Name

EMPROS RETAIL LTD

Legal name

Empros Retail Ltd

Website

https://empros.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

Keywords

• Digital marketing services
• Social media management
• Paid advertising management
• Content creation services
• Convenience store marketing

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Monthly retainer services for social media management, paid advertising, and content creation. Services are packaged into tiers (Base, Base+Content Creation, Bespoke) with recurring monthly billing.
2. Social Media Management: Daily posting services, community engagement, competition management, and analytics reporting for convenience stores and retail businesses.
3. Paid Advertising Management: Campaign creation, management, and optimization across digital platforms with performance analytics and reporting.
4. Content Creation: Professional photography, videography, and graphic design services as add-on to base packages or standalone projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

EMPROS Retail Ltd is a dual-force digital marketing and creative design agency operating two sub-brands: EMPROS Retail (vertical marketing services for UK convenience stores and symbol groups) and EMPROS Media (horizontal digital marketing, content creation, and design services for SMBs in hospitality, retail, and services). The company delivers recurring monthly retainer packages covering social media management, paid advertising (Meta Business Suite), professional photography and videography, branding, web design, and in-store print and signage, sold on month-to-month rolling terms with no long-term commitment.

Product overview

EMPROS RETAIL LTD operates as a dual-force agency with two distinct sub-brands: EMPROS Retail and EMPROS Media. EMPROS Retail is a convenience store marketing agency offering social media management, paid advertising, print and design services, and professional content creation for independent retailers across the UK. EMPROS Media provides broader digital marketing services including paid advertising campaigns managed through Meta Business Suite, content creation (photography and videography), and graphic design services (branding, web design, business assets). The company operates on a service-based model with packages ranging from base social media management to bespoke offerings, serving various symbol groups including Costcutter, One Stop Tesco, Day Today, Welcome Co-op, Premier Stores, Nisa, Family Shopper, Londis, Keystore, Best-One, Budgens, Spar, and Morrisons Daily.

Differentiator

Problem solved

Functional benefit

Brands

• EMPROS Media: Digital marketing, content creation and design services for businesses across various industries including retail, hospitality, and beyond.
• EMPROS Retail

Products and services

• EMPROS Retail (Convenience Store Marketing) A monthly retainer marketing service for UK convenience stores and symbol groups, bundling daily social media management, paid advertising campaigns, community engagement, competition management, in-store print and signage, and content creation tailored to convenience retail (including Snappy Shopper delivery optimisation).
• EMPROS Media (Digital Marketing & Design) Broader digital marketing, content creation, and design service for SMBs across hospitality, retail, and services — covering paid advertising (Meta Business Suite), professional photography and videography, branding and graphic design, web design, and business asset design.
• Social Media Management Daily posting, community and group engagement, competition management, and analytics reporting across social platforms, delivered as a recurring monthly service for convenience stores and other SMB clients.
• Paid Advertising Management End-to-end paid advertising campaign management using Meta Business Suite, including audience targeting, campaign creation, upload and maintenance, and analytics and results reporting for SMB clients.
• Content Creation (Photography & Videography) Professional photography and videography delivered through on-site content shoots at client locations, packaged as an add-on to retainer tiers or sold as standalone projects to capture high-quality visual content for brands.
• Marketing & Graphic Design Design services including branding, web design, and creation of business assets such as business cards and leaflets, crafted to reflect each client's brand identity.
• Print & Design (In-Store) In-store printouts, leaflets, posters, and store signage produced to support convenience store marketing campaigns, included in monthly retainer packages.

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Snappy ShoppercoreGTM or Marketing Partner · 1 September 2023EMPROS Retail works with Snappy Shopper as their preferred marketing partner for convenience store clients. Snappy Shopper is a delivery platform for convenience stores, and EMPROS helps stores optimize their Snappy Shopper presence through social media marketing. EMPROS speaks at Snappy Shopper retailer events to acquire new clients. The partnership has led to 121% average sales increase for delivery service clients.

Scale indicators12 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Revere Agency: UK-based creative and digital agency providing branding, social media, and content creation for retail and consumer brands. Comparable in creative-led offering and target SMB/mid-market retail clients.
• SoBold: UK creative and digital marketing agency serving retail, hospitality, and leisure clients with social, design, and web services. Comparable in client mix (retail/hospitality SMBs) and service bundle to EMPROS Media/Retail.
• Add People: UK digital marketing agency providing SEO, paid advertising, and social media management on a monthly subscription basis to small and medium businesses. Directly comparable to EMPROS Media's recurring, SMB-focused service model.
• Carpe Diem Marketing: UK marketing agency offering social media management, content creation, and paid advertising on monthly retainers to local and regional businesses. Direct overlap with EMPROS's tiered subscription packages.
• Clicky Media: UK digital marketing agency offering paid social, SEO, content, and web design on retainer to SMB and mid-market clients. Closely matches EMPROS's subscription-based, multi-service delivery model.
• Sway Creative: UK creative agency providing social media, photography, videography, and branding to small businesses. Comparable service stack (content + social) and SMB customer base.
• Atomic Marketing: UK marketing agency working with retail and convenience-sector clients on social media, in-store promotions, and local marketing campaigns. Strong overlap with EMPROS Retail's c-store specialization.
• Manifesto Agency: UK digital marketing and creative agency serving retail, leisure, and hospitality SMBs with social media, advertising, and design services. Highly comparable in vertical mix and SMB focus.

Broad incumbents

• WPP: Global advertising and marketing services holding company with multiple agency networks spanning paid media, content, and creative. Represents the broad incumbent alternative that large symbol groups could choose over a specialist like EMPROS.

Others

• Snappy Shopper: UK convenience-store delivery platform and EMPROS Retail's core GTM partner. Adjacent rather than competing — Snappy Shopper could in-house marketing services, which would directly threaten EMPROS's distribution moat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100090999372658
• LinkedInlinkedin.com/company/empros-media/?originalSubdomain=uk
• Instagraminstagram.com/empros_media

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMPROS RETAIL LTD