Antavo AI Loyalty Cloud
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Antavo AI Loyalty Cloud firmographics
Firmographics- Name
- Antavo AI Loyalty Cloud
- Legal name
- Antavo Limited
- Website
- https://antavo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Antavo AI Loyalty Cloud industry classification
Industry- Product category
- Loyalty Management Software
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industry
- Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA)
Keywords
Where Antavo AI Loyalty Cloud is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Antavo AI Loyalty Cloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise SaaS Subscription: Antavo operates as a hosted SaaS platform, charging enterprise brands subscription fees for access to its loyalty management platform. Pricing is typically quoted per member per month or as an annual enterprise license, with the FitGap 2025 guide indicating enterprise licensing ranges from $100K to $2M+ annually, or $0.50-$5.00 per member monthly. Implementation timelines of 6-12 months are typical for enterprise deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing tier |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels12 records
Antavo AI Loyalty Cloud product offering
Product offeringCore offering
Antavo AI Loyalty Cloud is a cloud-native, API-first enterprise loyalty management SaaS platform built on a three-layer Planner-Engine-Optimizer architecture. The Loyalty Engine executes real-time loyalty mechanics (points, tiers, promotions, gamification, referrals, rewards), the Planner translates engagement ideas into program structures, and the Optimizer applies AI to interpret performance data. The platform serves enterprise brands across retail, fashion, hospitality, food & beverage, eCommerce, CPG, and shopping malls, typically priced via annual enterprise licenses.
Product overview
Antavo AI Loyalty Cloud is a cloud-native, composable loyalty and promotions platform built on an API-first architecture. The product portfolio consists of three core components: the Loyalty Engine (the operational core that runs loyalty mechanics in real time), the Planner (a planning and design tool for translating engagement ideas into loyalty program structures), and the Optimizer (an AI-powered analytics and optimization module). Additional AI capabilities are delivered through Timi AI (natural language loyalty assistant) and Loyalty Genius AI (insights chatbot). The platform offers a suite of modular features within the Loyalty Engine including Promotions, Points Economy, Tier Management, Clubs, Rewards, Workflows, Digital Wallet, Challenges, Gamification and Referrals, and Receipt Scanning. The platform targets enterprise brands across Retail, Fashion, Food & Beverage, eCommerce, Shopping Malls, and CPG industries. Antavo also publishes the annual Global Customer Loyalty Report as a thought leadership asset.
Differentiator
Problem solved
Functional benefit
Products and services
- Loyalty Engine The core operational platform of Antavo that runs loyalty mechanics in real time, including points economy, tier management, promotions, rewards, challenges, gamification, digital wallet, workflows, and receipt scanning for omnichannel enterprise loyalty programs.
- Planner A standalone planning and design tool that helps loyalty teams translate engagement ideas into structured loyalty programs before deployment to the Loyalty Engine.
- Optimizer An AI-powered analytics and optimization product that interprets loyalty program performance data to reveal what drives customer behavior and enables continuous optimization of program mechanics.
- Timi AI An AI assistant product for the loyalty platform enabling natural language interactions with loyalty program data, performance metrics, and operational insights for marketing and loyalty teams.
- Antavo Academy An educational platform delivering loyalty training, best practices, product courses, and certification programs for loyalty professionals using the Antavo platform.
Quantifiable outcome
- 43% increase in hotel bookings YoY for Hyatt Inclusive Collection
- +6 more outcomes
Companies that use Antavo AI Loyalty Cloud
Customer profileNamed customers51 records
Segments6 records
Ideal customer profiles2 records
Antavo AI Loyalty Cloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature12 records
Antavo AI Loyalty Cloud partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- BloomreachcoreBloomreach is listed as a core technology partner for Antavo, providing integration between Antavo's loyalty platform and Bloomreach's marketing automation and CDP capabilities. The integration enables seamless data flow between loyalty and customer engagement systems.
- BrazecoreBraze is a core technology partner providing marketing automation integration with Antavo's loyalty platform, enabling triggered loyalty-based communications and cross-channel campaign orchestration.
- KlaviyocoreKlaviyo is a technology partner with certified integration into Antavo, pushing loyalty data into the marketing communication ecosystem so CRM teams can leverage loyalty insights within Klaviyo's email and SMS marketing platform.
- ShopifycoreAntavo has a native Shopify integration with native point redemption at checkout for Shopify merchants, including embeddable widgets for points, tiers, rewards, and challenges. This is a key distribution and integration partnership for serving Shopify-based eCommerce brands.
- SalesforcecoreSalesforce is listed as both a CRM and Ecommerce technology partner with integration to Antavo's loyalty platform, enabling enterprise clients to connect loyalty data with their Salesforce CRM and Commerce Cloud implementations.
- AxicomminorAxicom is listed as an integration partner supporting Antavo implementations for enterprise clients.
- MitominorMito is an integration partner listed as supporting Antavo implementations.
- MobikatsminorMobikats is an integration partner supporting Antavo implementations.
- WirominorWiro is an integration partner supporting Antavo implementations.
- Wiser TechnologyminorWiser Technology is an integration partner supporting Antavo implementations.
- StedionminorStedion is listed as an implementation and discovery services partner, as well as a customer support partner for Antavo.
- Solution Partner Agencies (38)coreAntavo has a network of 38 agency partners that provide loyalty program design, strategy, and implementation services for enterprise clients. These partners extend Antavo's go-to-market reach and provide specialized loyalty consulting services.
- Loyalty Consultancy Partners (31)coreAntavo has a network of 31 loyalty consultancy partners providing specialized loyalty strategy, program design, and optimization services for enterprise clients adopting the Antavo platform.
- System Integrator Partners (23)coreAntavo has a network of 23 system integrator partners that provide technical integration and implementation services, connecting Antavo's loyalty platform with enterprise clients' existing technology stacks.
- Reward Fulfilment Partners (6)minorAntavo has 6 reward fulfilment partners that handle the logistics and delivery of physical and experiential rewards offered through loyalty programs built on the Antavo platform.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Antavo AI Loyalty Cloud competitors and assessment
Company assessmentDirect peers
- Yotpo: Yotpo is a leading ecommerce retention marketing platform offering loyalty, reviews, SMS, and subscriptions as a unified suite. Directly competes with Antavo in the loyalty management software space, particularly for Shopify and DTC ecommerce brands, with comparable points/tiers/referrals functionality and integration ecosystems.
- LoyaltyLion: LoyaltyLion is a data-driven loyalty and engagement platform purpose-built for Shopify merchants. Competes directly with Antavo's Shopify-native offering around points, tiers, and rewards, though positioned more toward mid-market ecommerce versus Antavo's enterprise focus.
- Smile.io: Smile.io is one of the most widely adopted loyalty platforms on Shopify and BigCommerce, offering points, VIP tiers, and referral programs. Directly competes with Antavo for ecommerce and Shopify-led loyalty programs, particularly in the SMB/mid-market segment where Antavo's no-code positioning overlaps.
- Punchh: Punchh is an enterprise loyalty and digital engagement platform purpose-built for restaurants, convenience stores, and grocery chains. Directly comparable to Antavo's food & beverage segment (KFC, BrewDog, Goiko, La Cage) with overlapping API-first architecture and brand-tier customer rosters.
- Thanx: Thanx is a digital loyalty and guest engagement platform for restaurant and retail brands, with deep payment-card-linked data and AI-driven personalization. Comparable to Antavo in the omnichannel F&B/retail loyalty space, particularly for brands seeking first-party data activation.
- Annex Cloud: Annex Cloud is an enterprise customer loyalty, referral, and user-generated content platform serving retail, consumer, and travel brands. Direct competitor to Antavo in mid-market and enterprise loyalty, with comparable tier-based, referral, and advocacy mechanics.
- SessionM (Mastercard): SessionM is a customer engagement and loyalty platform acquired by Mastercard, serving enterprise retail, F&B, and travel brands. Comparable to Antavo in enterprise-scale loyalty mechanics with deep payment-network data integration advantages.
Broad incumbents
- Salesforce Marketing Cloud Loyalty Management: Salesforce's Loyalty Management product (built on the acquired technology and integrated with Marketing Cloud) is the dominant CRM-suite loyalty offering for global enterprise brands. Competes head-to-head with Antavo in large-enterprise RFPs, often leveraging existing CRM/CDP footprints as the bundling advantage.
- Oracle CrowdTwist (Oracle CrowdTwist Loyalty & Engagement): Oracle CrowdTwist is a cloud-based enterprise loyalty and engagement platform integrated with Oracle Responsys, CX, and ERP. Comparable to Antavo in targeting large enterprise brands across retail, hospitality, and CPG, with stronger bundling from the broader Oracle CX ecosystem.
- Marigold Engage: Marigold (formerly Cheetah Digital / Marigold Engage) provides enterprise loyalty, relationship, and martech solutions to global brands. Comparable to Antavo in the multi-vertical enterprise loyalty segment, particularly in travel, retail, and financial services, with a broader marketing/CX platform portfolio.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Antavo AI Loyalty Cloud social profiles
Digital presenceAntavo AI Loyalty Cloud compliance and trust
Trust signalCompliance4 records
Antavo AI Loyalty Cloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Antavo AI Loyalty Cloud leadership team
Management profileNumber of profiles
Profiles6 records
Antavo AI Loyalty Cloud subsidiaries and ownership
Company hierarchySubsidiaries1 record
Antavo AI Loyalty Cloud funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Antavo AI Loyalty Cloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Antavo AI Loyalty Cloud
What does Antavo AI Loyalty Cloud do?
Antavo AI Loyalty Cloud is a cloud-native, API-first enterprise loyalty management SaaS platform built on a three-layer Planner-Engine-Optimizer architecture. The Loyalty Engine executes real-time loyalty mechanics (points, tiers, promotions, gamification, referrals, rewards), the Planner translates engagement ideas into program structures, and the Optimizer applies AI to interpret performance data. The platform serves enterprise brands across retail, fashion, hospitality, food & beverage, eCommerce, CPG, and shopping malls, typically priced via annual enterprise licenses.
Is Antavo AI Loyalty Cloud a public or private company?
Antavo AI Loyalty Cloud is a private company. It is classified as venture growth investor backed and is currently operating.
When was Antavo AI Loyalty Cloud founded?
Antavo AI Loyalty Cloud was founded in 2012. It employs 101 to 250 people.
Where is Antavo AI Loyalty Cloud based?
Antavo AI Loyalty Cloud is headquartered in London, United Kingdom, in the Europe region.
How does Antavo AI Loyalty Cloud make money?
One revenue line is on record: enterprise SaaS Subscription.
Who are Antavo AI Loyalty Cloud's main competitors?
Direct peers on record are Yotpo, LoyaltyLion, Smile.io, Punchh, Thanx, Annex Cloud and SessionM (Mastercard). Broad incumbents are Salesforce Marketing Cloud Loyalty Management, Oracle CrowdTwist (Oracle CrowdTwist Loyalty & Engagement) and Marigold Engage.
Does Antavo AI Loyalty Cloud have an API?
Yes. Antavo's cloud-native, API-first loyalty platform supports bidirectional data flow with external systems. The platform handles loyalty mechanics in real time and is engineered for massive scale, reportedly capable of approximately 500,000 API requests per minute with approximately 30 ms latency and near-zero errors. It integrates with ecommerce platforms for transaction data, CRMs and CDPs for customer data, marketing automation tools for outbound loyalty communications, and activity trackers for lifestyle-based loyalty mechanics. Developer documentation is at developers.antavo.com/docs/getting-started.
What industry is Antavo AI Loyalty Cloud in?
Antavo AI Loyalty Cloud's product category is Loyalty Management Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of THALAKAA, Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle). Its SIC code is 7373.