MADE IN OLDSTEAD LTD

What MADE IN OLDSTEAD LTD does

Made In Oldstead Ltd is a UK-based, privately held direct-to-consumer luxury food company founded in 2020 and operating from York with 11-50 employees. The company sells chef-curated at-home meal boxes (the seasonal Time of Abundance series in Signature, Vegetarian, Core, and Dinner Party variants), a year-round hamper range under the Evergreen Collection sub-brand, alcoholic and low-alcohol beverages, branded merchandise, and a corporate gifting service. The brand is anchored by chef Tommy Banks and its sister hospitality group, whose Michelin-starred The Black Swan at Oldstead supplies recipes, seasonal ingredients from its own kitchen garden, and brand equity.

The business model is a single-channel, transactional e-commerce operation run from madeinoldstead.co.uk, with no app, no marketplace listings, and no subscription mechanic. Meal boxes are priced per person at roughly £21-£59.50 with minimum serves of two, and hampers and add-on products (chutney, oil, and preserve trios, craft beers, wines, brownies) range from about £14 to £99. Delivery covers mainland Great Britain, with Northern Ireland and parts of Scotland excluded. Ingredient supply is built on a network of artisan partners including Haxby Bakehouse, Staal Smokehouse, The Courtyard Dairy, Rare Tea Company, Turning Point Brewery, and Banks Brothers.

The company is privately held by founder Tommy Banks as part of a wider culinary group that also includes The Black Swan at Oldstead, Roots York, The Abbey Inn, and Tommy's Pie Shop. There are no subsidiaries, no external investors, no parent entity, and no disclosed funding rounds in the input data. Marketing relies on organic social, email, SEO, and the cross-promotional reach of the parent restaurant group's websites.

Name

MADE IN OLDSTEAD LTD

Legal name

Made In Oldstead Ltd

Website

https://madeinoldstead.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Made In Oldstead Ltd is a UK direct-to-consumer luxury food company that sells chef-curated at-home meal boxes, year-round hampers, drinks, and corporate gifts, anchored by chef Tommy Banks and The Black Swan at Oldstead's Michelin-starred provenance.

Ownership category

akta.pro rank

Product category

Premium Food Boxes

NAICS

Bakeries and Tortilla Manufacturing (3118)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Meal Kits & Recipe Box Subscriptions (AFAIANAA)

akta.pro secondary industry

Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Luxury meal boxes
• Gourmet food hampers
• Chef-curated meals
• At-home fine dining
• Corporate food gifting

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food Box Sales: Seasonal chef-curated multi-course food boxes (Time of Abundance menus) delivered to consumers' homes. Priced per person with minimum serves.
2. Hampers and Gift Products: Pre-curated luxury hampers including The Signature Oldstead Hamper, Evergreen Collection, breakfast hampers, charcuterie and cheese boxes, and pantry essentials sold as gifts or personal use.
3. Corporate Gifting: Dedicated corporate gifting service for business customers.
4. Drinks and Alcohol: Collaboration beers, canned wines, wine tasting sets, and other beverages.
5. Merchandise: Branded merchandise including aprons, notebooks, and cookbooks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Made In Oldstead Ltd designs, prepares and ships chef-curated multi-course at-home meal boxes (Time of Abundance menus) and luxury food hampers and gifts to consumers across mainland Great Britain. The brand, founded by chef Tommy Banks, sources seasonal ingredients from its Oldstead kitchen garden and the surrounding Yorkshire countryside and pairs them with hand-curated pantry items, craft beers, wines and tea. The company also operates a corporate gifting service for business customers.

Product overview

MADE IN OLDSTEAD LTD is a luxury food box delivery company operating a single unified product portfolio centered around chef-curated meal experiences. The core offering consists of seasonal food boxes (The Time of Abundance menus in multiple variants including Signature, Core, Dinner Party, and Vegetarian Signature) that deliver 4-6 course meals for home preparation. Supporting the food boxes are two sub-brands: The Evergreen Collection (year-round hampers and gifts) and the Chef Series (collaborations with guest chefs). Add-on modules include trio sets of chutneys, oils, and preserves; craft beers from Turning Point Brewery collaboration; wine selections; and specialty items like letterbox brownies and premium teas from the Rare Tea Company. The company also offers a Corporate Gifting service for business clients. All products emphasize farm-to-table philosophy, featuring ingredients from their own kitchen garden, farm, and foraged from surrounding fields and hedgerows in Yorkshire.

Differentiator

Problem solved

Functional benefit

Products and services

• The Time of Abundance Signature Menu

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Turning Point BreweryminorStrategic or Co-development PartnerCollaboration with Turning Point Brewery in Knaresborough for craft beers. Products include Abbey Gold Wheat Beer (with tangerine marigold and hogweed foraged in Oldstead) and The Verbalist Pale Ale (flavoured with lemon verbena and chamomile from the Black Swan Garden).
• Banks BrothersminorChannel Partner/ Reseller/ DistributorProvider of canned wine products and port featured in cheese pairing sets and hampers.
• The Black Swan at OldsteadcoreStrategic or Co-development PartnerMichelin-starred sister restaurant. Primary brand foundation and ingredient source. The restaurant's kitchen garden and surrounding countryside supply ingredients for Made In Oldstead products. Black Swan Garden herbs used in collaboration beers.
• Roots YorkminorStrategic or Co-development PartnerSister restaurant in York, part of the Tommy Banks restaurant group.
• The Abbey InnminorStrategic or Co-development PartnerSister pub restaurant, part of the Tommy Banks restaurant group.
• Tommy Banks (Chef)coreStrategic or Co-development PartnerExecutive chef and brand ambassador. Chef Series collaborations with other chefs (e.g., Lisa Goodwin-Allen) drive seasonal menu development and brand awareness.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gousto: One of the UK's largest meal-kit subscription brands. Same core category (DTC recipe boxes, UK-wide delivery) but positioned at mass-market price points; relevant for category sizing and competitive pressure.
• Riverford Organic Farmers: UK organic farm-to-doorstep food box and grocery delivery business with strong provenance/farming narrative. Comparable on the farm-source differentiation story and DTC scheduled-delivery model, though broader in assortment.
• Mindful Chef: UK premium recipe-box and prepared-meal-kit subscription brand. Comparable on DTC meal-kit mechanics, recipe-card-driven home cooking, and UK-wide delivery, though positioned at a lower price point than Made In Oldstead.
• Abel & Cole: UK organic grocery and recipe-box delivery subscription. Comparable DTC delivery model, organic sourcing narrative, and nationwide UK logistics infrastructure.
• Pasta Evangelists: UK DTC chef-prepared fresh pasta meal-kit brand. Comparable on chef-branded DTC prepared-meal positioning, premium price point, and direct home delivery across the UK.
• Dishpatch: UK DTC platform delivering chef-prepared multi-course meal boxes from a roster of top UK chefs. Closest comparable on model (chef-curated multi-course boxes, DTC delivery, premium positioning) and overlaps with Made In Oldstead's Time of Abundance menus.

Broad incumbents

• Fortnum & Mason: Iconic UK luxury food hamper and gift retailer with nationwide delivery. Directly comparable on luxury hampers, gifting, and corporate gifting categories that represent a meaningful share of Made In Oldstead's revenue.
• Daylesford: Premium UK organic farm shop and food retailer with strong DTC and own-brand hampers/grocery lines. Comparable on premium farm-to-table positioning, luxury hamper range, and DTC e-commerce, but with a broader portfolio than Made In Oldstead.
• HelloFresh: Global meal-kit incumbent operating at scale in the UK. Overlaps in category and delivery mechanics but operates a mass-market, non-chef-led proposition; useful as a scale benchmark for the addressable UK meal-kit market.

Others

• Sous Chef: UK DTC retailer of premium cookware, ingredients, and pantry essentials with a chef-curated assortment. Adjacent rather than directly competitive; useful as a benchmark for the UK premium DTC food ecosystem in which Made In Oldstead operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MadeInOldstead
• LinkedInlinkedin.com/company/made-in-oldstead

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADE IN OLDSTEAD LTD