Salama Brewing

What Salama Brewing does

Salama Brewing is a Finnish craft brewery founded in February 2019 by four friends and headquartered in Espoo, with additional production facilities in Kerava and a wholly-owned taproom called Salamanation in Helsinki city center. The company produces a high-velocity portfolio of more than 280 unique beers spanning modern styles such as NEIPAs, West Coast IPAs, XPAs, lagers, sours, and imperial stouts; each release is paired with proprietary label artwork and narrative developed in-house, notably by co-founder Ville Saarikoski, creating an art-driven brand identity. Underlying operations combine traditional brewing with a Shopify-based direct-to-consumer e-commerce platform that ships across more than eleven European countries, alongside a curated "Guest Drinks" line that resells partner brewery beers.

The business generates revenue through three primary streams: one-time sales of canned and bottled beers via DTC e-commerce, the Espoo brewery shop, and the Salamanation taproom; wholesale and B2B sales to bars, restaurants, and retail stores through domestic chains (Kesko, Alko, S-ryhma) and eleven country-specific international distributors covering Sweden, Norway, Denmark, Netherlands, Germany, Switzerland, France, Portugal, Cyprus, Singapore, and Japan; and ancillary revenue from merchandise, tasting boxes (€59 for twelve beers), brewery tours (€35 per person), and gift cards (€10-€100). Unit pricing sits in the €4.50-€7.50 per 440ml can range for core SKUs, with specialty releases priced higher.

Salama serves two principal customer segments: craft beer enthusiasts who value experimental styles and the brand's creative identity, and horeca and retail partners seeking differentiated, conversation-starting beer offerings. Go-to-market is a hybrid of DTC, owned retail (brewery shop and taproom), event-driven sales (festivals, tastings, brewery tours), and channel-partner distribution. The company remains privately held and founder-led, with no disclosed institutional investment.

Name

Salama Brewing

Legal name

Salama Brewing

Website

https://salamabrewing.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Salama Brewing is a Finnish craft brewery founded in 2019 that produces 280+ unique beers across modern styles, selling direct-to-consumer across Europe, through its Salamanation taproom and Espoo shop, and via 11 international distributors and major Finnish retailers.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands (CRADAIAF)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK)

Keywords

• Craft beer brewing
• Craft beer production
• Brewery retail
• Beer wholesale distribution
• Brewery experiences

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Beer Product Sales: Direct sales of canned and bottled craft beers to consumers via e-commerce (shipping across Europe) and brewery shop, as well as through retail and horeca partners.
2. Merchandise & Experiences: Sales of branded merchandise including tasting boxes (12 beers), brewery tours (€35), and gift cards (€10+).
3. Trade/B2B Sales: Wholesale distribution to bars, restaurants, and retail stores through a network of international distributors and domestic Finnish retail partners (Kesko, Alko, S-ryhma).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Salama Brewing is a Finnish craft brewery that produces and sells a diverse portfolio of craft beers — primarily NEIPAs, XPAs, Lagers, Sours, and Imperial Stouts — alongside branded merchandise, tasting boxes, gift cards, and brewery tours. The company sells directly to consumers through its e-commerce shop shipping across Europe, its Espoo brewery shop, and the Salamanation bar in Helsinki, and also supplies bars, restaurants, and retailers via an international distribution network.

Product overview

Salama Brewing is a Finnish craft brewery founded in 2019 that produces a diverse portfolio of craft beers, primarily New England IPAs (NEIPAs), along with Lagers, Sours, and seasonal specialties. The company operates as a single unified brewery with multiple sales channels: direct-to-consumer online sales via their Shopify e-commerce platform, physical brewery shops in Espoo and Kerava, their own bar Salamanation in Helsinki, and distribution partnerships across Europe. Additional revenue streams include merchandise, tasting box subscriptions, gift cards, and brewery tours.

Differentiator

Problem solved

Functional benefit

Brands

• Salamanation: Taproom and bar located in Helsinki city center where customers can enjoy Salama beers and excellent beers from around the world. Also hosts tastings, tap takeovers, and private events.

Products and services

• Salama Beers The brewery's core product line of craft beers spanning NEIPAs, Double NEIPAs, XPAs, Lagers, Sours, and seasonal specialties, sold in 440ml cans and bottles through the online shop, brewery shop, and trade partners.
• Tasting Box A curated selection of 12 handpicked Salama beers (NEIPAs, West Coast IPAs, Helles/Pils, Sours, Imperial Stouts) priced at €59 plus delivery, sold direct-to-consumer across Europe.
• Salama Gift Card Gift cards available in €10, €20, €50, and €100 denominations in both printed and digital formats, redeemable at the brewery shop.
• Brewery Tour A guided brewery tour lasting 1–1.5 hours, including tasting of six beers with exclusive unreleased samples, priced at €35 per person.
• Salama Merchandise Branded apparel and accessories featuring the Salama Brewing artwork and identity, sold online and at the brewery shop.
• Guest Drinks A curated selection of beers sourced from partner breweries around the world, featured in the online shop and at Salamanation alongside Salama's own beers.
• Salamanation Bar The company's owned bar in Helsinki city center serving Salama beers on tap alongside international guest beers, hosting tastings, tap takeovers, and private events.

Quantifiable outcome

• Over 280 unique beers brewed since 2019

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Brill & CocoreChannel Partner/ Reseller/ DistributorSwedish distribution partner for Salama beers in Sweden.
• Einer DrinkscoreChannel Partner/ Reseller/ DistributorNorwegian distribution partner handling Salama beer distribution in Norway.
• Craft Beer AgencycoreChannel Partner/ Reseller/ DistributorDanish distribution partner for Salama beers in Denmark.
• My Dear BeercoreChannel Partner/ Reseller/ DistributorDutch distribution partner handling Salama beer distribution in the Netherlands.
• Oskari LampisjärvicoreChannel Partner/ Reseller/ DistributorGerman distribution partner for Salama beers in Germany.
• Wittich Weine und Biere AGcoreChannel Partner/ Reseller/ DistributorSwiss distribution partner handling Salama beer distribution in Switzerland.
• BrewfellasminorChannel Partner/ Reseller/ DistributorCyprus distribution partner for Salama beers.
• One PintminorChannel Partner/ Reseller/ DistributorPortuguese distribution partner handling Salama beer distribution in Portugal.
• Wet GoodsminorChannel Partner/ Reseller/ DistributorSingapore distribution partner for Salama beers.
• Ezo BeerminorChannel Partner/ Reseller/ DistributorJapanese distribution partner handling Salama beer distribution in Japan.
• DBI (Distributeur des Brasseurs Indépendants)coreChannel Partner/ Reseller/ DistributorFrench distribution partner for Salama beers in France.
• KeskocoreChannel Partner/ Reseller/ DistributorMajor Finnish retail chain partner distributing Salama beers in Finland.
• AlkocoreChannel Partner/ Reseller/ DistributorFinnish state-owned alcohol retail chain distributing Salama beers.
• S-ryhmacoreChannel Partner/ Reseller/ DistributorFinnish retail cooperative (S Group) carrying Salama beers in their stores.

Scale indicators4 records

Recent moves7 records

Expansion highlights2 records

Broad incumbents

• BrewDog: Larger, publicly-traded-adjacent Scottish craft incumbent with broad European distribution, owned bars, and a much wider product range — overlapping with Salama on international craft positioning but at far greater scale.

Direct peers

• Pressure Drop Brewing: London-based independent craft brewery known for experimental hop-forward beers with strong European wholesale — comparable on size, experimental portfolio, and B2B/wholesale-led growth.
• Bryggeri Helsinki: Finnish craft brewery based in Helsinki operating its own brewpub and producing modern craft styles — competes head-to-head with Salama in the domestic Finnish craft market.
• Lervig Aktiebryggeri: Norwegian craft brewery with a strong export footprint across Europe and North America and a hop-forward portfolio — a direct comp on Nordic origin, scale, and international wholesale presence.
• Stallhagen: One of Finland's better-known microbreweries (Åland-based) with broad domestic distribution including Alko — directly comparable on Finnish craft brewery positioning and retail channel access.
• Mikkeller: Danish gypsy/craft brewery famous for experimental recipes, art-driven label design, and a globally distributed rotating beer catalogue — closely mirrors Salama's high-SKU, art-forward, internationally distributed model.
• Omnipollo: Swedish craft brewery with an art-first identity (frequent artist collaborations on labels), NEIPA-forward portfolio, and strong international craft presence — directly comparable on creative-brand positioning and modern IPA focus.
• Põhjala Brewery: Estonian craft brewery of comparable size to Salama, known for bold experimental styles (NEIPAs, imperial stouts, porters), international awards, and broad export across Europe — a near-perfect comp on stage, geography, and product philosophy.
• To Øl: Danish craft brewery focused on experimental, boundary-pushing styles with international distribution and a gypsy-brewing origin — a comparable model for SKU velocity and stylistic experimentation.

Regional players

• Brewfellas: Cyprus-based craft beer importer and bar operator — Salama's distribution partner in Cyprus and a regional craft scene reference point in the Eastern Mediterranean.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/salamabrewing
• Facebookfacebook.com/SalamaBrewing
• LinkedInlinkedin.com/company/salamabrewing
• Instagraminstagram.com/salamabrewing
• TikToktiktok.com/@salamabrewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salama Brewing