Carglass Estonia

What Carglass Estonia does

Carglass Estonia, operated by Windrox OÜ (founded 1998), is the Estonian franchisee of the global Carglass® brand owned by Belron Group SCA. It runs 11 owned workshops across 8 Estonian counties (three in Tallinn, plus Tartu, Pärnu, Viljandi, Rakvere, Jõhvi, Narva, Võru, and Kuressaare) and a mobile service unit, performing roughly 25,000 vehicle glass repair and replacement jobs per year. The core offering covers windscreen, side window and rear window replacement, professional chip repair (Glass Medic technology, ~30 minutes per job), and ADAS camera recalibration using Hella Gutmann CSC and BOSCH DAS 3000 equipment that supports ~90% of car models on the market.

The business model is B2C professional services, with revenue generated per job (windscreen labor €130-161, side windows €98-125, rear windows €140-200, recalibration €85-165) plus the underlying OEM glass cost, and consumables revenue from BOSCH AeroTwin wiper sets at €39. Carglass acts as the single point of contact for kasko (comprehensive insurance) claims with all 11 major Estonian insurance carriers (PZU, If, Swedbank, Ergo, Seesam, LHV, BTA, Gjensidige, Salva, Elama, Balcia). It also distributes its own annual Carglass Insurance product (€96-150/year, underwritten by If P&C Insurance AS) for vehicles aged 7-20 years, creating a recurring revenue layer, and offers installment financing via LHV and ESTO.

The company holds no public funding, is privately held, and was consolidated through the 2015 acquisition of Klaasiteeninduse AS and Baltic Auto Glass OÜ, making it the de facto market leader in Estonian automotive glass. Customer experience metrics are strong, with an 88% recommendation index, and the operation is recognised by Creditinfo Eesti as an "Edukas Eesti Ettevõte" in 2023 and 2025.

Name

Carglass Estonia

Legal name

Windrox OÜ

Website

https://carglass.ee

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Carglass Estonia is the Belron-franchised operator (Windrox OÜ) running 11 workshops across 8 Estonian counties, providing windscreen repair/replacement, chip repair, ADAS recalibration, and insurance claims handling for individual car owners and fleet operators.

Ownership category

akta.pro rank

Product category

Automotive Glass Repair and Replacement Services

NAICS

Automotive Glass Replacement Shops (811122), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Auto Glass Repair & Replacement (TLAKAAAH)

akta.pro secondary industries

Mobile Glass Repair/Replacement & Temporary Weatherproofing (TLAKAFAL), Auto Glass & Roadside Assistance (Add-on Coverages) (FSAJABAJ)

Keywords

• Automotive glass repair
• Windscreen replacement
• ADAS recalibration
• Vehicle glass services
• Insurance claims handling

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Glass Repair Services: Chip and crack repairs for windscreens. Repair costs range from €80-120 depending on number of chips. Repair takes 30-60 minutes and is often covered by insurance with no excess.
2. Glass Replacement Services: Windscreen, side window, and rear window replacement services. Prices vary by vehicle type: windscreens €130-161, side windows €98-125, rear windows €140-200, trucks €315, buses €470-755 (excluding glass cost).
3. ADAS Recalibration Services: Recalibration services after windscreen replacement. Static recalibration €85, dynamic €98, combined €159, remote €165. Required for vehicles with advanced driver assistance systems.
4. Carglass Insurance Product: Annual roadside assistance and glass insurance policy provided in partnership with If P&C Insurance AS. Priced at €96/year (€8/month) for standard vehicles, €150/year for premium brands. Includes glass insurance with €60 excess for replacement, €0 for chip repair.
5. Insurance Claims Handling: Handles glass damage claims on behalf of customers with all Estonian insurance companies. No additional cost to customer when covered by comprehensive insurance.
6. Windscreen Wipers and Accessories: BOSCH AeroTwin wiper blade sets sold at €39 per set. Installation included free with glass service.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Carglass Estonia provides professional automotive glass repair and replacement through 11 owned workshop locations across Estonia, covering windscreen, side window, and rear window replacement, windscreen chip repair, and ADAS camera/sensor recalibration after glass work. The company directly handles glass damage insurance claims with all major Estonian insurers and offers its own Carglass Insurance annual policy (roadside assistance plus glass cover) for vehicles aged 7-20 years, complemented by mobile service and BOSCH wiper replacement.

Product overview

Carglass Estonia is an auto glass repair and replacement service provider operating 11 workshop locations across Estonia. The core product portfolio centers on windscreen, side window, and rear window replacement services, complemented by professional glass chip repairs using Glass Medic technology and ADAS recalibration using Hella Gutmann CSC equipment. The company offers its own branded Carglass Insurance product (roadside assistance + glass insurance) in partnership with If P&C Insurance AS, alongside add-on services including BOSCH windscreen wiper replacement, windscreen washer fluid filling, and mobile on-site service. The service is completed with insurance claims handling for all major Estonian insurance companies and installment payment options via LHV and ESTO.

Differentiator

Problem solved

Functional benefit

Brands

• Carglass® Insurance: A roadside assistance and glass insurance annual policy offered in partnership with If P&C Insurance AS, covering vehicles aged 7-20 years.
• Belron Technical

Products and services

• Windscreen Replacement Replacement of cracked or broken front windscreens using OEM-quality glass supplied by qualified original spare part manufacturers; full work process takes approximately 60 minutes and carries warranty coverage. Target customers are individual car owners and fleet operators needing front windscreen replacement, often covered through comprehensive (kasko) insurance.
• Side Window Replacement Replacement of damaged side windows with OEM-compliant glass supplied by qualified original spare part manufacturers, with warranty coverage on all replacements. Labor priced €98-€125 (excluding glass cost). For individual car owners needing side window replacement after damage or attempted theft.
• Rear Window Replacement Replacement of damaged rear windows (including sealed glass) with warranty-covered quality assurance; labor priced €140-€200 (excluding glass cost). For individual car owners needing rear window replacement after damage.
• Glass Chip Repairs Professional windscreen chip repair using exclusive Glass Medic technology and polymer injection, completing repairs in approximately 30 minutes to restore glass durability and safety. Priced €80/€110/€120 for one/two/three chips. Targeted at car owners whose windscreens have minor stone-chip damage, often fully covered by insurance with no excess.
• ADAS Recalibration Recalibration of Advanced Driver Assistance Systems (cameras, sensors) after windscreen replacement using Hella Gutmann CSC and BOSCH DAS 3000 diagnostic equipment, covering static, dynamic, combined, and remote recalibration modes. Priced €85/€98/€159/€165 respectively; supports 90% of all existing vehicle models. Required for owners of vehicles fitted with ADAS so that safety features function correctly after glass work.
• Insurance Claims Handling Full-service insurance claims handling for glass damage claims, processing all documentation and coordinating directly with all major Estonian insurance companies (PZU, If, Swedbank, Ergo, Seesam, LHV, BTA, Gjensidige, Salva, Elama, Balcia) on behalf of the customer at no extra cost. Targeted at policyholders of comprehensive (kasko) auto insurance.
• Carglass Insurance Annual combined roadside assistance and glass insurance policy underwritten by If P&C Insurance AS, distributed by Carglass Eesti acting as insurance agent. Covers glass damage (€60 excess on replacement, €0 on chip repair) and roadside assistance across European countries excluding Russia, Ukraine, and Belarus. Priced €96/year for standard vehicles (7-20 years) and €150/year for premium brands (Mercedes-Benz, BMW, Volvo, Lexus, Tesla, N1 vans).
• Mobile Glass Service Mobile glass replacement and repair service that travels to customer locations across Estonia, using the 1-TEK single-technician installation kit so a single technician can lift and install glass without on-site assistance. Visit fee €73; available weekdays with weekend appointments by arrangement. For individual car owners and fleet operators who cannot bring the vehicle to a workshop.
• Windscreen Wiper Replacement Replacement of windscreen wiper blades with BOSCH AeroTwin products (2-piece set priced €39). Professional fitting and adjustment is included free of charge when purchased alongside a glass repair or replacement. Recommended twice a year for clear visibility.

Quantifiable outcome

• 88% recommendation rate - customers would recommend Carglass to their acquaintances
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core.

• If P&C Insurance AScoreStrategic or Co-development Partner · 1 January 2021Carglass Insurance product underwritten by If P&C Insurance AS. Provides annual roadside assistance and glass insurance for vehicles aged 7-20 years. Carglass Eesti acts as insurance agent. Policy prices €96/year for standard vehicles, €150/year for premium brands.
• PZU InsurancecoreChannel Partner/ Reseller/ DistributorInsurance partner for glass damage claims handling. Carglass handles claims on behalf of PZU customers.
• Swedbank InsurancecoreChannel Partner/ Reseller/ DistributorInsurance partner for glass damage claims handling.
• Ergo InsurancecoreChannel Partner/ Reseller/ DistributorInsurance partner for glass damage claims handling.
• Seesam Insurance (Compensa)coreChannel Partner/ Reseller/ DistributorInsurance partner for glass damage claims handling.
• LHV InsurancecoreChannel Partner/ Reseller/ DistributorInsurance partner for glass damage claims handling. Also provides installment payment options for Carglass services.
• BTA InsurancecoreChannel Partner/ Reseller/ DistributorInsurance partner for glass damage claims handling.
• Gjensidige InsurancecoreChannel Partner/ Reseller/ DistributorInsurance partner for glass damage claims handling.
• Salva InsurancecoreChannel Partner/ Reseller/ DistributorInsurance partner for glass damage claims handling.
• Elama InsurancecoreChannel Partner/ Reseller/ DistributorInsurance partner for glass damage claims handling.
• Balcia InsurancecoreChannel Partner/ Reseller/ DistributorInsurance partner for glass damage claims handling.
• BOSCHcoreTechnology or IntegrationBOSCH supplies windscreen wiper blades (Aerotwin product line) exclusively recommended by Carglass. Partnership includes wiper installation after glass replacement. BOSCH has over 90 years of experience in wiper technology.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Glass Doctor: US franchise network providing auto and residential glass repair/replacement under Neighborly. Closest US-headquartered non-Belron peer with comparable workshop footprint and mobile service routing.
• Apple Auto Glass: Mid-sized US auto glass specialist operating in the Northeast with insurance claim billing, mobile deployment, and ADAS support. Comparable on insurer-direct claims workflow and mid-density workshop footprint.
• National Windscreens: UK independent vehicle glass repair and replacement chain with ~200 branches serving consumer and fleet customers, including ADAS calibration. Closest non-Belron peer with similar geographic-branch-led service model.
• O'Brien Auto Glass: Belron-affiliated Australian auto glass service network with workshop and mobile service. Comparable on Belron proprietary technology stack, franchise agreement structure, and insurer partnership-led lead generation.
• Safelite AutoGlass: Largest US-based Belron franchise specializing in automotive glass repair/replacement with embedded insurance handling and mobile service units. Compares on operating model, ADAS calibration scope, and insurer partnership density.
• Speedy Glass: Belron-affiliated franchise operating automotive glass replacement across France and Benelux markets. Mirrors Carglass Estonia's franchise structure, insurer-direct claims model, and workshop-led service delivery.
• Autoglass (UK): Sister Belron brand in the UK providing windscreen repair, replacement, and ADAS recalibration to private and insurance customers. Directly comparable on service mix, insurer integration model, and Belron proprietary tooling.
• Harmon / Apogee Retail Glass: US auto glass repair/replacement specialist (formerly Harmon/Apogee) operating multi-state branches with insurer partnerships. Comparable US market parallel on workshop density and ADAS recalibration scope.
• Novus Glass: Belron-affiliated franchise operating automotive glass repair and replacement across North America. Comparable on franchised service-center model, OEM-equivalent glass sourcing, and ADAS recalibration offerings.

Broad incumbents

• Saint-Gobain Sekurit (Aftermarket): OEM automotive glass supplier (over 80 years) that operates an aftermarket replacement network through partners and distributors. Partial overlap with Carglass Estonia via OEM glass supply plus broader automotive glass portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carglass Estonia