SIE Connect

What SIE Connect does

SIE Connect GmbH is a privately-held electronics components broker headquartered in Lustenau, Austria, with wholly-owned subsidiaries in Melbourne, Florida (SIE Connect Inc) and Hong Kong (SIE Connect Ltd), and is 100% owned by the FT AG technology group. The company serves original equipment manufacturers and contract manufacturers globally, operating three core service lines: Global Project Coordination (cross-border development support, supplier sourcing, quality assurance and certification), Shortage Supply (brokerage of scarce, end-of-life and allocated components through an international partner network, with in-house visual testing and partnered functional testing), and Excess Stock Management under the GreenChips sub-brand (an AI-assisted online marketplace where processors liquidate surplus components on a profit-split basis with monthly automated settlement). The platform claims 25+ years of sourcing experience, ISO 9001 and AS9120 certifications, and global reach via its partner network and direct sales teams across Europe, North America and Asia Pacific.

SIE Connect's revenue model is built on transaction fees and professional services rather than subscriptions: it takes a margin share on excess-stock sales settled through GreenChips, charges brokerage fees on shortage-supply transactions, and earns project-based fees on international sourcing and coordination engagements. Go-to-market is sales-led, combining direct enterprise engagement, the proprietary GreenChips e-commerce storefront, listings on third-party platforms, and participation in industry events such as Electronica. SIE Connect positions itself around sustainability (CO2-neutral GreenChips branding), circular-economy values (reselling 'dead stock' rather than landfill disposal) and full-lifecycle coverage from development through end-of-life management, with recognized innovation credentials via the Vorarlberg Innovation Prize (2019) and second place in the Austrian State Prize for Digitization (2020).

Name

SIE Connect

Legal name

SIE Connect GmbH

Website

https://www.sie-connect.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

SIE Connect is an Austria-based electronic components broker serving global OEMs and contract manufacturers with shortage sourcing, excess stock liquidation via the GreenChips platform, and cross-border project coordination services across Europe, North America and Asia.

Ownership category

akta.pro rank

Product category

Electronic Components Brokerage

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Electronic Components, Nec (3679)

akta.pro primary industry

Electronics Components & OEM/ODM Sourcing Marketplaces (CRAFAHAM)

Keywords

• Electronic component brokerage
• Semiconductor shortage supply
• Excess inventory management
• Global sourcing services
• Electronics distribution

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Excess Stock Management Commission: Profit-split model where SIE CONNECT takes a margin share from sales of excess electronic components through the GreenChips platform. The company handles marketing, sales, and logistics while clients receive proceeds after deducting service fees.
2. Shortage Supply Brokerage: Brokerage fees for sourcing scarce electronic components through international partner networks, providing priority sourcing, testing, and substitution services for component shortages.
3. Global Project Coordination Services: Professional services for international project coordination including development support, best-cost country sourcing, supplier/manufacturer sourcing, quality assurance, and certification services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SIE Connect is a worldwide broker for electronic components, providing Global Project Coordination (international sourcing, development support, supplier/manufacturer sourcing, quality assurance, certification), Shortage Supply (brokerage for scarce and end-of-life components with testing and substitution), and Excess Stock Management via its GreenChips sub-brand (an AI-powered online marketplace enabling OEM/CMs to liquidate surplus electronic components on a profit-split basis). The company connects manufacturers to global markets across Austria, USA, and Hong Kong.

Product overview

SIE Connect operates as a worldwide broker for electronic components, offering three interconnected service lines: Global Project Coordination (covering international sourcing, development support, and supplier management), Shortage Supply (addressing component shortages through global brokerage and testing), and Excess Stock Management through its GreenChips sub-brand (an AI-powered online marketplace for surplus electronic components). The company facilitates the entire product lifecycle from development through end-of-life, connecting manufacturers with global markets while promoting sustainability through circular economy practices.

Differentiator

Problem solved

Functional benefit

Brands

• GreenChips: A brand of SIE CONNECT specialized in the successful return of surplus goods ('dead stock') of electronic components and high-quality semiconductors through an intelligent online trading platform.
• Chips.AC

Products and services

• GreenChips Excess Stock Management AI-powered online trading platform and service for processors (OEM/CM) to liquidate surplus/dead stock of electronic components and semiconductors; SIE Connect handles marketing, sales, and logistics, with margins split between client and company on a monthly settlement basis.
• Shortage Supply Brokerage Brokerage service for scarce and end-of-life electronic components, including priority sourcing through international networks, visual and functional testing, and substitution sourcing with full traceability for OEMs/CMs facing shortages or allocations.
• Global Project Coordination International project coordination service covering parts and service purchasing, development services, new designs and revisions, including development support, best-cost-country sourcing, supplier/manufacturer sourcing, sampling/testing, tooling, quality assurance, packaging/logistics, and certification services.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sustainability Partner NetworkcoreStrategic or Co-development Partner · 2 December 2020Network of sustainability partners enabling GreenChips brand to operate as CO2 neutral from day one. Part of the brand's sustainability strategy.
• Streetscooter GmbHminorStrategic or Co-development Partner · 1 November 2018Partner at Electronica 2018 trade fair in Munich. Streetscooter is an electric vehicle manufacturer. Cooperation focused on topics of electric mobility of the future.
• TargorminorStrategic or Co-development Partner · 1 November 2018Partner at Electronica 2018 trade fair in Munich. Cooperation on topics of electric mobility of the future.
• HARTING DeutschlandminorStrategic or Co-development Partner · 1 November 2018Specialists from HARTING participated in Electronica 2018 discussions on electric mobility topics with SIE CONNECT and other partners.
• Haug ComponentsminorChannel Partner/ Reseller/ Distributor · 1 November 2018Partner represented at Electronica 2018 trade fair discussions on electric mobility and electronic components.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rochester Electronics: Specialist in end-of-life and obsolete semiconductors, offering licensed manufacturing and authorized distribution. Highly relevant peer given SIE Connect's emphasis on shortage supply for EOL and allocated parts.
• America II Electronics: Global distributor of electronic components with franchises and an independent line of business across shortage sourcing and excess inventory. Operates a comparable hybrid franchise/independent brokerage model.
• Smith & Associates: Independent distributor specializing in sourcing hard-to-find, allocated, and obsolete electronic components, plus EOL and excess inventory solutions. Closely comparable to SIE Connect's Shortage Supply offering and quality-testing approach.
• Quest International: US-based global distributor and broker of electronic components, including excess inventory management and shortage solutions for OEMs. Direct overlap with SIE Connect's Shortage Supply and Excess Stock Management service lines.

Broad incumbents

• WPG Holdings: Asia-Pacific headquartered semiconductor distributor with global operations; competes across multiple geographies with broader product breadth, providing a benchmark for scaled distribution economics versus SIE Connect's specialist positioning.
• Digi-Key Electronics: Massive online catalog distributor with millions of SKUs and rapid fulfillment. Digitally disintermediates traditional brokers for standard parts and increasingly for hard-to-find inventory, defining the secular pressure on SIE Connect's model.
• Mouser Electronics: Global authorized distributor with strong design-chain and engineer-focused catalog. Comparable to Digi-Key as a broadline digital incumbent squeezing traditional broker economics.
• Future Electronics: One of the largest global broadline electronic component distributors. SIE Connect sits in the long tail of supply gaps Future Electronics' catalog does not cover, making Future a competitive incumbent when shortages ease.
• Avnet: World's largest electronic component distributor by revenue, with broad product breadth and embedded design/supply-chain services. Provides the upper-bound benchmark of what a scaled electronic distribution platform can capture.

Regional players

• CoreStaff: Japan-headquartered independent electronic component distributor with strong Asia sourcing and brokerage capabilities. Highly relevant regional peer given SIE Connect's Hong Kong/Asia sourcing operations but does not directly compete in Europe/US.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sieconnectglobal
• LinkedInlinkedin.com/company/sie-connect

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIE Connect