evokeAG
evokeAG is Asia Pacific's premier agrifood innovation event, organised annually by AgriFutures Australia. It convenes producers, startups, researchers, investors, corporates and government across rotating Australian cities, complemented by the Groundbreakers, Startup Alley and growAG platforms.
- Company typePrivate
- Founded2019
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What evokeAG does
evokeAG is Asia Pacific's premier agrifood innovation event platform, organised annually by AgriFutures Australia, a statutory rural research and development corporation. Founded in 2019 and headquartered in Perth, the company operates a challenge-led event series that convenes producers, researchers, agrifood startups and scaleups, investors, corporates and government policymakers across a two-day cross-sector forum. The core offering is the annual evokeAG event, hosted in rotating Australian cities (Melbourne 2019/2020/2026, Adelaide 2023/2027, Perth 2024, Brisbane 2025), complemented by sub-products including the Groundbreakers youth leadership program (ages 18-30 from Australia and New Zealand), Startup Alley, ScaleUp Street, an Open Innovation Challenge, and a podcast series. The platform also powers growAG., a year-round online agrifood innovation marketplace showcasing research projects, commercial opportunities and emerging technologies.
The business model combines three revenue streams: ticket sales across tiered pricing (Standard, International, Startup, Scaleup, Producer, Student) ranging from A$510 to A$1,600; corporate sponsorship packages (Platinum sold, Gold A$70,000, Silver A$60,000, Groundbreakers A$50,000, Startup Alley A$45,000, Open Innovation Challenge A$30,000); and newsletter/content subscriptions supporting community engagement. Strategic alliances with Elders (Platinum), DAFF (Major), Government of South Australia (Host State), CommBank and AusAgritech anchor the event. While not-for-profit in character, evokeAG operates with a professional services-style sponsorship sales motion and a subscription-driven content engine, sitting at the intersection of media, events and innovation-platform business models.
evokeAG firmographics
Firmographics- Name
- evokeAG
- Legal name
- AgriFutures evokeAG.
- Website
- https://evokeag.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- evokeAG is Asia Pacific's premier agrifood innovation event, organised annually by AgriFutures Australia. It convenes producers, startups, researchers, investors, corporates and government across rotating Australian cities, complemented by the Groundbreakers, Startup Alley and growAG platforms.
- Ownership category
- akta.pro rank
evokeAG industry classification
Industry- Product category
- Agrifood Innovation Events
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)
- akta.pro secondary industry
- Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB)
Keywords
Where evokeAG is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
evokeAG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Event Ticket Sales: evokeAG generates revenue primarily through ticket sales for its annual agrifood innovation event. Ticket categories include Standard, International, Startup, Scaleup, Producer, and Student tiers, with pricing varying across Pre-sale, Early Bird, and General sale periods.
- Sponsorship Packages: Corporate sponsorship and partnership packages provide significant revenue, including Platinum, Gold, Silver packages ranging from $30,000 to over $70,000, as well as specific sponsorships for Groundbreakers program ($50,000), Startup Alley ($45,000), Demo Stage, Exhibition spaces, and hospitality offerings.
- Newsletter and Content Subscriptions: Email newsletter subscriptions for evokeAG updates, growAG newsletter, and opportunity updates generate engagement-based revenue through community building and lead generation for sponsors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Delegate - Pre-sale $1,162.50, Early Bird $1,280.00, General $1,600.00 |
| Subscription | Pay-as-you-go | International Delegate - Pre-sale $1,087.50, Early Bird $1,170.00, General $1,500.00 |
| Subscription | Pay-as-you-go | Startup/Scaleup - Pre-sale $840.00, Early Bird $1,060.00, General $1,170.00 |
| Subscription | Pay-as-you-go | Producer - Pre-sale $675.00, Early Bird $730.00, General $950.00 |
| Subscription | Pay-as-you-go | Student - Pre-sale $510.00, Early Bird $620.00, General $730.00 |
| Other | Multi-year contract | Gold Sponsorship Package - $70,000 |
| Other | Multi-year contract | Silver Sponsorship Package - $60,000 |
| Other | Multi-year contract | Groundbreakers Program Sponsorship - $50,000 |
| Other | Multi-year contract | Startup Alley Sponsorship - $45,000 |
| Other | Multi-year contract | Open Innovation Challenge - $30,000 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
evokeAG product offering
Product offeringCore offering
evokeAG operates Asia Pacific's premier annual agrifood innovation event, bringing together producers, researchers, startups, scaleups, investors, corporates, and government. The core offering is the two-day conference held annually in different Australian cities, complemented by programs such as Groundbreakers (leadership program for ages 18-30), Startup Alley, ScaleUp Street, and the growAG online agrifood innovation platform showcasing research projects and commercial opportunities.
Product overview
evokeAG. is a challenge-led agrifood innovation platform and event series organized by AgriFutures Australia. The core offering is the annual evokeAG. event (Asia Pacific's premier agrifood innovation event), complemented by the Groundbreakers Program (leadership initiative for emerging leaders aged 18-30), the Startup Program, ScaleUp Street, an evokeAG. Podcast series, and the growAG. online innovation platform. The platform brings together producers, researchers, startups, scaleups, investors, corporates and government to explore practical solutions for climate adaptation, productivity and food security.
Differentiator
Problem solved
Functional benefit
Brands
- Groundbreakers: A leadership and storytelling program for emerging leaders aged 18-30 from Australia and New Zealand who are shaping the future of agrifood. Previously known as Future Young Leaders until 2025.
- Startup Alley
- ScaleUp Street
- Open Innovation Challenge
Products and services
- evokeAG Annual Event Asia Pacific's premier annual agrifood innovation event held over two days, bringing together thought leaders and change makers in agriculture, food manufacturing, research, innovation, investment, and policy. Features 100+ sessions across three program threads (Innovation & Future Technology, Systems & Policy, Environment & Sustainability).
- Groundbreakers Program Leadership and storytelling program supporting five emerging leaders aged 18-30 from Australia and New Zealand, including mentoring, media training, and main-stage presentation opportunities at the evokeAG event.
- Startup Alley Exhibition program at the evokeAG event showcasing pioneering agrifood startups with producers, innovators, researchers, industry leaders, government bodies, and investors.
- ScaleUp Street Program connecting high-potential scaleups with producers, innovators, researchers, industry leaders, government and investors to support growth and global market expansion.
- growAG Platform Online agrifood innovation platform showcasing research projects, commercial opportunities and emerging technologies from across Australia and internationally, connecting people, ideas, and opportunities.
- evokeAG Podcast Podcast series featuring conversations with innovators, founders, and leaders in agrifood tech, covering topics like AI in agriculture, sustainability, climate change, and agritech adoption.
Quantifiable outcome
- 90% of delegates report forming new professional connections
- +3 more outcomes
Companies that use evokeAG
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles5 records
evokeAG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
evokeAG partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, platinum, major, host state and supporting.
- AusAgritech (Australian Agritech Association)coreAusAgritech is Australia's peak body for agriculture technology. The strategic partnership with evokeAG 2026 strengthens Australia's position as a global leader in agritech innovation and provides new opportunities for scaleups, startups and investors across the sector. The collaboration includes co-designing Australia's agritech roadmap workshops.
- CommBank (Commonwealth Bank)coreCommBank met Pairtree at evokeAG and invested in a partnership to develop solutions simplifying data management for customers. They also ran a pilot with Ruminati for farmers across three states, demonstrating how evokeAG connections translate into real partnerships.
- AgriFutures AustraliacoreAgriFutures Australia is the organisation behind evokeAG. As Australia's rural research and development corporation for rural industries, AgriFutures powers both evokeAG. and growAG. platforms. The organisation is based in Orange, NSW, with head office acknowledging the Wiradjuri people as traditional custodians.
- EldersplatinumElders is rural Australia's most trusted agribusiness with over 180 years of history. As Platinum Partner, Elders has naming rights to the plenary stage, prime exhibition presence, branding across all touchpoints including lanyards, event collateral, digital platforms and plenary screens. The partnership includes speaking opportunities, exclusive media coverage, event steering committee participation, targeted social media promotion, and access to a private meeting room.
- Department of Agriculture, Fisheries and Forestry (DAFF)majorDAFF is an Australian Government agency responsible for supporting the growth, sustainability, and resilience of the agriculture, fisheries, and forestry sectors. As Major Partner, DAFF contributes to event programming and government engagement in agrifood innovation discussions.
- Government of South Australiahost stateThe Government of South Australia is proud to host AgriFutures evokeAG. 2027 in Adelaide. South Australia's agriculture, food, wine and forestry industries are vital to the state's economy as the largest export sector and major employer. The government is committed to supporting innovative research and adoption of new technologies. The state boasts strong capability in agriculture, food and wine research with AgTech hubs, tech test beds, and the University of Adelaide's Waite Research Institute.
- Farmers2FounderssupportingLongstanding partnership helping Farmers2Founders in their mission to scale agritech. The partnership involves making connections, showcasing innovation, upskilling, and international engagement through the evokeAG platform.
- Agriculture Victoriahost stateAgriculture Victoria was the Host State Partner for evokeAG 2026, supporting the event held at Melbourne Convention and Exhibition Centre in February 2026.
- Ability AgriculturesupportingAbility Agriculture is featured on the evokeAG website as a partner focused on increasing awareness, opportunity and representation for disability in agriculture. Their logo appears alongside other partner logos.
Scale indicators14 records
Recent moves2 records
Expansion highlights5 records
evokeAG competitors and assessment
Company assessmentOthers
- AgriFutures Australia: Parent organisation and rural R&D corporation that owns and powers evokeAG. Closely coupled as a funder, regulator, and content partner; included for structural comparability rather than direct competition.
- AusAgritech (Australian Agritech Association): Australia's peak agritech industry body and a documented evokeAG partner. Adjacent ecosystem enabler serving overlapping startups, scaleups, and investors, but operating as an industry association rather than an event platform.
Emerging players
- FIRA (International Forum for Agricultural Robotics): Niche event focused on agricultural robotics and automation, covering sensors, drones, and AI for farming. Comparable to evokeAG's agritech program threads and attracting a partially overlapping startup and investor audience.
Direct peers
- Future Food Asia: Asia-focused agrifood-tech conference and startup competition (Singapore-based) targeting founders, investors, and corporates across the regional agrifood innovation ecosystem; directly comparable in audience and pitch-competition format.
- World Agri-Tech Innovation Summit: Informa's flagship agrifood-tech conference circuit (San Francisco, São Paulo, Singapore, Melbourne), directly competing with evokeAG for sponsors, delegates, and startups across the same agrifood innovation value proposition.
Broad incumbents
- AgriTechnica: DLG's massive biennial agricultural machinery and technology trade show held in Hanover, Germany. A broad incumbent in the same agricultural-events space serving exhibitors, producers, and innovators globally at a much larger scale.
Regional players
- Salon International de l'Agriculture: Major annual French agricultural showcase combining producers, innovation, and policy stakeholders. Comparable cross-sector event format but anchored in France/Europe rather than Asia-Pacific.
- Australian National Field Days: Established Australian agricultural field-day event in Orange, NSW. Geographic and sector overlap with evokeAG's agricultural producer and agribusiness audience, but focused on farm machinery and on-farm demonstration rather than innovation/startup content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
evokeAG social profiles
Digital presenceevokeAG financial estimates
Financial estimateRevenue estimate
Valuation estimate
evokeAG leadership team
Management profileNumber of profiles
Profiles3 records
evokeAG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
evokeAG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about evokeAG
What does evokeAG do?
evokeAG operates Asia Pacific's premier annual agrifood innovation event, bringing together producers, researchers, startups, scaleups, investors, corporates, and government. The core offering is the two-day conference held annually in different Australian cities, complemented by programs such as Groundbreakers (leadership program for ages 18-30), Startup Alley, ScaleUp Street, and the growAG online agrifood innovation platform showcasing research projects and commercial opportunities.
Is evokeAG a public or private company?
evokeAG is a private company. It is classified as state government owned and is currently operating.
When was evokeAG founded?
evokeAG was founded in 2019. It employs 11 to 50 people.
Where is evokeAG based?
evokeAG is headquartered in Perth, Australia, in the Oceania region.
How does evokeAG make money?
Three revenue lines are on record. Event Ticket Sales are the primary driver. The others are sponsorship Packages and newsletter and Content Subscriptions.
Who are evokeAG's main competitors?
Others on record are AgriFutures Australia and AusAgritech (Australian Agritech Association). FIRA (International Forum for Agricultural Robotics) is listed as an emerging player. Direct peers are Future Food Asia and World Agri-Tech Innovation Summit. AgriTechnica is listed as a broad incumbent. Regional players are Salon International de l'Agriculture and Australian National Field Days.
Does evokeAG have an API?
No public API is recorded for evokeAG.
What industry is evokeAG in?
evokeAG's product category is Agrifood Innovation Events. Its primary akta.pro industry code is THAHABAM, Agriculture, Farming & AgriTech Shows Organizers, with a secondary code of EDAMAHAB, Business Planning, Pitching & Competitions (Pitch Decks, Demo Days). Its SIC code is 700.