed in a 30-day window and 80+ podium finishes across athletes in its network. No institutional funding, customer count, or revenue figures are disclosed.

Name

Everstride

Legal name

Everstride (Paul Flatten, Einzelunternehmen)

Website

https://everstride.fit

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Everstride is a Wiesbaden-based SaaS platform that aggregates wearable and training-platform data into a unified coach dashboard for endurance sports coaches managing rosters of up to 100 athletes. It offers Silver and Gold subscription tiers with AI-powered reporting on the Gold plan.

Ownership category

akta.pro rank

Product category

Athlete Performance Analytics Software

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)

Keywords

• Wearable data integration
• Athlete performance analytics
• Endurance coaching software
• Training load monitoring
• Athlete readiness tracking

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Silver Plan: Entry-level subscription tier priced on request, providing access for up to 10 athletes with full dashboard access, attention monitor, daily updated graphs, and chat support. Positioned for remote coaches with small teams.
2. SaaS Subscription - Gold Plan: Premium subscription tier priced on request, providing access for up to 100 athletes with all Silver features plus AI reports, chatbot, training planner, and chat and phone support. Designed for managing larger teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Everstride is a SaaS intelligence platform for endurance sports coaches that aggregates wearable and training platform data (Garmin, Whoop, Polar, TrainingPeaks, Strava, Intervals.icu) into a unified dashboard. It converts raw power, heart rate, training load, recovery, HRV, and sleep metrics into structured performance insights, readiness alerts, team power profiles, and periodized season plans. The offering is sold via two recurring subscription tiers (Silver up to 10 athletes; Gold up to 100 athletes with AI Reports and Chat Bot) priced on request.

Product overview

Everstride is a unified intelligence platform for advanced athlete coaching, operating as a platform-plus-tiers architecture. The core Everstride Platform serves as the central hub, aggregating wearable data from multiple fitness tracking ecosystems into a unified coach dashboard. The platform is offered through two pricing tiers: Silver Plan (up to 10 athletes, core dashboard features, attention monitoring, daily graphs) and Gold Plan (up to 100 athletes, AI Reports & Chat Bot, Training Planner, phone support). Key feature modules include Athlete Overview (360° performance view), Attention Monitor (risk flagging), Team Power Profile (team-wide power visualization), Season Planner (periodized training builder), Wearable Data Integration, Performance Profiling, Readiness Monitoring, and Power & Load Analysis. The Gold Plan adds AI-powered reporting and chat capabilities for enhanced decision support.

Differentiator

Problem solved

Functional benefit

Products and services

• Everstride Platform SaaS intelligence platform for endurance sports coaches that automatically aggregates wearable and training platform data (Garmin, Whoop, Polar, TrainingPeaks, Strava, Intervals.icu) into a unified coach dashboard, providing Athlete Overview, Attention Monitor, Team Power Profile, Season Planner, AI Reports & Chat Bot (Gold Plan), readiness monitoring, and automated reporting. Offered via Silver Plan (up to 10 athletes) and Gold Plan (up to 100 athletes) on monthly subscription, pricing on request.

Quantifiable outcome

• 40+ hours saved monthly on reporting tasks
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Supported Wearable Platforms (Garmin, Whoop, Polar, etc.)coreTechnology or IntegrationEverstride integrates with multiple wearable fitness trackers and training platforms including Garmin, Whoop, Polar, and other connected fitness devices. Athletes grant explicit consent to share performance data via these supported platforms, which is then securely synced and consolidated into the coach dashboard. The platform does not share this data with AI providers.
• TrainingPeaks / WKO EcosystemcoreTechnology or IntegrationEverstride supports data from the TrainingPeaks ecosystem, including metrics derived from Training Stress Score (TSS), Normalized Power (NP), Intensity Factor (IF), and Performance Management Chart (PMC) concepts. The platform works with athletes using these platforms.
• StravacoreTechnology or IntegrationEverstride integrates with Strava, one of the most widely used training platforms among endurance athletes, allowing data from Strava-based workouts to be consolidated into coach dashboards.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Strava: Largest social fitness platform for endurance athletes with growing premium analytics (Strava Summit). Both a critical data source Everstride depends on and a potential competitor as Strava builds coaching and analytics features.
• Garmin Connect: Garmin's native training analytics platform tied to the largest installed base of endurance wearables. While not a coach-first tool, Garmin could expand native coaching features that directly compete with Everstride's integrations.
• Whoop: Consumer wearable and recovery analytics platform increasingly expanding into coach and team-facing dashboards. Competes at the wearable data layer that Everstride aggregates and could move further into the analytics layer Everstride owns.

Emerging players

• Xert: Power-based fitness modeling platform for cyclists with focus on MPA/FTP dynamics and training recommendations. Overlaps Everstride's power analytics and periodization features for cycling-focused coaches.
• TrainerRoad: Structured cycling training platform with adaptive plans and performance analytics. Overlaps Everstride on periodized endurance coaching, though with a more athlete-direct than coach-centric go-to-market.

Direct peers

• TrainingPeaks: The dominant endurance coaching platform used by coaches and athletes for training planning, TSS/CTL/ATL tracking, and performance analysis. Directly overlaps Everstride's coach dashboard and metric-based insights, with the addition of WKO for power analytics.
• Intervals.icu: A fast-growing, low-cost endurance training analytics platform built around CTL/ATL/TSB, fitness/fatigue form, and power analysis. Directly competes with Everstride on coach-facing data visualization and athlete management for endurance athletes.
• Today's Plan: Endurance coaching and training analysis platform offering TSS/PMC-based planning, athlete monitoring, and coach dashboards. Comparable target customer (endurance coaches) and analytical depth.
• WKO (by TrainingPeaks): Power-based performance analysis software for endurance athletes and coaches. Overlaps Everstride's Team Power Profile and Power & Load Analysis modules with deeper cycling-specific analytics.
• Final Surge: Coach-centric training platform for endurance athletes including calendar, workout prescription, and performance tracking. Directly comparable to Everstride's coach dashboard and Season Planner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/everstride-fit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everstride