NuEdge Corporate
NuEdge Corporate Private Limited is a Kolkata-headquartered AMFI-registered Mutual Fund Distributor and APMI-registered PMS Distributor serving 1,800+ Indian retail investors and NRIs, distributing MF schemes from 58+ AMCs and PMS products from 7+ providers via digital and direct channels.
- Company typePrivate
- Founded2017
- HeadquartersKolkata, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NuEdge Corporate does
NuEdge Corporate Private Limited is an AMFI-registered Mutual Fund Distributor (ARN-135987, valid until 28/12/2026) and APMI-registered PMS Distributor (APRN05486, valid until 28/04/2028), headquartered at 12 A Kabi Bharati Sarani, Lake Road, Kolkata, with a branch office at 1A Dr. Sarat Banerjee Road. Founded in 2017, the company distributes mutual fund schemes from 58+ Asset Management Companies and PMS products from 7+ providers (including HDFC, ICICI Prudential, SBI, Axis, Kotak, Nippon, Tata, DSP, Mirae Asset, Buoyant Capital, and ASK Investment Managers). Alongside its core distribution activity, NuEdge offers life, health, and general insurance, fixed deposits and bonds, real estate advisory, and life-event financial planning (child education, marriage, retirement, car/vacation), and serves individual retail investors including a dedicated NRI Corner segment. The firm is explicitly NOT a SEBI-registered Investment Adviser and operates on a distribution (not advisory) basis.
The company's technology stack centers on a digital distribution and transaction layer: an online mutual fund purchase platform (buymfonline.php), native iOS and Android applications, a 14-tool financial calculator suite (SIP, Lumpsum, STP, SWP, Retirement, EMI, Tax, Marriage, Education, Home Loan, Car, Vacation), a 10-question risk profile questionnaire, a 10-question financial fitness assessment, and an online premium payment gateway. Back-office integrations with MF Central, CAMS/myCAMS, and CAMS KRA enable KYC processing and unified MF transactions. The website also functions as a content-marketing surface (blog, market updates, investor education) for top-of-funnel acquisition.
NuEdge's revenue model is entirely transaction-based: the firm earns trail commissions from AMCs embedded within each scheme's Total Expense Ratio, with disclosed ranges of 0.01-0.50% on liquid/ultra-short funds, 0.05-1.45% on debt funds, 0.10-1.85% on equity funds, and 0.25-1.75% on ELSS funds. The firm does not levy direct fees on investors. A similar commission-based model applies to PMS and AIF distributions, governed by each product provider. As of 31 March 2024, the company reports AUM of Rs. 215.07 Crore, total live SIP value of Rs. 102.06 Lakh, and 1,800+ clients.
NuEdge Corporate firmographics
Firmographics- Name
- NuEdge Corporate
- Legal name
- NuEdge Corporate Private Limited
- Website
- https://nuedgecorporate.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NuEdge Corporate Private Limited is a Kolkata-headquartered AMFI-registered Mutual Fund Distributor and APMI-registered PMS Distributor serving 1,800+ Indian retail investors and NRIs, distributing MF schemes from 58+ AMCs and PMS products from 7+ providers via digital and direct channels.
- Ownership category
- akta.pro rank
NuEdge Corporate industry classification
Industry- Product category
- Financial Distribution Services
- NAICS
- Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)
Keywords
Where NuEdge Corporate is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
NuEdge Corporate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mutual Fund Distribution Commission: Receives trail commission embedded within the scheme's Total Expense Ratio (TER) from Asset Management Companies for distribution of Regular Plan mutual fund schemes. Commission rates vary by fund type (Equity Funds: 0.10%-1.85%, Debt Funds: 0.05%-1.45%, Liquid Funds: 0.01%-0.50%, ELSS Funds: 0.25%-1.75%). No additional fees charged directly to investors.
- PMS and AIF Distribution Commission: Distribution-related compensation for PMS and AIF products governed by respective product providers and disclosed in relevant offering documents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Trail Commission - Equity Funds |
| Transaction based/ take rate | Pay-as-you-go | Trail Commission - Debt Funds |
| Transaction based/ take rate | Pay-as-you-go | Trail Commission - Liquid/Ultra Short-Term Funds |
| Transaction based/ take rate | Pay-as-you-go | Trail Commission - ELSS Funds |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
NuEdge Corporate product offering
Product offeringCore offering
NuEdge Corporate is an AMFI Registered Mutual Fund Distributor (ARN-135987) and APMI Registered PMS Distributor (APRN05486) that distributes mutual funds from 58+ Asset Management Companies and Portfolio Management Services from 7+ PMS providers to individual investors. The company also distributes life, health and general insurance products, company fixed deposits, bonds, and provides goal-based financial planning services (child education, marriage, retirement, dream car, vacation). Digital capabilities include online MF transactions, online premium payment, risk profiling, financial fitness assessment, and a suite of 14 financial calculators.
Product overview
NuEdge Corporate is an AMFI Registered Mutual Fund Distributor (ARN-135987) and APMI Registered PMS Distributor (APRN05486) offering a comprehensive financial services platform. The core offering centers on mutual fund distribution with SIP, SWP, and STP products across 57+ registered fund houses. Supporting services include insurance products (life, health, general), fixed deposits, bonds, real estate advisory, and specialized NRI services. Digital capabilities include an online transaction platform, premium payment gateway, risk profile assessment tool, financial fitness assessment, and 14 financial calculators covering retirement, education, marriage, tax, and loan planning. As of March 31, 2024, the company reported AUM of Rs. 215.07 Crore, total live SIP value of Rs. 102.06 Lakh, and 1800+ happy clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Mutual Fund Distribution AMFI Registered Mutual Fund Distributor (ARN-135987) facilitating purchase and management of mutual fund investments across equity, debt, liquid, and ELSS funds through 58+ registered Asset Management Companies. Available to individual investors in India.
- PMS (Portfolio Management Services) Distribution APMI Registered PMS Distributor (APRN05486) providing distribution access to Portfolio Management Services from 7+ registered PMS providers for individual investors.
- General Insurance Distribution Distribution of general insurance products including property, motor, and other non-life insurance coverage for individual customers.
- Life Insurance Distribution Distribution of life insurance products for financial protection and investment purposes for individual customers.
- Health Insurance Distribution Distribution of health insurance products covering medical expenses and health-related risks for individual customers.
- Fixed Deposits and Bonds Distribution Distribution of company fixed deposits and bonds offering fixed income investment options for individual investors.
- Child Education and Marriage Planning Services Goal-based financial planning services focused on accumulating funds for children's education and marriage expenses for Indian families.
- Retirement Planning Services Financial planning services designed to help clients build a retirement corpus through appropriate mutual fund and investment strategies.
- Dream Car and Vacation Planning Services Targeted financial planning services for saving toward specific goals such as purchasing a car or planning vacations.
- Real Estate Investment Advisory Advisory services for real estate investments as part of comprehensive portfolio planning for individual investors.
- NRI Corner Services Specialized services and information for Non-Resident Indians including investment options, account types (NRE, NRO, FCNR), and repatriation guidelines for Indian mutual fund investments.
Quantifiable outcome
- AUM of Rs. 215.07 Crore as of March 2024
- +2 more outcomes
Companies that use NuEdge Corporate
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
NuEdge Corporate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NuEdge Corporate partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor.
- 360 One Mutual FundminorMutual fund distribution partnership. NuEdge Corporate is registered as AMFI Registered Mutual Fund Distributor (ARN-135987) for distributing 360 One Mutual Fund schemes.
- Aditya Birla Sun Life MFminorMutual fund distribution partnership. NuEdge Corporate is registered as AMFI Registered Mutual Fund Distributor (ARN-135987) for distributing Aditya Birla Sun Life MF schemes.
- Axis Mutual FundminorMutual fund distribution partnership. NuEdge Corporate is registered as AMFI Registered Mutual Fund Distributor (ARN-135987) for distributing Axis MF schemes.
- HDFC Mutual FundminorMutual fund distribution partnership. NuEdge Corporate is registered as AMFI Registered Mutual Fund Distributor (ARN-135987) for distributing HDFC MF schemes.
- ICICI Prudential Mutual FundminorMutual fund distribution partnership. NuEdge Corporate is registered as AMFI Registered Mutual Fund Distributor (ARN-135987) for distributing ICICI Prudential MF schemes.
- Kotak Mutual FundminorMutual fund distribution partnership. NuEdge Corporate is registered as AMFI Registered Mutual Fund Distributor (ARN-135987) for distributing Kotak Mutual Fund schemes.
- Nippon India Mutual FundminorMutual fund distribution partnership. NuEdge Corporate is registered as AMFI Registered Mutual Fund Distributor (ARN-135987) for distributing Nippon India Mutual Fund schemes.
- SBI Mutual FundminorMutual fund distribution partnership. NuEdge Corporate is registered as AMFI Registered Mutual Fund Distributor (ARN-135987) for distributing SBI MF schemes.
- UTI Mutual FundminorMutual fund distribution partnership. NuEdge Corporate is registered as AMFI Registered Mutual Fund Distributor (ARN-135987) for distributing UTI MF schemes.
- DSP Mutual FundminorMutual fund distribution partnership. NuEdge Corporate is registered as AMFI Registered Mutual Fund Distributor (ARN-135987) for distributing DSP MF schemes.
- Mirae Asset Mutual FundminorMutual fund distribution partnership. NuEdge Corporate is registered as AMFI Registered Mutual Fund Distributor (ARN-135987) for distributing Mirae Asset MF schemes.
- Tata Mutual FundminorMutual fund distribution partnership. NuEdge Corporate is registered as AMFI Registered Mutual Fund Distributor (ARN-135987) for distributing TATA MF schemes.
- Buoyant Capital Pvt Ltd.minorPMS distribution partnership. NuEdge Corporate is registered as APMI Registered PMS Distributor (APRN : APRN05486) for distributing Buoyant Capital Pvt Ltd. PMS products.
- ASK Investment Managers LimitedminorPMS distribution partnership. NuEdge Corporate is registered as APMI Registered PMS Distributor (APRN : APRN05486) for distributing ASK Investment Managers Limited PMS products.
- Unifi Capital Private LimitedminorPMS distribution partnership. NuEdge Corporate is registered as APMI Registered PMS Distributor (APRN : APRN05486) for distributing Unifi Capital Private Limited PMS products.
- MF CentralminorTransaction platform partnership for unified mutual fund transactions through MF Central portal.
- CAMS (myCAMS)minorInvestor services portal partnership. CAMS KRA for KYC services and myCAMS investor portal for mutual fund transactions.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
NuEdge Corporate competitors and assessment
Company assessmentBroad incumbents
- Paytm Money: Paytm's wealth and investment vertical distributing mutual funds, stocks, NPS, and other financial products via app. Comparable because it distributes mutual funds digitally to Indian retail investors at scale; broader product portfolio and significantly larger customer base than NuEdge.
- Sharekhan: Established Indian retail broking and financial distribution brand distributing mutual funds, equities, and insurance through branch and digital channels. Comparable as a multi-channel financial product distributor serving Indian retail investors, though primary identity is equity broking rather than MF distribution.
- Zerodha (Coin): India's largest stock brokerage, whose Coin platform offers direct mutual fund investments alongside equities. Comparable as a digital MF distribution channel serving Indian retail investors, though Zerodha's primary identity is as a stock broker rather than a mutual fund specialist.
- Groww: India's largest direct mutual fund and equity investment platform with millions of users. Comparable because it distributes mutual funds digitally across most Indian AMCs, directly competing with NuEdge's online MF distribution offering, but at vastly greater scale and with broader product breadth (stocks, ETFs, IPOs).
- Anand Rathi Wealth: Indian wealth management firm distributing mutual funds, PMS, AIFs, and other financial products to HNI and affluent retail clients. Comparable as a multi-product distribution and wealth advisory player serving Indian investors; broader scope (listed wealth manager) and higher-ticket client focus than NuEdge.
- Motilal Oswal: Large Indian financial services group offering broking, wealth management, MF distribution, and asset management. Comparable as a broad incumbent distributing mutual funds and wealth products to Indian retail and HNI investors, but with substantially larger AUM, geographic footprint, and product breadth.
Emerging players
- INDmoney: Indian super-app wealth platform aggregating mutual funds, stocks, fixed deposits, US stocks, and personal finance management. Comparable as an emerging multi-product digital wealth platform targeting Indian retail investors, overlapping with NuEdge on MF distribution, FDs/bonds, and financial planning tools.
Direct peers
- NJ India Invest: Indian mutual fund distributor and wealth advisory with pan-India franchisee/partner network. Most directly comparable peer to NuEdge as an AMFI-registered MF distributor serving individual investors, but operating at significantly larger scale with a multi-city branch and franchise model.
- Kuvera: Indian direct mutual fund platform offering free direct plans, goal-based planning, and tax harvesting tools. Closely comparable to NuEdge's digital MF distribution model, with similar planning/calculator tooling and similar target retail-investor customer, but operating exclusively on a direct-plan basis.
Others
- Value Research: Long-standing Indian mutual fund research, analysis, and (historically) distribution platform. Comparable as an enabler in the Indian MF ecosystem providing fund information and planning tools that complement distribution; adjacent rather than directly competitive with NuEdge's intermediary role.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
NuEdge Corporate social profiles
Digital presenceNuEdge Corporate financial estimates
Financial estimateRevenue estimate
Valuation estimate
NuEdge Corporate leadership team
Management profileNumber of profiles
Profiles1 record
NuEdge Corporate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NuEdge Corporate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NuEdge Corporate
What does NuEdge Corporate do?
NuEdge Corporate is an AMFI Registered Mutual Fund Distributor (ARN-135987) and APMI Registered PMS Distributor (APRN05486) that distributes mutual funds from 58+ Asset Management Companies and Portfolio Management Services from 7+ PMS providers to individual investors. The company also distributes life, health and general insurance products, company fixed deposits, bonds, and provides goal-based financial planning services (child education, marriage, retirement, dream car, vacation). Digital capabilities include online MF transactions, online premium payment, risk profiling, financial fitness assessment, and a suite of 14 financial calculators.
Is NuEdge Corporate a public or private company?
NuEdge Corporate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NuEdge Corporate founded?
NuEdge Corporate was founded in 2017. It employs 11 to 50 people.
Where is NuEdge Corporate based?
NuEdge Corporate is headquartered in Kolkata, India, in the Asia region.
How does NuEdge Corporate make money?
Two revenue lines are on record. Mutual Fund Distribution Commission is the primary driver. The others are PMS and AIF Distribution Commission.
Who are NuEdge Corporate's main competitors?
Broad incumbents on record are Paytm Money, Sharekhan, Zerodha (Coin), Groww, Anand Rathi Wealth and Motilal Oswal. INDmoney is listed as an emerging player. Direct peers are NJ India Invest and Kuvera. Value Research is listed as an others.
Does NuEdge Corporate have an API?
No public API is recorded for NuEdge Corporate.
What industry is NuEdge Corporate in?
NuEdge Corporate's product category is Financial Distribution Services. Its primary akta.pro industry code is FSAGAEAL, Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access). Its NAICS code is 523940 and its SIC code is 6211.