PEAK DISTRICT ONLINE LIMITED

Name

PEAK DISTRICT ONLINE LIMITED

Legal name

Peak District Online Limited

Website

https://peakdistrictonline.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Travel Information Portal

NAICS

Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL), Local Tours, Activities & Attractions Metasearch (THALAEAI)

Keywords

• Tourism directory platform
• Travel content publishing
• Accommodation listings
• Walking route guides
• Visitor information portal

Headquarters

HQ city

Barnsley

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Listing Fees: Peak District Online operates as a digital tourism portal listing accommodation providers, pubs, restaurants, attractions, and activities across the Peak District. The site earns revenue through featured/paid listings, advertising placements, and referral arrangements with local businesses. Businesses pay for prominent placement in categories such as accommodation, group accommodation, pubs, and attractions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Peak District Online operates peakdistrictonline.co.uk, a niche editorial tourism portal and business directory covering the Peak District National Park in the UK. The site aggregates accommodation (cottages, boutique hotels, pet-friendly stays, group properties sleeping 15–50+ guests), pubs, restaurants, attractions (Chatsworth House, Heights of Abraham, Masson Mills, Peak District Mining Museum, Gulliver's Kingdom), walking routes, and village profiles for visitors researching or planning trips. The company monetises the platform through featured listings, paid placements, and advertising sold to local hospitality and tourism businesses.

Product overview

Peak District Online is a comprehensive tourism information portal for the Peak District National Park in Derbyshire, UK. The website operates as a content platform providing detailed information about accommodations, walking trails, attractions, food and drink venues, villages, and local history. The platform includes dedicated sections for accommodation search (including group accommodations), walking route guides featuring trails like the White Peak Loop and Monsal Trail, attraction information covering sites such as Chatsworth House, Heights of Abraham, and the Peak District Mining Museum, plus guides for wildlife, geology, and local cuisine. The website functions as a curated directory rather than a booking platform, connecting visitors with local businesses and points of interest throughout the national park.

Differentiator

Problem solved

Functional benefit

Products and services

• Peak District Online Website Online tourism information portal and business directory at peakdistrictonline.co.uk covering accommodation, walking routes, attractions, food and drink, and visitor information for the Peak District National Park; serves free consumer content for visitors and paid featured listings for local tourism businesses.
• Featured Business Listings Paid featured placement offering allowing Peak District hospitality and tourism businesses (hotels, B&Bs, holiday cottages, pubs, restaurants, attractions, activity providers) to secure prominent listing positions across accommodation, group accommodation, food and drink, and attraction categories; each listing includes a profile page, imagery, description, contact details, and category-relevant details such as opening hours or pricing.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Broad incumbents

• Booking.com: Global OTA with extensive Peak District hotel, cottage, and B&B inventory. A scale competitor capturing the booking transaction that Peak District Online explicitly does not serve.
• National Trust: Major heritage and conservation organisation with significant Peak District estates and a comprehensive visitor information website covering walks, attractions, and events. Comparable as a destination authority producing editorial content and curated listings for the same audience.
• VisitBritain: The official national tourism agency for Great Britain, producing destination content, editorial guides, and listings. Comparable as a destination marketing and content-driven authority operating at a larger geographic scale.
• Holiday Cottages: UK-wide vacation rental agency with significant Peak District inventory. Comparable as a competitor for accommodation referrals, even though it operates a transactional booking model versus Peak District Online's directory model.
• Sykes Cottages: One of the largest UK holiday cottage letting agencies with a deep base of Peak District properties. Highly comparable on the accommodation listing and short-stay rental side, though operating as a booking-enabled marketplace rather than a directory.
• Tripadvisor: Global travel metasearch and reviews platform listing Peak District accommodation, restaurants, and attractions. A broad incumbent the site competes with for organic discovery on tourist queries.
• Hoseasons: UK holiday letting agency covering lodges, cottages, and parks including Peak District stock. Comparable as a competitor for accommodation referrals and a content publisher around UK regional destinations.

Direct peers

• Visit Peak District: The official destination marketing organisation for the Peak District, providing visitor information, accommodation directories, and things-to-do listings. It is the most direct comparable as a destination-specific tourism portal covering the same geography and audience.

Regional players

• English Heritage: Heritage charity operating historic sites and visitor experiences in the Peak District region. Comparable as a content publisher and attractor of the same cultural-tourism audience, though focused on its own portfolio of attractions.

Emerging players

• Coolstays: A curated UK directory and booking platform focused on boutique and unusual accommodation. Comparable as a niche, geographically-focused accommodation directory with editorial curation aimed at high-intent traveller audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/peak-district-on-line-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEAK DISTRICT ONLINE LIMITED