AgriFutures growAG

What AgriFutures growAG does

AgriFutures growAG is a government-backed digital platform operated by AgriFutures Australia (formerly the Rural Industries Research & Development Corporation) that functions as the official online gateway to Australia's agrifood innovation ecosystem. The platform aggregates 700+ organisations, 600+ commercial and research opportunities, and 3,500+ research projects from Australian and global agrifood stakeholders, serving researchers, startups, corporates, investors, and government agencies seeking partnerships, investment, and market access.

The core technology is a web-based discovery platform with search functionality, user authentication, content management, and an enquiry routing system, complemented by a personalised Concierge Service that provides guided introductions and ecosystem navigation. The platform operates on a freemium model with no fees for users or contributors, and is supported by an 18,000+ subscriber newsletter, an active social and community presence, and the annual evokeAG. Asia Pacific premier agrifood tech event.

The business model is non-commercial: growAG is entirely funded by the Australian Department of Agriculture, Fisheries and Forestry (DAFF) and Australia's 15 Rural Research and Development Corporations (RDCs), which collectively back the platform as part of Australia's national agricultural innovation strategy. The platform is managed by AgriFutures Australia on behalf of the 15 RDCs and operates as a public-good ecosystem connector rather than a revenue-generating business, with no disclosed pricing tiers, monetisation mechanisms, or funding rounds.

Name

AgriFutures growAG

Legal name

Rural Industries Research & Development Corporation (RIRDC) trading as AgriFutures Australia

Website

https://growag.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

AgriFutures growAG is a government-backed digital platform that connects Australia's agrifood innovation ecosystem — researchers, startups, corporates, and investors — by aggregating 700+ organisations, 600+ opportunities, and 3,500+ research projects for global discovery and partnership formation.

Ownership category

akta.pro rank

Product category

Agrifood Innovation Platform

NAICS

Soil Preparation, Planting, and Cultivating (115112), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Services (700), Services-Prepackaged Software (7372)

akta.pro primary industry

Precision/Variable-Rate Agronomy & Rx Development (AFACABAG)

Keywords

• Agrifood innovation platform
• Agtech opportunity discovery
• Research commercialisation network
• Agrifood ecosystem connector
• Rural research partnerships

Headquarters

HQ city

Bathurst

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government & RDC Funding: growAG is funded by the Department of Agriculture, Fisheries and Forestry (DAFF) and Australia's 15 Rural Research and Development Corporations (RDCs). The platform is free for all users and contributors to access and list content.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

growAG is a free online agrifood innovation platform that lets users browse and search 700+ organisations, 600+ opportunities (research, commercial, investment, licensing) and 3,500+ research projects across Australia and globally. It is operated by AgriFutures Australia on behalf of the Department of Agriculture, Fisheries and Forestry (DAFF) and Australia's 15 Rural Research and Development Corporations (RDCs), and offers a personalised concierge service for introductions and ecosystem navigation.

Product overview

AgriFutures growAG operates as a unified platform for agrifood innovation consisting of the core growAG Platform (showcasing 700+ organisations, 3,700+ research projects, and 169+ opportunities), the evokeAG event brand (annual conference and digital platform), and a Concierge Service for personalized navigation support. The ecosystem is backed by the Department of Agriculture, Fisheries and Forestry (DAFF) and Australia's 15 Rural Research and Development Corporations (RDCs).

Differentiator

Problem solved

Functional benefit

Brands

• growAG: Innovation platform connecting Australian agrifood technology with global markets, investors, and partners
• evokeAG

Products and services

• growAG Platform A free online hub where Australian and global agrifood organisations can list profiles, research projects and commercial opportunities, and where users can discover and connect with partners, investors and research collaborators.
• evokeAG. Annual agrifood tech conference and associated digital community that brings together farmers, startups, scientists, corporates, investors and policymakers across the Asia Pacific region.
• growAG Concierge Service Personalised guidance service staffed by an AgriFutures team that helps users identify relevant partners, opportunities and research, and facilitates introductions within the Australian agrifood innovation ecosystem.

Quantifiable outcome

• 700+ organisations connected through the platform
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Department of Agriculture, Fisheries and Forestry (DAFF)coreStrategic or Co-development Partner · 1 January 2021Federal government department that backs growAG as part of Australia's agricultural innovation ecosystem strategy. Works to enhance Australia's agricultural, fisheries and forestry industries.
• Rural Research & Development Corporations (RDCs)coreStrategic or Co-development Partner · 1 January 202115 RDCs across agriculture, fisheries and forestry industries in Australia, tasked with delivering improvements in productivity, profitability, and sustainability. They collectively fund and manage growAG.
• evokeAG.coreStrategic or Co-development PartnerAsia Pacific's premier agrifood innovation event that complements the growAG digital platform. Connects the agrifood innovation community across the region.
• Food Agility Cooperative Research Centre (Food Agility CRC)majorStrategic or Co-development PartnerResearch funding body that brokers, designs and delivers innovation programs for Australian agrifood industry. Partners with growAG to showcase research projects.
• AgriFutures AustraliacoreStrategic or Co-development PartnerManages growAG on behalf of the 15 Australian RDCs. AgriFutures focuses on building a rich future for Australian agriculture.
• Queensland University of TechnologymajorStrategic or Co-development PartnerResearch organisation conducting rice systems research funded by AgriFutures Australia, listed on growAG platform.
• The YieldmajorStrategic or Co-development PartnerAgritech company partnered with Yamaha, UTS, Food Agility and Treasury Wine Estates for robotics-ready AI in viticulture research project.
• Treasury Wine EstatesmajorStrategic or Co-development PartnerMajor wine company partnered in robotics-ready AI in viticulture project combining robotics, micro-climate weather services and AI for wine grape production.
• YamahamajorStrategic or Co-development PartnerTechnology partner in robotics-ready AI in viticulture project for wine grape production.
• University of Technology Sydney (UTS)majorStrategic or Co-development PartnerResearch partner in robotics-ready AI in viticulture project combining robotics, micro-climate weather services and AI.
• PepsiCo Greenhouse Program APACmajorChannel Partner/ Reseller/ DistributorCorporate accelerator program showcasing alumni startups on growAG platform, seeking investment and partnerships for sustainability solutions.
• Australian Pet RetailersminorChannel Partner/ Reseller/ DistributorRetail distribution channel for BuggyBix insect-based pet food products developed through growAG-listed research.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AgriFuturesAU
• YouTubeyoutube.com/channel/UCG2vagf3hTn5ioSJ-K1q1GA
• LinkedInlinkedin.com/company/growagglobal
• Instagraminstagram.com/agrifuturesaustralia
• Facebookfacebook.com/agrifuturesgrowag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgriFutures growAG