Roxy
Roxy Prague is a privately operated nightclub and live music venue founded in 1992 in central Prague, hosting concerts, DJ events, and corporate functions across two stages with an integrated experimental arts space (NoD).
- Company typePrivate
- Founded1992
- HeadquartersPraha, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roxy does
Roxy Prague (legal name: ROXY) is a privately operated nightclub and concert venue founded in 1992, located in a 1920s art-deco movie theatre building at Dlouh\u00e1 33, Prague 1. The venue operates two stages \u2014 a main stage and a chillout stage \u2014 and is outfitted with a d&b audiotechnik Soundscape spatial audio system comprising more than 40 speakers, an immersive projection system synchronized to music, and the ROXY Visuals project that integrates site-specific art installations. The venue is integrated with NoD, an experimental sub-brand operating on the first floor that combines a caf\u00e9, gallery, and theatre, and is supported by the Linhartova Nadace foundation.
The company monetizes through a multi-stream event-driven business model. Primary revenue comes from advance ticket sales (250\u2013990 CZK) distributed via GoOut, Ticketmaster, and door sales, with premium VIP packages reaching 3,260 CZK. Secondary streams include full bar service (cocktails, bottle service at 1,890\u20133,490 CZK), corporate and private event rentals, cloakroom services, and commission from a TicketSwap partnership for secondary ticket resale. Beverages are supplied through partnerships with Staropramen, Red Bull, and Lucky Strike, while event programming is co-developed with promoters Obscure Promotion, Fource, and Live Nation.
The venue serves four primary customer segments: electronic music enthusiasts, rock and metal fans, corporate/private event clients, and arts and culture audiences attending NoD programming. Recurring event series (TECHNO[RAVE], DNB Wednight, MAINSTAGE PARTY, HARD DANCE) and specialty formats (Techno Pilates fitness) anchor the calendar alongside touring international acts. Marketing is conducted through Instagram (#roxyprague), Flickr galleries, an email newsletter, Facebook events, and a network of Czech media partners.
Roxy firmographics
Firmographics- Name
- Roxy
- Legal name
- ROXY
- Website
- https://roxy.cz
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roxy Prague is a privately operated nightclub and live music venue founded in 1992 in central Prague, hosting concerts, DJ events, and corporate functions across two stages with an integrated experimental arts space (NoD).
- Ownership category
- akta.pro rank
Roxy industry classification
Industry- Product category
- Live Music Venue / Nightclub
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Nightclubs (Dance Clubs) (MPAGAIAA)
- akta.pro secondary industries
- DJ & Electronic Music Venues (MPAGAIAE), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Live Music Venues & Concert Bars (THAFAEAD)
Keywords
Where Roxy is headquartered
LocationHeadquarters
- HQ city
- Praha
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Roxy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from advance ticket sales through GoOut, Ticketmaster, and door sales. Ticket prices range from 250 CZK to 990 CZK depending on event.
- Food and Beverage Sales: Full bar service with extensive drinks menu including cocktails, spirits, beers, wines, and bottle service. Major supplier partnerships with Staropramen.
- Club Rentals and Corporate Events: Venue rental for corporate events, private parties, and press conferences in an environment surrounded by contemporary art. Multi-functional space utilization.
- Secondary Ticket Platform: Partnership with TicketSwap for secure secondary ticket sales, earning commission on transactions.
- Cloakroom Services: Coat check service for patrons, operating per Czech EET (electronic sales registration) requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Standard event tickets (early bird) |
| Unit Pricing | One time | Standard event tickets (regular) |
| Unit Pricing | One time | Premium event tickets |
| Unit Pricing | One time | VIP packages |
| Unit Pricing | One time | Bottle service |
| Unit Pricing | One time | Drink deals (summer special) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Roxy product offering
Product offeringCore offering
Roxy Prague operates a nightclub and live concert venue in a 1920s art-deco building at Dlouhá 33, Prague, hosting world-class concerts, dance parties, and DJ performances across electronic, rock, and metal genres. The venue features a d&b Soundscape audio system, two stages (main stage and chillout stage), a full bar service, and is integrated with the NoD experimental space offering theater, gallery, and café programming. The company sells event tickets, drinks, bottle service, and rents the venue for corporate events and private parties.
Product overview
ROXY is a legendary Prague nightclub and concert venue operating since 1992 in a 1920s art-deco building. The venue features two stages (main stage and chillout stage), a full bar service, and hosts concerts, dance parties, and corporate events. The venue is integrated with the NoD experimental space upstairs, which offers theater performances, art galleries, and a café bar. The product portfolio includes recurring event series such as TECHNO[RAVE], DNB Wednight, MAINSTAGE PARTY, and HARD DANCE, as well as specialty offerings like Techno Pilates fitness classes. The venue was awarded Best Club in Czech Republic and Slovakia at the 2025 Bass Awards and features a d&b Soundscape audio system.
Differentiator
Problem solved
Functional benefit
Brands
- NoD: An experimental space featuring theater, gallery, and café operating above ROXY in the same building.
Products and services
- ROXY Nightclub and Concert Venue Legendary Prague nightclub and live concert venue located in a 1920s art-deco building at Dlouhá 33, Prague 1. Hosts world-class concerts, dance parties, and DJ performances with a d&b Soundscape audio system and two stages (main stage and chillout stage). Open to individual consumers attending events.
- NoD Experimental Space Experimental venue operating above ROXY featuring theater performances, dance shows, art exhibitions, audiovisual events, and a café bar. Operates in symbiosis with the Roxy club and is part of the Linhartova Nadace foundation.
- Club Rentals Rental of Roxy's venue space for private parties, corporate events, and press conferences in an environment surrounded by contemporary art. Multi-functional space utilization for B2B clients.
- Techno Pilates Unique fitness experience combining classic Pilates exercises with energetic electronic music in a club setting with lights and LED effects. Held on selected Mondays at the venue.
- TECHNO[RAVE] Event Series Recurring techno event series at Roxy featuring local and international DJs, including TECHNO[RAVE] #13 and #14 editions in summer 2025. Awarded Club of the Year 2025 status in Bass Awards.
- DNB Wednight Weekly Drum & Bass night at Roxy featuring exclusive B2B sets showcasing the best of the current DnB scene.
- MAINSTAGE PARTY Regular mainstage dance events featuring house, techno, and electronic music leveraging the d&b Soundscape system. Held multiple times per month.
- HARD DANCE Event Series Hard-groove, hard-house, bounce, trance, and techno event series held multiple times per year, including HARD DANCE VOL. 4 and VOL. 5.
- Bar and Beverage Service Full bar service with extensive drinks menu including cocktails, spirits, beers, wines, and bottle service packages (1,890–3,490 CZK). Operated in partnership with beverage suppliers including Staropramen and Red Bull.
Quantifiable outcome
- Voted #1 Best Club in Czech Republic and Slovakia - Bass Awards 2025
Companies that use Roxy
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
Roxy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roxy partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- TicketSwapcoreOfficial secondary ticket partner for secure purchase and resale of tickets. Recommended platform for safe secondary market transactions.
- StaropramenminorBeverage partner supplying beers including Staropramen 12° for the bar service
- Red BullminorEnergy drink supplier for the venue bar
- Lucky StrikeminorCigarette brand available at the venue
- Obscure PromotioncoreEvent promoter specializing in metal and rock concerts, organizing shows like The Damned, Haken, and metal events at Roxy
- FourcecoreConcert promotion company booking international acts including Young the Giant, Matt Hansen, Kovacs, TR/ST, Notion, and Adrián Mills
- Live NationcoreMajor international concert promoter handling events like Razorlight at Roxy
- GoOutcoreCzech ticket sales platform for advance event tickets
- TicketmastercoreInternational ticket platform for event sales
- Linhartova Nadace (Linhart Foundation)minorProject partner shown in footer, supporting cultural programming at the venue
- Media Partners NetworkminorCzech media outlets including Radio1, ExpresFM, RadioWave, RockZone, Rave.cz, techno.cz, poslouchej.net, and others providing promotional coverage
- d&b audiotechnikcoreProvider of the d&b Soundscape spatial audio system - the most advanced sound system in the venue
- Fokus PrahaminorNon-profit organization for mental health support - benefit concert proceeds go to their community services
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Roxy competitors and assessment
Company assessmentDirect peers
- Fabric: London's flagship electronic music club operating multiple rooms with a similar event-driven model spanning drum & bass, house, and techno. Closely comparable in programming mix, ticketing/bar revenue model, and international artist strategy.
- Lucerna Music Bar: Iconic Prague concert venue and club housed in the Lucerna complex. Competes head-to-head with Roxy for mid-sized rock, metal, indie, and electronic concerts, sharing the same Czech promotional and ticketing ecosystem.
- Sub Club: Long-running Glasgow underground electronic music club. Comparable to Roxy as a heritage, single-location electronic music institution with a strong reputation for resident DJs and curated programming.
- Cross Club: Prague alternative electronic music venue with a strong industrial-art aesthetic. Direct local competitor for Prague's underground electronic, techno, and experimental music audiences.
- Ministry of Sound: London-based nightclub and music brand with a similar ticket/bar/corporate event revenue mix. Comparable as an established, multi-decade electronic music venue with strong international brand equity.
- Watergate: Berlin electronic music club with a strong house and techno event calendar. Comparable as a European destination club with similar door/ticket revenue model and reliance on international DJ bookings.
- SaSaZu: Major Prague nightclub and event venue operating in a comparable Central European capital. Directly competes for the same electronic music, corporate event, and private party audiences, and books overlapping international DJ and live act talent.
- MeetFactory: Prague multi-format music and arts venue combining concerts, club nights, gallery, and theater programming. Direct competitor in the Prague live music and alternative cultural events market, with comparable hybrid programming strategy.
- Tresor: Berlin techno institution with three decades of continuous operation. Directly comparable to Roxy as a long-running European electronic music club with strong international brand recognition and a focus on techno programming.
- Berghain: Berlin's legendary techno nightclub and global benchmark for high-end electronic music venues. Comparable in scale, genre focus, and brand stature as a destination club for international electronic music audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Roxy social profiles
Digital presenceRoxy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roxy leadership team
Management profileNumber of profiles
Profiles12 records
Roxy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Roxy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roxy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roxy
What does Roxy do?
Roxy Prague operates a nightclub and live concert venue in a 1920s art-deco building at Dlouhá 33, Prague, hosting world-class concerts, dance parties, and DJ performances across electronic, rock, and metal genres. The venue features a d&b Soundscape audio system, two stages (main stage and chillout stage), a full bar service, and is integrated with the NoD experimental space offering theater, gallery, and café programming. The company sells event tickets, drinks, bottle service, and rents the venue for corporate events and private parties.
Is Roxy a public or private company?
Roxy is a private company. It is classified as unknown and is currently operating.
When was Roxy founded?
Roxy was founded in 1992. It employs 11 to 50 people.
Where is Roxy based?
Roxy is headquartered in Praha, Czechia, in the Europe region.
How does Roxy make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are food and Beverage Sales, club Rentals and Corporate Events, secondary Ticket Platform and cloakroom Services.
Who are Roxy's main competitors?
Direct peers on record are Fabric, Lucerna Music Bar, Sub Club, Cross Club, Ministry of Sound, Watergate, SaSaZu, MeetFactory, Tresor and Berghain.
Does Roxy have an API?
No public API is recorded for Roxy.
What industry is Roxy in?
Roxy's product category is Live Music Venue / Nightclub. Its primary akta.pro industry code is MPAGAIAA, Nightclubs (Dance Clubs), with a secondary code of MPAGAIAE, DJ & Electronic Music Venues. Its NAICS code is 71131 and its SIC code is 7900.