DOMSTAYANDLIVE LIMITED

What DOMSTAYANDLIVE LIMITED does

DOMSTAYANDLIVE LIMITED is a London-based, founder-led hospitality and real estate platform founded in 2017 by Polish-British interior architect Marta Nowicka. The company operates a portfolio of 30+ award-winning properties built around an adaptive-reuse design methodology, transforming historically significant buildings — former ambulance stations, Victorian warehouses, Georgian houses — into contemporary holiday and long-term rental spaces. Its sub-brand stack comprises DOMstay (short-stay holiday rentals, primarily UK), DOMlive (long-term London rentals in Hoxton, Dalston, Clerkenwell, and Archway), DOMfriends (curated international partner properties across Portugal, Italy, Spain, Norway, Finland, and Sweden), DOMdesign (architectural portfolio), DOMjournal (editorial platform launched 2022), and DOMpress (media coverage). The company is privately held, employs 1-10 people, and has not raised institutional capital.

Name

DOMSTAYANDLIVE LIMITED

Legal name

DOMSTAYANDLIVE LIMITED

Website

https://domstay.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

DOMSTAYANDLIVE LIMITED is a London-based design-led hospitality platform founded in 2017 by interior architect Marta Nowicka, offering curated short-stay and long-term rentals in award-winning adaptive-reuse properties across the UK and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Holiday Property Rentals (DOMstay): Short-stay rentals of design-led holiday homes in UK and Europe. Booking handled via Lodgify platform with direct payment processing. Cancellation policy: 50+ days = full balance minus 5%; 29-50 days = 50% refund minus 5%; 1-28 days = no refund.
2. Long-term Rental Properties (DOMlive): Architect-designed London rental properties available for long-term contracts. Includes Charles Square apartments in Hoxton, The Gouse in Dalston, The Duplex and Helmet Row in Clerkenwell, and Flat 19 in Archway.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

DOMstay&live operates design-led short-stay holiday homes (DOMstay) in the UK and Europe and design-led long-term residential rentals (DOMlive) in London. The company also curates an international network of partner properties (DOMfriends) and runs an editorial/design arm (DOMdesign, DOMjournal, DOMpress) that reinforces its design-led brand positioning.

Product overview

DOMstay&live operates as a design-led property platform comprising DOMstay (short-stay holiday homes), DOMlive (long-term London rentals), DOMfriends (international partner properties), DOMdesign (architectural portfolio), DOMjournal (editorial content platform), and DOMpress (media coverage). The portfolio features over 30 award-winning properties designed by Marta Nowicka or collaborator architects, spanning adaptive reuse conversions across the UK and Europe, with international properties managed through curated partner relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• DOMstay Design-led short-stay holiday homes across the UK and Europe, targeted at design-conscious travellers and managed directly by DOMstay&live with online booking via the company website.
• DOMlive Design-led long-term rental homes in London, offered by DOMstay&live to design-conscious tenants on recurring, longer-duration tenancies via email enquiry.
• DOMfriends Curated collection of international partner properties for design-led travellers seeking destinations outside the UK and Europe, with referrals handled by email enquiry through the DOMstay&live team.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Pedro Domingos ArquitectoscoreStrategic or Co-development PartnerArchitectural firm who designed Casa Luum, a minimalist luxury villa in the Algarve, Portugal. This property is part of the DOMfriends curated international collection, representing DOMstay's expansion beyond UK properties through collaboration with respected local architects.
• Romanelli Family (Casa Flora)coreStrategic or Co-development PartnerThird-generation hospitality experts who own and operate Casa Flora in Venice, a 180-square-meter apartment designed in 2017 through a design residency with students from Parsons, Domus Academy, and IUAV. The property showcases Venetian artisanal heritage with Murano glass, terrazzo tiles, and local textiles.
• Tara Donovan (Casa Fuzetta)coreStrategic or Co-development PartnerFounder of Casa Fuzetta in Olhão, Portugal - a historic townhouse transformed into a wellness retreat venue. Tara's retreats have been shortlisted by CNTraveller and Travel & Leisure as among the world's best. Casa Fuzetta represents a woman-owned business partnership aligned with DOMstay's values.
• Silent Living (Portugal Properties)minorStrategic or Co-development PartnerCurated collection including Casa na Terra (Monsaraz), Casa no Tempo (Alentejo), Cabanas no Rio (Lisbon), Santa Clara 1728 (Lisbon) - minimalist architectural properties in Portugal forming part of DOMfriends international portfolio.
• Various International Property Owners (DOMfriends Collection)minorChannel Partner/ Reseller/ DistributorInternational property owners in Italy (Villa Berla, Casa Olivi, Podere Ferranesi, Masseria Moroseta), Spain (Neuendorf House, Solo Pezo, Alemanys 5), Norway (The Arctic Hideaway, Manshausen), Finland (Mökki Santara), Sweden (The Mirrorcube). DOMstay acts as contact point between hosts and guests without formal booking service.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Host Unusual: UK-based platform for unique and unusual vacation rentals including architect-designed, boutique, and distinctive properties. Comparable to DOMstay in niche focus on distinctive, design-led holiday accommodation in the UK with curated aesthetic approach.
• Design Hotels: Curated collection of design-led independent hotels worldwide. Comparable to DOMstay in design-quality positioning, curated membership model, and focus on architecturally significant properties with strong aesthetic identity.
• Mr & Mrs Smith: Curated boutique hotel and villa booking platform with strong design focus. Comparable to DOMstay in premium positioning, design-led curation, and direct-to-consumer booking model for design-conscious travelers seeking characterful accommodation.
• One Fine Stay: Luxury vacation rental operator offering premium homes for short stays (now part of Airbnb). Comparable to DOMstay in luxury positioning, managed property model, and focus on high-end design-quality short-stay accommodation in major cities.
• Plum Guide: Vacation rental platform with rigorous design and quality vetting (the Plum Test) for curated homes. Comparable to DOMstay in focus on design-quality properties, premium pricing, curated aesthetic standards, and emphasis on architectural integrity over volume.
• UnderTheDoormat: London-based serviced home rental platform offering both short and extended stays with curated home collections. Comparable to DOMstay/DOMlive in London focus, design-quality positioning, and hybrid short/long-term rental model targeting premium customers.

Others

• The Modern House: Design-led property agency specializing in selling and letting architecturally significant homes. Comparable to DOMstay in design-led positioning and architecturally curated property focus (and is featured in DOMstay's press), but operates in real estate sales/lettings rather than short-stay holiday rentals.

Broad incumbents

• Sykes Cottages: UK-focused vacation rental agency with broad portfolio of holiday cottages and homes. Comparable to DOMstay in UK holiday rental market presence but with much broader property mix and traditional rather than design-focused positioning.
• Vacasa: Large-scale vacation rental management and booking platform operating across multiple geographies. Comparable to DOMstay in vacation rental business model but with broader portfolio, technology platform, and significantly larger operational scale.
• Airbnb Luxe: Airbnb's premium tier offering vetted luxury homes with trip designer service. Comparable to DOMstay in curated luxury positioning and design-quality vetting, but operates at significantly larger scale with broader property inventory and Airbnb's platform infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/marta_nowicka
• Facebookfacebook.com/DomStayandLive
• LinkedInlinkedin.com/company/domstay
• Instagraminstagram.com/dom_stay
• Pinterestpinterest.co.uk/DOM_stay

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOMSTAYANDLIVE LIMITED