TRAK
TRAK is a Miami-based SaaS company that sells an AI-powered ADAS calibration management platform to collision centers, glass shops, mobile calibration services, body shops, ADAS specialists, and dealerships, automatically mapping required calibrations and generating OEM-cited insurance documentation.
- Company typePrivate
- Founded-
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TRAK does
TRAK is a Miami-based, privately-held SaaS company that sells an AI-powered ADAS calibration management platform to automotive aftermarket service providers — primarily collision centers, glass shops, mobile calibration services, body repair shops, ADAS specialists, and dealership service departments. The platform ingests collision-repair estimates and, through its proprietary "AI Mapper" engine, cross-references them against OEM service bulletins and VIN decoding databases (10 million+ datapoints) to identify every required ADAS calibration, generate OEM-cited documentation, schedule and dispatch work across brick-and-mortar and mobile operations, verify calibration completion, and produce insurance-ready audit trails that reduce pushback on calibration charges.
The product is delivered as a single unified platform with a TRAK Enterprise tier offering white-label UI, unlimited users and locations, custom integrations, and enterprise-grade security. Native integrations span CCC Secure Share (estimating), Alldata (diagnostic/OEM data), QuickBooks (accounting), OEM service bulletins, and VIN decoding databases. Pricing is subscription-based, billed monthly, and tied to active locations with custom quotes for the Enterprise tier; onboarding is targeted at 24 hours, with a dedicated success manager per account. Distribution runs through direct enterprise/field sales backed by demo booking, phone-based inside sales, and a $1,000-per-referral customer referral program.
TRAK is headquartered in Florida, has 1-10 employees, and reports a single disclosed funding event from Boot64 Ventures dated 2026-01-23. Reported platform metrics — 15,000+ calibrations mapped cumulatively, 99.7% uptime, 5-second insurance documentation generation, and a 3.2x cycle-time improvement — are vendor-disclosed, and the $24,600+ monthly figure represents added revenue per customer shop rather than company revenue. No patents, named customers, or third-party benchmarks were disclosed in the input.
TRAK firmographics
Firmographics- Name
- TRAK
- Legal name
- TRAK
- Website
- https://adastrak.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TRAK is a Miami-based SaaS company that sells an AI-powered ADAS calibration management platform to collision centers, glass shops, mobile calibration services, body shops, ADAS specialists, and dealerships, automatically mapping required calibrations and generating OEM-cited insurance documentation.
- Ownership category
- akta.pro rank
TRAK industry classification
Industry- Product category
- Automotive ADAS Calibration Management Software
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (81121), Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Electrical, Diagnostics & ADAS Calibration (TLAKAAAF)
Keywords
Where TRAK is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
TRAK business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: TRAK operates on a subscription SaaS model with location-based pricing. Customers pay for active locations only with no hidden fees. The platform provides complete ADAS calibration management including unlimited users, dedicated success manager, and enterprise-grade security.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | TRAK Enterprise - Complete ADAS calibration management platform with dedicated support |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
TRAK product offering
Product offeringCore offering
TRAK provides an AI-powered ADAS calibration management SaaS platform that integrates with collision-repair estimating systems to automatically identify required calibrations, generate OEM-cited documentation, schedule and verify work, and streamline insurance submission. The platform serves collision centers, glass shops, ADAS specialists, body repair shops, mobile calibration services, and dealerships. Pricing is quote-based with location-based subscription billing (customers pay only for active locations).
Product overview
TRAK is a single unified AI-Powered ADAS Calibration Management Platform designed for collision centers, auto repair shops, and ADAS specialists. The platform consists of the core TRAK Platform with integrated AI Mapper technology as its primary AI engine, plus the TRAK Enterprise pricing tier for enterprise deployments. The AI Mapper automatically analyzes repair estimates, cross-references OEM databases, identifies required calibrations, schedules work, generates OEM-cited documentation, and streamlines insurance submission—all within one cohesive system.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Zero missed calibrations - Complete OEM requirement capture
- +6 more outcomes
Companies that use TRAK
Customer profileSegments6 records
Ideal customer profiles2 records
TRAK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature6 records
TRAK partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- CCC Secure SharecoreTRAK is designed to work with CCC Secure Share for data integration. The TRAK team works with customers to establish data workflows that fit their current CCC Secure Share system setup.
- AlldatacoreNative integration with Alldata for vehicle diagnostic data and repair information access, enhancing TRAK's calibration mapping capabilities.
- QuickBookssupportingQuickBooks integration for accounting and financial management workflow connectivity with TRAK's platform.
- OEM Service BulletinscoreIntegration with OEM service bulletins databases enabling real-time monitoring of OEM calibration requirements and updates.
- VIN Decoding DatabasescoreVIN decoding database integration for accurate vehicle identification and calibration requirement mapping.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
TRAK competitors and assessment
Company assessmentBroad incumbents
- CCC Intelligent Solutions: Dominant provider of estimating and workflow software to U.S. collision repair shops. CCC sits inside the same estimating data workflow TRAK integrates with (CCC Secure Share) and could either partner with or compete against TRAK by adding ADAS calibration mapping features.
- Hunter Engineering: Provider of alignment and ADAS calibration equipment with associated shop software. Comparable in serving ADAS calibration workflows for collision and mechanical repair shops, with a hardware-led approach.
- Bosch Automotive Service Solutions: Major supplier of ADAS calibration targets, diagnostic tools, and connected shop software. Comparable as a hardware-and-software incumbent addressing the same collision/ADAS calibration workflow.
- Mitchell International: Major collision estimating and shop management software provider competing for the same workflow budget. Highly relevant as both an incumbent competitor and a potential OEM-data/distribution partner for ADAS calibration mapping.
- Solera (Audatex): Global estimating and claims management platform with deep insurance and shop-side integrations. Relevant as a broader incumbent that could expand into ADAS calibration documentation or partner with TRAK.
Emerging players
- Autel Intelligent Technology: Manufacturer of ADAS calibration equipment and diagnostic tablets used by collision and calibration shops. Comparable as a tech-forward adjacent player expanding from hardware into software-driven ADAS workflows.
Others
- Alldata (AutoZone): OEM repair and diagnostic data provider already integrated with TRAK. Alldata is the data backbone for repair shops and is a partial enabler/competitor depending on how it bundles ADAS calibration data into its own workflows.
Direct peers
- asTech (branded under Opus IVS): Remote diagnostic and ADAS scanning service used by collision repair shops. Directly comparable in offering ADAS pre/post-scan and calibration workflows for the same collision-center customer base.
- Opus IVS (formerly Drew Technologies): Provider of ADAS calibration diagnostics, remote flash, and shop workflow software for collision and mechanical repair shops. Closest direct peer in serving ADAS-specific calibration and documentation workflows to the same end customer.
- AirPro Diagnostics: Remote ADAS diagnostics and calibration verification platform serving collision repair and dealer networks. Highly comparable in target customer (collision shops) and ADAS calibration workflow focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TRAK financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRAK leadership team
Management profileNumber of profiles
TRAK funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRAK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRAK
What does TRAK do?
TRAK provides an AI-powered ADAS calibration management SaaS platform that integrates with collision-repair estimating systems to automatically identify required calibrations, generate OEM-cited documentation, schedule and verify work, and streamline insurance submission. The platform serves collision centers, glass shops, ADAS specialists, body repair shops, mobile calibration services, and dealerships. Pricing is quote-based with location-based subscription billing (customers pay only for active locations).
Is TRAK a public or private company?
TRAK is a private company. It is classified as venture growth investor backed and is currently operating.
When was TRAK founded?
TRAK was founded in -1. It employs 1 to 10 people.
Where is TRAK based?
TRAK is headquartered in Miami, United States, in the North America region.
How does TRAK make money?
One revenue line is on record: saaS Platform Subscription.
Who are TRAK's main competitors?
Broad incumbents on record are CCC Intelligent Solutions, Hunter Engineering, Bosch Automotive Service Solutions, Mitchell International and Solera (Audatex). Autel Intelligent Technology is listed as an emerging player. Alldata (AutoZone) is listed as an others. Direct peers are asTech (branded under Opus IVS), Opus IVS (formerly Drew Technologies) and AirPro Diagnostics.
Does TRAK have an API?
No public API is recorded for TRAK.
What industry is TRAK in?
TRAK's product category is Automotive ADAS Calibration Management Software. Its primary akta.pro industry code is TLAKAAAF, Electrical, Diagnostics & ADAS Calibration. Its NAICS code is 81121 and its SIC code is 7500.