What Reach Right does

Reach Right, LLC, operating as Reach Right USA, is a Fargo, North Dakota-based private hardware company that designs, manufactures, and assembles ergonomic handle attachments for long-handled tools. Founded by James Pladson in 2019 and operationalized with investor Mike Rydell in 2022, the company sells a single core product line — the Reach Right Handle — a patented, T-C style clamp-mounted secondary grip that fits tool handle diameters from 15/16" to 1-5/8" and weighs 1.5 pounds while supporting 600+ pounds of force. The technology is built around a 33% glass-filled nylon construction engineered for year-round weather durability and a quick-release clamping mechanism inspired by camera mounts, co-developed with mechanical engineer Guy Nelson. Reach Right also sells the Pro Collar accessory, which enables tool-to-tool transfer, and a limited America 250 Edition released for the 2026 anniversary.

The business operates a direct-to-consumer e-commerce model through its Shopify-hosted storefront at reachrightusa.com, supplemented by a wholesale/bulk channel for contractors and international shipping via DHL. Pricing is one-time hardware sales ranging from $57 to $67 per standard handle with multi-pack bundle discounts, $9–$10 for the Pro Collar, and $67 for the limited edition. Customer segments are split across two primary groups — homeowners and DIY users performing yard and garden maintenance, and professional landscapers and contractors — with a secondary verified-professional segment (military, first responders, teachers) served through the GovX discount platform. The company's go-to-market is anchored on a flagship influencer partnership with SB Mowing (Spencer), whose combined social following exceeds 20 million, and is reinforced by an affiliate program, email capture, trade show presence (including SIMA and the National Ergo Expo), and a Judge.me-verified review base of 847+ customers at 4.91/5 stars. Reach Right is a 1–10 person operation with no institutional funding and self-reported national distribution across all 50 U.S. states.

Name

Reach Right

Legal name

Reach Right, LLC

Website

https://reachrightusa.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Reach Right USA sells patented ergonomic handle attachments that clamp onto long-handled tools to improve posture and reduce back strain, serving homeowners, DIY users, and professional landscapers through a direct-to-consumer e-commerce model anchored on influencer marketing.

Ownership category

akta.pro rank

Product category

Ergonomic Tool Accessories

NAICS

Saw Blade and Handtool Manufacturing (332216)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

• Ergonomic tool accessories
• Handle attachments
• Yard work equipment
• Outdoor tool grips
• Ergonomic hardware products

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Product Sales - Handle: One-time purchase of Reach Right ergonomic handle attachments at $57-67 per unit. Available in multiple pack configurations (1, 2, 3, 4 packs) with bundle discounts.
2. Product Sales - Accessories: Pro Collar accessory at $9-10 per unit, enabling tool-to-tool transfer. Bundled with America 250 Limited Edition packages.
3. Limited Edition Products: America 250 Limited Edition handles in patriotic red/blue colorways at premium pricing, celebrating America's 250th anniversary in 2026. Limited to 300 units per color.
4. Affiliate Commission: Commission-based revenue through affiliate program where influencers and bloggers earn commissions on referred sales

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Reach Right designs, manufactures, and sells ergonomic secondary handle attachments that clamp onto long-handled tools such as shovels, rakes, brooms, weed trimmers, ice scrapers, and pitchforks. The flagship product uses a patented T-C style quick-release clamp system to provide a secondary grip that reduces back strain and improves posture during yard work and outdoor chores. The company also sells an accessory Pro Collar that enables tool-to-tool transfer and limited edition patriotic variants.

Product overview

Reach Right offers a focused portfolio of ergonomic handle attachments for long-handled tools. The core product is the Reach Right Handle, a patented secondary handle that clamps onto virtually any long-handled tool (shovels, rakes, brooms, weed trimmers, ice scrapers, pitchforks) to improve posture and reduce back strain. The product line includes the standard Reach Right Handle (available in Black and Green), the Reach Right Pro Collar accessory that enables tool rotation, and the limited edition Reach Right Handle - America 250 Edition in patriotic red and blue. All products are designed, manufactured, and assembled in Fargo, ND with a limited lifetime warranty and 60-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Reach Right Handle Multi-tool ergonomic handle attachment that clamps onto long-handled tools (shovels, rakes, brooms, weed trimmers, ice scrapers, pitchforks) to improve posture and reduce back strain. Features a patented dual-clamp T-C style quick-release system with universal fit for handle diameters from 15/16" to 1-5/8". Made from 33% glass-filled nylon, weighs 1.5 lbs, and can withstand over 600 lbs of force. Sold in 1, 2, 3, and 4-pack bundles in Black or Green.
• Reach Right Pro Collar Accessory collar that sits between the clamps on the Reach Right Handle, allowing the handle to stay in place while enabling the attached tool to rotate freely like holding it in your hand. Sold as a single pack at $9, and bundled with the America 250 Limited Edition handles.
• Reach Right Handle - America 250 Edition Limited edition ergonomic handle attachment celebrating America's 250th anniversary in 2026. Available in patriotic red and blue color schemes with a matching Pro Collar included. Limited to 300 units per color, priced at $67 (sale from $70).

Quantifiable outcome

• 40% reduction in trunk flexion compared to standard shoveling technique
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• SB Mowing (Spencer)flagshipGTM or Marketing Partner · 1 January 2022Primary influencer marketing partner and brand ambassador. Spencer uses Reach Right on shovels and weed trimmers in lawn care content. Dedicated landing page with exclusive discount. Massive social following (2.0M YouTube, 10.5M Facebook, 8.9M TikTok, 3.3M Instagram) driving significant traffic and sales.
• Guy NelsoncoreStrategic or Co-development PartnerMechanical engineer who co-designed the Reach Right handle with founder James Pladson. Assisted in developing the original aluminum handle with rubber grips and Velcro straps, and later the T-C clamp system.
• GovXminorGTM or Marketing PartnerDiscount verification partner offering up to 25% off retail prices for military personnel, first responders, government employees, and teachers. Real-time ID verification through GovX platform.
• Work Safety and Risk Management IndustrycoreChannel Partner/ Reseller/ DistributorIndustry leaders in work safety, risk management, and workers' compensation insurance companies engaged at National Ergo Expo. Partners seeking to implement Reach Right in occupational safety programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Radius Garden: Designs and sells ergonomic long-handled garden tools with curved/offset handles. Closely comparable because both companies compete on ergonomic innovation in yard tools and target homeowners and landscapers seeking posture and back-strain relief.
• Corona Tools: Professional-grade garden and landscaping hand tools, including long-handled implements. Comparable because Corona serves the same professional landscaper and serious homeowner segments that Reach Right targets with its universal-fit ergonomic handle.
• True Temper: Established long-handled tool brand for shovels, rakes, and snow tools, now part of The AMES Companies. Comparable because True Temper products are the underlying tool brands that Reach Right's universal handle is designed to attach to, and they anchor the same retail shelves.
• Seymour Midwest: Manufacturer of long-handled tools, snow/ice tools, and specialty handles. Comparable because Seymour Midwest sells directly into the same snow-and-ice management and yard-work channels (including SIMA) where Reach Right won its innovation award.
• Bully Tools: U.S.-made long-handled tools (shovels, rakes, etc.) manufactured in Ohio. Comparable because Bully Tools competes in the same Made-in-USA, heavy-duty long-handled tool category and shares a homeowner-plus-contractor customer base with Reach Right.

Regional players

• Garant: Canadian manufacturer of ergonomic snow and yard tools with a strong winter-tools portfolio. Comparable because Garant targets snow-removal and yard-work users in a colder-climate market adjacent to Reach Right's U.S. snow-and-ice use case.

Broad incumbents

• OXO: Brand built on universal ergonomic design across household tools and kitchen gadgets. Comparable as a benchmark for translating ergonomic design into premium consumer pricing and brand-led retail distribution, even though OXO is broader and not focused on yard tools.
• Snow Joe: Direct-to-consumer snow and outdoor tool brand with strong seasonal marketing and e-commerce presence. Comparable because Snow Joe competes for the same snow-and-ice homeowner budget Reach Right targets and demonstrates the DTC scale-up path for seasonal tool categories.
• The AMES Companies: Manufacturer of long-handled tools under brands including True Temper, Razor-Back, and Ames. Comparable as the dominant incumbent whose shovels, rakes, and brooms are the same tool categories Reach Right attaches to, and represents both a potential retail partner and a competitive threat if it launches its own ergonomic handle line.
• Fiskars: Global leader in cutting and gardening tools with a long-standing ergonomic-handle design language (e.g., D-handles, FiberComp). Comparable because Fiskars sells directly into the same yard-tool use cases Reach Right addresses and sets the benchmark for ergonomic tool design at retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ReachRightUSA
• YouTubeyoutube.com/@ReachRightUSA
• Facebookfacebook.com/reachrightusa
• LinkedInlinkedin.com/company/reach-right-usa
• Instagraminstagram.com/reachrightusa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach Right