Sauna & Steam

What Sauna & Steam does

Sauna & Steam, legally Diseño / Espacio S.A. de C.V., is a Mexico City-based manufacturer and supplier founded in 1970 that designs, fabricates, and installs custom sauna cabins and steam generator systems for residential and commercial projects across Mexico. The company is family-owned across three generations and self-describes as the pioneer and only original sauna manufacturer in Mexico, with a stated capability to serve projects in North and South America. Core products include custom-built saunas (commercial, residential, outdoor, and demountable variants), electric and gas-fired steam generators distributed under the Mr. Steam brand, electric towel warmers from the Mr. Steam Broadway Collection, and integral hot water heating systems for hospitality and industrial use.

Underlying technology combines custom wood fabrication with stainless steel heating units, vitrified and enamel-coated storage tanks (certified to ASME HLW standards on imported models), and integrated control systems such as the iSteam3 touchscreen, SteamLinx mobile application, and AutoFlush automatic self-cleaning system. Steam generators span residential (2.8 to 36 m³) to commercial (up to 127 m³) capacities and are certified to UL, CE, and NOM standards, while water heaters cover 100,000 to 4,000,000 BTU at 81% to 99% efficiency and storage tanks range from 300L to 3,200L.

The business operates a high-touch, project-based direct sales model with no third-party distributors. Pricing is quote-based through a "Cotiza Ahora" (Get a Quote Now) contact mechanism, with revenue generated from one-time equipment sales (custom saunas, steam generators, towel warmers, water heating systems) plus professional installation, repair, and maintenance services delivered nationwide. Customers include hotels and resorts, spas and wellness centers, gyms and sports clubs, luxury condominium developers, individual homeowners, restaurants, and industrial facilities, with no recurring software or subscription revenue component identified.

Name

Sauna & Steam

Legal name

Diseño / Espacio S.A. de C.V.

Website

https://saunasteam.com.mx

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Sauna & Steam is a Mexico City-based manufacturer founded in 1970 that designs, fabricates, and installs custom sauna cabins, Mr. Steam electric steam generators, towel warmers, and integral hot water systems for hotels, spas, gyms, luxury condominium developers, homeowners, and industrial clients across Mexico.

Ownership category

akta.pro rank

Product category

Sauna and Steam Equipment Manufacturing

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Power Boiler and Heat Exchanger Manufacturing (33241)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Sauna & Steam Bath Facilities (HSADAKAC)

akta.pro secondary industries

Commercial Water Heater & Boiler Service (HSAOACAJ), Boiler Installation & Replacement (HSAOACAC), Boiler & Hydronic Heating System Installation (HSAOAGAF), Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)

Keywords

• Custom sauna manufacturing
• Steam generator systems
• Commercial wellness equipment
• Hot water heating systems
• Towel warmer products

Headquarters

HQ city

Benito Juarez

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Sauna Sales: Design, manufacture, and sale of custom-built saunas for commercial (hotels, clubs, spas, gyms, luxury condos) and residential applications. Saunas include options for commercial, residential, outdoor, and demountable configurations.
2. Steam Generator Sales: Sale of electric and gas steam generators under the Mr. Steam brand, including commercial, semi-commercial (day spa), and residential models with varying capacity ranges.
3. Integral Hot Water Heating Systems: Sale of commercial and industrial hot water heating equipment including atmospheric, fan-assisted, and condensation heaters, heat exchangers, storage tanks, and control panels. Targets hospitality venues, sports clubs, restaurants, residential towers, and industry.
4. Towel Warmers: Sale of electric towel warmer products, including the Mr. Steam Broadway Collection with digital timer and aromatherapy oil bowl.
5. Installation Services: Installation, repair, and maintenance services for all product lines throughout Mexico, covering the full project lifecycle from setup to ongoing upkeep.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sauna & Steam designs, manufactures, and installs custom sauna cabins (commercial, residential, outdoor, and disassemblable variants) along with electric and gas-fired steam generator systems for hotels, spas, sports clubs, gyms, and luxury residences. The company also supplies integral hot water heating systems for hospitality and industrial facilities, distributes Mr. Steam branded towel warmers, and provides installation, repair, and maintenance services throughout Mexico.

Product overview

Sauna & Steam is a physical goods manufacturer offering a portfolio of custom-built wellness products centered on saunas and steam generation systems. The core offering consists of custom-manufactured saunas (commercial, residential, outdoor, and disassemblable variants) and steam generators (electric Mr. Steam brand and gas-fired models), complemented by integrated hot water systems for commercial and industrial applications and electric towel warmers from the Mr. Steam Broadway Collection. Accessories include the iSteam3 touchscreen control, SteamLinx mobile app, and AutoFlush self-cleaning system. The company also provides installation, repair, and maintenance services across Mexico. The portfolio operates as a set of standalone physical products rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Saunas Comerciales Custom-built commercial sauna cabins manufactured to specification for hotels, sports clubs, luxury condominiums, spas, and gyms, featuring Sauna & Steam heat units, infrared lighting, wooden interiors, and temperature controls.
• Saunas Residenciales Custom-built residential saunas designed for home installation to improve quality of life with high-quality materials and health benefits.
• Saunas Exterior Outdoor sauna installations for commercial or residential use, designed for exposure to the elements with materials selected based on local climate conditions.
• Saunas Desarmables Disassemblable saunas designed for easy assembly, disassembly, and relocation, available in both standard and custom-designed options.
• Generadores de Vapor Eléctricos (Mr. Steam) Electric steam generators from Mr. Steam brand, spanning commercial (up to 127 m³), semicommercial/day spa (up to 19 m³), and residential (2.8–36 m³) categories, certified to UL, CE, and NOM standards.
• Generadores de Vapor a Gas (LP/Natural) Gas-fired steam generators operating on LP or natural gas, available in commercial and residential models, designed for hotels, sports clubs, luxury condominiums, and spas.
• Calentadores de Toallas (Mr. Steam Broadway Collection) Electric towel warmers from Mr. Steam's Broadway Collection, featuring curved design, digital timer, and aromatherapy oil bowl. Models include W219, W228, W236, and W248 with varying dimensions, wattages (200–400W), and voltages (120V).
• Sistemas Integrales de Calentamiento de Agua Integrated hot water systems for hospitality, sports clubs, spas, restaurants, and industrial use, including high-efficiency water heaters (100,000–4,000,000 BTU, 81%–99% efficiency), heat exchangers, storage tanks (300L–3,200L), and control panels.
• Servicio de Instalación, Reparación y Mantenimiento Installation, repair, and maintenance services for all product lines provided across the entire Republic of Mexico.

Quantifiable outcome

• Water heater efficiencies ranging from 81% to 99%
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Mr. SteamcoreOEM/ Whitelabel/ Licensing PartnerMr. Steam is a US-based manufacturer of steam generators and towel warmers, in business since 1917. Sauna & Steam distributes and sells Mr. Steam branded products in Mexico, including the CU series commercial steam generators (up to 127 m3), CT Day Spa semi-commercial generators (up to 19 m3), and the Broadway Collection towel warmers. Mr. Steam products are certified to UL (USA/Canada), CE, and NOM standards. This is a key product sourcing partnership, with Mr. Steam providing the steam generation technology that Sauna & Steam integrates into their custom-built saunas and steam rooms.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Amerec: US manufacturer of commercial and residential steam room generators and sauna heaters. Comparable in steam and sauna equipment for spas, gyms, hotels, and homes, and competes in similar product/market segments.
• Steamist: US designer and manufacturer of residential and commercial steam bath equipment, controls, and accessories. Directly comparable in steam generator product line, target customers (luxury residential and hospitality), and custom wellness solutions.
• Mr. Steam: US-based manufacturer of steam generators and towel warmers since 1917 and Sauna & Steam's exclusive Mexico distribution partner. Mr. Steam is a direct peer in steam generation equipment, and the partnership relationship makes it the most materially comparable company.
• Finnleo: US-based manufacturer of traditional and infrared saunas for residential and commercial use. Comparable in custom sauna fabrication, hospitality and health-club customers, and full installation services.
• ThermaSol: US manufacturer of steam shower generators and controls for residential and commercial wellness. Directly comparable in product category (electric steam generators with controls), target customers (hotels, spas, residential), and distribution model.

Broad incumbents

• Harvia: Finnish global leader in sauna and spa equipment, including sauna heaters, infrared cabins, steam generators, and controls. Comparable as a broad incumbent manufacturing saunas, steam, and wellness equipment across commercial and residential markets.
• Jacuzzi: Global premium wellness brand with saunas, steam, hot tubs, and spa products for residential and hospitality. Comparable as a broader incumbent in premium wellness amenities sold to hotels, spas, and luxury residences.
• Helo (Tylo Helo): Finnish-Owned sauna heater and infrared cabin manufacturer serving commercial gyms, spas, hotels, and residences worldwide. Comparable in commercial-grade sauna heaters and wellness equipment manufacturing.
• Tylo (Roca): Swedish sauna and steam equipment brand now part of Roca, supplying electric sauna heaters, steam rooms, and control systems globally. Comparable as a broad incumbent in sauna/steam equipment for residential and commercial wellness.
• KLAFS: German premium sauna, spa, and wellness manufacturer with strong hospitality and private-wellness presence. Directly comparable in custom sauna cabins, steam rooms, and high-end commercial/residential wellness installations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/saunaysteam
• Instagraminstagram.com/saunaandsteam_mx
• LinkedInlinkedin.com/company/saunasteam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sauna & Steam