La Raza
La Raza (KMNV) is a Spanish-language AM/FM radio station in the Twin Cities, Minnesota, owned by Santamaria Broadcasting, serving the Hispanic/Latino community with news, music, and cultural programming across broadcast, web, and mobile channels.
- Company typePrivate
- Founded2011
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What La Raza does
La Raza (legal entity KMNV La Raza 95.7 FM & 1400 AM) is a Spanish-language radio station headquartered in Richfield, Minnesota, broadcasting on 95.7 FM and 1400 AM to serve the Hispanic and Latino community in the Twin Cities metropolitan area. The station is privately owned by Santamaria Broadcasting, with Maya Santamaria serving as President and CEO. Its core product is the terrestrial radio broadcast, organized into six distinct weekday daypart shows spanning 6 a.m. through midnight, plus news segments anchored by Lupita Humildad covering local Minnesota, U.S., immigration, and Latin American stories.
The station distributes content across three channels: traditional FM/AM terrestrial broadcast (regional), a website with live streaming and an editorial news portal (laraza1400.com), and a mobile application branded "La Raza Minnesota" available on iOS and Android that provides live streaming and push notifications. The technical stack appears to rely on standard radio broadcast infrastructure supplemented by a third-party mobile streaming platform (the Android package references radiofx). No APIs, integrations, or proprietary technology are disclosed.
La Raza operates as an advertising-supported media business, generating revenue through broadcast advertising and sponsorship sales. Its audience and customer focus is the Spanish-speaking Hispanic/Latino population in the Twin Cities. The station self-describes as the "#1 Spanish-language radio station in Minnesota." Visible enterprise advertisers include MENARDS. The company has 11-50 employees and shows no evidence of public ownership, institutional investment, or venture capital backing — it operates as a family-owned community media property.
La Raza firmographics
Firmographics- Name
- La Raza
- Legal name
- KMNV La Raza 95.7 FM & 1400 AM
- Website
- https://laraza1400.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Raza (KMNV) is a Spanish-language AM/FM radio station in the Twin Cities, Minnesota, owned by Santamaria Broadcasting, serving the Hispanic/Latino community with news, music, and cultural programming across broadcast, web, and mobile channels.
- Ownership category
- akta.pro rank
La Raza industry classification
Industry- Product category
- Spanish-Language Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industry
- Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI)
Keywords
Where La Raza is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
La Raza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Radio Broadcasting and Advertising: La Raza generates revenue through radio broadcast advertising and sponsorship. The station operates on 95.7 FM and 1400 AM frequencies, serving the Hispanic community in Minnesota with Spanish-language programming.
Distribution channels3 records
Marketing channels3 records
La Raza product offering
Product offeringCore offering
La Raza (KMNV 95.7 FM & 1400 AM) is a Spanish-language radio station headquartered in Richfield, Minnesota, owned by Santamaria Broadcasting. It broadcasts music, entertainment, news, and community programming targeting the Hispanic/Latino community in the Twin Cities metropolitan area. The station distributes content via FM/AM broadcast and a mobile application for iOS/Android that provides live streaming, news articles, and community resources.
Product overview
La Raza operates as a Spanish-language radio station (KMNV 95.7 FM & 1400 AM) headquartered in Minnesota, positioned as the Number One Spanish radio station in the state. The station delivers a comprehensive media offering centered on its core radio broadcast product, complemented by a mobile application for iOS and Android that provides live streaming and on-demand access. The programming lineup consists of six distinct shows spanning morning to late-night hours: El Bueno, la mala y el feo (morning drive), la prima mayte (midday), el corre y su banda (afternoon), juancho y el jarocho (early evening), la bulla (evening), and los mas buenos de la radio (late night). News coverage is provided by anchor Lupita Humildad, focusing on local, national, and Latin American stories relevant to the Hispanic community. The station also maintains an advertising/sales operation and publishes community resources including food assistance programs and support services.
Differentiator
Problem solved
Functional benefit
Companies that use La Raza
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
La Raza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Raza partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Santamaria BroadcastingcoreParent company that owns and operates KMNV La Raza 95.7 FM & 1400 AM. Maya Santamaria serves as President and CEO of both the station and the parent company.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
La Raza competitors and assessment
Company assessmentBroad incumbents
- iHeartMedia: iHeartMedia is the largest US terrestrial radio operator with hundreds of FM/AM stations and a major digital streaming platform (iHeartRadio). It competes for the same advertising pool as La Raza and increasingly for Spanish-speaking audiences via digital distribution.
- Cumulus Media: Cumulus Media is the second-largest US commercial radio operator with a broad portfolio of FM/AM stations across many markets. It competes for local and regional advertising dollars and increasingly invests in digital audio distribution, paralleling La Raza's broadcast-plus-digital model.
- Emmis Communications: Emmis Communications operates radio stations across multiple US markets with a focus on local programming and community connection. It is comparable to La Raza as a station operator monetizing through local advertising and digital distribution, though it operates at larger scale.
- TelevisaUnivision: TelevisaUnivision is the largest Spanish-language media company in the US, with radio assets (formerly Univision Radio) reaching Hispanic audiences nationwide. It competes for the same Spanish-speaking advertising dollars as La Raza but at vastly greater scale and geographic reach.
- Townsquare Media: Townsquare Media operates a portfolio of local FM/AM radio stations and digital properties across mid-sized US markets. It is comparable to La Raza in its focus on local-market broadcast and digital ad sales, though it serves general-market audiences.
Direct peers
- Estrella Media: Estrella Media is a Spanish-language media company operating TV and radio assets targeting US Hispanic audiences. Like La Raza, it offers culturally tailored music, news, and entertainment programming monetized through advertising to Hispanic consumers and brands.
- Spanish Broadcasting System (SBS): SBS operates one of the largest Spanish-language radio station portfolios in the US, including formats and markets directly comparable to KMNV La Raza. Both target US Hispanic audiences with Spanish-language music, news, and entertainment programming, and both monetize through local and regional advertising.
- Entravision Communications: Entravision owns and operates Spanish-language radio and television stations across US Hispanic markets. It is a directly comparable Spanish-language local broadcaster serving similar advertising clients and audience segments, with substantially larger scale.
Emerging players
- Radio Bilingüe: Radio Bilingüe is a noncommercial Spanish/indigenous-language community radio network serving rural and underserved Hispanic communities. It is comparable as a Spanish-language local/community radio operator targeting similar underserved audiences, though its funding model (grants/memberships) differs from La Raza's advertising-based model.
Regional players
- Hubbard Radio: Hubbard Radio is a privately held regional radio operator with stations concentrated in select US markets. It is comparable as a privately held, multi-station broadcaster focused on local-market advertising, though it does not specifically target Spanish-language audiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
La Raza social profiles
Digital presenceLa Raza financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Raza leadership team
Management profileNumber of profiles
Profiles1 record
La Raza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Raza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Raza
What does La Raza do?
La Raza (KMNV 95.7 FM & 1400 AM) is a Spanish-language radio station headquartered in Richfield, Minnesota, owned by Santamaria Broadcasting. It broadcasts music, entertainment, news, and community programming targeting the Hispanic/Latino community in the Twin Cities metropolitan area. The station distributes content via FM/AM broadcast and a mobile application for iOS/Android that provides live streaming, news articles, and community resources.
Is La Raza a public or private company?
La Raza is a private company. It is classified as corporate owned and is currently operating.
When was La Raza founded?
La Raza was founded in 2011. It employs 1 to 10 people.
Where is La Raza based?
La Raza is headquartered in Minneapolis, United States, in the North America region.
How does La Raza make money?
One revenue line is on record: radio Broadcasting and Advertising.
Who are La Raza's main competitors?
Broad incumbents on record are iHeartMedia, Cumulus Media, Emmis Communications, TelevisaUnivision and Townsquare Media. Direct peers are Estrella Media, Spanish Broadcasting System (SBS) and Entravision Communications. Radio Bilingüe is listed as an emerging player. Hubbard Radio is listed as a regional player.
Does La Raza have an API?
No public API is recorded for La Raza.
What industry is La Raza in?
La Raza's product category is Spanish-Language Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPABACAI, Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets). Its NAICS code is 516110 and its SIC code is 4832.