What Q8 Italia does

Q8 Italia (legally Kuwait Petroleum Italia S.p.A.) is a privately held Italian fuel retail and mobility services operator established in 1984 as a wholly owned subsidiary of Kuwait Petroleum Corporation. The company runs over 3,100 service stations across Italy under the Q8 full-service and Q8 easy 24/7 self-service brands, complemented by ancillary services including Easy Wash Q8 automated car washes at approximately 600 sites, Shop SVOLTA convenience stores, electric vehicle charging at select locations, and a sustainability program (Q8 Sailing for Change). Q8 distributes a multi-fuel portfolio spanning gasoline, diesel, LPG, CNG, AdBlue, the Q8 Hi Perform 100-octane premium line (over 1,500 stations), and Q8 HVO hydrotreated vegetable oil biofuel.

The digital layer sits on the ClubQ8/StarQ8 loyalty platform with the CardQ8 card, Borsellino Elettronico digital wallet, and the App ClubQ8 mobile application, supporting digital fuel payment (including PayPal, Google Pay, Apple Pay, Telepass Pay), Star Points accumulation, station location, and promotional engagement. B2B customers are served by two fuel card systems: CartissimaQ8 (a credit card with payment deferral, unlimited driver profiles, fraud-prevention controls, European network access, and automatic electronic invoicing) and RecardQ8 (a prepaid rechargeable card with digital wallet, PIN security, and welfare integrations via Edenred and Pluxee). Q8 Quaser extends the offer to industrial customers with private cisterns through bulk fuel supply and energy efficiency services.

Q8 Italia's revenue model is predominantly transaction-based fuel retail across consumer and business segments, with subscription and float economics layered in via CartissimaQ8 and RecardQ8. Distribution is multi-channel: physical forecourts, dedicated mobile apps (ClubQ8, CartissimaQ8, RecardQ8), web portals (CartissimaWeb), and third-party payment integrations. The customer base spans private motorists, SME and enterprise fleet operators, industrial accounts (Q8 Quaser), and corporate welfare recipients via Edenred and Pluxee. The company is governed as a Società con unico socio under KPC direction and coordination, headquartered in Rome at Viale dell'Oceano Indiano 13, and is compliant with GDPR, CCPA, and Italian accessibility law (Legge 4/2004).

Name

Q8 Italia

Legal name

Kuwait Petroleum Italia S.p.A.

Website

https://q8.it

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Q8 Italia is a privately held Italian fuel retail and mobility services operator, wholly owned by Kuwait Petroleum Corporation, running over 3,100 service stations serving private motorists, business fleets, and industrial customers.

Ownership category

akta.pro rank

Product category

Fuel Retail

NAICS

Gasoline Stations with Convenience Stores (457110), Gasoline Stations and Fuel Dealers (457), Fuel Dealers (4572)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

Keywords

• Fuel retail services
• Fleet fuel cards
• EV charging stations
• Loyalty program management
• Convenience store retail

Headquarters

HQ city

Roma, Lazio

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Sale of petroleum products including gasoline, diesel (including Q8 Hi Perform 100-octane premium), GPL, methane (CNG), HVO biofuel, and AdBlue at company-operated and franchise gas stations across Italy.
2. Convenience Retail (Shop SVOLTA): In-store retail shops at select service stations offering convenience items, snacks, and beverages.
3. Car Wash Services: Easy Wash Q8 automatic car wash (24h) and self-service car wash facilities at approximately 600 locations.
4. Fleet Fuel Cards (B2B): CartissimaQ8 (credit-based) and RecardQ8 (prepaid rechargeable) business fuel cards generating card fees, transaction fees, and payment float.
5. Electric Vehicle Charging: EV charging services at select Q8 stations with payments managed through ClubQ8 app.
6. Extra Rete (Industrial Customers): Bulk fuel supply and management services for industrial customers with private cisterns through Q8 Quaser.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Q8 Italia sells motor fuels (gasoline, diesel, Q8 Hi Perform 100-octane premium, GPL/LPG, methane/CNG, Q8 HVO biofuel, AdBlue) through a network of more than 3,100 branded service stations across Italy, including full-service Q8 stations and unmanned 24/7 Q8 easy self-service sites. The company monetizes a layered mobility offering beyond fuel: the ClubQ8 loyalty program with the App ClubQ8 and electronic wallet, B2B fuel cards CartissimaQ8 (credit-based) and RecardQ8 (prepaid rechargeable), Easy Wash Q8 car washes, Shop SVOLTA convenience stores, electric vehicle charging, and the Q8 Quaser extra-network bulk fuel service for industrial customers.

Product overview

Q8 Italia (Kuwait Petroleum Italia S.p.A.) operates a multi-channel mobility ecosystem consisting of two fuel station brands (Q8 managed stations and Q8 easy 24/7 self-service stations) offering conventional and premium fuels (Q8 Hi Perform 100-octane, Q8 HVO biofuel, diesel, petrol, LPG, CNG), complemented by a portfolio of digital and physical services. The consumer-facing loyalty platform ClubQ8/StarQ8 provides the Star Points collection program with physical/digital CardQ8, Borsellino Elettronico electronic wallet, and the App ClubQ8 for mobile payments and station discovery. For business customers, Q8 offers two fuel card systems: CartissimaQ8 (credit card with payment deferral, unlimited driver profiles, and automatic invoicing) and RecardQ8 (prepaid rechargeable cards with digital wallet and welfare solutions), both managed through dedicated web portals and mobile apps. Additional services include Easy Wash Q8 automated car washes, Shop SVOLTA convenience stores, Q8 Radio streaming, EV charging, and electronic invoicing. The portfolio extends to Extra-Rete services via Q8 Quaser for large-volume business customers.

Differentiator

Problem solved

Functional benefit

Brands

• Q8 Hi Perform: Premium fuel products including 100-octane gasoline and high-performance diesel
• Q8 HVO
• ClubQ8
• CartissimaQ8
• RecardQ8
• Q8 Quaser
• Easy Wash Q8
• SVOLTA
• Q8 Radio

Products and services

• Q8 Managed Fuel Stations
• Q8 easy Self-Service Stations
• Q8 Hi Perform Premium Fuel
• Q8 HVO Biofuel
• ClubQ8 Loyalty Program

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• PorscheminorStrategic or Co-development PartnerQ8 partners with Porsche for brand collaboration, likely related to premium fuel offerings or joint promotional activities.
• AS RomaminorGTM or Marketing PartnerQ8 maintains a partnership with AS Roma football club for sports marketing and brand visibility.
• Amazon EU S.a.r.l.minorImplementation/ SI/ Consulting PartnerAmazon handles prize delivery logistics for the ClubQ8 loyalty program's prize catalog and award ceremonies.
• PayPalcoreTechnology or IntegrationPayPal is integrated as a payment method for fuel purchases through the ClubQ8 app, enabling users to generate payment codes for self-service refueling.
• PluxeeminorChannel Partner/ Reseller/ DistributorWelfare provider for Q8 Ticketfuel voucher acceptance, enabling employee benefit payments for fuel.
• EdenredminorChannel Partner/ Reseller/ DistributorWelfare provider for Q8 Ticketfuel voucher acceptance at Q8 stations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tamoil Italia: Tamoil operates ~1,000 service stations in Italy under the Tamoil and Esso brand licenses, with integrated convenience and fleet offerings. Direct peer to Q8 Italia in the Italian retail fuel market with comparable service-station business model.
• TotalEnergies Italia: TotalEnergies operates an Italian fuel retail network alongside its broader European mobility and convenience business. Direct peer to Q8 Italia across retail fuel, EV charging, and B2B fleet services, with comparable focus on energy transition offerings.
• Eni: Eni is Italy's largest integrated oil and gas company and the dominant fuel retailer through its Enilive branded station network (~4,000+ stations in Italy). Directly comparable to Q8 Italia as the largest direct competitor in Italian retail fuel, with overlapping convenience, fleet card, and EV charging offerings.
• BP Italia: BP operates retail fuel stations and mobility services in Italy as part of its European downstream footprint. Direct peer to Q8 Italia across fuel retail and emerging EV charging, with comparable premium fuel and convenience positioning.
• Shell Italia: Shell operates ~2,500 retail stations in Italy under its global brand, offering fuels, convenience retail, and Shell Fleet Solutions B2B card services. Direct peer to Q8 Italia across both retail and B2B fleet segments, with global brand and capital backing.
• Esso Italiana (ExxonMobil): Esso Italiana operates a branded retail fuel network in Italy as part of ExxonMobil's downstream operations. Direct peer to Q8 Italia across fuel retail, with comparable fleet card and convenience offerings.
• IP (api anonima petroli italiana): IP is one of Italy's leading independent fuel retailers with ~2,700 service stations across the country. Directly comparable to Q8 Italia in scale, target market (Italian retail and fleet customers), and product offering (fuels, convenience, fleet cards).

Others

• Edenred: Edenred is a leading employee benefits and welfare voucher provider that partners with Q8 for Ticketfuel voucher acceptance at Q8 stations. Comparable as an ecosystem partner in Q8's welfare/B2B distribution model rather than a direct competitor.

Broad incumbents

• Kuwait Petroleum Corporation: Kuwait Petroleum Corporation is the sovereign national oil company of Kuwait and Q8 Italia's parent company. Comparable as the ultimate parent entity controlling Q8 Italia's strategic direction, capital allocation, and global upstream-to-downstream integration context.
• EG Group: EG Group is a major global fuel retail and convenience operator with thousands of stations across Europe, North America, and Australia. Broad incumbent peer comparable to Q8 Italia in fuel retail scale, convenience integration, and digital payments/loyalty ecosystems.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Q8Italia
• Instagraminstagram.com/q8_italia
• LinkedInlinkedin.com/company/q8-italia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Q8 Italia