MoveKit
MoveKit sells a library of 200+ premium 3D exercise animations as loopable MP4 files with commercial licensing to fitness app developers, personal trainers, coaching platforms, and content creators through a self-serve e-commerce storefront.
- Company typePrivate
- Founded2021
- HeadquartersTallinn, Estonia
- Headcount—
- GTM typeB2B
- OfferingSoftware
What MoveKit does
MoveKit is an early-stage digital content business that sells a library of 200+ premium 3D exercise animations to fitness app developers, personal trainers, coaching platforms, and content creators. Each animation is delivered as a loopable HD MP4 file (H.264, 30fps) rendered using a single consistent anatomical 3D mannequin, and is paired with structured muscle metadata (primary and secondary muscle fields plus supporting highlight artifacts) that lets apps surface training targets without manual tagging. The company operates exclusively through its own e-commerce storefront at movekit.com with self-serve, instant authenticated download delivery and no third-party distribution channels. Pricing is purely one-time: individual clips at $4.99, curated muscle-group and equipment packs priced $29-$79 with savings of up to 90% versus per-clip purchases, and a Full Library Pack at $99 covering 206+ exercises. Every purchase includes a perpetual, non-exclusive commercial license permitting use in apps, websites, videos, ads, and courses, with no redistribution of raw files allowed.
The go-to-market motion is product-led and community-led, anchored on SEO-optimized library pages, developer-facing integration content (including React Native guides), and use-case pages targeting each customer segment. There are no disclosed funding rounds, no management-team disclosures, and no revenue figures in the available data; the company appears to be privately held and recently launched (website launch dated February 2026). A planned API — offering search by muscle, equipment, and movement pattern, structured JSON metadata, and time-limited signed download URLs — is on the roadmap with an enterprise waitlist, signaling intent to evolve from a static-asset storefront into programmatic infrastructure for fitness platforms. The competitive positioning is most clearly defined on price (full library at $99 versus competitor ExerciseAnimatic at $599) and on visual consistency, with 2D competitors like GymVisual representing the other axis of differentiation.
MoveKit firmographics
Firmographics- Name
- MoveKit
- Legal name
- MoveKit
- Website
- https://movekit.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- MoveKit sells a library of 200+ premium 3D exercise animations as loopable MP4 files with commercial licensing to fitness app developers, personal trainers, coaching platforms, and content creators through a self-serve e-commerce storefront.
- Ownership category
- akta.pro rank
MoveKit industry classification
Industry- Product category
- Digital Fitness Content Assets
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Stock Motion Graphics Assets & Templates (MPAHACAO)
- akta.pro secondary industry
- 3D Product/Explainer Animation (MPAHACAD)
Keywords
Where MoveKit is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Markets served
MoveKit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Individual Clip Sales: One-time purchase of individual exercise animation clips at $4.99 per clip. Perpetual commercial license included with each purchase.
- Curated Packs: Bundled muscle-group or equipment-specific packs offering savings of up to 90% vs individual purchases. Examples: Upper Body Essentials ($79, 129 exercises), Lower Body Essentials ($49, 59 exercises), Full Library Pack ($99, 200+ exercises).
- Full Library License: One-time purchase of complete library with all 200+ exercises. Includes commercial license for use across unlimited end products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Clip - $4.99 per exercise |
| Unit Pricing | Pay-as-you-go | Muscle Group Packs - $29-$79 |
| Unit Pricing | Pay-as-you-go | Full Library Pack - $99 |
| One time/ perpetual license | Pay-as-you-go | Commercial License |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
MoveKit product offering
Product offeringCore offering
MoveKit sells a curated library of 200+ premium 3D exercise animations delivered as loopable HD MP4 files (H.264, 30fps) featuring a consistent anatomical mannequin with structured muscle metadata and highlight artifacts. Customers purchase individual clips at $4.99, curated muscle-group or equipment packs at $29-$79, or the full library at $99, with a perpetual commercial license included for use in fitness apps, trainer content, and coaching platforms.
Product overview
MoveKit is a focused, consistent 3D exercise animation system for fitness products. The core offering consists of 200+ premium exercise animation clips delivered as loopable HD MP4 files (30fps) with a consistent anatomical mannequin style, structured muscle metadata, supporting muscle highlight artifacts, and step-by-step instructions. Products are sold through three channels: individual clips at $4.99 each, curated packs (muscle group and equipment bundles) offering 60-90% savings, and the Full Library Pack at $99 for all 200+ exercises. An API for programmatic search, metadata access, and signed download URLs is planned. Every purchase includes a commercial license. The animations are optimized for fitness app embeds, workout builders, coaching platforms, and content creation workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Exercise Animation Library A library of 200+ premium 3D exercise animations delivered as loopable HD MP4 files (30fps) with a consistent anatomical mannequin, structured primary and secondary muscle metadata, muscle highlight artifacts, and step-by-step instructions. Sold as the Full Library Pack ($99, 200+ exercises) or as curated muscle-group and equipment packs ($29-$79). Commercial license included for use across unlimited end products in apps, websites, videos, ads, and courses.
- Individual Exercise Clips Individual 3D exercise animation clips sold one at a time at $4.99 per clip, with perpetual commercial license included. Allows fitness app developers, trainers, and creators to acquire targeted animations without committing to packs or the full library.
- Free Sample Pack A free downloadable sample pack containing 2 exercise animations provided for quality testing and product evaluation prior to purchase.
Companies that use MoveKit
Customer profileSegments4 records
Ideal customer profiles4 records
MoveKit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MoveKit partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
MoveKit competitors and assessment
Company assessmentDirect peers
- ExerciseAnimatic: Direct competitor offering a larger library of premium 3D exercise animations. Explicitly cited in MoveKit's competitive landscape with a $599 price point vs MoveKit's $99.
- GymVisual: Direct competitor offering 2D exercise illustrations and animations to fitness apps and trainers. Targets the same fitness-app builder audience as MoveKit but with a 2D visual style.
Others
- Motion Array: Stock marketplace for motion graphics, video templates, and After Effects assets. Adjacent substitute category for buyers seeking stock exercise or fitness-related motion content.
- Pond5: Stock footage, motion graphics, and 3D animation marketplace. Competes for the same buyer wallet when fitness apps source visual assets, including some exercise-specific clips.
- Artlist: Subscription stock media platform for video, motion graphics, and sound used by content creators. Comparable distribution model (subscription vs perpetual) and audience overlap with MoveKit's creator segment.
- Storyblocks: Unlimited stock media subscription with motion graphics and video assets. Competes for the same creator/freelancer buyer that MoveKit targets in the trainer and content creator segment.
- Shutterstock: Large stock media platform offering video, 3D, and motion graphics assets. Indirect competitor where fitness app builders or creators may source general exercise footage as a substitute.
- Envato Elements: Subscription-based stock marketplace offering motion graphics, video templates, and 3D animation assets. Adjacent substitute where fitness app builders may source generic exercise animations alongside other creative assets.
Emerging players
- Wunderfit: Digital fitness content and workout animation provider focused on app builders and trainers; overlaps with MoveKit's exercise animation use case for fitness products.
Broad incumbents
- Trainerize: Established personal training and coaching platform that itself consumes or embeds exercise demonstration assets in its product. Represents both a potential integration partner and a buyer of motion content at scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
MoveKit financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoveKit leadership team
Management profileNumber of profiles
MoveKit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoveKit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoveKit
What does MoveKit do?
MoveKit sells a curated library of 200+ premium 3D exercise animations delivered as loopable HD MP4 files (H.264, 30fps) featuring a consistent anatomical mannequin with structured muscle metadata and highlight artifacts. Customers purchase individual clips at $4.99, curated muscle-group or equipment packs at $29-$79, or the full library at $99, with a perpetual commercial license included for use in fitness apps, trainer content, and coaching platforms.
Is MoveKit a public or private company?
MoveKit is a private company. It is classified as unknown and is currently operating.
When was MoveKit founded?
MoveKit was founded in 2021.
Where is MoveKit based?
MoveKit is headquartered in Tallinn, Estonia, in the Europe region.
How does MoveKit make money?
Three revenue lines are on record. Individual Clip Sales are the primary driver. The others are curated Packs and full Library License.
Who are MoveKit's main competitors?
Direct peers on record are ExerciseAnimatic and GymVisual. Others are Motion Array, Pond5, Artlist, Storyblocks, Shutterstock and Envato Elements. Wunderfit is listed as an emerging player. Trainerize is listed as a broad incumbent.
Does MoveKit have an API?
No public API is recorded for MoveKit.
What industry is MoveKit in?
MoveKit's product category is Digital Fitness Content Assets. Its primary akta.pro industry code is MPAHACAO, Stock Motion Graphics Assets & Templates, with a secondary code of MPAHACAD, 3D Product/Explainer Animation. Its SIC code is 7819.