GO SHOPPING REWARD UK LIMITED
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
GO SHOPPING REWARD UK LIMITED firmographics
Firmographics- Name
- GO SHOPPING REWARD UK LIMITED
- Legal name
- Go Shopping Reward UK Limited
- Website
- https://goshoppingreward.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Ownership category
- akta.pro rank
GO SHOPPING REWARD UK LIMITED industry classification
Industry- Product category
- Loyalty and Promotional Rewards Platform
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Where GO SHOPPING REWARD UK LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
GO SHOPPING REWARD UK LIMITED business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Merchant Promotional Fees: Merchants purchase promotional reward points to allocate to customers at point of purchase. No subscription or fixed costs. Merchants choose reward percentage (0.25% to 5%) and purchase points as needed.
- Advertising Fees: Advertisers pay to create targeted campaigns with audience targeting (location, age, gender). Payment is made after advert approval. No maximum budget, with minimum reward requirements per advert duration.
- Promo Code Campaign Fees: Merchants pay for custom promo code campaigns including setup, code generation, and promotional reward allocation capacity. Non-refundable once production commences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Shopper Registration |
| Freemium | Pay-as-you-go | Free Merchant Registration |
| Usage-based | Pay-as-you-go | Merchant Reward Point Tiers |
| Usage-based | Pay-as-you-go | Advertiser Campaigns |
| Freemium | Pay-as-you-go | Free Charity Registration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
GO SHOPPING REWARD UK LIMITED product offering
Product offeringCore offering
Go Shopping Reward UK Limited operates a promotional rewards platform that lets UK shoppers accumulate non-monetary reward points by shopping with participating merchants and fully engaging with adverts, then request discretionary cash rewards from Go Shopping Reward once a 1,000-point threshold is reached. Merchants register free and purchase promotional reward points on a pay-as-you-go basis (0.25%–5% of transaction value) to allocate to customers via a dashboard or REST API integration, while advertisers run targeted campaigns that credit reward points only to viewers who complete the advert. UK-registered charities can also register free to receive supporter-allocated points.
Product overview
Go Shopping Reward is a single unified promotional rewards platform operated by Go Shopping Reward UK Limited. The platform connects three primary user groups — merchants who offer promotional reward points at checkout, shoppers who accumulate points across merchants and by engaging with adverts, and advertisers who allocate reward points to viewers of targeted campaigns. The core platform enables merchants to allocate reward points via a dashboard or API integration, shoppers to track and redeem points through their own dashboard, and advertisers to run campaigns through the GoShopping Adverts Platform. Additional modules include a Promo Code Campaign Tool for merchants, a Merchant Directory for discovery, and a Charity Registration & Directory enabling charitable point redirections. Points are non-monetary and converted to discretionary cash rewards upon platform approval once a 1,000-point threshold is reached.
Differentiator
Problem solved
Functional benefit
Companies that use GO SHOPPING REWARD UK LIMITED
Customer profileSegments4 records
Ideal customer profiles4 records
GO SHOPPING REWARD UK LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GO SHOPPING REWARD UK LIMITED partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
GO SHOPPING REWARD UK LIMITED competitors and assessment
Company assessmentEmerging players
- Swagbucks: Swagbucks is a rewards platform that pays users for shopping, surveys, and advert engagement. It overlaps with GSR's combined shopping-plus-advert rewards mechanic, though it is primarily survey/incentive-driven rather than merchant-promotion-driven.
- Honey Science (PayPal): Honey is a browser extension that surfaces coupon codes and cashback at checkout, now owned by PayPal. It is comparable to Go Shopping Reward in the rewards-at-checkout mechanism, though it operates via browser integration rather than mobile-number-based merchant POS.
- LoyaltyLion: LoyaltyLion is a SaaS loyalty platform purpose-built for ecommerce merchants, offering points, rewards, and referral programmes. It is comparable as a merchant-side loyalty infrastructure provider, though it sells B2B software rather than operating a consumer-facing rewards marketplace.
Broad incumbents
- Rakuten: Rakuten (formerly Ebates) operates one of the largest global cashback and shopping rewards networks with operations across multiple geographies including the UK. It is a broad incumbent with a wider portfolio (including Rakuten Insights and advertising) that overlaps GSR's promotional rewards and advertiser offerings.
- Nectar (Sainsbury's): Nectar is the UK's largest coalition loyalty programme, connecting shoppers across multiple major retailers including Sainsbury's, Argos, and eBay. It is comparable as a broad loyalty-rewards incumbent in the UK shopper-merchant space, though it operates via card-based rather than mobile-number-based identity.
Direct peers
- TopCashback: TopCashback is the UK's largest cashback platform, paying shoppers cash when they purchase through affiliate-linked merchants. It is the most direct comparator to Go Shopping Reward given overlapping UK-only shopper base, cash-payout model, and merchant acquisition focus.
- Quidco: Quidco is one of the UK's original cashback sites, returning a percentage of online and in-store purchases to members. It directly competes for the same UK shopper-merchant reward pool that Go Shopping Reward targets, with comparable cash-redemption mechanics.
Regional players
- Shopmium: Shopmium is a cashback and receipt-scanning rewards app operating across European markets including the UK. It overlaps with GSR's rewarded-shopping use case but is primarily app-based and focused on grocery/CPG receipt rewards rather than merchant point allocation.
Others
- Antavo: Antavo is an enterprise loyalty cloud platform that powers points-based loyalty programmes for global brands. It is a thematically adjacent infrastructure provider in the merchant-loyalty space, but sells B2B software rather than operating a consumer-facing platform.
- Rewardful: Rewardful is an affiliate and referral-rewards platform for SaaS and DTC merchants. It is adjacent to Go Shopping Reward as a merchant-rewards infrastructure provider, but operates on affiliate commissions rather than the mobile-number-based merchant point allocation model.
Market position
Strengths4 records
Competitive moat4 records
Key highlights1 record
Customer concentration
GO SHOPPING REWARD UK LIMITED compliance and trust
Trust signalCompliance1 record
GO SHOPPING REWARD UK LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
GO SHOPPING REWARD UK LIMITED leadership team
Management profileNumber of profiles
GO SHOPPING REWARD UK LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GO SHOPPING REWARD UK LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GO SHOPPING REWARD UK LIMITED
What does GO SHOPPING REWARD UK LIMITED do?
Go Shopping Reward UK Limited operates a promotional rewards platform that lets UK shoppers accumulate non-monetary reward points by shopping with participating merchants and fully engaging with adverts, then request discretionary cash rewards from Go Shopping Reward once a 1,000-point threshold is reached. Merchants register free and purchase promotional reward points on a pay-as-you-go basis (0.25%–5% of transaction value) to allocate to customers via a dashboard or REST API integration, while advertisers run targeted campaigns that credit reward points only to viewers who complete the advert. UK-registered charities can also register free to receive supporter-allocated points.
Is GO SHOPPING REWARD UK LIMITED a public or private company?
GO SHOPPING REWARD UK LIMITED is a private company. It is classified as unknown and is currently operating.
When was GO SHOPPING REWARD UK LIMITED founded?
GO SHOPPING REWARD UK LIMITED was founded in 2019.
Where is GO SHOPPING REWARD UK LIMITED based?
GO SHOPPING REWARD UK LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does GO SHOPPING REWARD UK LIMITED make money?
Three revenue lines are on record. Merchant Promotional Fees are the primary driver. The others are advertising Fees and promo Code Campaign Fees.
Who are GO SHOPPING REWARD UK LIMITED's main competitors?
Emerging players on record are Swagbucks, Honey Science (PayPal) and LoyaltyLion. Broad incumbents are Rakuten and Nectar (Sainsbury's). Direct peers are TopCashback and Quidco. Shopmium is listed as a regional player. Others are Antavo and Rewardful.
Does GO SHOPPING REWARD UK LIMITED have an API?
Yes. The platform offers a REST API for online merchants to integrate Go Shopping Reward into their checkout systems. Merchants can connect their checkout to the platform using the API code available in their dashboard. When a customer provides their mobile number during online checkout, reward points are allocated instantly upon successful transaction completion. The API is available to registered online merchants only; no documentation URL, SDK language, or technical specifications are provided in the source material.
What industry is GO SHOPPING REWARD UK LIMITED in?
GO SHOPPING REWARD UK LIMITED's product category is Loyalty and Promotional Rewards Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals. Its SIC code is 5960.