Ewa

What Ewa does

Ewa Point is the consumer-facing brand of SYNERGY S.R.L., an Italian private limited company that operates a network of more than 150 fuel distribution points across Italy (legal headquarters via Monte Napoleone 8, Milan). EwaPoint is a click-and-collect e-commerce platform (ewapoint.shop) that sells EwaCaffè private-label coffee — capsules and pods compatible with Nespresso, Lavazza A Modo Mio, and Dolce Gusto systems, paper filter pods (cialde), and a 1 kg bean blend called "Qualità Oro" — alongside a broad adjacent assortment (Italian wines such as Falanghina and Aglianico, water, pellet, auto accessories, branded merchandise, and work/safety footwear), with orders fulfilled at 100+ pickup locations embedded in the parent's service-station network.

The platform also distributes the EwaCard, a prepaid fuel card (minimum recharge €195 + €5 bonus, no expiration) available to both private consumers and Italian VAT-registered businesses (Partita Iva holders), usable at automatic dispensers across the network. Pricing is unit-based across a low-ticket range (€1 Cornetto+coffee Sunday promotion to €79.95 coffee machines), with bulk 200-capsule boxes positioned for home, office, and bar supply. The storefront is localized in Italian, Spanish, and French.

The go-to-market is exclusively direct-to-consumer via the company's own digital storefront — no third-party marketplace presence is documented — supported by in-station promotions that drive footfall. Revenue mechanics combine unit-priced product sales (coffee and adjacent goods) with prepaid card float from EwaCard balances. Customer segments span Italian individual consumers (primary), bars/hospitality, service-station motorists, and Partita Iva businesses. No public funding, AI capabilities, app, API, or management team disclosure is present in the source data.

Name

Ewa

Legal name

Ewa Point di SYNERGY S.R.L.

Website

https://ewapoint.shop

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Ewa Point (SYNERGY S.R.L.) is an Italian gas-station-affiliated e-commerce platform selling EwaCaffè private-label coffee capsules, pods, and beans — plus adjacent goods and the EwaCard prepaid fuel card — for pickup at 100+ service stations across Italy.

Ownership category

akta.pro rank

Product category

Fuel Station Convenience Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Convenience Retailers and Vending Machine Operators (44513)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

akta.pro secondary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Private label coffee
• Prepaid fuel cards
• Service station retail
• Italian coffee capsules
• Convenience ecommerce

Headquarters

HQ city

Marcianise

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: EwaPoint operates an online store selling EwaCafè branded coffee products (capsules, pods, whole beans), accessories, food and beverage items (wine, sparkling wine, pastries), and workwear (safety shoes). Customers purchase online and collect at EwaPoint locations.
2. EwaCard Prepaid Fuel Card: The EwaCard is a prepaid fuel card offered to both private individuals and businesses (Partita Iva holders). Minimum recharge is €195 + €5 bonus. The card can be used at all automatic dispensers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ewa Point operates an e-commerce storefront (ewapoint.shop) selling EwaCaffè private-label coffee (capsules and pods compatible with Nespresso, Lavazza A Modo Mio, and Dolce Gusto systems; ground coffee; bulk boxes), Italian wines (Falanghina, Aglianico, Spumante EWA), coffee machines and accessories, safety footwear, branded merchandise, and the EwaCard prepaid fuel card. Customers order online and pick up at over 100 affiliated service stations across Italy, with more than 150 SYNERGY S.R.L. fuel distribution points supporting the network.

Product overview

EwaPoint is an e-commerce platform operated by SYNERGY S.R.L., a company that distributes hydrocarbon fuels at gas stations throughout Italy. The platform serves as an online store where customers can purchase EwaCaffè brand coffee products (including capsules compatible with Nespresso, Lavazza, and Dolce Gusto systems, filter pods, and whole beans), wines (Falanghina, Aglianico, Spumante EWA), water, pellet, auto accessories, safety/work shoes, branded merchandise, and the EwaCard prepaid fuel card. Products can be purchased online and picked up at over 100 locations throughout Italy at service stations. The core product lines include EwaCaffè coffee products sold individually or in bulk boxes, wine products, and branded merchandise accessories.

Differentiator

Problem solved

Functional benefit

Brands

• EwaCafè: Coffee brand offering capsules and pods compatible with Nespresso, Lavazza, and Dolce Gusto systems, as well as ground coffee and espresso machines.
• EwaCard

Products and services

• EwaCaffè Capsules (Nespresso compatible) - 50 pack (Confezione da 50 capsule EwaCaffè compatibili Nespresso) Pack of 50 EwaCaffè capsules compatible with Nespresso machines, sold to Italian consumers via ewapoint.shop for home pickup at EwaPoint service stations.
• EwaCaffè Capsules (Lavazza A Modo Mio compatible) - 50 pack (Confezione da 50 capsule EwaCaffè compatibili Lavazza) Pack of 50 EwaCaffè capsules compatible with Lavazza A Modo Mio machines, sold to Italian consumers for pickup at EwaPoint service stations.
• EwaCaffè Capsules (Dolce Gusto compatible) - 50 pack (Confezione da 50 capsule EwaCaffè compatibili Dolce Gusto) Pack of 50 EwaCaffè capsules compatible with Dolce Gusto systems ('Puro Aroma' blend) sold for pickup at EwaPoint service stations.
• EwaCaffè Filter Pods - 50 pack (Confezione da 50 cialde filtro EwaCaffè) Pack of 50 paper filter pods (cialde filtro) for ESE 44 mm filter coffee machines, sold for pickup at EwaPoint service stations.
• EwaCaffè Ground Coffee Beans 'Qualità Oro' - 1 kg (Caffè in Grani) 1 kg pack of whole-bean EwaCaffè 'Qualità Oro' (Qualità Oro is the first EWA blend), targeting home and small-bar espresso users.
• EwaCaffè Bar Supply Coffee Beans (Caffè in Grani Fornitura Bar) Bulk bar-supply coffee beans blend with personalized signage and sets of branded cups and accessories, targeted at Italian bars and hospitality operators.
• Orzo Dolce Gusto Capsules - 16 pack (Orzo in capsule compatibili Dolce Gusto) 16-pack of Dolce Gusto-compatible barley (orzo) capsules, marketed for digestive and anti-inflammatory properties.
• Ginseng Amaro Dolce Gusto Capsules - 16 pack (Ginseng Amaro capsule compatibili Dolcegusto) 16-pack of Dolce Gusto-compatible bitter ginseng capsules (containing lactose, glucose syrup, and 18% instant coffee).
• Ginseng Premium Dolce Gusto Capsules - 16 pack (Ginseng Premium capsule compatibili Dolce Gusto) 16-pack of Dolce Gusto-compatible premium ginseng capsules with 1% ginseng extract, full and creamy flavor profile.
• Nocciolino Dolce Gusto Capsules - 16 pack (Nocciolino capsule compatibili Dolce Gusto) 16-pack of Dolce Gusto-compatible nocciolino (hazelnut) capsules with a soft and rounded toasted-hazelnut aroma.
• Cioccolata Dolce Gusto Capsules - 16 pack (Cioccolata capsule compatibili Dolce Gusto) 16-pack of Dolce Gusto-compatible hot chocolate capsules made from a soluble mix of milk and chocolate.
• Box 200 EwaCaffè Filter Pods + Free Kit Caffè (Box 200 Cialde EwaCaffè + Kit Caffè Omaggio) Bulk box of 200 EwaCaffè filter pods (4 × 50 packs) with complimentary Kit Caffè, ideal for home, office, bar and break-area use.
• Box 200 EwaCaffè Dolce Gusto Capsules + Free Kit Caffè (Box 200 Capsule EwaCaffè Compatibili Dolce Gusto + Kit Caffè Omaggio) Bulk box of 200 Dolce Gusto-compatible EwaCaffè capsules (4 × 50 packs) with complimentary Kit Caffè included.
• Box 200 EwaCaffè Lavazza A Modo Mio Capsules + Free Kit Caffè (Box 200 Capsule EwaCaffè Compatibili Lavazza modo mio + Kit Caffè Omaggio) Bulk box of 200 Lavazza A Modo Mio-compatible EwaCaffè capsules (4 × 50 packs) with complimentary Kit Caffè included.
• Box 200 EwaCaffè Nespresso Capsules + Free Kit Caffè (Box 200 Capsule EwaCaffè Compatibili Nespresso + Kit Caffè Omaggio) Bulk box of 200 Nespresso-compatible EwaCaffè capsules (4 × 50 packs) with complimentary Kit Caffè included.
• Kit Caffè (Coffee Kit) Coffee accessory kit with 150 sugar sachets, 150 cups, and 150 stirrers, sold at €1.95 as a complement to capsule and pod purchases.
• EwaCaffè Espresso Cup with Saucer (Tazzina da Caffè) Black branded EwaCaffè espresso cup with matching saucer, sold as a coffee accessory.
• EwaCaffè Transparent Glass Espresso Cup (Tazzina da Caffè EWACAFE) Transparent glass espresso cup branded EwaCaffè, sold as a coffee accessory.
• EwaCaffè Hot Beverage Mug (Tazza Bevande Calde) Branded EwaCaffè heat-resistant mug for lungo coffee, ginseng, hot chocolate, or herbal teas.
• EwaCaffè Coffee Grinder (Macinino) Branded EwaCaffè coffee grinder providing instant, precise, and even bean grinding to preserve essential oils and aromas.
• EwaCaffè Bamboo Pod/Capsule Holder (Porta Cialde/Capsule EWACAFE in Bamboo) Premium bamboo pod/capsule holder branded EwaCaffè with black support and 4 compartments for paper pods and capsules.
• Traditional 2/3-Cup Moka Pot (Moka da Caffè da 2/3 Tazze) Traditional 2/3-cup moka pot with boiler, mechanical filter, and upper collection chamber, sold at €11.95.
• ESE 44 mm Pod Coffee Machine with 50 Free Pods (Macchina da Caffè a Cialde + 50 Cialde Omaggio) Pod coffee machine for ESE 44 mm paper pods (Kira Union Group system), bundled with 50 free EwaCaffè pods.
• Dolce Gusto Capsule Coffee Machine + Free Capsule Pack (Macchina da Caffè Dolce Gusto + in Omaggio una Confezione di Capsule) Automatic Dolce Gusto machine with Genio S function, Hot&Cold capability, removable 0.8 L tank, and Thermoblock system, bundled with a free capsule pack.
• Napolitan Espresso Pod Machine + 50 Free Pods (Macchinetta a Cialde + 50 Cialde in Omaggio) Modern Neapolitan espresso pod machine with top-loading system, rapid heating, and 3 buttons to select coffee length, bundled with 50 free pods.
• Compact ESE Pod Coffee Machine (Macchina da Caffè a Cialde) Compact modern pod machine with top-loading system, front control panel, 0.85–1 L tank, and auto-shutoff.
• Falanghina Campania Wine - 0.75 L (Falanghina) 0.75 L bottle of Campanian Falanghina white wine, sold at €2.50 per bottle.
• Aglianico Campania Wine - 0.75 L (Aglianico) 0.75 L bottle of Campanian Aglianico red wine, sold at €2.50 per bottle.
• EWA Sparkling Wine (Spumante EWA) EWA-brand sparkling wine sold through the e-commerce storefront.
• 2-Bottle Wine Bundle - Aglianico + Falanghina (Confezione Vino da 2 Bottiglie) Two-bottle wine bundle pairing Aglianico and Falanghina, sold at €4.99.
• 3-Bottle Wine Bundle - Aglianico + Falanghina + Frizzante (Confezione Vino da 3 Bottiglie) Three-bottle wine bundle pairing Aglianico, Falanghina, and a sparkling wine (Frizzante), sold at €7.49.
• Cornetto + Coffee Sunday Promotion (Cornetto + Caffè) Cornetto (Italian croissant) with coffee sold for €1 on Sundays at all EwaPoint restaurant locations.
• EWA Energy Drink (Ewa Drink) EWA-branded energy drink sold through the e-commerce storefront.
• Sport Sneakers (Scarpe Sneaker Sportive) Two-tone grey and black sport sneakers with premium materials, sold at €14.99 as work and casual footwear.
• High-Top Safety Work Shoes (Scarpe Antinfortunistiche) Comfortable, lightweight, and breathable high-collar safety footwear designed to protect the foot during work.
• Black Safety Work Shoes (Scarpe da Lavoro Antinfortunistiche Nere) Black-coloured safety work shoes for occupational use, sold through the EwaPoint storefront.
• EwaCaffè Branded Cap (Cappello Personalizzato EWACAFÉ) Black cap with an EwaCaffè-embroidered visor, sold as branded merchandise.
• EwaCaffè Branded Ashtray (Posacenere Personalizzato EWACAFÉ) Total-black EwaCaffè-branded ashtray with a modern, elegant finish, sold as branded merchandise.
• EwaCaffè Branded Short-Sleeve T-Shirt (Maglietta Mezza Manica Personalizzata EWACAFÉ) White half-sleeve EwaCaffè-branded T-shirt, sold as branded merchandise.
• EwaCaffè Branded Backpack (Zaino Personalizzato EWACAFÉ) Waterproof polyester EwaCaffè-branded backpack with reinforced seams, metal-zip pocket, and rigid pre-formed back panel.
• EwaCaffè Branded Sunglasses (Occhiale da Sole Personalizzato EWACAFÉ) EwaCaffè-branded sunglasses with frames made from circular-economy recycled coffee-bean material.
• EwaCaffè Branded Red Carpet (Tappeto Personalizzato EWACAFÉ) Red EwaCaffè-branded rug for offices and break areas, sold as branded merchandise.
• EwaCaffè Branded Two-Tone Polo (Polo Personalizzata EWACAFÉ) Two-tone blue and red EwaCaffè-branded polo shirt, suitable as corporate uniform or promotional clothing.
• Professional Hair Dryer (Asciugacapelli) Professional hair dryer in heat-resistant plastic with rear grille, speed selector, temperature regulator, and cold-shot button.
• EwaCard Prepaid Fuel Card (Carta Carburante EwaCard) Prepaid fuel card usable at all automatic dispensers in the SYNERGY S.R.L. network, with a minimum recharge of €195 plus a €5 bonus and no expiration. Available to private individuals and Partita Iva (Italian VAT) business customers for fleet and personal fuel management.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SYNERGY S.R.L.coreOthersSYNERGY S.R.L. (via Monte Napoleone 8, Milan; P.Iva 03834330619; Tel.: +39 360 102 1216) is the parent company that owns and operates the EwaPoint brand. It operates in the distribution of hydrocarbons (fuel) nationally, with more than 150 distribution points across Italy. EwaPoint products are sold through this network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Repsol Italia: Spanish-headquartered energy major with an Italian fuel-station network and integrated retail. Comparable as a multi-national fuel operator in the Italian market.
• Lavazza: Italy's leading coffee roaster with a major capsule business (A Modo Mio, Espresso Point) and branded bars. Comparable as an Italian coffee brand competing for the same at-home and bar customers.
• Nespresso (Nestlé): Global capsule-coffee leader whose system EwaCaffè targets with compatible capsules. Comparable as the dominant branded capsule player in the same Italian consumer market.
• Eni (eni station): Italy's largest integrated oil & gas company with thousands of branded service stations. Direct overlap as a fuel-station operator in Italy, with similar convenience-retail and cafe offerings at the forecourt.

Direct peers

• Italiana Petroli (IP): One of Italy's largest fuel-station networks, owned by Api Group, with thousands of branded stations and integrated convenience-retail. Comparable as a domestic fuel-retail operator with non-fuel merchandising.
• Api (Anonima Petroli Italiana): Italian fuel distributor parent of IP, with a national network of branded stations and convenience retail. Comparable as a domestic fuel-retail operator with adjacent merchandising.
• Q8 (Kuwait Petroleum Italia): Italian subsidiary of Kuwait Petroleum operating hundreds of fuel stations with convenience stores and cafes. Comparable as a national fuel-and-convenience retailer.
• Tamoil Italia: Italian fuel-station chain (subsidiary of Tamoil, Netherlands/Switzerland) with hundreds of sites and integrated convenience offerings. Comparable in scale and proposition.

Emerging players

• Caffe Vergnano: Italian heritage coffee brand selling capsules, beans, and pods direct-to-consumer with growing online presence. Comparable as a smaller Italian private-label-style coffee brand targeting the same home-espresso customer.
• Costante Bonaventura (Passalacqua / Caffè Borbone): Caffè Borbone is one of Italy's fastest-growing capsule-coffee brands, with strong Nespresso-compatible sales. Comparable as a private-label Italian capsule brand competing in the same channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EwaPoint

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ewa