Hagelin

Name

Hagelin

Website

https://hagelin.ee

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Hagelin is an Estonia-based supplier of Poroloon insulation foam, distributed exclusively through the Kangadzungli retail chain across physical stores in Tallinn, Tartu, and Pärnu and via e-commerce.

Ownership category

akta.pro rank

Product category

Building Insulation Materials

NAICS

Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150), Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615)

SIC

Plastics Foam Products (3086)

akta.pro primary industry

Polyurethane (PU) Rigid Foam Manufacturing (IMANAIAD)

akta.pro secondary industries

Spray Foam Insulation Systems (IMADAGAE), Insulation Retail (Fiberglass, Foam Board, Spray Foam Kits) (CRAIAEAE)

Keywords

• Insulation foam
• Building materials
• Foam sheets
• Craft supplies
• Thermal insulation

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales

Distribution channels2 records

Core offering

Hagelin supplies Poroloon, a foam-based insulation product sold as pre-formed sheets/strips for use in craft, hobby, packaging, and light construction applications. The product is distributed to Estonian consumers and small buyers through the Kangadzungli retail network, available both online and in physical stores across Tallinn, Tartu, and Pärnu.

Differentiator

Problem solved

Functional benefit

Products and services

• Poroloon Poroloon is a foam-based insulation product supplied as pre-formed sheets/strips, intended for craft, hobby, packaging, and light construction applications. It is sold to Estonian consumers and small buyers through the Kangadzungli online store and physical retail locations in Tallinn, Tartu, and Pärnu.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KangadzunglicoreChannel Partner/ Reseller/ DistributorKangadzungli serves as the primary retail distribution partner for Hagelin's Poroloon product in Estonia. Poroloon insulation is sold through Kangadzungli's e-commerce platform and physical retail stores located across Estonia (Tallinn, Tartu, Pärnu). This is a core distribution partnership enabling Hagelin to reach consumers and businesses throughout Estonia.

Broad incumbents

• Recticel: Belgium-based manufacturer of polyurethane foam products for insulation, bedding, and automotive applications. Directly comparable product category (PU rigid foam insulation) and far broader geographic and customer reach, making it an obvious incumbent benchmark for Hagelin's Poroloon.
• Kingspan Group: Global building envelope manufacturer with a substantial insulation portfolio (rigid foam boards, insulated panels). Comparable at the end-use level (insulation for buildings) and a benchmark for what scaled insulation distribution looks like.
• Armacell: Global manufacturer of engineered foams, including flexible elastomeric and PU-based insulation foams for building services and industrial applications. Highly comparable in core product category (PU foam insulation) and a relevant scale benchmark.
• Knauf Insulation: Global manufacturer of insulation products including glass mineral wool, rock mineral wool, and expanding into PU/foam solutions. Comparable end-use category (building insulation) with retail distribution across Europe.
• Saint-Gobain: Diversified building materials group with significant insulation and foam product offerings (Isover, Weber). Comparable in insulation category and distribution through retail/DIY channels across Europe.
• Soudal: Major European manufacturer of sealants, PU foams, and insulation products, including one-component PU foam used for gap-filling and insulation. Comparable product (PU foam insulation) sold through retail and DIY channels across Europe.

Emerging players

• Steico: European manufacturer of ecological insulation materials (wood fibre, flexible insulation). Comparable as a mid-sized European insulation brand competing for shelf space in the same DIY/retail insulation category.
• Selena Group: Polish-based manufacturer and distributor of building chemicals including PU foams, sealants, and insulation systems. Comparable niche-scale European foam manufacturer with multi-country retail distribution.

Regional players

• Paroc: Nordic/Baltic-focused stone wool insulation manufacturer with strong regional presence in the Baltic states. Directly comparable as a building insulation brand distributed in the same Estonian/Nordic retail environment as Poroloon.

Others

• Dow Chemical: Global chemical producer that supplies PU raw materials (polyols, MDI) and finished PU foam systems used in insulation. Comparable as an enabling/upstream participant in the same PU foam insulation value chain.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagelin