Designed By Lorianne Interiors
Designed By Lorianne Interiors Inc. is a founder-owned residential interior decorating and home staging firm in Cambridge, Ontario, offering in-person design and staging services across the Waterloo Region plus tiered virtual e-design packages ($700–$2,800) delivered across Canada.
- Company typePrivate
- Founded2018
- HeadquartersCambridge, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Designed By Lorianne Interiors does
Designed By Lorianne Interiors Inc. (DBL Interiors) is a founder-owned residential interior decorating and home staging firm headquartered at 750 Lawrence Street, Cambridge, Ontario. Founded in 2018 by Lorianne Fedée — an Honours graduate of Conestoga College's Interior Decorating program — the company provides in-person interior design and home staging services to homeowners, home sellers, and real estate agents, and tiered e-design packages delivered virtually to customers across Canada. Service pricing ranges from a $250 consultation fee to $3,500 for full-service vacant home staging, with e-design tiers priced from $700 (CITRINE) to $2,800 (QUARTZ).
The core product set comprises four home-staging offerings (consultation, stage-a-room starting at $650, occupied staging at $1,900, full-service at $3,500), a full-service interior design engagement starting at $3,000, and four virtual e-design packages differentiated by deliverable depth (2D presentation only at the entry tier, through to 3D rendering plus clickable shopping lists at the top tier). All services are booked and paid for through a Shopify e-commerce storefront; no proprietary technology, mobile app, or AI capability is disclosed. The firm operates with 1–10 employees, is entirely bootstrapped with no external funding, and is run directly by the founder in the role of Creative Director.
DBL Interiors makes money through one-time project fees collected in advance of delivery. Its go-to-market is direct-to-consumer, combining local word-of-mouth with a digital presence across Facebook, Instagram, Pinterest, an email newsletter, and SEO-optimized portfolio content. In-person work is geographically confined to the Waterloo Region (Cambridge, Kitchener, Waterloo), with out-of-region projects accepted only by referral and subject to travel surcharges; e-design extends the addressable market nationally. Customer base is composed of SMB-segment individual homeowners, with a small number of contractor and real-estate-adjacent clients.
Designed By Lorianne Interiors firmographics
Firmographics- Name
- Designed By Lorianne Interiors
- Legal name
- Designed By Lorianne Interiors Inc.
- Website
- https://dblinteriors.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Designed By Lorianne Interiors Inc. is a founder-owned residential interior decorating and home staging firm in Cambridge, Ontario, offering in-person design and staging services across the Waterloo Region plus tiered virtual e-design packages ($700–$2,800) delivered across Canada.
- Ownership category
- akta.pro rank
Designed By Lorianne Interiors industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Designed By Lorianne Interiors is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Designed By Lorianne Interiors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Home Staging Services: One-time professional services revenue from home staging consultations and installations. Services include staging consultations ($250), stage-a-room ($650+), occupied home staging ($1,900), and full-service home staging ($3,500). Payment is collected prior to service delivery through the Shopify platform.
- Interior Design Services: One-time professional services revenue from interior design consultations ($250) and full interior design projects ($3,000+). Design services are currently limited to the Waterloo Region (Cambridge, Kitchener, Waterloo).
- E-Design Packages: Modular e-design packages sold as one-time purchases with tiered pricing: CITRINE ($700) for basic 2D presentations, JADE ($1,200) for two-room designs, AMETHYST ($2,300) for one-room with 3D rendering, and QUARTZ ($2,800) for two-room comprehensive designs with 3D rendering. These are delivered virtually with 3-6 week turnaround times.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Home Staging Consultation |
| Unit Pricing | Pay-as-you-go | Stage-A-Room |
| Unit Pricing | Pay-as-you-go | Occupied Home Staging |
| Unit Pricing | Pay-as-you-go | Full-Service Home Staging |
| Unit Pricing | Pay-as-you-go | Design Consultation |
| Unit Pricing | Pay-as-you-go | Interior Design |
| Unit Pricing | Pay-as-you-go | CITRINE E-Design |
| Unit Pricing | Pay-as-you-go | JADE E-Design |
| Unit Pricing | Pay-as-you-go | AMETHYST E-Design |
| Unit Pricing | Pay-as-you-go | QUARTZ E-Design |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Designed By Lorianne Interiors product offering
Product offeringCore offering
Designed By Lorianne Interiors is a boutique interior design and home staging firm that delivers residential interior design projects, on-site home staging for vacant and occupied properties, and remote e-design packages for homeowners. Services are sold through tiered packages including consultations ($250), Stage-A-Room staging ($650+), Occupied Home Staging ($1,900), Full-Service Home Staging ($3,500), full Interior Design ($3,000+), and four e-design tiers ranging from CITRINE ($700) to QUARTZ ($2,800) that include mood boards, 2D/3D renderings, and shopping lists.
Product overview
DBL Interiors offers a portfolio of interior design and home staging services. The core offerings include Full-Service Interior Design ($3,000) and Full-Service Home Staging ($3,500) for vacant properties, as well as Occupied Home Staging ($1,900) and Stage-A-Room staging ($650 starting). The company also provides four tiered E-Design packages (CITRINE at $700, JADE at $1,200, AMETHYST at $2,300, and QUARTZ at $2,800) that offer virtual design consultations, mood boards, 2D and 3D renderings, and clickable shopping lists for clients working with smaller budgets. Pre-service consultations are available for both design ($250) and staging ($250) projects. The services are primarily offered within the Waterloo Region, with Cambridge, Kitchener, and Waterloo specifically served.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Full-service interior design for single rooms or entire homes, curating innovative design solutions reflective of client personality and lifestyle. Starting price $3,000. Service area: Waterloo Region only (Cambridge, Kitchener, Waterloo).
- Full-Service Home Staging Home staging for vacant properties, curating an intentional design plan to appeal to potential buyers and maximize property value. Priced at $3,500.
- Occupied Home Staging Home staging for occupied listings, curating a design plan that is aesthetically pleasing while remaining functional for the residing family. Priced at $1,900.
- Stage-A-Room Home staging for specific rooms that already have good styling but need enhancement to appeal to potential buyers. Starting price $650 per room.
- Book a Design Consultation Pre-project interior design consultation with a $250 fee that is credited toward final design fees. Includes a written report with expert design suggestions.
- Book a Staging Consultation Pre-project home staging consultation with a $250 fee that is credited toward final staging fees. Includes a written report with to-do list for homeowners.
- CITRINE E-Design Entry-level e-design package with 2D visual presentation, 2 design options and 1 revision. 3-4 week turnaround. Priced at $700.
- JADE E-Design E-design package providing 2D visual presentation for 2 rooms with 2 design options per room, 1 revision per room, and staging recommendations. Priced at $1,200.
- AMETHYST E-Design One-room comprehensive e-design package including 45-minute virtual consultation, mood board with 2 design options, 1 revision, 3D rendering, and clickable shopping list. 4-5 week turnaround. Priced at $2,300.
- QUARTZ E-Design Two-room comprehensive e-design package including 1-hour virtual consultation, paint color recommendations, mood boards with 2 options per room, 1 revision per room, 3D renderings, and clickable shopping list. 5-6 week turnaround. Priced at $2,800.
Quantifiable outcome
- Properties are made more appealing to potential buyers and their market value is maximized through professional staging
Companies that use Designed By Lorianne Interiors
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Designed By Lorianne Interiors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Designed By Lorianne Interiors partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Designed By Lorianne Interiors competitors and assessment
Company assessmentDirect peers
- Havenly: Havenly is a U.S.-based online interior design service providing virtual design packages with style matching, mood boards, and a shoppable experience — comparable to DBL Interiors' tiered e-design and consultation-to-project model.
- Homepolish: Homepolish historically operated as an online interior design marketplace matching consumers with vetted designers for in-home and virtual projects — comparable business model to DBL Interiors' combined in-person design and e-design service mix.
- Decorilla: Decorilla is an online interior design and e-design marketplace offering tiered virtual packages with 3D renderings and shopping lists — directly comparable to DBL Interiors' Amethyst and Quartz e-design offerings and similar direct-to-consumer go-to-market.
- Spacejoy: Spacejoy offers virtual interior design packages combining designer matching, 3D visualizations, and curated shopping lists for residential clients — directly comparable to DBL Interiors' mid- and high-tier e-design packages.
- Modsy: Modsy delivers virtual interior design via 3D renderings of a customer's actual room, paired with shoppable recommendations — overlapping with DBL Interiors' Amethyst/Quartz packages that include 3D renderings and clickable shopping lists.
Broad incumbents
- West Elm Interior Design Services: West Elm offers in-home and virtual interior design services alongside its furniture retail business — competes with DBL Interiors in the residential design category but as a broad incumbent leveraging its retail brand and product catalog.
- Pottery Barn Design Services: Pottery Barn provides complimentary in-home and virtual interior design to its retail customers — a broad incumbent competitor to DBL Interiors that bundles design services with furniture sales.
- Crate & Barrel Design Services: Crate & Barrel offers in-store and online interior design services to retail customers across North America — comparable broad incumbent to DBL Interiors in the residential design service category.
- HGTV Home by Sherwin-Williams: HGTV Home partners with designers and retailers to offer color consultations and curated home design products — comparable to DBL Interiors' colour consultation and design services, though at much broader scale and through a national brand.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Designed By Lorianne Interiors social profiles
Digital presenceDesigned By Lorianne Interiors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Designed By Lorianne Interiors leadership team
Management profileNumber of profiles
Profiles1 record
Designed By Lorianne Interiors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Designed By Lorianne Interiors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Designed By Lorianne Interiors
What does Designed By Lorianne Interiors do?
Designed By Lorianne Interiors is a boutique interior design and home staging firm that delivers residential interior design projects, on-site home staging for vacant and occupied properties, and remote e-design packages for homeowners. Services are sold through tiered packages including consultations ($250), Stage-A-Room staging ($650+), Occupied Home Staging ($1,900), Full-Service Home Staging ($3,500), full Interior Design ($3,000+), and four e-design tiers ranging from CITRINE ($700) to QUARTZ ($2,800) that include mood boards, 2D/3D renderings, and shopping lists.
Is Designed By Lorianne Interiors a public or private company?
Designed By Lorianne Interiors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Designed By Lorianne Interiors founded?
Designed By Lorianne Interiors was founded in 2018. It employs 1 to 10 people.
Where is Designed By Lorianne Interiors based?
Designed By Lorianne Interiors is headquartered in Cambridge, Canada, in the North America region.
How does Designed By Lorianne Interiors make money?
Three revenue lines are on record. Home Staging Services are the primary driver. The others are interior Design Services and E-Design Packages.
Who are Designed By Lorianne Interiors's main competitors?
Direct peers on record are Havenly, Homepolish, Decorilla, Spacejoy and Modsy. Broad incumbents are West Elm Interior Design Services, Pottery Barn Design Services, Crate & Barrel Design Services and HGTV Home by Sherwin-Williams.
Does Designed By Lorianne Interiors have an API?
No public API is recorded for Designed By Lorianne Interiors.
What industry is Designed By Lorianne Interiors in?
Designed By Lorianne Interiors's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 54141.