Wit Global
Wit Global operates WITH, AI-powered smart-tourism kiosks deployed at Korean tourist sites, and WITS, a mobile K-culture mission platform, serving international visitors, local merchants, and Korean brands via AR experiences and AI recommendations.
- Company typePrivate
- Founded2023
- HeadquartersJeonju, South Korea
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What Wit Global does
Wit Global (WITGLOBAL INC.) is a South Korea-based, private AI smart-tourism company that operates a dual-platform architecture: WITH, an AI-powered hardware kiosk deployed at high-traffic tourist locations, and WITS, a mobile and web software platform that extends the same experiences globally. The WITH kiosk combines computer-vision-driven AR virtual try-on (most notably Korean hanbok costumes via an exclusive partnership with master Park Sul-ryeo), a conversational AI agent ("Insa"), personalized recommendations, gamified missions, and integrated tax-free registration. WITS provides K-culture experience missions, location-based services, and a K-Contents Mall connecting tourists to local merchants, with the kiosk functioning as the physical gateway into the software platform.
Underlying the two products is an AI Smart Platform with a central management system that monitors deployed hardware in real time and supports remote content updates. The company has placed kiosks at three Insadong sites in Seoul (with Jongno-gu District Office and the Insadong Traditional Culture Preservation Association), at Osan Osaek Market (with Osan City and the local merchant association), and at the Hwaseong Service Area on the Seohae Expressway (with Korea Expressway Corporation and Daebo Distribution). It is beginning international expansion into Vietnam via a Binggrae branded pop-up in Ho Chi Minh City and the Korea-ASEAN Digital Academy (KADA) partnership with NIPA, Sungkyunkwan University, and the Ho Chi Minh City Computer Association.
The revenue model is hybrid: hardware sales or leasing of WITH kiosks, advertising and branded content (including virtual try-on PPL and AI influencer marketing through the "Insa" character), platform transaction fees via the K-Contents Mall, personalized goods production from AR try-on outputs, and IP licensing of proprietary AI character models. The company raised a seed round from the Busan Creative Economy Innovation Center (Busan Changkyeong) in April 2026 to fund platform expansion. Revenue figures have not been disclosed.
Wit Global firmographics
Firmographics- Name
- Wit Global
- Legal name
- WITGLOBAL INC.
- Website
- https://witworldwide.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- Wit Global operates WITH, AI-powered smart-tourism kiosks deployed at Korean tourist sites, and WITS, a mobile K-culture mission platform, serving international visitors, local merchants, and Korean brands via AR experiences and AI recommendations.
- Ownership category
- akta.pro rank
Wit Global industry classification
Industry- Product category
- Smart Tourism Technology
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
- akta.pro secondary industry
- Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)
Keywords
Where Wit Global is headquartered
LocationHeadquarters
- HQ city
- Jeonju
- HQ country
- South Korea
- HQ region
- Asia
Offices3 records
Markets served
Wit Global business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Software Platform Revenue: High-margin software revenue including data subscription services, global IP licensing, and platform transaction fees from the WITS app ecosystem.
- Hardware Sales/Leasing: Revenue from AI Smart Tourism kiosks (WITH) deployed at tourist locations, potentially through sales or leasing arrangements with partners.
- Advertising & Marketing Services: AI influencer marketing, virtual try-on PPL, video content advertising on 75-inch 4K monitors, and branded content integration within the platform.
- Personalized Goods Production: Customized merchandise production from AR try-on experiences, where users can create personalized K-culture goods after virtual costume fitting.
- IP Licensing: AI model branding and IP licensing for custom AI models developed for brands, creating additional revenue through character licensing.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Wit Global product offering
Product offeringCore offering
Wit Global operates a dual-platform smart tourism system: WITH, an AI-powered hardware kiosk deployed at tourist destinations, traditional markets, and expressway rest areas that delivers AR costume try-on, AI-driven recommendations, gamified K-culture missions, and tax-refund registration; and WITS, a mobile/web software platform that extends these experiences globally through K-culture missions, personalized recommendations, and a K-Contents Mall for local merchants. The combined platform connects tourists, local businesses, government tourism bodies, and brand advertisers through a unified AI engine and an AI influencer (Insa).
Product overview
WIT Global operates a dual-platform architecture consisting of WITH (hardware kiosk) and WITS (software/mobile app), unified by an AI Smart Platform. WITH is an AI-powered smart tourism kiosk installed at tourist destinations, traditional markets, and rest stops, providing AR costume try-on, AI recommendations, gamification, tax-free services, and navigation. WITS extends these features to mobile/web globally, enabling K-culture missions, personalized recommendations, and e-commerce without physical kiosk presence. The ecosystem also includes AI influencers (Insa, Jeong-i), an exclusive hanbok partnership (Park Sul-ryeo), and a K-Contents Mall — all interconnected to drive tourism, local commerce activation, and brand marketing. The hardware-software integration converts the 2-minute kiosk experience plus 3-minute mobile engagement into purchase conversion within 5 minutes.
Differentiator
Problem solved
Functional benefit
Brands
- WITH: AI Smart-Tourism Hardware Platform - K-culture kiosk providing AI-powered tourism services including AR costume try-on, AI recommendations, navigation, and tax-free registration.
- WITS
Products and services
- WITH AI-powered smart tourism hardware kiosk installed at tourist destinations, traditional markets, and expressway rest stops. Functions as an all-in-one AI concierge providing AR costume try-on, AI recommendations, gamified K-culture missions, tax-free registration, navigation, and mobile-app connectivity for international tourists and local merchants.
- WITS Global K-culture mission software platform accessible via mobile app and web. Provides location-based K-content experiences, cultural mission challenges (K-drama, entertainment, K-POP), personalized AI recommendations, and a K-Contents Mall for local merchant commerce — usable globally without requiring physical kiosk presence.
- AI Influencer 'Insa' (인사) Virtual AI ambassador and mascot character representing Seoul Jongno-gu Insadong. Used for interactive marketing, promotional content, PPL advertising with apparel brands, and providing interactive concierge services on the WITH kiosk. Distributed through Instagram, TikTok, and Facebook as an Insadong digital idol and tourism brand asset.
Quantifiable outcome
- 1,500-2,000 virtual try-on users per kiosk per month
- +2 more outcomes
Companies that use Wit Global
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Wit Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature6 records
Wit Global partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major and core.
- NIPA (정보통신산업진흥원)majorGovernment agency partner for Korea-ASEAN Digital Academy (KADA) initiative, jointly developing digital AI talent with Sungkyunkwan University and WIT Global.
- Sungkyunkwan University (서경대학교)majorAcademic partnership for KADA digital academy initiative and global academic-industry collaboration program. Previous collaboration on AR costume integration with fashion department.
- Ho Chi Minh City Computer Association (HCA)majorVietnam's largest IT association partnership through multi-lateral MOU, connecting WIT Global with key local enterprises for business development.
- SystemMatemajorStrategic partnership announced in April 2026 to jointly pursue expansion of the K-tourism smart platform 'WITH' (위드) to new locations.
- Osan City Government (오산시)majorCity government partnership for Osaek Market kiosk deployment, supporting traditional market revitalization and smart city tourism initiatives.
- Park Sul-ryeo Hanbok (박술녀한복)coreExclusive partnership with Korea's top hanbok master for all costume imagery. Provides high-quality traditional Korean clothing assets for AR virtual try-on experiences on the WITH platform.
- Jongno-gu District Office (종로구청)coreGovernment partnership for deploying WITH kiosks in Insadong area. Supports traditional culture preservation and smart tourism initiatives in the district.
- Insadong Traditional Culture Preservation Association (인사전통문화보존회)coreCollaborative partner for Insadong area WITH deployments, contributing to traditional culture preservation and tourist engagement programs.
- Osaek Market Merchant Association (오색시장 상인회)majorLocal merchant association partner for traditional market activation through WITH kiosk services and promotional programs.
- Korea Expressway Corporation (한국도로공사)majorNational highway operator partnership for deploying WITH kiosks at expressway rest areas (service areas) to serve travelers with tourism information and services.
- Daebo Distribution ((주)대보유통)majorDistribution partner for Hwaseong Service Area kiosk deployment, providing retail and operational expertise at the highway rest area location.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Wit Global competitors and assessment
Company assessmentDirect peers
- Klook: Asia-leading tours, activities, and experiences booking platform with merchant missions, vouchers, and K-culture content — directly comparable to WITS as a marketplace for tourist experiences and local merchant discovery.
- GetYourGuide: Global marketplace for tours, attractions, and experiences; comparable in providing curated tourist activities and destination content, though delivered via a software-only model versus Wit Global's hardware-led approach.
- KKday: Asia-focused tours and activities platform headquartered in Taiwan with strong Korea/Japan coverage; competes in the same activity-booking and merchant-discovery space as WITS.
- Trazy: Korea-focused tours and activities marketplace with localized merchant discovery; directly comparable as a regional activity booking platform targeting inbound tourists to Korea.
- Viator (Tripadvisor): Large-scale tours and activities marketplace serving international tourists with bookings, reviews, and recommendations — overlaps with WITS on discovery and engagement, though without a physical kiosk footprint.
Broad incumbents
- Trip.com Group: Global OTA with strong Asia-Pacific coverage offering tours, activities, and destination content; overlaps with WITS on activities marketplace and AI-driven itinerary recommendations at much greater scale.
- Kakao: Korean super-app with Kakao T, KakaoMap, and KakaoTalk; dominant in Korean consumer travel services and merchant payments, representing a structural incumbent threat across the same tourism merchant funnel.
- Naver: Korean tech super-app with Naver Place, Maps, and Zepeto (AR) reaching comparable tourist discovery and AR engagement; broader platform but with overlapping capabilities that could subsume Wit Global's offering.
Emerging players
- Creatrip: Korea-focused travel platform providing curated experiences, K-culture content, and tourist recommendations for international visitors — overlapping with Wit Global's K-culture discovery and merchant mission features.
Others
- Korea Tourism Organization: Government-backed tourism promotion body operating Visit Korea app and content; comparable as a smart-tourism infrastructure partner and counterparty for Wit Global's government-channel strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wit Global social profiles
Digital presenceWit Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wit Global leadership team
Management profileNumber of profiles
Wit Global funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wit Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wit Global
What does Wit Global do?
Wit Global operates a dual-platform smart tourism system: WITH, an AI-powered hardware kiosk deployed at tourist destinations, traditional markets, and expressway rest areas that delivers AR costume try-on, AI-driven recommendations, gamified K-culture missions, and tax-refund registration; and WITS, a mobile/web software platform that extends these experiences globally through K-culture missions, personalized recommendations, and a K-Contents Mall for local merchants. The combined platform connects tourists, local businesses, government tourism bodies, and brand advertisers through a unified AI engine and an AI influencer (Insa).
Is Wit Global a public or private company?
Wit Global is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wit Global founded?
Wit Global was founded in 2023.
Where is Wit Global based?
Wit Global is headquartered in Jeonju, South Korea, in the Asia region.
How does Wit Global make money?
Five revenue lines are on record. Software Platform Revenue is the primary driver. The others are hardware Sales/Leasing, advertising & Marketing Services, personalized Goods Production and IP Licensing.
Who are Wit Global's main competitors?
Direct peers on record are Klook, GetYourGuide, KKday, Trazy and Viator (Tripadvisor). Broad incumbents are Trip.com Group, Kakao and Naver. Creatrip is listed as an emerging player. Korea Tourism Organization is listed as an others.
Does Wit Global have an API?
No public API is recorded for Wit Global.
What industry is Wit Global in?
Wit Global's product category is Smart Tourism Technology. Its primary akta.pro industry code is THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators), with a secondary code of BPAMAIAJ, Tours, Activities & Experiences Booking Platforms. Its NAICS code is 561520 and its SIC code is 7900.