Sandrine Charles Consulting

What Sandrine Charles Consulting does

Sandrine Charles Consulting is a boutique communications and consulting agency headquartered in New York, NY (161 Water St. #2607) with a showroom/office in Los Angeles, CA (8075 W 3rd Street #310). Founded in 2016 by veteran Communications Strategist Sandrine Charles as a sole founder-owned LLC, the firm specializes in serving fashion, lifestyle, and beauty brands through an integrated suite of services: Communications Strategy & Concept, Media Relations, Activations & Events, and Brand Partnerships & Seeding. The agency selectively works with both established and emerging culture-rooted labels, with a publicly visible client portfolio spanning 26+ named brands including Kith, Ivy Park, Stone Island, Nordstrom x Nike, Oribe, Daily Paper, KNC Beauty, Aime Leon Dore, and Guess x Asap Rocky.

The company's underlying operating model is relationship-driven professional services delivery, with no proprietary technology platform, API, software product, or AI/ML component. Service execution centers on a 'messaging-first' approach to brand and product storytelling through press and talent relationships, including media features, standalone stories, product roundups, and celebrity/influencer dressing. The firm has no disclosed patents, certifications, regulatory licenses, or technology integrations, and operates entirely on human-relationship capital anchored in the founder's industry network.

Sandrine Charles Consulting generates revenue through quote-based professional services fees (no public pricing model). The go-to-market is relationship-driven, leveraging visual social platforms (Instagram, LinkedIn) and a direct website contact channel to attract enterprise clients. The firm employs 1-10 people, has no venture capital backing or institutional investment, and operates as an independent entity. Its stated mission is to cultivate a global community for brands through strategy, with a vision of partnering with national and global brands to expand reach, visibility, and growth.

Name

Sandrine Charles Consulting

Legal name

Sandrine Charles Consulting LLC

Website

https://sandrinecharles.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Sandrine Charles Consulting is a founder-owned boutique communications and consulting agency serving fashion, lifestyle, and beauty brands through media relations, events, celebrity/influencer engagement, and brand partnerships, with offices in New York and Los Angeles.

Ownership category

akta.pro rank

Product category

Public Relations and Brand Communications

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Public relations services
• Media relations
• Brand communications
• Celebrity influencer engagement
• Fashion event management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Consulting Services: One-on-one consulting and agency services specializing in fashion and lifestyle communications, events, and celebrity and influencer engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sandrine Charles Consulting is a boutique communications and consulting agency that delivers one-on-one communications strategy, media relations, event activations, and brand partnership/influencer engagement services to fashion, lifestyle, and beauty brands. The agency's work centers on messaging-first brand and product storytelling through press coverage and talent (celebrity and influencer) engagement. Services are sold as integrated consulting engagements rather than discrete products.

Product overview

Sandrine Charles Consulting is a boutique communications and consulting agency offering a unified suite of services for Fashion, Lifestyle, and Beauty clients. The agency's core offerings include Communications Strategy & Concept development, Media Relations, Activations & Events, and Brand Partnerships & Seeding. These services are delivered as integrated consulting engagements rather than standalone products, with the company specializing in brand storytelling through press and talent relationships. The company maintains a portfolio of case studies spanning fashion, lifestyle, beauty, and sneaker culture brands including KNC Beauty, Daily Paper, Oribe, Ivy Park, Kith, Stone Island, Nordstrom x Nike, and numerous others.

Differentiator

Problem solved

Functional benefit

Products and services

• Communications Strategy & Concept Brand and product storytelling through strategic messaging alignment for fashion, lifestyle, and beauty clients; develops and expands brand messaging through press and talent relationships, including features, standalone stories, product inclusion in roundups, and celebrity/influencer dressing.
• Media Relations
• Activations & Events
• Brand Partnerships & Seeding

Named customers28 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Direct peers

• LaForce: LaForce is a fashion, beauty and lifestyle PR and communications agency offering media relations, brand strategy, events, and partnerships. Direct comparable to SCC in target verticals, service mix, and boutique-scale operating model.
• BPCM: BPCM is a boutique communications and public relations agency specializing in fashion, beauty, lifestyle and wellness brands. Comparable to SCC in offering media relations, brand strategy, events, and influencer/talent engagement for premium lifestyle clients.
• The Lede Company: The Lede Company is a public relations, strategic communications and creative agency with strength in entertainment, fashion, lifestyle and consumer brands. Comparable to SCC in target verticals and emphasis on celebrity/influencer-driven storytelling.
• Karla Otto: Karla Otto is a leading global fashion, luxury, lifestyle and beauty communications and PR agency with offices across major markets. It is highly comparable to Sandrine Charles Consulting given its boutique positioning, focus on brand storytelling, media relations, events, and similar fashion/beauty/lifestyle client base.
• Factory PR: Factory PR is a New York-based boutique communications agency focused on fashion, lifestyle and streetwear-adjacent brands. Comparable to SCC in boutique scale, cultural-brand emphasis, and mix of media relations, events, and partnerships.
• SHADOW: SHADOW is a PR and communications agency focused on fashion, lifestyle and culture-rooted brands. Highly comparable to SCC in its boutique model, emphasis on emerging/cultural brands, and integrated media relations plus events offering.
• HL Group: HL Group (part of Havas) is a lifestyle, fashion, beauty and food communications and PR firm. Comparable to SCC in service mix and vertical focus, though it operates at a larger scale and offers broader integrated capabilities.

Broad incumbents

• 5W Public Relations: 5W Public Relations is a full-service PR agency with dedicated consumer, fashion and lifestyle practices. Comparable to SCC in serving fashion/lifestyle/beauty clients, but materially larger with broader service lines including digital and crisis communications.
• Edelman: Edelman is a global communications marketing firm with dedicated fashion, beauty and lifestyle capabilities. Comparable to SCC in offering brand storytelling and media relations for consumer/lifestyle brands, but at vastly greater scale and global reach.
• Zeno Group: Zeno Group is a global, integrated communications agency with consumer/lifestyle and beauty practices. Comparable to SCC in serving lifestyle and beauty brands with media relations and storytelling, but operates at significantly larger scale as part of a global network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sandrine-charles-consulting
• Instagraminstagram.com/sandrinecharlesconsulting
• Facebookfacebook.com/sandrinecharlesconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandrine Charles Consulting