GripGuard Inc.

What GripGuard Inc. does

GripGuard Inc. is an Australian private floor safety company founded in 2000 that provides non-slip floor treatments, complementary physical safety products, and professional installation services across Australia, New Zealand, and South-East Asia. The company serves four primary customer segments — residential homeowners, commercial businesses, industrial operators, and government/public space managers — addressing OH&S, DDA, and Australian Standards (AS1428, AS4586, BCA, NCC) compliance requirements around slip-and-fall hazard mitigation. GripGuard positions itself as one of Australia's largest floor safety providers, operating from its Melbourne (Frankston) headquarters with regional offices in Sydney and Brisbane, and supported by what it describes as the largest network of trained and insured field operators in the country.

The company's core technology is a proprietary three-stage chemical treatment (Surface Preparation, Grip Activator, Neutraliser) that microscopically modifies the porosity of stone-based floor surfaces — ceramic, porcelain, terrazzo, marble, granite, concrete, and aggregate — to channel water away from beneath feet. Unlike coatings, mats, or etching, the treatment is a permanent modification that cannot be worn away by pedestrian traffic and requires no special maintenance. This is complemented by a diversified physical product portfolio spanning commercial polyurethane sealers (GlazeGuard, DuraGrip Plus), anti-slip tapes (AquaGrip for barefoot wet areas, ConformaGrip for textured surfaces, SafeLine for general use), stair nosings (Carborundum Modified, ProStep, SafeLine, HiLight), marine-grade safety flooring (AquaDeck, Fordex), DDA-compliant tactile indicators, and an EPA-approved enzyme-based floor maintainer.

GripGuard operates a hybrid go-to-market combining direct-to-consumer e-commerce through a Shopify storefront, a domestic stockist/reseller network for in-person product purchases, and direct enterprise/field sales where the company's own trained operators deliver on-site professional installation, treatment application, and NATA-certified slip testing. Revenue is generated primarily through one-time product purchases priced in Australian Dollars (ranging from roughly AUD $20 for additives to AUD $321 for premium marine flooring) and quote-based professional service fees. Customers can choose DIY product purchase or full turnkey professional application, with compliance documentation provided for AS/DDA/BCA/NCC reporting.

Name

GripGuard Inc.

Legal name

GripGuard

Website

https://gripguard.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

GripGuard is an Australian private floor safety company founded in 2000 that provides proprietary anti-slip floor treatments, complementary safety products, and professional installation services to residential, commercial, industrial, and government customers across Australia, New Zealand, and South-East Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankston

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Floor Safety Products (E-commerce): Direct-to-consumer and B2B sales of proprietary and third-party floor safety products through the company's e-commerce storefront. Products include anti-slip treatments, floor sealers (GlazeGuard, DuraGrip Plus), anti-slip tapes (AquaGrip, ConformaGrip, SafeLine), stair nosings, safety flooring (AquaDeck, Fordex), and tactiles. Customers can purchase products for DIY installation or request professional application.
2. Professional Installation Services: Trained and insured floor safety experts provide on-site application of Grip Guard anti-slip treatment, floor sealer application, and installation of safety/accessibility products. Services include floor safety assessments with NATA certified slip testing for compliance certificates. Revenue is generated through service fees for on-site professional application.
3. Floor Safety Assessment and Consulting: GripGuard's floor safety experts conduct on-site inspections using industry-leading slip measurement technology to evaluate floor safety risks. Assessments produce detailed reports with recommendations for remediation and compliance with DDA, OH&S, BCA, NCC and Australian Standards. Quotes for remediation works are provided upon request.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

GripGuard Inc. is an Australian floor safety specialist founded in 2000 that delivers anti-slip floor treatments, slip-resistance assessment, and professional installation of safety flooring products. Its offering combines a proprietary three-stage chemical treatment with a portfolio of branded safety products (anti-slip tapes, urethane coatings, concrete sealers, stair nosings, tactile indicators, and outdoor decking) sold through its Shopify online store, stockist network, and direct field sales. Customers span residential, commercial, industrial, and government sectors across Australia, New Zealand, and South-East Asia.

Product overview

GripGuard Inc. offers a comprehensive portfolio of floor safety products and professional services organized around four core service areas: Anti-Slip Floor Treatment (proprietary chemical treatment service for stone-based surfaces), Floor Sealer Application (professional application of DuraGrip Plus industrial polyurethane coating and GlazeGuard commercial water-based sealer), Installation of Safety Products (stair nosings, tactiles, safety flooring, tapes), and Floor Safety Assessment services. The product lineup includes Non-Slip Floor Sealers (DuraGrip Plus, GlazeGuard), Anti-Slip Tapes (AquaGrip for barefoot wet areas, ConformaGrip for textured surfaces, SafeLine for general use), Stair Nosings (Carborundum Modified, ProStep Series, SafeLine, HiLight Series), Safety Flooring (AquaDeck marine-grade cork/polymer, Fordex polymer-based), Tactile Ground Surface Indicators (Tactiles for DDA compliance), and Enzyme Floor Maintainer (add-on cleaning product). This is a physical products and services company offering both B2B and B2C solutions across Australia, New Zealand, and South-East Asia.

Differentiator

Problem solved

Functional benefit

Brands

• DuraGrip Plus: Industrial grade polyurethane coating for non-slip floor surfaces with P3-P5 slip resistance ratings.
• GlazeGuard
• AquaGrip Tape
• ConformaGrip
• SafeLine Tape
• Carborundum Modified
• ProStep
• AquaDeck
• Fordex

Products and services

• Anti-Slip Floor Treatment Service On-site professional anti-slip floor treatment service applied by trained insured installers to existing tile, concrete, stone, and similar surfaces using GripGuard's proprietary three-stage chemical process (Surface Preparation, Grip Activator, Neutraliser). Targeted at residential, commercial, industrial, and government facilities seeking to reduce slip risk without removing the existing floor, with HB198 Pendulum slip-resistance testing included on completion.
• Floor Safety Assessment and Audit Professional assessment and audit of slip hazards and remediation recommendations prior to treatment or product installation, used by commercial, industrial, and government facility operators to document compliance and prioritise work.
• Professional Installation Service Trained and insured installation of GripGuard's safety products, including anti-slip tapes, stair nosings, tactile indicators, coatings, and decking, delivered across Australia, New Zealand, and South-East Asia. Targeted at commercial, industrial, and government sites and at residential customers who want a professionally installed result.
• GlazeGuard Concrete and Terrazzo Sealing Service On-site professional sealing service for concrete and terrazzo floors using GripGuard's GlazeGuard sealer, marketed as combining sealing with anti-slip adhesion promotion. Targeted at commercial, industrial, and public sector floors that require both a sealed finish and slip resistance.
• DuraGrip Plus Solvent-Free Urethane Coating Solvent-free urethane-based anti-slip coating supplied as a GripGuard branded product for application to floors in commercial, industrial, and residential settings seeking a durable slip-resistant finish.
• GlazeGuard Concrete and Terrazzo Sealer GlazeGuard branded concrete and terrazzo sealer incorporating adhesion-promotion technology, positioned as sealing the floor while supporting anti-slip performance for commercial and public sector floors.
• AquaGrip Anti-Slip Tape AquaGrip branded non-abrasive, textured anti-slip tape designed for wet and aquatic environments, suitable for barefoot traffic in pool surrounds, change rooms, and aquatic centres.
• ConformaGrip Anti-Slip Tape ConformaGrip branded conformable anti-slip tape with a dead-soft aluminum foil backing designed to conform to irregular or uneven substrates, targeted at industrial, marine, and outdoor applications.
• SafeLine Anti-Slip Tape SafeLine branded general-purpose anti-slip tape for commercial and industrial floors and stairs, complementing the AquaGrip and ConformaGrip specialist variants.
• Fordex Abrasive Grit Tape Fordex branded abrasive grit anti-slip tape for heavy-duty industrial environments requiring high-friction anti-slip surfacing on floors, ramps, and stairs.
• Carborundum Modified Stair Nosings Carborundum Modified branded heavy-duty stair nosings with carborundum-modified anti-slip inserts for industrial and commercial stairs, including public sector buildings subject to DDA/AS1428 requirements.
• ProStep Series Stair Nosings ProStep Series branded stair nosings for commercial and public sector stairs, designed for slip-resistant edge protection and pedestrian safety.
• SafeLine Stair Nosings SafeLine branded stair nosings aligned with the SafeLine anti-slip tape range, providing slip-resistant edge protection on stairs in commercial and residential settings.
• HiLight Series Stair Nosings HiLight Series branded stair nosings combining edge visibility with slip-resistance for commercial stairs in low-light or public environments.
• AquaDeck Recycled Cork and Polymer Outdoor Decking AquaDeck branded outdoor decking product made from recycled cork and polymer composites, positioned for barefoot-friendly, slip-resistant outdoor applications around pools, balconies, and public outdoor areas.
• Tactile Ground Surface Indicators (TGSIs) Branded Tactile Ground Surface Indicators (TGSIs) in hazard and directional types, supplied compliant with DDA/AS1428 standards for accessibility, targeted at public buildings, transport, education, and commercial facilities.
• Enzyme Floor Maintainer GripGuard branded enzyme-based floor maintenance product designed to clean treated floors without compromising the anti-slip coating, sold to maintain the performance of treated residential and commercial floors.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 3M: Global conglomerate whose Safety & Industrial division sells anti-slip tapes, floor-marking tapes, anti-fatigue matting and floor-coating systems through industrial channels worldwide. Comparable as a broad incumbent offering overlapping slip-prevention products, though 3M's portfolio spans many categories beyond floor safety.
• Sika AG: Swiss-listed global specialty chemicals company with a major footprint in sealants, adhesives, flooring systems and concrete protection including anti-slip floor coatings. Comparable as a broad incumbent in the sealer/coating chemistry that overlaps with GripGuard's GlazeGuard and DuraGrip Plus product lines.

Direct peers

• SlipDoctors: US-based anti-slip specialist offering floor-treatment services, anti-slip coatings, bath and shower strips and stair treads to residential, commercial and hospitality customers. Directly comparable to GripGuard as a vertically integrated anti-slip treatment provider with a similar product-service mix.
• Heskins: UK-based manufacturer specialising in anti-slip tapes, stair nosings and conformable safety tapes for industrial, marine and OEM customers. Directly comparable to GripGuard as a focused anti-slip tape specialist with overlapping product formats and target end markets.
• Watco: UK manufacturer of industrial floor paints, anti-slip coatings and concrete repair products sold direct and via distributors. Closely comparable to GripGuard in offering both specialist anti-slip coatings and complementary flooring protection products through a direct-to-business sales motion.
• SlipNOT Metal Safety Flooring: US manufacturer of slip-resistant metal plate, grating, stair nosings and ladder rungs used in industrial, food-processing and marine environments. Comparable as a slip-prevention specialist serving industrial customers with engineered metal products analogous to GripGuard's industrial-graded nosings and safety flooring.

Emerging players

• Polycorp: Manufacturer of elastomeric anti-slip, noise-reduction and impact-protection surfacing for rail, transit, industrial and marine applications. Comparable to GripGuard's AquaDeck and Fordex marine-safety flooring lines in serving industrial and marine end markets with engineered polymer safety surfaces.

Regional players

• NoSkid Australia: Australian anti-slip solution provider offering floor treatments, anti-slip coatings and bathroom safety products across Australia. Directly comparable product/service overlap with GripGuard in the same domestic market, making it the closest regional head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gripguard

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GripGuard Inc.