GUESTED PROPERTY MANAGEMENT LTD

What GUESTED PROPERTY MANAGEMENT LTD does

Guested Property Management Ltd is a UK-based, family-run holiday let and Airbnb property management company founded in 2023, operating from a Falmouth operational base with a registered office in Sheffield. It serves individual property owners in Falmouth and Cornwall who want to rent residential properties on short-term rental platforms without managing day-to-day operations themselves. The core offering is full-service holiday let management: listing creation and optimisation, professional photography and staging, dynamic pricing, guest vetting and communication, changeover coordination, linen and housekeeping management, and multi-platform distribution across Airbnb, Booking.com, VRBO and a proprietary direct booking site. The company monetises through percentage-based management fees on bookings under a recurring model, with an Owners Portal providing owners real-time visibility into calendars, bookings, and earnings.

Underlying technology centres on a smart dynamic pricing tool that analyses market trends, demand, seasonality and local events to adjust nightly rates and produce personalised earnings estimates; the direct booking site is integrated with the Hospitable property management platform. Marketing is content-led via a Cornwall-focused blog, local area guides, and organic social channels (Facebook, Instagram, TikTok). Guested holds Airbnb Superhost status and reports a 4.91/5 average review rating across managed properties. The company is bootstrapped, privately held by founders Emily and Ali, with no external funding or institutional ownership, and is currently expanding service coverage beyond Falmouth into the wider Cornwall region.

Name

GUESTED PROPERTY MANAGEMENT LTD

Legal name

Guested Ltd

Website

https://guesteduk.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Guested Property Management Ltd is a UK-based, family-run holiday let and Airbnb management company serving individual property owners in Falmouth and Cornwall with full-service listing, dynamic pricing, multi-platform distribution, changeover, and guest communication on a percentage-of-bookings fee model.

Ownership category

akta.pro rank

Product category

Short-Term Rental Property Management

NAICS

Other Traveler Accommodation (72119)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industry

New-Listing Onboarding, Setup & Launch Services (THAMAKAO)

Keywords

• Holiday let management
• Airbnb property management
• Short-term rental management
• Vacation rental services
• Dynamic pricing software

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Management Fees: Percentage-based management fees charged on bookings. Services include listing creation, dynamic pricing, guest communication, changeovers, and linen management. Full-service management model where company handles all operational aspects of short-term rental.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Guested provides full-service holiday let and Airbnb property management for property owners in Falmouth and Cornwall, handling listing creation, dynamic pricing, professional photography and styling, guest vetting and communication, changeovers, linen management, and housekeeping. Properties are listed and distributed across Airbnb, VRBO, Booking.com and a direct booking website, with owners given transparency and calendar control through an Owners Portal.

Product overview

Guested UK is a local family-run holiday let and Airbnb property management company offering a fully managed service for property owners in Falmouth and Cornwall. The core offering is Holiday Let & Airbnb Property Management, which combines listing creation and professional photography/styling, dynamic pricing powered by smart market-analysis software, multi-platform distribution (Airbnb, VRBO, Booking.com, and direct bookings), guest communication and changeovers, and linen/housekeeping management. A key platform feature is the Owners Portal, which gives owners real-time visibility into calendars, earnings, and bookings with the ability to block personal stays without approval. Supporting resources include a free Holiday Let Inventory Checklist for property setup and an educational Blog covering topics from styling and reviews to pricing and insurance. The company also curates a Local Guide covering Cornwall beaches, walks, gardens, activities, and dining to support both guest experience and host recommendations. The product is positioned as a hands-on, locally accountable alternative to high-volume national agencies, with a focus on revenue optimisation and owner transparency.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Let & Airbnb Property Management Full-service short-term rental management for property owners in Falmouth and Cornwall. Covers guest vetting, listing creation on Airbnb, VRBO, Booking.com and a direct booking site, dynamic pricing, professional photography and styling, changeovers, linen management, housekeeping, guest communication, and ongoing optimisation.

Quantifiable outcome

• 22% higher occupancy vs market average
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coast & Country Cottages: Southwest England holiday-let agency with a strong presence in Cornwall. Comparable in customer base (Cornwall holiday-let owners and guests) and service offering (listing, pricing, guest management), operating as a more established regional incumbent.
• Sykes Holiday Cottages: One of the largest UK holiday-let agencies, now part of Wyndham Vacation Rentals, with a deep catalogue of Cornwall properties. Competes with Guested for the same holiday-let owners and guest demand in Cornwall but at much greater scale.
• Cottages.com: UK-wide holiday-let agency (part of Awaze) with a sizeable Cornwall portfolio. Comparable in service breadth (listing, distribution, guest support) and competes for the same owner prospects in Cornwall.
• Houst: UK-based short-term rental management company (formerly AirHost) offering full-service Airbnb and holiday-let management with tech-enabled pricing. Directly comparable to Guested in operating model, target customer (property owners), and reliance on Airbnb/Booking.com distribution.
• Pass the Keys: UK-founded, now multi-country Airbnb and short-term rental full-service property manager. Highly comparable to Guested in service model (full-service management, dynamic pricing, multi-platform listings) but operating at national scale across many UK cities, including Southwest England.
• Cornish Traditional Cottages: Cornwall-focused holiday-let agency managing a large portfolio of self-catering cottages across the county. Direct local competitor to Guested for both property owners (management supply) and holiday guests (booking demand).
• Toad Hall Cottages: Devon and Cornwall-based holiday-let agency offering full-service management and marketing of self-catering properties. A regional direct competitor sharing Guested's owner and guest segments in adjacent Southwest geography.

Broad incumbents

• Airbnb: Primary distribution platform and broader short-term rental marketplace on which Guested lists properties and earns Superhost status. Not a direct manager competitor but a critical channel partner and potential disintermediator if it expands into managed-host services in the UK.
• Vacasa: Largest North American vacation-rental management company, now expanding into the UK and Europe. Comparable full-service management model with tech-enabled dynamic pricing, but operates at vastly greater scale and geographic breadth than Guested.

Others

• Guesty: B2B SaaS platform powering short-term rental managers (channel manager, PMS, dynamic pricing). Comparable in that Guested uses similar underlying tech (e.g., Hospitable for the direct booking site) but Guesty is an enabling vendor rather than a competing manager.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61566929961471
• Instagraminstagram.com/guestedcornwall
• TikToktiktok.com/@guestedcornwall
• LinkedInlinkedin.com/company/guestedcornwall

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GUESTED PROPERTY MANAGEMENT LTD