What GOTRAKA LIMITED does

GOTRAKA LIMITED is a UK-based e-commerce specialist in gaming PCs, professional workstations, servers, and IT hardware, operating as a trading name of Tanna's LTD (a private limited company registered in England and Wales under company number 03643623). Its core offering is the GTR Gaming line of custom and prebuilt desktop PCs sold in three tiers — Entry (under £1,000), Enthusiast (under £1,500), and Dominator (£1,500+) — built from industry-standard components sourced from AMD, Intel, NVIDIA, ASUS, Dell, Western Digital, Kingston, and Samsung. Beyond PCs, the catalog spans monitors, peripherals, graphics cards, components (CPUs, motherboards, RAM, storage, cooling, PSUs), networking gear (Ubiquiti, Netgear, TP-Link, Synology, QNAP), computing devices (laptops, tablets, docks), and audio-visual equipment.

The business operates a dual-channel model: a direct-to-consumer Shopify storefront for individual buyers and a dedicated B2B sales team offering credit accounts, invoicing, KYC onboarding, software preload, and deployment services for business customers. Pricing is publicly disclosed and tiered from sub-£400 budget systems to £1,500+ enthusiast builds, with financing available via PayPal Credit, Klarna, and Clearpay. Free UK delivery is offered over £99 via courier partnerships with DPD (primary) and Royal Mail (secondary). Marketing is conducted through content (blog), organic social (Facebook, Instagram, LinkedIn), Klaviyo-powered email, and an affiliate program.

The company differentiates on quality-first build philosophy (no filler parts, curated reputable brands), UK-based support, and a sustainability posture that includes carbon-neutral deliveries, zero-plastic packaging using recycled materials, and warehouse/offices powered by 80% sustainable energy. End-of-life devices are routed to recycling partners Mer-IT, Little Lives Matter, and WEEE Charity. Headcount is stated at 11–50 employees; revenue, funding, and management details are not publicly disclosed.

Name

GOTRAKA LIMITED

Legal name

Tanna's LTD

Website

https://gotraka.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

GOTRAKA LIMITED is a UK-based e-commerce retailer (trading as Tanna's LTD) that sells custom and prebuilt GTR Gaming PCs, professional workstations, servers, components, peripherals, and IT hardware to individual gamers and business customers via a Shopify storefront and a dedicated B2B sales team.

Ownership category

akta.pro rank

Product category

Custom Gaming Computers

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

PC Gaming Computers & Peripherals Retail (CRACABAI)

Keywords

• Custom gaming PCs
• Computer hardware retail
• Gaming workstations
• PC components sales
• IT hardware distribution

Headquarters

HQ city

Harrow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer sales of gaming PCs, components, peripherals, and IT hardware through their Shopify e-commerce platform. Both custom-built and pre-built systems are sold with pricing ranging from budget (£294-400) to enthusiast tier (£1000+).
2. Business/Corporate Sales: Enterprise sales of IT hardware, custom PC solutions, and deployment services to business customers. They offer credit accounts, invoicing, and credit facilities subject to KYC for business customers.
3. Financing/Installment Payments: They offer flexible payment options through PayPal Credit allowing customers to spread costs for major purchases. Also accept Clearpay and Klarna for installment payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Gotraka (trading name of Tanna's LTD) is a UK-based e-commerce retailer that sells custom-built and prebuilt gaming PCs under its GTR Gaming brand, alongside high-performance workstations, servers, PC components, peripherals, networking gear, storage, audio-visual equipment, and laptops. The company assembles custom systems to customer specifications using components from AMD, Intel, NVIDIA, ASUS, and other established brands, and operates a dedicated business sales channel for corporate customers requiring credit terms, software preload, and deployment services.

Product overview

Gotraka is a UK-based specialist e-commerce retailer (trading name of Tannas LTD) offering a comprehensive portfolio of gaming PCs, professional workstations, servers, components, and IT hardware. The core offering centers on the GTR Gaming PC brand — both custom-built and prebuilt systems available at Entry Level (under £1000), Enthusiast Level (under £1500), and Dominator Level tiers. These are complemented by an extensive range of components (processors, motherboards, RAM, graphics cards, cases, cooling, power supplies), audio-visual equipment (monitors, headsets, speakers), computing devices (laptops, tablets, docks), networking hardware, storage solutions, and peripherals. Gotraka also provides custom PC build services and business IT solutions including deployment support.

Differentiator

Problem solved

Functional benefit

Brands

• GTR Gaming: Custom and prebuilt gaming PCs built for consistent, real-world performance, sold under the GTR Gaming brand.

Products and services

• GTR Gaming PCs

Quantifiable outcome

• Carbon neutral deliveries with zero plastic packaging using recycled materials
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Mer-ITminorOthersRecycling partner for donating working tech products to good causes. Customers with products in working condition but no longer needed can donate through Mer-IT (https://www.mer-it.org/donate-tech).
• Little Lives MatterminorOthersRecycling partner for donating technology to support their technology programme. Customers can donate old tech that still works (https://www.littlelives.org.uk/our-campaigns/our-technology-programme/).
• WEEE CharityminorOthersRecommended partner for non-working devices, ensuring parts are put to use in other products. Helps prevent e-waste reaching landfill (https://www.weeecharity.com/index.php).
• DPDcoreTechnology or IntegrationPrimary courier partner for deliveries. Standard service delivers within 2-3 working days for orders over £99. Next Business Day delivery available for orders placed before 3pm.
• Royal MailcoreTechnology or IntegrationSecondary courier partner for deliveries, working alongside DPD for order fulfillment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PC Specialist: UK custom gaming PC, laptop, and workstation retailer with configurator-led buying flow. Direct peer on custom configuration, finance options, and B2B/education channel.
• Cyberpower PC UK: UK arm of a global gaming PC builder offering configurable custom systems and prebuilt desktops. Directly comparable custom-configurator and component-bundling model.
• Scan Computers: Long-established UK gaming PC and component retailer offering custom builds, workstations, and enthusiast hardware. Directly competes with Gotraka in custom gaming PCs and B2B/enterprise IT sales.
• Box Limited: UK retailer selling gaming PCs, components, peripherals, and monitors with both consumer and B2B channels. Comparable product breadth and dual B2C/B2B distribution.
• Chillblast: UK-based custom gaming PC and workstation builder serving both enthusiast and B2B/education markets. Direct peer in custom configuration, quality positioning, and UK support model.
• CCL Online: UK PC retailer offering custom systems, components, and peripherals to consumers and businesses. Directly comparable on custom build service and broad SKU portfolio.
• Overclockers UK: UK specialist retailer of custom gaming PCs, overclocked systems, components, and peripherals. Closest direct competitor on enthusiast/custom build positioning and product breadth.
• Novatech: UK-based custom PC builder and component retailer serving consumers, businesses, and education. Direct peer on custom configuration, B2B deployment, and UK support.

Broad incumbents

• Ebuyer: UK online retailer of computers, components, and peripherals with broad B2C reach. Competes on price and SKU breadth but does not focus on custom gaming builds.
• Currys: UK high-street and online mass-market electronics retailer selling laptops, desktops, monitors, and gaming peripherals. Sets the competitive price floor and competes on convenience/credit, though not custom-build specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100083642047375
• LinkedInlinkedin.com/company/gotraka
• Instagraminstagram.com/gotrakauk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOTRAKA LIMITED