What AURA S.R.L. does

AURA S.R.L., operating commercially as "Aura's World," is a privately-held Italian company founded in 2023 and headquartered in Faenza (Via Granarolo 177) that designs and sells modular dynamic-spectrum LED lighting and control systems for indoor plant cultivation and circadian lighting. Its product portfolio is built around a four-channel dynamic spectrum architecture (White 3000K, Deep Red 660nm, Royal Blue 450nm, Far Red 730nm) that enables individually programmable light recipes tailored to plant species and growth phase, combining grow lighting and human-centric circadian lighting in a single unified platform. Core hardware includes the Proxima central controller (Wi-Fi 2.4GHz and Bluetooth 5.0), the Asteria 100W dynamic spectrum LED bar (efficiency exceeding 2.8 µmol/J), the Mizar 40W vertical grow lamp, the Altair 8W circadian lamp (CRI 96.8, TM-30 94.6), and a bundled Starter KIT 100; the Nebula mobile/desktop application ties the system together and is designed to integrate with environmental sensors and actuators for closed-loop cultivation management.

Revenue is generated exclusively through one-time hardware sales on a product-led, direct-to-consumer basis via the company's Shopify-powered e-commerce storefront at progettoaura.it, with content marketing (blog/news section), SEO, and email newsletter as supporting demand-generation channels. Pricing is positioned in the €130–€349 range per SKU (e.g., Asteria bar €130, Proxima controller €175, Altair lamp €159, Mizar lamp €249, Starter KIT €349), with no subscription or recurring component in the current lineup; downloadable general contracting conditions indicate nascent rental/contract terms. The company targets hobbyist and semi-professional indoor growers and plant enthusiasts in Italy (with EU shipping implied), operates with 1–10 employees, has no disclosed external funding, and has no public customer logos, partnerships, distributor arrangements, or enterprise relationships documented in the source data.

Name

AURA S.R.L.

Legal name

AURA S.R.L.

Website

https://progettoaura.it

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

AURA S.R.L. (Aura's World) designs and sells modular dynamic-spectrum LED lighting and control systems for indoor plant cultivation and circadian lighting, targeting hobbyist and semi-professional growers in Italy through a direct-to-consumer Shopify storefront.

Ownership category

akta.pro rank

Product category

Indoor Horticulture LED Lighting

NAICS

Electric Lighting Equipment Manufacturing (33513), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Controlled Environment Lighting (LED Grow Lights, Controls) (AFAAAHAC)

akta.pro secondary industry

Lighting Controls & Smart Lighting Systems (BPABAGAC)

Keywords

• LED grow lights
• Indoor cultivation lighting
• Dynamic spectrum LEDs
• Circadian lighting systems
• Controlled environment agriculture

Headquarters

HQ city

Faenza

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales: Sale of LED lighting products (bars, lamps, controllers) and starter kits. Revenue is generated through one-time product purchases via the company's Shopify e-commerce storefront. No subscription or recurring component is indicated in the current product lineup.
2. Accessories and Add-ons: Sale of accessories and peripheral products (as listed in the Accessories collection) that complement the core lighting and control systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AURA S.R.L. (Aura's World) designs, sells, and supports a modular dynamic-spectrum LED lighting and control system for indoor plant cultivation and circadian lighting. The product portfolio includes programmable LED fixtures (Asteria 100W bar, Mizar 40W vertical lamp, Altair 8W circadian lamp), a central Wi-Fi/Bluetooth controller (Proxima), and the Nebula application that schedules light recipes and integrates environmental sensors and actuators, sold as standalone units and bundled starter kits to hobbyist and semi-professional growers.

Product overview

Aura's World offers a modular LED lighting architecture for indoor cultivation and circadian lighting, controlled via a single application. The product portfolio centers on the Proxima controller (the system's brain with Wi-Fi/Bluetooth connectivity) and the Nebula app for managing light recipes. LED fixtures include the Asteria (100W dynamic spectrum bar), Mizar (40W vertical lamp), and Altair (8W circadian lamp), all programmable for customized light recipes across plant growth phases. The Starter KIT 100 bundles the Proxima controller with one Asteria bar for entry-level precision cultivation.

Differentiator

Problem solved

Functional benefit

Products and services

• Starter KIT 100
• Proxima Controller
• Asteria LED Bar
• Mizar Vertical LED Lamp
• Altair Circadian Lamp

Quantifiable outcome

• Mizar lamp delivers up to 40W max power with individual channel output up to 36W per single channel
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Gavita: Long-standing Dutch horticultural lighting brand (now under Hawthorne) supplying HPS and LED fixtures plus controllers to professional greenhouses — relevant as a control-systems incumbent Aura would face moving upmarket.
• Fluence by OSRAM: OSRAM-owned horticultural LED specialist serving commercial greenhouses and vertical farms with high-efficiency fixtures and integrated controls — the broad-incumbent counterpart to Aura's grow-light focus.
• Signify (Philips GreenPower & Hue): Global lighting incumbent whose Philips GreenPower line dominates professional horticulture and whose Hue ecosystem addresses smart residential circadian lighting — the most direct large-scale parallel to Aura's dual-use positioning.
• PRIVA: Dutch provider of climate, irrigation, and lighting control systems for professional horticulture; relevant as an incumbent in environmental/sensor control ecosystems that Aura's Proxima + Nebula platform aspires to compete with at the integrated-systems level.

Direct peers

• Mars Hydro: Established Chinese LED grow light manufacturer with global DTC distribution targeting indoor and hobbyist growers — competes head-to-head with Aura on wattage tiers, full-spectrum claims, and e-commerce-led growth.
• Vivosun: Broad-line indoor cultivation brand selling grow tents, lights, and environmental controllers directly to hobbyists; their grow light and controller combos overlap with Aura's modular Proxima + Asteria proposition.
• California LightWorks: US-based manufacturer of full-spectrum LED grow lights with programmable spectrum control targeted at hobbyist and commercial growers — directly comparable to Aura's dynamic-spectrum, app-controlled approach.
• Spider Farmer: Leading direct-to-consumer LED grow light brand selling full-spectrum bars and quantum boards to hobbyist and small commercial growers — directly competitive with Aura's Asteria line on price, efficacy, and channel.
• Soltech Solutions (Aspect): US grow-light brand offering full-spectrum LED fixtures with app-based controls for residential and small commercial growers — overlapping with Aura's app-driven, modular positioning.

Emerging players

• BIOS Lighting: Specialist in circadian and human-centric LED lighting for healthcare, senior living, and education; comparable to Aura's Altair circadian product line as a focused emerging player in wellness lighting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/progetto-aura

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AURA S.R.L.