EASYBADGE LIMITED

What EASYBADGE LIMITED does

EasyBadge Limited is a UK-based private company, registered in England and Wales and trading from Stockport, that sells an integrated ID badge printing solution to organisations that need to produce photo ID cards in-house. Its offering bundles proprietary EasyBadge 3.0 direct-to-card hardware, a tiered Windows desktop software application (Lite, Professional, Smart, and Bureau editions), and branded consumables — colour ribbons, blank cards, card holders, lanyards, and cleaning kits — sold direct through easybadge.com with phone, email, and fax ordering channels.

The core software product is a Windows-native application built in C# on Microsoft .NET 4.8, supporting Windows 7 through 11 on both x86 and x64 architectures. It connects to enterprise databases (MS Access, MS SQL Server 2008r2–2022, MySQL, Oracle, and generic ODBC), integrates with at least eight third-party card printer brands (Magicard, Zebra, IDP Smart, Evolis, Datacard/Entrust, Fargo/HID, KIS Global, Authentys) for both magnetic and contactless encoding (MIFARE Classic, DESFire EV1/EV2/EV3, NTAG), and includes security features such as UV panel printing, Holokote watermarking, and a GDPR data-purge tool. A free iOS/Android mobile app extends photo capture and record updates to the field via cloud sync to the desktop database.

The business model combines one-time/perpetual software licence sales (£195–£595 ex-VAT depending on tier), hardware bundles (£750 ex-VAT for the complete EasyBadge 3.0 system), and recurring consumable pull-through. The company targets a horizontal base of SMB and mid-market customers across employee ID, visitor passes, membership cards, access control, student IDs, and contractor badges, with stated market reach covering the UK, EU, and US. There are no disclosed funding rounds, subsidiaries, M&A activity, or public-company status; the only documented certification is ISO 27001 for information security management.

Name

EASYBADGE LIMITED

Legal name

EasyBadge Limited

Website

https://easybadge.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

EasyBadge Limited is a UK-based private company that sells an integrated ID badge printing solution — proprietary EasyBadge 3.0 printers, tiered Windows design software, mobile apps, and branded consumables — direct to SMB and mid-market organisations producing photo ID cards in-house.

Ownership category

akta.pro rank

Product category

ID Badge Printing Systems

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Card Issuing & Program Management Platforms (BPAMAFAH)

Keywords

• ID badge printing
• Card design software
• Photo ID systems
• Access control cards
• Card printer consumables

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. ID Card Printer Systems: Sale of complete EasyBadge 3.0 printer bundles including printer hardware, software license, ribbons, and cards. One-time purchase with optional software upgrades.
2. Software Licenses: Tiered perpetual software licenses (Lite, Professional, Smart) with one-time purchase pricing. Each tier offers different feature sets including database limits and encoding capabilities.
3. Consumables: Recurring revenue from consumable supplies including color ribbons, blank cards, cleaning kits, card holders, lanyards, and clips for their printer models.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

EasyBadge designs, manufactures, and sells an all-in-one ID badge printing solution. Its core offering is the EasyBadge 3.0 System bundle — a direct-to-card printer, proprietary Windows-based design software (available in Lite, Professional, Smart, and Bureau tiers), a free iOS/Android mobile app for remote photo capture, and a recurring line of consumables (YMCKO ribbons, blank cards, holders, lanyards, and cleaning kits). The software also integrates with a wide range of third-party card printers from brands such as Magicard, Zebra, IDP Smart, Evolis, Datacard/Entrust, and Fargo HID.

Product overview

EasyBadge LIMITED offers a comprehensive ID badge printing solution consisting of the EasyBadge 3.0 System as the core product bundle, which includes a plastic card printer, EasyBadge Lite software, ribbons, and cards. The software portfolio spans four tiers: Lite (entry-level, 100-record limit), Professional (unlimited records with advanced database connectivity), Smart (adds contactless encoding), and Bureau (enterprise card bureau features). The EasyBadge Mobile App extends functionality to iOS and Android devices for remote photo capture and cloud synchronisation. Consumables include colour ribbons, blank cards, card holders, lanyards, and cleaning kits compatible with EasyBadge printer models. The ecosystem supports multiple third-party printer brands including Magicard, Zebra, Datacard/Entrust, Fargo HID, Evolis, and IDP Smart.

Differentiator

Problem solved

Functional benefit

Products and services

• EasyBadge 3.0 System Bundle Complete ID badge printing bundle for organisations that need to produce photo ID cards in-house, including the EasyBadge 3.0 printer, ribbon, blank cards, Lite software, and free mobile app.
• EasyBadge 3.0 Plastic Card Printer EasyBadge-branded direct-to-card printer with edge-to-edge printing, Holokote watermark security, 23-second print speed, 3-year warranty, and UK-based support; made from 75% recycled materials.
• EasyBadge Lite Software Entry-level Windows-based ID card design and printing software with a 100-record limit, single internal database, batch printing, and magnetic stripe encoding; intended for small organisations starting to print badges in-house.
• EasyBadge Professional Software Mid-tier card design and printing software with unlimited records and databases, multi-user licensing, and enterprise database connectivity to MS Access, MS SQL Server, Oracle, MySQL, and ODBC with live push-pull records.
• EasyBadge Smart Software Advanced tier card design and printing software that adds contactless encoding for MIFARE Classic, MIFARE DESFire EV1/EV2/EV3, and NTAG cards on top of all Professional features.
• EasyBadge Bureau Software Enterprise tier of EasyBadge software for card-issuance bureaus, adding a multi-database dashboard, app-sync update, Windows authentication for the bureau dashboard, and print job audit data.
• EasyBadge Mobile App Free iOS/Android companion app that captures photos and records remotely and synchronises them via the cloud to the EasyBadge desktop database, enabling badge data capture from outside the office.
• EasyBadge 3.0 YMCKO Colour Ribbon 100-print full-colour YMCKO ribbon (part EZ100YMCKO) for EasyBadge 3.0 printers, sold as a recurring consumable.
• EasyBadge Blank White Cards Standard 86 x 54 mm blank white PVC cards, 100 per pack in dust-free packaging, sold for use with EasyBadge 3.0 printers.
• EasyBadge Rigid Holders & Lanyards Pack of 100 black rigid card holders and 100 black breakaway lanyards for displaying issued ID cards.
• EasyBadge Vinyl Holders & Clips Pack of 100 flexible vinyl card holders and 100 lever ID clips suitable for visitors and staff.
• EasyBadge 3.0 Cleaning Kit Printer maintenance kit (part E9100) with 10 cleaning cards and 1 cleaning pen for EasyBadge 3.0 printers.

Quantifiable outcome

• Badge printing in under 2 minutes from start to finish using wizard
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• MagicardcoreTechnology or IntegrationEasyBadge software is rigorously tested and fully compatible with Magicard card printers including Enduro 3E, Rio Pro, Rio Pro 360, 300, 600, and Ultima models. EasyBadge supports Magicard's Holokote security feature and provides comprehensive troubleshooting documentation.
• Zebra TechnologiescoreTechnology or IntegrationEasyBadge supports Zebra card printers including ZC300, ZC10L, ZXP series, and Fargo/DTC/HDP printers. Provides network installation guides and driver support for Zebra printers.
• IDP Corp (Smart Printers)coreTechnology or IntegrationEasyBadge provides comprehensive support for IDP Smart printers including Smart 30, 31, 50, 51, and 70 models. Full driver downloads, firmware updates, and troubleshooting guides available.
• EvoliscoreTechnology or IntegrationEasyBadge software supports Evolis Primacy, Zenius, and other Evolis card printer models with full feature compatibility including dual-sided printing.
• Datacard/EntrustcoreTechnology or IntegrationEasyBadge supports Datacard/Entrust printers including SD260L, SD360, and SD460 models with magnetic and contactless encoding capabilities.
• HID Global (Fargo)coreTechnology or IntegrationEasyBadge supports Fargo/HID printers including DTC1250e, 1500e, 4250e, 4500e, HDP5000, 5600, 6600, and 8500 models with encoder support.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HID Global (Fargo): HID Global's Fargo brand is a leading manufacturer of ID card printers and bundles its own Asure ID software, competing head-to-head with EasyBadge in both printer hardware and ID card design software for enterprise access control and ID issuance.
• Evolis: Evolis manufactures Primacy, Zenius, and other card printers and ships its own card personalization software, directly competing with EasyBadge on supported hardware and serving the same SMB-to-enterprise ID issuance customer base.
• Magicard: Magicard manufactures card printers (Enduro, Rio Pro, Ultima) and offers its own Holokote security feature plus bundled ID software, making it both a supported printer partner and a direct competitor to EasyBadge's design and printing software.
• Zebra Technologies: Zebra's Card Printer Solutions portfolio (ZC, ZXP, Fargo/DTC/HDP) competes directly with EasyBadge 3.0 hardware and comes with bundled card design software, putting EasyBadge in a third-party-software position relative to Zebra's offerings.
• Entrust (Datacard): Entrust, which acquired Datard, offers SD-series card printers alongside an enterprise-grade card issuance and identity software suite — overlapping with EasyBadge on supported printers and competing in higher-end ID program management.
• IDP Corp (Smart Printers): IDP Smart Printers manufactures direct-to-card printers (Smart 30/31/50/51/70) targeted at SMB ID issuance and bundles its own card design software, competing with EasyBadge on both hardware and software in the SMB segment.

Direct peers

• CardExchange: CardExchange offers a Windows-based ID card design and printing software suite with tiered editions (Light, Professional, Business), very closely paralleling EasyBadge's product structure and target customer of organizations printing badges in-house.
• AlphaCard: AlphaCard sells bundled ID card printer systems, software, and consumables direct-to-consumer — closely mirroring EasyBadge's go-to-market model of bundling hardware, software, and supplies for SMBs producing badges in-house.
• Asure Software (Asure ID): Asure ID is an ID badge design and printing software suite sold alongside HID/Fargo printers, competing with EasyBadge's Lite/Professional/Smart tiers for SMB and mid-market card issuance customers.

Emerging players

• BadgePass: BadgePass offers ID card printing software and visitor management solutions, overlapping with EasyBadge's design and printing software and targeting similar SMB and mid-market customers with comparable bundling strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EASYBADGE LIMITED