DUCK DUCK GOOSE LTD

What DUCK DUCK GOOSE LTD does

Duck Duck Goose Ltd is a London-based creative design agency founded in February 2014 that delivers branding, digital design, art direction, packaging, and website design and development services to startups, mid-market businesses, and enterprises. The agency's core offering spans the full creative lifecycle from strategy and naming through visual identity, brand guidelines, responsive mobile-friendly websites with e-commerce functionality, packaging suites, and supporting art-directed campaigns. Its core technology is conventional web design and development (responsive sites, immersive scrolling effects, dynamic image galleries, web shops) coupled with traditional design tooling; no proprietary platform, AI/ML systems, or API products are disclosed.\n\nThe business operates on a project-based professional services revenue model, with fees quoted per engagement and tailored to client needs; no public pricing, retainers, or subscription products are disclosed. Duck Duck Goose differentiates through a fully online, remote operating model that enables global client delivery from its UK base, and through a parallel strategy of launching its own consumer brands — Roarsome (children's skiwear and outerwear, launched October 2018 via crowdfunding and now sold through Selfridges, Next, John Lewis and Harrods), Wylie's Coffee (specialty coffee shop, launched 2021), and Lucky Pants (men's underwear) — which the agency cites as practical experience informing its client work. Customer acquisition is primarily sales-led via a website contact funnel and organic social presence on Instagram, Behance, and LinkedIn, with no paid acquisition or partner channel disclosed.\n\nDuck Duck Goose is privately held, founder-controlled, and bootstrapped with no external funding, parent company, M&A activity, or leadership changes disclosed. Headcount is reported at 1-10 employees, and the agency has launched over 50 brands to market since inception, suggesting a high-touch boutique studio model rather than a scaled services platform. The customer base is diversified across nine or more verticals including recruitment, marketing, interior design, fitness, skincare, hospitality, events, F&B, and fashion.

Name

DUCK DUCK GOOSE LTD

Legal name

Duck Duck Goose Ltd

Website

https://weareddg.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Duck Duck Goose Ltd is a London-based creative design agency founded in 2014 that provides branding, digital design, packaging, and art direction services to startups, mid-market, and enterprise clients, while also operating three in-house consumer brands.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Duck Duck Goose generates revenue through providing professional creative services including brand strategy, branding, visual identity, website design and development, digital design, art direction, and packaging design for their clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Duck Duck Goose Ltd is a creative design agency offering end-to-end creative services from initial strategy and concept development through to brand guidelines, responsive website design and development, visual identity, art direction, packaging design, and e-commerce solutions. The agency also operates its own in-house consumer brands under its 'Wings' programme, including Roarsome (children's ski/outerwear), Wylie's Coffee (specialty coffee shop), and Lucky Pants (men's underwear).

Product overview

Duck Duck Goose Ltd is a creative design agency offering a unified suite of creative services spanning strategy, branding, visual identity, digital design, web development, art direction, packaging, and e-commerce. The agency operates an asset-light model, having launched over 50 brands into the market since February 2014, including three in-house brands: Roarsome (children's ski/outerwear), Wylie's Coffee (specialty coffee shop), and Lucky Pants (men's underwear). Their service offering encompasses the full creative process from initial strategy and concept through brand guidelines, website design, and packaging, with a focus on mobile-friendly, responsive web experiences and e-commerce functionality.

Differentiator

Problem solved

Functional benefit

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• GoBoat LondonminorStrategic or Co-development PartnerGoBoat London partnered with Openaire Cinema to offer cinematic experiences on water through London's historic canals. Duck Duck Goose created the brand identity and art direction for this unique entertainment offering.
• Häagen-DazsminorGTM or Marketing PartnerHäagen-Dazs partnered with Openaire Cinema as the ice cream provider for the UK's first cinematic experience on water. Duck Duck Goose developed the brand identity for the event.
• Play Function StudiominorStrategic or Co-development PartnerDuck Duck Goose collaborated with Play Function Studio to create engaging homepage motion pieces for Pearse Group and MILLS&CO projects, with credits given on both project pages.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Barkley: Independent creative agency with branding, design, and advertising capabilities. Comparable in creative services, though materially larger and US-based.
• Pentagram: One of the world's largest independently owned design studios, offering branding, identity, and digital design across a partner-led model. Comparable to Duck Duck Goose in service offering, but vastly larger in scale and breadth.
• Wolff Olins: Global brand consultancy providing brand strategy, identity, and experience design for enterprise clients. Comparable to Duck Duck Goose in offering branding and creative services, but operates at far larger scale and project size.

Direct peers

• Loved (formerly Ustwo): Independent digital and brand studio with strong design and product credentials, serving emerging and established brands. Comparable in service breadth and independent studio model.
• Studio Output: Independent London design studio offering branding, digital, and motion design. Comparable to Duck Duck Goose in service scope and boutique agency positioning.
• Charlie Smith Design: London-based independent design studio specializing in branding, packaging, and art direction for premium and emerging brands. Highly comparable in scope, geography, and customer profile.
• Manual: London creative agency working across branding, design, and content for challenger and consumer brands. Comparable to Duck Duck Goose in offering and target market.
• Ragged Edge: Independent London branding agency working on naming, identity, and digital design for challenger and established brands. Closely comparable to Duck Duck Goose in scale, geography, and branding/digital service mix.
• Mother Design: Design arm of the Mother creative network, providing branding and visual identity across consumer and culture-led brands. Comparable in service offering and creative positioning.
• Koto: London-based brand and digital studio specializing in identity design for startups and emerging brands. Highly comparable to Duck Duck Goose in target customer (startups/emerging brands) and core services of branding and digital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/weareddg
• Instagraminstagram.com/weareddg/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DUCK DUCK GOOSE LTD