Name

Super Selva

Legal name

Super Selva

Website

https://superselva.it

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Selva Di Fasano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Direct B2B sales of abrasive products via quote-based storefront: Super Selva generates revenue by manufacturing and selling its branded line of abrasive tools (Fickert, Frankfurt, Vortex, Platò, Munchen, Cassani, Platorello, Bullnose/Chamfer, Edge Polisher, Bisello, polishing powders, and surface protection products) directly to professional buyers through its website, where customers build a cart and submit a quote request ("Aggiungi al preventivo" / "REQUEST A QUOTE") instead of transacting online. This is a unit-pricing, one-off purchase model per order, with repeat purchasing driven by abrasive consumption cycles in stone-processing operations.
2. Global distribution of Super Selva abrasives: Over more than 60 years, Super Selva abrasives have become "increasingly valued, well known and distributed all over the world," indicating a parallel indirect revenue stream via international distributors and dealers serving stone-processing customers outside Italy.
3. Catalog-driven lead generation: Customers can download or request a copy of the product catalog via a dedicated form, supporting a sales-led pipeline that converts catalog requests into qualified B2B opportunities for the company's abrasive range.

Pricing tiers

Go-to-market motion3 records

Core offering

Super Selva manufactures and sells a portfolio of diamond and synthetic resin abrasive tools — including Fickert, Frankfurt, Vortex, Platò, Munchen, Cassani, Platorello Satellite, Bisello, Bullnose/Chamfer, and Edge Polisher shapes, plus polishing powders and surface protection liquids — for grinding, honing, polishing, edge finishing, lapping, and protection of natural stone, engineered stone (quartzite agglomerates), and ceramics. The portfolio covers the full processing chain from metal-bond calibration through resin polishing to 5/Extra chemical-mechanical finishing and cleaners.

Product overview

Super Selva is an Italian family-owned industrial abrasives manufacturer (since 1963) whose offering is a single, coherent product portfolio of physical abrasive tooling and consumables for stone and ceramic processing — not a software platform. The portfolio is organized across three application categories that share common abrasive families (Fickert, Frankfurt, Edge Polisher, Bullnose, Chamfer, Vortex, brushes, polishing powders, and surface-protection liquids). For NATURAL STONE the catalog spans Frankfurt metal-diamond, magnesite, magnesite-hybrid MAGEX, Velox synthetic, Super Resin synthetic, VR/Spina/SOLARIS diamond resin, RUBBER SUPERFLEX, MAT, brushes with diamond and silicon carbide, FICKERT metal diamond, diamond resin (incl. NEOS innovation), AGLO GOCCIA, magnesite, synthetic superlux, diamond resin brushes, silicon carbide brushes, sponge full type, EDGE POLISHER/BULLNOSE/CHAMFER variants in diamond resin and synthetic resin and Velox and 5/Extra plus rubber flex and brushes, VORTEX SR and SR-D, Platò 250 mm synthetic/velox/5-Extra, Munchen and Cassani floor-hand-machine series, polishing powders (5/Extra Marble, LUX Granite), and surface-protection liquids (Water-Proof HYDRO TOP, Water Wax, Self Polishing). For ENGINEERED STONE (Quartzite Agglomerate) the portfolio includes VORTEX DIAMOND RESIN QS (and QS with metal sectors), EDGE POLISHER DIAMOND RESIN QS, BULLNOSE & CHAMFER DIAMOND RESIN QS, FICKERT DIAMOND RESIN AGLO GOCCIA, and FICKERT METAL DIAMOND GOCCIA. For CERAMICS the offering includes FICKERT LAPPATO DIAMOND RESIN, BULLNOSE DIAMOND RESIN, EDGE POLISHER DIAMOND RESIN, and BISELLO chamfering wheels. The Frankfurt SOLARIS Diamond Resin is positioned as the latest innovation for marble and onyx polishing.

Differentiator

Problem solved

Functional benefit

Products and services

• VORTEX DIAMOND RESIN QS Abrasive in spiral (VORTEX) shape designed to facilitate water drainage and discharge of impurities, using a soft QS formulation for smooth processing of engineered stone and magnetic support technology for easy interchange of grit. Available in P.250 mm Elica with grits 30-6000 and QS (soft) hardness.
• VORTEX DIAMOND RESIN QS WITH METAL SECTORS Vortex abrasive combining resin and metal diamond sectors developed to remove imperfections caused by cutting on engineered stone; uses magnetic support technology for easy grit interchange. Grit 30 (with metal sectors), QS (Medium) hardness, 250 mm diameter.
• EDGE POLISHER DIAMOND RESIN QS Edge-polishing abrasive for engineered stone combining a spider-web design with a special compound for precise processing, good water drainage and a soft finish; QS formulation delivers homogeneous, high final gloss. Available in 130 mm and 150 mm diameters with dowels.
• BULLNOSE & CHAMFER DIAMOND RESIN QS Full-shape diamond resin abrasive for engineered stone bullnose and chamfer polishing, designed for homogeneous polishing and longer life; QS formulation achieves high final gloss. Available in 130 mm and 150 mm full-shape versions.
• FICKERT DIAMOND RESIN AGLO GOCCIA High-performance Fickert-format diamond resin abrasive with drop (Goccia) shape for polishing quartzite agglomerates and engineered stone; coarse grits provide high cutting capacity, fine grits provide a very smooth finish. Available in T.130, T.160 and T.170 mm formats with SL1/SL2/SL5/SL6 attachments and hardnesses H/M/S/T.
• FICKERT METAL DIAMOND GOCCIA Metal Fickert-format abrasive with drop (Goccia) shape for processing engineered stone quartzite agglomerates; round shape provides softer cutting while maintaining high cutting performance. Available in Full type Goccia T.150 mm and T.170 mm versions with Square, Spina and Cylindrical options.
• FICKERT DIAMOND RESIN NEOS Latest Fickert diamond resin innovation for polishing granite, especially quartzites, with an innovative formulation versus standard diamond resinoid; designed exclusively for final polishing with hardness adaptable to specific needs. Form3 shape, GRITS NEOS 10 and NEOS 12.
• FICKERT DIAMOND RESIN Abrasive with superior performance and strong mechanical resistance for granite and quartzite; increases production speed thanks to high cutting capability, reduces machine downtime and abrasive waste. Multiple hardness grades (X1, Q, H, MX, M, S, Sx, SXD) and shapes (Form1, Form2, Form3, Form7); GRITS 60-8000.
• FICKERT METAL DIAMOND Metal Fickert abrasive for processing and smoothing natural stone surfaces homogeneously; four shapes (4-Sectors, Full Square, Full Round, Full type Goccia), with compound adapted to quartzite content and hardness A/M/S for quartzite.

Quantifiable outcome

• 50+ years of continuous use of the Frankfurt Polish 5/EXTRA chemical-mechanical polishing line on marble
• +2 more outcomes

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tyrolit: Austrian-headquartered manufacturer of diamond and resin-bond abrasive tools for stone, metal and construction processing, with overlapping product families (Fickert, Frankfurt-style tools) and worldwide distribution. Tyrolit is the closest direct competitor in stone-processing diamond abrasives.
• Krebs & Riedel: German specialty manufacturer of grinding and polishing tools for natural stone and ceramics, including Frankfurt-style abrasive bricks and resin-bond polishing tools. Closely comparable to Super Selva's Frankfurt and Fickert families for marble and granite processors.

Broad incumbents

• Klingspor: German manufacturer of coated and bonded abrasives including diamond tooling for stone and construction. Overlaps with Super Selva in abrasive consumables for natural-stone processing while serving a much wider industrial customer base.
• Saint-Gobain Norton (Saint-Gobain Abrasives): Global abrasive major whose Norton brand supplies diamond and resin-bond tools for stone, ceramics and construction. Competes with Super Selva on the same stone-processing applications but as part of a vastly broader industrial portfolio.
• Husqvarna Construction Products: Division of Husqvarna Group offering diamond tools, saws, and surface-finishing equipment for natural stone and concrete. Overlaps with Super Selva in Fickert/Frankfurt-style diamond tooling for stone processors but operates as a much larger, broader construction-tools incumbent.
• 3M (Abrasive Systems Division): Multinational abrasive major offering diamond and resin-bond tools for stone, ceramics and metalworking. Indirectly competes with Super Selva on stone-processing applications through distribution, but at much greater scale and breadth.

Emerging players

• EHWA Diamond Industrial: Korean manufacturer of diamond tools including Frankfurt, Fickert and resin-bond abrasive products for stone and construction. Competes with Super Selva especially in Asia-Pacific and on price-sensitive engineered-stone/granite tooling.
• Shinhan Diamond Industrial: Korean diamond tool maker with Frankfurt, Fickert and resin-bond polishing tools for natural and engineered stone. Comparable in product overlap, with a stronger Asia-Pacific footprint versus Super Selva's European base.

Regional players

• Continental Diamond Tool: US-based manufacturer of diamond and CBN tooling for stone, construction and industrial applications. Comparable in product technology (diamond abrasive tools for stone processing) but primarily serving North American customers rather than competing head-on in Europe.
• Diarex (Diamond Products): Specialty diamond tool supplier for stone fabrication and processing. Comparable in target end market (stone processors) with overlapping Frankfurt/Fickert-style diamond abrasives, but with a primarily North American distribution focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/superselva-s-r-l

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Selva