Rolling Oaks Hospitality

What Rolling Oaks Hospitality does

Rolling Oaks Hospitality is a property management company operating under Rolling Oaks Group of Companies LLC (ROGC), a private LLC founded in 2002 by Lonnie Funk and headquartered in Rogersville, Missouri. The company provides full-service management for hotel properties (including development consulting, proforma analysis, FFE selection, construction walk-throughs, and daily operations) and self-storage facilities (including day-to-day operations, maintenance, marketing, and sales). A wholly-owned sister subsidiary, Affiniti Management Services, Inc., extends coverage to conventional apartment properties and student housing. The firm employs approximately 130 people and serves property investors across Southwest Missouri and Northwest Arkansas, with a multi-state portfolio that spans four states under long-term client relationships.

The business model is fee-based, structured as a percentage of total managed-asset income subject to a minimum dollar floor, billed monthly across hotel, self-storage, and apartment asset classes. Supporting modules include onsite management, asset management, sales and marketing, and accounting services (accounts payable/receivable, lender communication, monthly reporting by the 15th, year-end close-out, and sales tax compliance). The technology layer is described as data-driven with proprietary forecasting tools, weekly operational updates, monthly financial reporting, and regional/local industry trend analysis; no AI/ML or third-party platform dependencies are disclosed. Customer acquisition is sales-led and referral-driven, anchored by an 18-year relationship with Drury Properties Inc., a 15-year relationship with BSN across four states, and a strategic management relationship with IHG Hotels & Resorts for branded hotel operations.

Primary customer segments are hotel property investors, self-storage facility owners, and apartment property investors. Long client tenures (15–18 years), industry certifications (IHG Torchbearer Award 2022, Best of Northwest Arkansas 2024, two consecutive Gold wins for Best of Southwest Missouri 2023–2024), and a 100+ year combined leadership experience base point to a stable, relationship-led operating model rather than a high-velocity growth business. Revenue is not publicly disclosed and the company is founder-owned with no institutional capital.

Name

Rolling Oaks Hospitality

Legal name

Rolling Oaks Group of Companies LLC

Website

https://rogc.co

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Rolling Oaks Hospitality, founded in 2002 and headquartered in Rogersville, Missouri, provides fee-based hotel and self-storage property management services to investors across Southwest Missouri, Northwest Arkansas, and select multi-state portfolios, with apartment management operated through its subsidiary Affiniti Management Services.

Ownership category

akta.pro rank

Product category

Hospitality & Property Management Services

NAICS

Real Estate Property Managers (53131), Nonresidential Property Managers (531312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels & Motels (7011), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Hotel property management
• Self-storage management
• Asset management services
• Hospitality operations
• Apartment property management

Headquarters

HQ city

Rogersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Services: Fees are structured as a percentage of total income with a minimum dollar value. Fees vary based on asset type (hotel, self-storage, or apartment). The company provides onsite management, sales and marketing, asset management, and accounting services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Rolling Oaks Hospitality provides third-party management services for hotel and self-storage properties, including onsite operations, sales and marketing, asset management, accounting, and development consulting (proforma analysis, design reviews, FFE selection). It is a wholly-owned operating subsidiary of Rolling Oaks Group of Companies LLC and operates alongside Affiniti Management Services, which manages apartment properties. Services are sold directly to property investors and owners, with fees structured as a percentage of total income.

Product overview

Rolling Oaks Hospitality is a property management company operating under Rolling Oaks Group of Companies (ROGC), offering a portfolio of hotel and self-storage management services. The company provides hotel management services (including development consulting and daily operations) and storage management services (including pro forma analysis and day-to-day management). Supporting services include accounting, onsite management, and asset management. The company manages specific properties including Holiday Inn Express & Suites Springfield-Medical District, Sixty5 Self Storage, and Ozark Storage. ROGC also operates a sister company, Affiniti Management Services, for conventional apartment properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Management Services Comprehensive third-party management for hotel properties including development consulting (proforma analysis, design reviews, construction walk-throughs, FFE selection and installation), daily onsite operations, sales and marketing strategies, and FFE installation. Targeted at hotel property investors and owners.
• Self-Storage Management Services Third-party management for self-storage facilities including pro forma analysis, architectural plan reviews, day-to-day operations, maintenance, marketing, sales, and security management. Targeted at self-storage facility owners and investors.
• Accounting Services for Investors Outsourced property accounting and investor reporting including accounts payable and receivable, monthly financial statements by the 15th of the following month, lender communication, year-end close-out reporting to CPAs, and sales tax reports.
• Onsite Property Management Day-to-day onsite property operations including staffing, management, maintenance (with on-call emergency coverage outside business hours), and payroll administration for managed hotel and self-storage assets.
• Asset Management Services Property performance optimization and long-term value enhancement for hotel, self-storage, and apartment investors, including revenue management, rate strategy, and operational analysis.
• Hotel Property Operations – Holiday Inn Express & Suites Springfield-Medical District Operated hotel property in Southwest Springfield offering amenities including indoor pool, fitness center, and concierge services, located near Bass Pro Shops and Cox Medical Campus. Managed under the IHG Hotels & Resorts brand.
• Self-Storage Property Operations – Sixty5 Self Storage Operated temperature-controlled self-storage facility with 24/7 video surveillance, HD cameras, covered loading bays, and month-to-month leasing.
• Self-Storage Property Operations – Ozark Storage Self-storage facility in Ozark, MO offering 24-hour access, boat/RV/indoor storage, online bill pay, and clean secure units.

Quantifiable outcome

• Weekly updates and monthly financial reports delivered by the 15th of following month
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• IHG Hotels & ResortscoreStrategic or Co-development Partner · 1 January 2022Rolling Oaks Hospitality operates as a management company for Holiday Inn Express & Suites Springfield-Medical District under the IHG Hotels & Resorts brand. IHG is a global hotel company with around 345,000 colleagues working across more than 100 countries. The relationship involves branded hotel management with access to IHG's loyalty program (IHG Rewards), 19 hotel brands, and 6,000+ destinations network.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Asset Living: Large multifamily property management firm managing conventional and student housing for institutional and private owners. Comparable to Affiniti Management's apartment operations, particularly in serving mid-market properties in secondary markets.
• Aimbridge Hospitality: Largest third-party hotel management company in North America, operating franchised and independent hotels across brand families. Directly comparable to Rolling Oaks Hospitality's hotel property-management core, though at much greater scale and broader geographic reach.
• Lincoln Property Company: National residential and commercial property management company operating multifamily, student, and military housing for institutional owners. Directly comparable to Rolling Oaks's apartment management arm in scope and investor-client orientation.
• FPI Management: Multifamily property management and accounting firm serving conventional, affordable, and student properties for third-party owners. Comparable to Affiniti's apartment property management and to Rolling Oaks's accounting services offering for investor clients.
• Greystar Real Estate Partners: Largest apartment and student-housing manager globally, providing third-party property management for institutional investors. Comparable to Rolling Oaks's Affiniti Management Services arm, which performs conventional apartment and student-housing management in the same region.
• Concord Hospitality Enterprises: Hotel development, ownership, and management company operating branded hotels for institutional and private owners. Directly comparable to Rolling Oaks in operating franchised hotels under major flags and emphasizing financial reporting to investors.
• TPG Hotels & Resorts: Hotel management and asset management firm handling franchised and independent hotels for third-party owners. Comparable to Rolling Oaks Hospitality in delivering owner-focused hotel operations and accounting services.
• Cardinal Group Management: National property management firm focused on student housing and conventional apartments for institutional owners. Comparable to Affiniti Management's student-housing and conventional apartment management segments under the ROGC umbrella.
• Atrium Hospitality: Third-party hotel management company operating full-service and select-service properties under major brands. Comparable to Rolling Oaks Hospitality in providing hotel operating, sales, and accounting services to property investor-owners.
• Highgate Hotels: Hotel management, investment, and development firm operating branded and independent hotels across the U.S. Comparable to Rolling Oaks as a third-party operator focused on hotel asset performance for investor-owners, particularly in mid-sized markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rollingoakshospitality
• LinkedInlinkedin.com/company/rolling-oaks-hospitality-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolling Oaks Hospitality