SMOOSH Cookies

What SMOOSH Cookies does

SMOOSH Cookies is a privately held gourmet ice cream cookie sandwich concept founded in Spring 2015 in Houston, Texas, originally operating from a single teal food truck. The company assembles custom ice cream sandwiches on demand by pressing premium ice cream between two freshly baked cookies and adding toppings, drawing from a menu of 12+ cookie flavors, 23+ ice cream flavors (including gluten-free and dairy-free options), and 20+ toppings. Beyond the core sandwich, the menu extends to SMOOSH Cookie Splits, sundaes, crumbled milkshakes, floats, and a full coffee program, broadening the addressable dessert occasion per visit.

The company monetizes through multiple streams: in-store and online retail sales at 4 operational storefronts in Texas (Houston Westchase, College Station), Florida (Plantation), and Ohio (Canton at Hall of Fame Village), with a fifth Texas store in Spring announced and a second College Station location in development; full-service on-site and pre-made catering for events such as weddings, corporate functions, and birthdays; branded merchandise (notably the limited-edition SMOOSHY Bruce 80 Hoodie at $65) sold via its own e-commerce storefront; Square-based eGift Cards; and an active franchise program recruiting owner/operators to replicate the concept in new markets. Distribution spans company-owned retail, a residual food truck operation, catering field sales, and direct-to-consumer e-commerce, with marketing weighted toward organic social media (Instagram, Facebook, Twitter/X, Yelp) and earned media coverage in BuzzFeed, Houston Eater, Houston Chronicle, and Houston Press.

The Houston Heights location is currently relocating and operating on a catering-only basis, and the Canton store is seasonal. SMOOSH is founder-led, with no disclosed institutional investors, funding rounds, or acquisitions to date, and no AI/ML capabilities or proprietary technology stack beyond standard Wix-based web and Square-based payments infrastructure.

Name

SMOOSH Cookies

Legal name

SMOOSH Cookies

Website

https://smooshcookies.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SMOOSH Cookies is a Houston-founded, privately held gourmet ice cream sandwich concept operating customizable cookie-and-ice-cream retail stores, catering, and merchandise across Texas, Florida, and Ohio while recruiting franchisees for further expansion.

Ownership category

akta.pro rank

Product category

Specialty Dessert Shops

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Ice Cream & Frozen Desserts (2024), Cookies & Crackers (2052)

akta.pro primary industry

Cookie & Brownie Shops (THAFAGAF)

akta.pro secondary industry

Ice Cream & Refrigerated Desserts (CRADACAE)

Keywords

• Gourmet ice cream sandwiches
• Customizable dessert shop
• Ice cream catering services
• Dessert franchise opportunities
• Frozen dessert retail

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Ice Cream Sandwich Sales: In-store and online ordering of customized ice cream cookie sandwiches. Customers build their own sandwiches by selecting cookies, ice cream flavors, and toppings. Revenue generated from individual customer purchases at 4+ retail locations.
2. Catering & Events: Full-service on-site catering with 100 guest/sandwich minimum for indoor/smaller venues, and pre-made ice cream sandwich orders for pickup or delivery. Provides tables, spoons, napkins, packaging for full-service events. 48-hour notice required for orders over 50 sandwiches.
3. Merchandise Sales: Branded merchandise including apparel such as the limited-edition SMOOSHY Bruce 80 Hoodie ($65). Items sold through the company's e-commerce storefront.
4. Franchise Fees: SMOOSH is actively recruiting franchisees. Ideal candidates are owner/operators passionate about the brand with relevant business background or food service experience.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

SMOOSH Cookies sells customizable gourmet ice cream cookie sandwiches built by pressing premium ice cream between two freshly baked cookies with optional toppings. The menu includes 12+ cookie flavors, 23+ ice cream flavors (including gluten-free and dairy-free options), and 20+ toppings, plus sundaes, milkshakes, floats, and coffee drinks. The company operates company-owned retail storefronts, a food truck, full-service event catering, and sells branded merchandise.

Product overview

SMOOSH Cookies is a gourmet ice cream sandwich company offering customizable frozen dessert experiences. The core product is ice cream sandwiches made by pressing premium ice cream between freshly baked cookies with optional toppings. The menu features 12+ cookie flavors (Chocolate Chip, S'Mores, M&M, Oatmeal Raisin, Peanut Butter, Red Velvet, Snickerdoodle, Sugar, White Chocolate Chip, Brownies, Churro Donut, Glazed Donut), 23+ ice cream flavors (many Gluten-Free or Dairy-Free), and 20+ topping options. Additional offerings include the SMOOSH Cookie Split (2 cookies + 3 ice creams + 2 toppings + whip), SMOOSH Sundaes, Crumbled Milkshakes, Floats, SMOOSH Coffee, and Ice Cream Cones. The company also operates a catering service (full-service on-site bar and pre-made sandwich options) and sells branded merchandise including the limited-edition SMOOSHY BRUCE 80 Hoodie. Locations operate in Houston, TX (Heights and Westchase), College Station, TX, Plantation, FL, and Canton, OH at Hall of Fame Village. The company was founded in 2015 as a food truck and has since expanded to multiple brick-and-mortar stores while maintaining catering operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Gourmet Ice Cream Sandwiches Customizable ice cream cookie sandwiches made by pressing premium ice cream between two freshly baked cookies with optional toppings; available at retail locations and online.
• Full-Service On-Site Catering
• Pre-Made Ice Cream Sandwiches Catering Pre-made ice cream sandwich orders available for events; pickup or delivery; 48-hour notice required for orders over 50. Cookies available by the dozen.
• SMOOSHY BRUCE 80 Hoodie Limited-edition branded hoodie commemorating Pro Football Hall of Famer Isaac Bruce (Class of 2020); priced at $65.00; burgundy colorway.
• eGift Cards Digital gift cards redeemable at SMOOSH Cookies locations, sold through the Square platform.

Quantifiable outcome

• Company founded in 2015 from a single food truck, grown to 4+ operational locations across 3 states

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Hall of Fame VillagecoreStrategic or Co-development Partner · 1 January 2021SMOOSH has a strategic location at Hall of Fame Village in Canton, Ohio. The partnership was announced through Hall of Fame Resort Entertainment Company. The location is seasonal and operates from the venue, benefiting from traffic from the NFL Hall of Fame attraction and related events.
• Isaac BruceflagshipGTM or Marketing Partner · 1 January 2020Pro Football Hall of Famer Isaac Bruce (Class of 2020) collaborated with SMOOSH on limited-edition merchandise - the SMOOSHY Bruce 80 Hoodie commemorating his Hall of Fame induction. The partnership drives brand visibility among sports fans and adds celebrity endorsement to the brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/smooshcookies
• Facebookfacebook.com/smooshcookies
• Instagraminstagram.com/smooshcookies
• LinkedInlinkedin.com/company/smoosh-cookies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMOOSH Cookies