Comfortmats.eu

What Comfortmats.eu does

Comfortmats.eu, operating under the legal entity PIIRSTOCK OÜ, is an Estonian manufacturer of automotive sound deadening and acoustic treatment materials founded in 2009 and headquartered in Viimsi, Estonia. The company designs and produces deadening mats, sound isolators, sound absorbers, and related accessories marketed under the Comfortmats, Expert, and Aerospace sub-brands, with a catalog of 29 products including flagship TITAN and Raptor lines and the 2025-launched Aerospace series (Zenith, Galaxy, Pulsar, Volt) built on proprietary foamed granules technology and multi-layer sandwich constructions.

Its go-to-market combines direct-to-consumer e-commerce from Estonia with a distributor-led model covering 25+ European countries plus Peru, an 8-dealer Estonian retail footprint, and a 2024 partnership with EMMA Global that ties the brand to the European car-audio competition circuit. The Aerospace line is explicitly targeted at EV owners and sports-car owners, and the 2025-launched PANTHER product introduces a made-to-order OEM channel alongside the core aftermarket business. The company exhibits no disclosed external funding and operates with a 1-10 employee headcount, positioning it as a small-scale, founder-led specialty manufacturer rather than a venture-backed scale business.

Name

Comfortmats.eu

Legal name

PIIRSTOCK OÜ

Website

https://comfortmats.eu

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Comfortmats.eu (PIIRSTOCK OÜ) is an Estonian manufacturer, founded 2009, of automotive sound deadening mats, isolators, and absorbers sold under Comfortmats, Expert, and Aerospace brands to car-audio enthusiasts, EV and sports-car owners, and OEM customers across 25+ European countries and Peru.

Ownership category

akta.pro rank

Product category

Automotive Sound Deadening Materials

NAICS

Rubber Product Manufacturing for Mechanical Use (326291), Resin and Synthetic Rubber Manufacturing (32521)

SIC

Fabricated Rubber Products, Nec (3060), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Automotive NVH, Insulation & Acoustic Components Manufacturing (Sound Deadening/Thermal Barriers) (IMACAKAH)

akta.pro secondary industries

Thermal & Acoustic Insulation Textiles (Insulation Felts/Soundproofing) (IMAOADAL), Automotive & Transportation Technical Textiles (Interiors/Airbags/Seatbelts/Acoustic) (IMAOADAE)

Keywords

• Automotive sound deadening
• Vibration damping materials
• Acoustic insulation products
• Car noise reduction
• Vehicle soundproofing mats

Headquarters

HQ city

Viimsi

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Direct sales of sound deadening materials including deadening mats, sound isolators, sound absorbers, and accessories to end customers and through distributor network.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Comfort Mat manufactures and sells physical automotive sound deadening materials, including vibration deadening mats (bitumen-mastic with aluminum foil reinforcement), multi-compound sound isolators with acoustic membranes, open-cell foam sound absorbers, and installation accessories (rollers, anticreak tape, door kits, carpet). The product portfolio spans from budget (BRONZE series) to competition-grade (EXTREME PRO MAX) and lightweight (Aerospace series with foamed granule vibroacoustic technology), enabling customers to combine layers for cabin noise reduction of up to 38 dB (TITAN 8mm).

Product overview

Comfort Mat is a manufacturer of car sound deadening materials offering a comprehensive product portfolio organized into three main categories: Deadening Mats (15 products including standard and Aerospace series), Sound Isolators (5 products), and Sound Absorbers (4 products), plus Accessories (5 products). The product line ranges from budget options like BRONZE to premium performance materials including the Aerospace series launched in 2025 with advanced foamed granules technology. The three-layer approach combines 1st layer vibration deadening mats (BRONZE, VESPA, COBRA, VIPER, SPIDER, ATOM, EXTREME series), 2nd layer sound isolators (INTEGRA, BLOCKSHOT, TITAN, RAPTOR, TSUNAMI), and sound absorbers (SOFT WAVE, ULTRASOFT series). Accessories include DOOR KIT, SOUND TRAP, CARPET, GRILLON TAPE, and ROLLERS for professional installation.

Differentiator

Problem solved

Functional benefit

Brands

• Aerospace: Lightweight sound deadening materials with advanced anti-vibration and sound insulation properties, featuring foamed granule technology for electric and sports cars.
• Expert

Products and services

• Aerospace GALAXY (7 mm) Multi-layer vibroacoustic deadening mat combining anti-vibration and sound insulation; 2mm sound insulation membrane with 5mm mastic containing foamed granules and 100-micron aluminum foil. Surface weight 6.90 kg/m², representing 30-40% weight savings versus traditional two-layer applications.
• Aerospace PULSAR (5 mm) Universal vibroacoustic material from the Aerospace series combining anti-vibration properties with sound insulation capabilities. Achieves MLF of 0.45 with surface weight of 4 kg/m².
• Aerospace VOLT (2.5 mm) Lightest and thinnest Aerospace series material combining effective anti-vibration with advanced sound insulation. Targeted at electric vehicles and sports cars with 2.5 mm thickness and 2.28 kg/m² surface weight.
• Aerospace ZENITH (9 mm) Most effective material in the Aerospace series combining anti-vibration and sound insulation in a single layer. Features 3 mm heavy sound insulation membrane with 6 mm mastic. Achieves MLF up to 0.62 and 35-40% weight savings versus two-layer applications, with low water absorption below 0.7%.
• ATOM BOMB (4.2 mm)

Quantifiable outcome

• TITAN 8mm achieves up to 38dB noise reduction
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• EMMA GlobalcoreGTM or Marketing Partner · 1 January 2024Partnership with EMMA Global since 2024 not only opens doors to new markets, but makes COMFORT MAT recognizable and trustful brand. With EMMA, COMFORT MAT is expanding distribution chain worldwide. Company actively participates in EMMA events including CAR MEDIA WORLD (EMMA FINALS) in Salzburg, Austria in 2024, 2025, and upcoming 2026 event.
• CAR MEDIA WORLDcoreGTM or Marketing Partner · 1 January 2024Active participation in CAR MEDIA WORLD (EMMA FINALS) event in Salzburg, Austria in 2024 and 2025. Upcoming participation scheduled for March 27-29, 2026. Event provides platform for showcasing products to car audio industry professionals and enthusiasts.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HushMat: US manufacturer of automotive sound deadening and thermal insulation products (HushMat, HushBoard, HushClad) targeting car builders and OEMs — directly comparable product mix and customer profile to Comfort Mat.
• Second Skin Audio: US-based specialist in automotive acoustic treatment (Damplifier Pro, Luxury Liner, Overkill) serving car audio enthusiasts and installers — direct competitor with overlapping product categories and similar target customer base.
• Dynamat: Iconic American automotive sound deadening brand and historical category leader, offering a similar portfolio of damping mats, sound barriers, and absorption materials for car audio and OEM-adjacent buyers — the most direct comparable competitor to Comfort Mat.
• FatMat: US-based competitor offering self-adhesive butyl/rubber damping mats and sound deadening rolls for automotive applications — comparable entry-to-mid tier offering overlapping with Comfort Mat's Bronze and Cobra lines.
• Stinger Roadkill: Roadkill sound deadening line from AAMP Global / Stinger Electronics, distributed heavily through car audio installers — directly comparable target market and channel strategy to Comfort Mat.
• Silent Coat: Internationally distributed automotive sound deadening brand offering damping mats, closed-cell foams, and MLV barriers — competes head-to-head with Comfort Mat in the car audio aftermarket globally.
• Foliatec: German automotive accessory brand with a sound deadening and acoustic insulation range — closest large European competitor to Comfort Mat in terms of geographic focus and broad automotive aftermarket positioning.

Emerging players

• Resonix: Newer US-based brand focused on car audio acoustic treatment materials (damping, absorption, decoupling) — emerging specialist with partial overlap to Comfort Mat's product line and target customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcV9bBrY00rWk1oNC3dRGZw
• Facebookfacebook.com/comfortmat
• Instagraminstagram.com/comfortmats.eu

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comfortmats.eu