Auto & Service OÜ

What Auto & Service OÜ does

Auto & Service OÜ is a privately held, multi-service automotive company founded in 2003 and headquartered in Haapsalu, Estonia. It operates two physical locations: a main workshop at Tallinna maantee 80 in Uuemõisa, and a hand car wash at Niine 19 in central Haapsalu. The company serves individual car owners and small businesses across the Läänemaa region and Hiiumaa island, providing vehicle maintenance, repair, diagnostics, tire services (including seasonal storage), spare parts retail, used car sales, flexible car rental, Respo trailer sales and service, and a hand car wash. Its core technology consists of modern automotive diagnostic equipment, an infrared wheel balancing machine, an axle alignment stand, and certified tools for Toyota maintenance, backed by work warranties on all services performed.

The business model combines professional services (maintenance, repair, tire work, car wash), hardware retail (used cars, spare parts, trailers), and recurring rental income (daily through 12-month car rentals). Pricing is quote-based for service work, while car rental pricing is publicly disclosed and tiered by duration. Revenue mechanics rely on local foot traffic, word-of-mouth referrals, and digital presence via the company website and Facebook page, with no enterprise sales motion or national-scale marketing. Since October 2023, the company has operated as Toyota's official maintenance partner in Läänemaa, providing factory-standard service with genuine parts and administering the Toyota Relax warranty extension program — a relationship that also positions it as the closest authorized Toyota service point for Hiiumaa owners.

The customer base is fragmented across private individuals and small businesses, with no enterprise anchors disclosed. Strategic partnerships include Toyota (authorized service), Respo Haagised (official trailer dealer), and a referral link to Autommaailm's spare parts e-shop. The company has not raised external funding, has no disclosed subsidiaries, and shows no M&A or leadership changes in the available data, consistent with a locally controlled, family-style or founder-led operator focused on durable regional service economics rather than scale-driven expansion.

Name

Auto & Service OÜ

Legal name

Auto & Service OÜ

Website

https://auto-service.ee

Company type

Private

Founded year

1968

Operating status

Operating

Short description

Auto & Service OÜ is a privately held, multi-service automotive company in western Estonia founded in 2003, operating a workshop in Uuemõisa and a car wash in Haapsalu. It serves individual car owners and small businesses in Läänemaa and Hiiumaa with maintenance, repair, used car sales, car rental, trailers, tires, spare parts, and car wash services, including authorized Toyota maintenance since October 2023.

Ownership category

akta.pro rank

Product category

Automotive Services

NAICS

General Automotive Repair (811111), Automotive Mechanical and Electrical Repair and Maintenance (81111), Automotive Repair and Maintenance (8111), Car Washes (811192), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), EV/Hybrid Service & Battery Repair (TLAKAAAJ), HVAC & Cooling System Services (A/C, Radiator) (TLAKAAAG)

Keywords

• Automotive repair services
• Vehicle maintenance
• Car rental services
• Used car sales
• Trailer sales

Headquarters

HQ city

Haapsalu

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Auto repair and maintenance services: Core revenue stream from vehicle maintenance, repairs, and servicing including oil changes, brake repairs, chassis work, diagnostics, and more. Provides warranty on all performed work.
2. Used car sales: Sale of pre-owned vehicles that have been technically inspected and maintained. Vehicles sold with the option for test drives and financing consultation.
3. Car rental: Short-term and long-term vehicle rental services including daily, weekly, monthly, and annual rental options. Also provides replacement cars during repairs.
4. Respo trailer sales and service: Official Respo trailer dealer offering new trailers, spare parts, accessories, and maintenance services.
5. Spare parts sales: Sales of original (A-type) spare parts for Toyota and other brands, as well as quality B-type spare parts for various vehicle makes.
6. Hand car wash services: Professional manual car washing services including exterior and interior cleaning, shampoo wash, tar removal, waxing, polishing, and interior chemical cleaning.
7. Tire services: Tire changing, balancing, repair, and seasonal storage services. Sales of summer and winter tires.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Auto & Service OÜ is an Estonian automotive service company operating since 2003 that provides vehicle maintenance and repair, authorized Toyota servicing, used car sales, car rental, Respo trailer sales, spare parts, tire services, and a hand car wash across two locations in Läänemaa. It serves both individual car owners and business customers in the Läänemaa and Hiiumaa regions of western Estonia.

Product overview

Auto & Service OÜ operates as a multi-service automotive company serving Läänemaa and Hiiumaa since 2003, organized as a single-integrated workshop and car wash operation rather than a modular software platform. The core offering centers on vehicle maintenance and repair, anchored by an official Toyota service center (operational since October 2023) providing factory-standard service with genuine parts and Toyota Relax warranty. Supporting services include used car sales at the Uuemõisa showroom, flexible car rental (from daily to 12-month terms), Respo trailer sales and service as an official reseller, a comprehensive spare parts store (original A-parts and quality B-parts for multiple brands), full tire services including seasonal changes and storage, and a hand car wash in central Haapsalus. All services are backed by work warranties, with services available for hybrid and electric vehicles as well.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Maintenance and Repair General vehicle maintenance and repair service for private car owners and small-business customers in Läänemaa, Estonia, performed at the Uuemõisa workshop using modern diagnostic equipment, infrared wheel balancing, and axle alignment.
• Authorized Toyota Service Center Official Toyota maintenance and repair service delivered under a Toyota authorized partnership, targeting Toyota owners in Läänemaa and Hiiumaa who need OEM-approved servicing.
• Used Car Sales Sale of used cars to individual buyers and small businesses, with installment payment plans available, offered at the Uuemõisa location.
• Car Rental Car rental service for private and business customers, with pricing differentiated by daily, weekly, and monthly terms and a long-term rental option available.
• Respo Trailer Sales Official Respo trailer dealership selling new trailers to private individuals and businesses in Läänemaa, with installment payment plans available.
• Spare Parts Sales Sale of automotive spare parts to vehicle owners and workshop customers in Läänemaa.
• Tire Services Sale of tires and tire-related service (including wheel balancing and alignment) for private and business customers in Läänemaa.
• Hand Car Wash Hand car wash service delivered at the company's Haapsalu location for private and business vehicle owners.

Quantifiable outcome

• Toyota Relax warranty: 12-month warranty renewal after each service, up to vehicle age of 10 years or 185,000 km

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Toyota (Toyota Eesti)coreStrategic or Co-development Partner · 1 October 2023Official Toyota maintenance center and partner in Läänemaa since October 2023. Provides Toyota maintenance, warranty work, and access to Toyota Relax extended warranty program (up to 10 years/185,000 km). Technicians are factory-trained and use Toyota original parts. This is the closest authorized service point for Hiiumaa Toyota owners.
• Respo Haagised AScoreChannel Partner/ Reseller/ DistributorOfficial Respo trailer dealer for Haapsalus and Läänemaa. Sell all Respo trailer models including box trailers, brake trailers, boat trailers, machine trailers, and platform trailers. Also provide maintenance, spare parts, and accessories for Respo trailers.
• Autommaailm (automaailm.ee)minorChannel Partner/ Reseller/ DistributorReferral partnership linking to Autommaailm e-shop for spare parts purchases. Customers can access Autommaailm's online store through Auto & Service website.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Respo Haagised AS: Respo Haagised is Estonia's largest trailer manufacturer and the brand for which Auto & Service OÜ is the official Läänemaa dealer. Directly comparable as a business partner; relevant because Auto & Service's trailer revenue stream is fully dependent on this OEM's product line and dealer agreement.
• Toyota Eesti (Toyota Estonia): Toyota Eesti is the official Estonian distributor of Toyota vehicles and the brand principal behind Auto & Service's authorized service partnership. Comparable as the OEM counterparty that controls the dealer/service authorization and warranty framework underpinning Auto & Service's differentiated service offering.
• Würth Eesti OÜ: Würth Eesti is the Estonian subsidiary of the Würth Group, supplying automotive and workshop consumables, fasteners, and parts to professional service shops. Comparable as an enabling parts and tools supplier to the Estonian automotive aftermarket, including to workshops like Auto & Service.

Direct peers

• Amserv AS: Amserv is one of Estonia's largest automotive dealer and service groups operating multi-brand workshops, parts, and authorized OEM service across the country. Directly comparable to Auto & Service OÜ as a multi-service authorized workshop operator with parts, service, and used vehicle sales under one roof.
• Agrol Auto OÜ: Agrol Auto is an Estonian multi-brand vehicle dealer and service provider operating showrooms and workshops. Comparable as a mid-sized Estonian dealer/service hybrid offering used car sales alongside authorized-brand maintenance, competing for similar regional customers.
• Carglass Estonia (Belron Estonia): Carglass provides windshield repair and replacement services in Estonia under the global Belron brand. Comparable as a specialized automotive service operator offering warranty-backed vehicle glass services alongside general repair shops, and competing for the same insurance-driven repair traffic.
• Topauto OÜ: Topauto is a multi-location Estonian independent automotive service chain offering general repair, maintenance, diagnostics, and tire services. Directly comparable as a regional multi-brand service operator competing for the same Estonian consumer repair wallet.
• Yara Auto OÜ: Yara Auto is an Estonian independent automotive service operator offering general repair, diagnostics, and tire services. Comparable as a small-to-mid independent workshop peer competing for the same Estonian consumer and SMB maintenance spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61551864100217

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto & Service OÜ