BadgePass

What BadgePass does

BadgePass is a privately held credential management company headquartered in Ridgeland, Mississippi, with over 30 years of experience in the identification industry. The company offers two core platforms: BadgeHub, a cloud-hosted Identity and Activity Management platform supporting badge issuance, door access control, and NFC wallet credentials via a mobile-first SaaS model; and BadgePass Enterprise, a modular on-premise credential management system with Identity Manager, Access Manager, Visitor Manager, and SmartReg modules. The product portfolio spans physical ID card printers (NXTElite, Halo, Connect models), biometric smart cards (SentryCard), access card technologies (proximity, smart, multi-technology), and ID accessories. The platform integrates with major access control hardware providers (HID, Mercury Security, Allegion, ASSA ABLOY) and digital wallet platforms (Apple Wallet, Google Wallet), enabling deployment across diverse customer environments.

The company serves eight primary verticals: K-12 schools, higher education, corporate, government, healthcare, hospitality, membership organizations, and non-profits. Go-to-market combines direct enterprise sales, a nationwide network of certified Channel Partners providing implementation and on-site support, and a WooCommerce-powered e-commerce shop for hardware and supplies. Revenue is generated through subscription-based software (BadgeHub monthly/annual plans bundling software, printer, ribbons, and support), hardware sales (printers and accessories), and professional services for implementation and training. NFC Day Pass credentials offer a usage-based pricing model for temporary access.

The company's strategic positioning centers on cloud-native delivery, mobile-first badge production, and hardware-agnostic integration. Recent product launches (NFC Wallet Credentials in May 2026, SentryCard biometric partnership, BadgeHub Access Control module) indicate ongoing platform expansion. The credential lifecycle automation (instant activation/deactivation during print, automatic credential revocation) and DataSync integration with HR and student information systems are positioned as key operational differentiators reducing IT burden and credential security risk.

Name

BadgePass

Legal name

BadgePass

Website

https://badgepass.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

BadgePass is a privately held credential management company offering cloud-hosted and modular platforms for ID badge production, door access control, and visitor management, serving K-12, higher education, corporate, government, healthcare, hospitality, and membership organizations across the United States through direct sales, channel partners, and e-commerce.

Ownership category

akta.pro rank

Product category

Credential Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)

akta.pro secondary industries

Access Control Management & Credentialing (Badging/Visitor Management Ops) (BPABAMAG), Credentialing, Digital Badges & Micro-Credential Platforms (EDAFADAF)

Keywords

• Credential management software
• Physical access control
• Visitor management systems
• ID card printers
• Mobile credential issuance

Headquarters

HQ city

Ridgeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. BadgeHub Software Subscriptions: Monthly or annual subscription-based software subscription model for BadgeHub cloud-hosted platform. Subscriptions include all software, card printer(s), ribbons, and support in one payment. Can include hardware (readers) in monthly or annual subscription. Flexible pricing model designed for easy budgeting.
2. ID Card Printer Sales: Sale of ID card printer hardware including NXTElite, Halo, and Connect models. Printers available for purchase upfront. Field upgradeable options and lamination modules sold as add-ons.
3. ID Accessories and Supplies: Blank cards (PVC and composite), printer ribbons (monochrome, full-color, retransfer), badge holders, lanyards, badge reels, and custom lanyards. Cards available in various technology options including proximity, smart, and magnetic stripe.
4. Professional Services: Implementation, system design, badge design assistance, and training services. Nationwide network of Channel Partners providing on-site system support and maintenance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

BadgePass provides cloud-hosted Identity and Activity Management software for ID badge production, door access control, and visitor management through its BadgeHub SaaS platform and BadgePass Enterprise modular system. The company complements its software with ID card printers (NXTElite, Halo, Connect), credentials, accessories, and the SentryCard biometric smart card, selling to organizations across K-12, higher education, corporate, government, healthcare, hospitality, membership, and non-profit verticals in the United States.

Product overview

BadgePass offers a comprehensive credential management product portfolio organized around two main platforms: BadgeHub (cloud-hosted, subscription-based) and BadgePass Enterprise (modular, scalable). BadgeHub serves as the cloud-hosted Identity and Activity Management platform supporting Badge Issuance, Access Control, and NFC Wallet Credentials modules, designed for organizations wanting easy implementation and mobile-friendly badge production. BadgePass Enterprise provides the modular foundation with Identity Manager (photo ID and credential management with DataSync integration), Access Manager (door access control), Visitor Manager (visitor registration with driver's license scanning), and SmartReg (automated license scanning) modules. Supporting products include three ID card printer models (NXTElite, Halo, Connect), ID Accessories (cards, ribbons, lanyards, badge holders), Technology Cards (proximity, smart, multi-technology), and SentryCard biometric authentication. Both platforms share core technologies including BadgePass Studio for badge design and support physical credentials, virtual badges, and NFC wallet credentials.

Differentiator

Problem solved

Functional benefit

Brands

• BadgeHub: Cloud-hosted Identity and Activity Management platform designed to streamline badge production, door access and reader control system.
• BadgePass Enterprise
• BadgePass Studio
• DataSync
• BadgeHub GO

Products and services

• BadgeHub Cloud-hosted Identity and Activity Management platform for streamlined badge production, door access control, and reader management. Supports both physical credentials and virtual badges through a mobile-native app experience and is sold primarily as a subscription that includes software, card printer(s), ribbons, and support.
• BadgePass Enterprise Modular credential management system for organizations that need scalable ID badging, door access control, and visitor management. Core modules are Identity Manager (photo ID/credential management), Access Manager (door access control), Visitor Manager (visitor registration), and SmartReg (driver's license scanning).
• BadgeHub Photo ID / Badge Issuance Cloud-based badge production capability within BadgeHub that supports secure issuance of both physical credentials and virtual badges from any device. Includes unlimited badge designs, automated activation, mobile enrollment, and print queue management.
• BadgeHub Access Control Door access control capability within BadgeHub that simplifies reader deployment and management of door access privileges, including reader profiles, security groups, schedules, and schedule exceptions, with one-door-to-hundreds scale.
• BadgeHub NFC Wallet Credentials Secure digital IDs delivered to Apple Wallet and Google Wallet that enable contactless authentication via NFC, with multi-organization support and instant credential revocation. Compatible with iOS 16+ (Apple) and Android 8.0+ (Google), and supports HID SEOS, NFC Day Pass, and custom card template subscriptions.
• Identity Manager Enterprise-grade photo ID and credential management module with DataSync integration for HR and student information systems, supporting secure card technologies, instant card activation, and BadgePass Studio for badge design.
• Access Manager Electronic door access control software for BadgePass Enterprise that manages door access privileges, custom security groups, and lockdown capabilities, and integrates with non-proprietary hardware from Mercury Security, Allegion, HID, and ASSA ABLOY.
• Visitor Manager Visitor registration and tracking module for BadgePass Enterprise that checks guests in via driver's license scan in under 6 seconds, screens against banned visitor lists and the national sex offender database, and produces customizable QuickPass visitor badges.
• SmartReg Driver's license scanning software for BadgePass Enterprise that automates population of enrollment and registration screens via a single scan of state or federally issued IDs, with hotkey functionality and background operation.
• NXTElite ID Card Printer High-performance desktop ID card printer for organizations of all sizes, with print speeds up to 280 cards per hour, 300dpi resolution, field-upgradeable options, and an optional lamination module.
• Halo ID Card Printer Direct-to-card ID card printer with advanced security features including Secure Boot and Trusted Platform Module for malware protection, print speeds up to 250 cards per hour, and an optional lamination module.
• Connect ID Card Printer Desktop ID card printer designed for BadgeHub software compatibility, with no printer driver required, 300dpi resolution, edge-to-edge printing, and network-based setup via IP address.
• ID Accessories ID card accessories including blank PVC and composite cards, monochrome, full-color, and retransfer printer ribbons, badge holders, lanyards, badge reels, and custom lanyards, supporting proximity, smart, and magnetic stripe card technologies.
• SentryCard Biometric smart card that verifies identity on the card with on-card fingerprint authentication and a light-up confirmation. Fingerprints never leave the card, and the batteryless card is powered by NFC readers.
• Technology Cards Access card technology product line including proximity cards (125 kHz), smart cards (13.56 MHz), multi-technology cards, and biometric cards supporting MIFARE Classic, DESFire EV1/EV2/EV3, iClass, and Seos standards for access control.
• Design A Lanyard Custom lanyard design tool for partners and customers to design and proof custom lanyards with logos, brand colors, and personalized styling.

Quantifiable outcome

• Visitor check-in completed in under 6 seconds via driver's license scanning
• +4 more outcomes

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature13 records

Partnerships

Nine partnerships are on record, tiered core and strategic.

• Mercury SecuritycoreTechnology or IntegrationBadgePass partners with Mercury Security for access control hardware. Mercury Security hardware is non-proprietary, protecting customer investment and providing flexibility should software needs change.
• AllegioncoreTechnology or IntegrationBadgePass partners with Allegion for non-proprietary access control hardware. Allegion products ensure hardware flexibility and investment protection for customers.
• HIDcoreTechnology or IntegrationBadgePass partners with HID for proximity readers, smart card technology (iCLASS, Seos), and access control solutions. HID infrastructure support enables NFC wallet credentials including HID SEOS.
• ASSA ABLOYcoreTechnology or IntegrationBadgePass partners with ASSA ABLOY for door access hardware including wireless locks (NDEB, LEB) and door locking systems. Non-proprietary hardware partnerships provide flexibility.
• Apple WalletcoreTechnology or IntegrationBadgeHub NFC Wallet Credentials integrate with Apple Wallet for iOS devices. Express Mode enables tap without unlocking phone. Stored in Apple Secure Element chip. Compatible with iOS 16+.
• Google WalletcoreTechnology or IntegrationBadgeHub NFC Wallet Credentials integrate with Google Wallet for Android devices. Host Card Emulation technology. Compatible with Android 8.0 (Oreo)+. Credential visible on lock screen.
• SentryCardstrategicTechnology or IntegrationBadgePass partners with SentryCard to bring biometric smart cards to market. SentryCard is a deep-technology security innovator focused on embedding biometric intelligence (fingerprint authentication) directly into cards. BadgePass serves as trusted distribution partner for enterprise procurement.
• MIFAREcoreTechnology or IntegrationBadgePass supports MIFARE smart card technology (MIFARE Classic, DESFire EV1, EV2, EV3) for secure credential storage. Commonly used in education for student IDs, library access, and classroom entry.
• Evolis, Entrust Datacard, Magicard, Matica, Kanematsu, Zebra, IDPcoreTechnology or IntegrationBadgePass provides ribbons from all major card printer manufacturers and supports BadgePass-branded and third-party ID card printers for compatibility and flexibility.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HID Global: HID Global (part of ASSA ABLOY) is the dominant provider of physical access control credentials, readers, and identity solutions. It is BadgePass's largest hardware partner and primary competitor, with deeper enterprise reach and a broader global footprint.
• LenelS2 (Carrier): LenelS2, part of Carrier Global, offers the OnGuard and NetBox access control platforms. It is a major enterprise PACS incumbent that BadgePass competes with in the corporate, education, and government verticals.
• Idemia:
• Genetec (Synergis):

Direct peers

• Brivo: Brivo is a cloud-native access control and visitor management platform serving the same SMB/mid-market and enterprise customers as BadgePass, with mobile credentials and a SaaS subscription model — making it the most direct cloud-first peer.
• Identiv: Identiv provides credential and access control solutions including physical ID cards, smart cards, and physical access control software — directly competing with BadgePass's Identity Manager and Access Manager modules, especially in government and enterprise.
• AMAG Technology: AMAG Technology (a G4S/Allied Universal company) offers the Symmetry access control and identity management platform. It directly competes with BadgePass Enterprise in the corporate, healthcare, and government segments.
• ACRE (Vanderbilt/Comnet/Access Control Technologies): ACRE (formerly Vanderbilt) supplies access control and intrusion detection solutions to enterprise and government. It is a direct peer in the access control/credentialing space BadgePass serves.

Emerging players

• Kisi: Kisi is a cloud-based access control platform focused on mobile credentials and modern office buildings. It is an emerging cloud-native peer to BadgeHub, particularly for SMB and co-working customers.
• Openpath (Motorola Solutions): Openpath, acquired by Motorola Solutions, offers mobile credential and cloud access control. It is an emerging mobile-first peer competing for the same mobile-wallet credential opportunity BadgePass is targeting with NFC Wallet Credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BadgePass
• Facebookfacebook.com/BadgePass
• LinkedInlinkedin.com/company/badgepass-inc-?trk=company_logo
• Instagraminstagram.com/badgepass
• Xx.com/badgepass

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BadgePass