What Good Service does

Good Service (굿서비스(주)) is a Seoul-headquartered corporate chauffeur and driver-dispatch company founded in 1997 that provides professional driver services to Korean enterprises and households. Its core product is on-demand corporate driver service split into a Premium tier (formal-attire drivers for executives, from 20,000 KRW per service in Seoul) and a Standard tier (corporate employees, from 15,000 KRW), delivered by a curated pool of 3,000+ vetted drivers operating through a 100% in-house 24/7 control center handling roughly 70,000 monthly calls.

Beyond corporate driving, the company operates six product lines: dispatched driver staffing (monthly-salary drivers at 3.8M KRW and fixed-daily drivers at 100,000 KRW per 5 hours), nationwide 24/7 vehicle transport (탁송) for rental companies, dealerships, and auction houses, VIP concierge services including golf, airport, and large-event coordination, and a Family Care service covering elderly transport, hospital accompaniment, and children's school commutes. Distribution runs through dedicated corporate account managers, a 1599-5599 phone consultation line, and a GPS-enabled iOS/Android app that supports auto-location, spending limits, and usage history.

The business model is recurring-revenue driven: corporate clients are billed monthly via card or deferred payment with electronic tax invoices, while VIP concierge and family-care services are priced per use. Good Service serves 2,000+ corporate accounts including Samsung, SK, LG, Hyundai, Lotte, Shinsegae, and KB Financial groups, and reported 2024 revenue of 251 billion KRW, up from 100 billion KRW in 2017 — a roughly 14% CAGR achieved entirely through organic expansion with no disclosed institutional funding, M&A, or international geographic expansion.

Name

Good Service

Legal name

굿서비스(주)

Website

https://15995599.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Good Service is a Seoul-based corporate chauffeur company founded in 1997 that provides professional drivers and dispatch services to 2,000+ Korean enterprises — including Samsung, SK, LG, Hyundai, Lotte, and Shinsegae — across six service lines spanning executive transport, driver staffing, vehicle logistics, VIP concierge, and family mobility.

Ownership category

akta.pro rank

Product category

Corporate Chauffeur Services

NAICS

Limousine Service (485320), Limousine Service (48532), Taxi and Limousine Service (4853)

SIC

Transportation Services (4700)

akta.pro primary industry

Executive / Corporate Chauffeur Services (THADAEAF)

akta.pro secondary industries

Chauffeured / Black Car & Executive Car Services (THACAIAC), Chauffeur / Black Car & Executive Car Services (TLAFAHAD), Chauffeur Services (On-Demand & Hourly) (THADAEAD), Private Airport Transfer & Chauffeured Services (THAIAFAB)

Keywords

• Corporate driver services
• Designated driving service
• Chauffeur dispatch
• VIP concierge transport
• Executive mobility services

Headquarters

HQ city

Mapo

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Corporate Driver Services (Premium & Standard): Per-service fees for executive and employee transportation. Premium starts from 20,000 KRW, Standard from 15,000 KRW in Seoul. Monthly billing with card/cash and deferred payment options with electronic tax invoices.
2. Dispatched Driver Services: Monthly salary-based dispatched drivers (3,800,000 KRW/month for 10 hours/day on weekdays) and fixed daily driver services (100,000 KRW for 5 hours). Eliminates employer burden of 4 insurance, severance pay, and recruitment costs.
3. Vehicle Transport (탁송) Services: Nationwide 24-hour vehicle pickup and delivery to rental companies, dealerships, service centers, and auction houses. Used by both corporate and individual customers.
4. VIP Concierge Services: Golf total service, airport service, and large-scale event concierge. Dedicated drivers with premium vehicles (Grandeur from 250,000 KRW, G80 from 350,000 KRW, G90 from 450,000 KRW).
5. Family Care Services: Elderly care transport, hospital accompaniment, and children's school commute services. Premium vehicle options with dedicated drivers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Good Service is a Seoul-based corporate chauffeur and designated driving company founded in 1997 that deploys a roster of 3,000+ verified drivers to provide dedicated driving services for executives and employees of Korean corporations. Its core offerings span tiered Premium and Standard chauffeur services, monthly and fixed-daily dispatch driver contracts, corporate and personal vehicle transport, VIP concierge packages for golf, airport, and large-event occasions, and a Family Care portfolio for elderly accompaniment, hospital visits, and children's school commute, all accessible via a proprietary iOS/Android app.

Product overview

Good Service is a premium mobility platform offering corporate driver services as its core business, with a portfolio spanning two service tiers (Premium for executives, Standard for employees), dispatch driver programs (monthly and daily), vehicle transport (corporate and personal), VIP concierge services (golf, airport, events), and family care services (elderly, medical, children). All services are accessible through the company's proprietary mobile app which provides GPS-based location detection, real-time booking, and payment management. The company operates a 24/7 in-house command center supporting 70,000 monthly calls with 3,000+ professional drivers.

Differentiator

Problem solved

Functional benefit

Brands

• 굿서비스 Premium: Premium service for executives and VIP clients with formally dressed drivers and business-oriented scheduling
• 굿서비스 Standard
• 굿서비스 파견 기사
• 굿서비스 탁송
• VIP 의전 서비스
• 패밀리 케어 서비스

Products and services

• Good Service Premium (굿서비스 프리미엄)

Quantifiable outcome

• 99% of Premium service dispatched within 10 minutes
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Hansung Automobile (한성자동차)coreStrategic or Co-development PartnerPartnership with Hansung Automobile for Mercedes-Benz service center pickup and delivery services. Verified drivers since 2013 provide safe pickup and delivery services to customers.
• Hyundai Capital (현대캐피탈)coreStrategic or Co-development PartnerPartnership with Hyundai Capital to provide pickup and delivery services for Hyundai subscription-based (car subscription) customers. Enables seamless vehicle delivery experience for subscribers.
• Sky Networks (스카이네트웍스)minorStrategic or Co-development PartnerPartnership for vehicle pickup and delivery services. Sky Networks' customers receive professional vehicle transport service through Good Service's verified drivers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Blacklane: German-founded global premium chauffeur booking platform covering 50+ countries; the closest international analog to Good Service's Premium corporate chauffeur tier and a likely benchmark for any cross-border expansion.
• Tada (VCNC): Korean ride-hailing app that pivoted into premium chauffeur/call-taxi services; overlaps with Good Service's on-demand Premium tier, though focused more on consumer/corporate ride-hail than dedicated chauffeur dispatch.
• GroundLink (CWT GroundLink): US/global digital platform offering corporate chauffeur booking with corporate billing and policy controls; direct functional comparison to Good Service's mobile app and corporate spend management features.

Others

• SK Rent-a-Car: Korean mobility rental brand adjacent to SK Group (a Good Service customer); offers chauffeur-driven rental overlap and is a strategic ecosystem peer in corporate mobility bundling.
• Lotte Rent-a-Car: Korean rental operator adjacent to Lotte Group (a Good Service customer); provides chauffeur rental and car-subscription adjacencies comparable to Good Service's vehicle transport vertical.

Regional players

• Tristar (Korean taxi operator): Long-established Korean premium taxi operator with corporate call services; an in-country Korea peer competing for similar corporate mobility budget pools.

Broad incumbents

• iM Taxi (KST Mobility): Major Korean premium taxi-hail operator serving Seoul corporate accounts; broader ride-hail focus with premium chauffeur overlap comparable to Good Service's taxi-class vehicle offerings.
• Kakao Mobility (Kakao T): Korea's dominant ride-hailing platform with premium "BI Black" chauffeur-style tiers and enterprise accounts; competes with Good Service on premium corporate mobility via a much larger consumer platform.

Direct peers

• Carey International: US-based premium executive chauffeur company serving Fortune 500 corporate accounts with executive protection and dispatched services; comparable business model and enterprise customer base to Good Service.
• Empire CLS (Empire International Chauffeured Services): US/global premium chauffeured ground transportation provider serving corporate and luxury clients; close comparison to Good Service's Premium tier with formal-attire drivers, luxury vehicles, and corporate contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Service