What Chillblast does

Chillblast Limited is a UK-based custom PC manufacturer founded in 2010 and headquartered in Warrington, England, designing and hand-building gaming, creator, and workstation computers for direct-to-consumer sale through chillblast.com. The portfolio spans custom-configured gaming desktops, pre-built systems with next-day UK delivery, water-cooled builds, small form factor PCs (with proprietary Elemental Conductor and precision airflow thermal engineering), and a tiered sub-brand architecture: Cryo (portable gaming PCs and a peripheral ecosystem including keyboards, mice, headsets, monitors, and coolers), The Lab (limited-edition UV-printed designs), Hej (Nordic-inspired lifestyle PCs), Spark (creator workstations), and the flagship Chillblast x Aston Martin luxury collection (priced up to £15,999.99 with global delivery). Core technology relies on AMD Ryzen and Intel CPUs paired with NVIDIA GeForce RTX 5060-5090 GPUs, DDR5 memory, PCIe Gen4 NVMe storage, and proprietary thermal solutions including the Chillblast Thermal Engineering platform.

The business model is direct-to-consumer e-commerce with a product-led growth motion: customers either buy pre-built Express systems (next-day delivery, 5-year warranty) or configure custom builds (7-10 working day dispatch). Price points range from £1,049.99 entry-level to £39,999.99 for the Synapse Frontier AI Workstation, with 0% APR financing on orders over £1,000 facilitated by FCA-regulated Dopple. Revenue diversification includes extended warranty (Loxa Protection) as a service layer, and a referral program. Customer segments are horizontal, covering gaming enthusiasts, sim racers, flight simulation users, content creators, lifestyle/home office buyers, and luxury consumers, with brand credibility anchored by the PC Pro Technology Excellence Award 2024 for Best PC Manufacturer and partnerships with Williams Racing eSports and Aston Martin. In 2025 the company raised approximately $14.1M led by Arete Capital Partners to fund product expansion, partnership build-out, and global distribution via the Aston Martin line.

Name

Chillblast

Legal name

Chillblast Limited

Website

https://chillblast.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Chillblast is a UK-based, hand-built custom PC manufacturer (founded 2010, headquartered in Warrington) selling gaming, creator, and workstation computers direct-to-consumer via chillblast.com, with sub-brands Cryo, Hej, The Lab, Spark, and a luxury Aston Martin collaboration.

Ownership category

akta.pro rank

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gaming PC Sales: Primary revenue stream from selling custom-built and pre-built gaming desktop computers. Products range from entry-level RTX 5060 systems (£1,049.99) to ultra-premium water-cooled RTX 5090 builds (£15,999.99). Sales through direct e-commerce with next-day delivery available.
2. Creator/Workstation PC Sales: Spark brand workstations for video editing, 3D design, music production, and photography. Higher average selling prices with professional-grade components.
3. Peripherals and Accessories: Cryo-branded accessories including keyboards (£199.99), mice (£149.99), headsets (£129.99), monitors (£599.99), cooling solutions, and accessory bundles (£349.99).
4. Extended Warranty (Loxa Protection): Optional extended product protection covering accidental damage and breakdowns on top of standard warranty. Provides recurring service revenue opportunity.
5. Finance/Financing Services: Facilitates financing through Dopple for orders over £1,000, earning referral/commission revenue from financial partner.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Chillblast designs, hand-builds, and sells custom and pre-built gaming PCs, creator workstations, and specialty systems (water-cooled, small form factor, portable, sim racing, flight sim, lifestyle) directly to consumers through its UK e-commerce site, backed by a 5-year warranty and proprietary thermal engineering. The portfolio extends to a Cryo-branded peripheral ecosystem (monitors, keyboards, mice, headsets, cooling) and a luxury Chillblast x Aston Martin collection, with next-day UK delivery on pre-built systems and global delivery on flagship lines.

Product overview

Chillblast is a UK-based custom PC builder offering a comprehensive portfolio of gaming, creator, and specialty computers. The core offering consists of custom-built and pre-built gaming PCs (Express line with next-day delivery), complemented by specialty sub-brands: Cryo (portable gaming PCs with proprietary thermal engineering), The Lab (limited-edition UV-printed designs), and Hej (Nordic-inspired lifestyle PCs). Specialty categories include Racing Sim PCs, Flight Sim PCs, Water Cooled PCs, and Small Form Factor PCs. The portfolio extends to branded peripherals including Cryo Vision monitors, Cryo Slate keyboards with Hall Effect switches, Cryo Sync headsets, Cryo Click mice, and Cryo cooling accessories. The flagship Aston Martin collaboration represents the premium tier featuring automotive-grade materials and craftsmanship. All products are hand-built in the UK with rigorous testing and backed by a 5-year warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Cryo: Gaming sub-brand featuring portable PCs, accessories (mouse, keyboard, headset), monitors, and coolers. Built around extreme cooling technology and best-in-class gaming performance.
• Hej
• The Lab
• Spark
• Chillblast x Aston Martin

Products and services

• Gaming PCs Custom and prebuilt gaming computers ranging from entry-level to elite battle stations, featuring NVIDIA RTX 5060 to RTX 5090 and AMD RX 9070 XT graphics, AMD Ryzen and Intel processors, DDR5 memory, and NVMe SSDs, targeted at gamers seeking high-performance systems.
• Pre-built (Express) PCs Pre-configured, tested systems that ship next working day with a 5-year warranty; expert-curated components ensuring perfect harmony without configurator navigation, targeted at consumers who want a ready-to-ship gaming PC.
• Custom Gaming PCs (Configurator) Tailored systems built to exact specification with hand-picked and stress-tested components, backed by a 5-year warranty with customization of every element for peak performance and personal style, targeted at gamers wanting a personalised build.
• Cryo Portable PCs Portable gaming PCs engineered for portability with full desktop GPU performance (up to RTX 5090), featuring Chillblast Thermal Engineering with precision airflow and elemental conductor cooling; includes Cryo Core, Cryo Pro, Cryo Ultra, and Cryo Ultimate models, targeted at gamers wanting high performance in a portable form factor.
• Water Cooled PCs High-performance systems with custom water cooling for whisper-quiet operation and peak performance, including models like Poseidon, Obsidian, The Verge Sakura Edition, and Icon F1, targeted at enthusiasts wanting quiet high-end rigs.
• The Lab Limited Edition PCs Limited edition UV-printed gaming PCs with unique artistic designs including Bailong, Yelong, Leviathan, Sakura, Sanctuary, Flow, and Soluna editions, featuring UV printing technique with layers of colour and matt or gloss varnish finish, targeted at design-conscious gamers and collectors.
• Spark Creator PCs Desktop PCs designed for creators including Spark Image (photography), Spark Video (video editing), Spark Audio (music production), and Spark 3D (3D design); optimised for Adobe creative software suite with scalable storage and GPU options, targeted at creative professionals and serious enthusiasts.
• Racing Sim PCs High-performance sim racing PCs with Sim Racing Dynamics kits (Core, Pro, Ultra) and professional installation packages; compatible with iRacing, Assetto Corsa, F1, and other racing titles, in partnership with Williams Racing eSports, targeted at serious sim racers.
• Flight Sim PCs Optimised PCs for Microsoft Flight Simulator, DCS, Elite Dangerous, and Star Citizen, featuring whisper-quiet cooling, flight optimised components, VR support, and full compatibility with yokes, rudder pedals, and throttles, targeted at flight simulation enthusiasts.
• Hej Lifestyle PCs Nordic-inspired sleek and silent PCs combining Scandinavian design with serious performance, featuring Fractal Design cases with clean lines; includes Hygge, Fika, Aurora, Nocturne, and Vand models, targeted at design-conscious home and office users.
• Small Form Factor PCs Compact desktop PCs delivering full desktop GPU performance (up to RTX 5090) in approximately 10 litres, featuring active aluminium chassis cooling and precision airflow engineering; includes Oriana (gold-accented) and Erebus models, targeted at gamers wanting compact high-performance systems.
• Chillblast x Aston Martin Collection Luxury gaming PCs in collaboration with Aston Martin featuring Iridescent Emerald paint, leather detailing, warm wood front panel, brushed metal buttons, DualLoop water cooling, and Cryo Display, hand-built in Great Britain with Gigabyte, Kingston, and Fractal Design components, targeted at high-net-worth consumers seeking automotive-inspired luxury gaming hardware.
• Cryo Vision Gaming Monitors Gaming monitors in 32-inch and 34-inch curved ultrawide variants with high refresh rates up to 240Hz and 4K resolution support (32" 4K 165Hz model priced at £599.99), targeted at gamers seeking matching Cryo-branded displays.
• Cryo Slate Keyboard 65% mechanical keyboard with Hall Effect magnetic switches, 0.01mm accuracy, 8000Hz polling rate, fully adjustable actuation (0.1-3.3mm), RGB backlighting, CNC aluminium alloy construction, and 1.4kg weight, priced at £199.99, targeted at competitive and enthusiast PC gamers.
• Cryo Sync Wireless Gaming Headset Wireless gaming headset with 53mm drivers (32% larger than premium competitors), Chillblast Immersion Sphere technology, Active Noise Cancelling, up to 50 hours battery life, 2.4GHz wireless connectivity, and USB-C fast charging, priced at £129.99, targeted at PC and console gamers.
• Cryo Click Wireless Gaming Mouse Wireless gaming mouse as part of the Cryo peripheral ecosystem, priced at £149.99, targeted at PC gamers wanting a matched Cryo-branded mouse.
• Cryo Accessory Bundle Bundle combining Cryo peripherals for discounted multi-accessory purchase at £349.99, targeted at gamers wanting a full matched Cryo peripheral set.
• Cryo Coolers High-performance CPU coolers including the Cryo Storm DT360 ARGB 360mm AIO liquid cooler and other thermal solutions for desktop systems, targeted at enthusiasts building or upgrading PCs.
• Cryo Blade Turbo Mini Fan Mini fan accessory for improved airflow and cooling in compact spaces, targeted at PC builders wanting supplementary cooling.
• Cryo Frost Thermal Paste Thermal paste for improved heat transfer between CPU and cooler, in a 4g pack, targeted at PC builders and enthusiasts performing cooler installations.
• Cryo Care Multifunction Cleaning Kit Multifunction cleaning kit for maintaining PC hardware, targeted at PC owners wanting to clean and maintain their systems.
• Loxa Protection Extended Warranty Optional extended product protection covering accidental damage and breakdowns on top of the standard 5-year warranty, providing recurring service revenue and additional peace of mind for PC buyers.

Quantifiable outcome

• Next-day delivery on pre-built PCs ordered before 5pm
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Aston MartinflagshipStrategic or Co-development Partner · 1 June 2026Collaboration to create the Chillblast x Aston Martin collection of luxury gaming PCs. Three models priced from £3,749.99 to £15,999.99, featuring bespoke Aston Martin design DNA including Iridescent Emerald paint, leather detailing, warm wood accents, and brushed metal. Available June 2026 globally.
• Williams Racing (eSports)flagshipStrategic or Co-development PartnerChillblast has entered a close partnership with Williams Racing and their eSports division to develop and supply sim racing equipment and PCs. This partnership positions Chillblast as a trusted brand in competitive sim racing and provides brand credibility within the racing simulation community.
• SGP RacingcoreStrategic or Co-development PartnerChillblast supports SGP Racing as a sim racing partner, providing equipment and sponsorship for competitive racing simulation activities.
• GigabytecoreTechnology or IntegrationGigabyte components used in Aston Martin collection. Premium power delivery systems and motherboard technology integrated into luxury PC builds.
• Kingston (Fury)coreTechnology or IntegrationKingston memory components used in Aston Martin PCs. Exceptional memory bandwidth for high-performance gaming and creative workloads.
• Fractal DesigncoreTechnology or IntegrationFractal Design components used in Aston Martin collection. Precision cooling architecture and chassis design for premium PC builds.
• Fractal DesigncoreTechnology or IntegrationFractal Design cases featured in Hej (Nordic lifestyle) PC line. Scandinavian-inspired minimalist chassis designs complement the product aesthetic.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scan Computers: One of the longest-established UK custom gaming PC and workstation builders, operating direct-to-consumer e-commerce in the same segments (gaming, creator, sim) as Chillblast with overlapping component brands and price points.
• Overclockers UK: UK-based specialist retailer of custom gaming PCs, components, and peripherals; directly competes with Chillblast in the enthusiast pre-built and bespoke gaming system market with similar delivery, warranty, and configurator positioning.
• PC Specialist: UK-based custom PC builder offering configurator-built gaming and workstation systems with strong overlap in target customer (UK gaming and creator buyers) and pricing tiers.
• CyberPower PC: Large UK/US custom gaming PC manufacturer with broad pre-built and configurable systems across entry, mid, and high-end tiers — directly comparable on product range, distribution, and end-buyer.
• Origin PC: US-based boutique custom PC builder (now part of Corsair) specializing in high-end gaming and creator workstations; comparable premium positioning, configurator-based sales, and direct-to-consumer model.
• Maingear: US boutique custom gaming and workstation builder with similar premium build quality, configurator sales, and creator/enthusiast customer base.
• iBuyPower: Direct-to-consumer custom gaming PC builder with extensive product range (entry to enthusiast) and configurator-led GTM directly comparable to Chillblast's core offering.
• Falcon Northwest: Long-standing US boutique custom PC builder known for premium build quality and ultra-high-end configurations — analogous tier (premium, hand-built, customer-funded custom systems) to Chillblast's Aston Martin line.
• Box Limited: UK-based specialist custom PC builder with extensive configurator-based system sales and similar gaming/workstation focus — direct competitor for UK custom PC buyers.

Broad incumbents

• Alienware (Dell): Dell's premium gaming PC and laptop brand; a much larger incumbent with global supply chain and OEM scale that competes broadly with Chillblast's gaming product line, particularly at the high end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/chillblast
• YouTubeyoutube.com/@chillblast
• Facebookfacebook.com/chillblast
• LinkedInlinkedin.com/company/decision-logic-ltd
• Instagraminstagram.com/chillblast

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chillblast