Fliis Trade
- Company typePrivate
- Founded1999
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Fliis Trade firmographics
Firmographics- Name
- Fliis Trade
- Legal name
- Fliis Trade OÜ
- Website
- https://fliistrade.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fliis Trade industry classification
Industry- Product category
- Baby and Children's Products Distribution
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (42435), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Baby, Kids & Maternity Online Retailers (CRAFADAI)
Keywords
Where Fliis Trade is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices10 records
Markets served
Fliis Trade business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wholesale Distribution: Fliis Trade acts as a distributor to brands expanding into Baltics, Finland, and Scandinavia. They distribute baby products to other retailers and businesses in the region.
- Retail Store Sales: Operates 6 NordBaby branded retail stores in the Baltic States (Estonia, Latvia, Lithuania) selling premium baby and children products directly to consumers.
- E-commerce Sales: Sells products through their online webshop nordbaby.com directly to consumers across the Baltic States and Scandinavia.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Fliis Trade product offering
Product offeringCore offering
Fliis Trade provides wholesale distribution services for over 30 premium international baby and children's brands to retailers across the Baltic States, Finland, and Scandinavia. It also operates six NordBaby branded retail stores in Estonia, Latvia, and Lithuania, plus the nordbaby.com e-commerce webshop, selling baby fashion, baby gear (strollers, car seats), nursery, feeding, toys, and accessories directly to parents and consumers.
Product overview
Fliis Trade operates as both a wholesale distributor and retailer of premium children goods across the Baltic States and Scandinavia. The company offers two primary service lines: (1) wholesale distribution services for over 30 international baby and kids brands including fashion and goods, and (2) retail operations through its own Nordbaby sub-brand comprising 7 physical stores across Estonia, Latvia, and Lithuania, plus the Nordbaby.com e-commerce webshop. The product portfolio spans baby and kids fashion (clothing and footwear brands like Lego wear, name it, Geox, Superfit) and baby and kids goods (strollers, car seats, nursery items, toys, feeding products, and accessories from brands such as Cybex, Bugaboo, Nuna, Joie, Munchkin, and others).
Differentiator
Problem solved
Functional benefit
Brands
- NordBaby: Retail store brand for premium children goods operating in Estonia, Latvia, and Lithuania. The NordBaby brand includes stores in Delta Plaza, Rocca al Mare, Tartu, Alfa, Riga Plaza, Panorama, and Kaunas locations.
Products and services
- Wholesale Distribution Services for Premium Baby and Children's Brands B2B wholesale distribution service acting as regional distributor for over 30 international premium baby and children's brands across the Baltic States, Finland, and Scandinavia, supplying other retailers and businesses with warehousing, logistics, and sales support from the Tallinn headquarters.
- NordBaby Retail Stores Physical retail store chain under the NordBaby brand selling premium baby and children's products including clothing, footwear, strollers, car seats, nursery items, toys, and feeding accessories to parents and consumers across six locations in Estonia (Delta Plaza, Rocca al Mare, Tartu), Latvia (Alfa, Riga Plaza), and Lithuania (Panorama, Akropolis in Kaunas).
- NordBaby E-commerce (nordbaby.com) Online webshop at nordbaby.com selling premium baby and children's products from the company's distributed brand portfolio directly to consumers across the Baltic States and Scandinavia.
- Cybex Premium Baby Gear Premium baby gear including car seats, strollers, and carriers sold through NordBaby stores, the e-commerce webshop, and B2B wholesale channels.
- Bugaboo Strollers Premium Dutch stroller brand with innovative pushchair designs sold through NordBaby stores, the e-commerce webshop, and B2B wholesale channels.
- Nuna Baby Products Premium baby gear including stylish and functional strollers, car seats, and nursery products sold through NordBaby channels and B2B wholesale distribution.
- Joie Baby Products Baby and child products including strollers, car seats, and nursery items sold through NordBaby channels and B2B wholesale distribution.
- Lego Wear Children's Clothing Children's clothing brand featuring designs inspired by LEGO themes sold through NordBaby stores, the e-commerce webshop, and B2B wholesale channels.
- name it Children's Fashion Danish children's fashion brand offering contemporary clothing for kids sold through NordBaby stores, the e-commerce webshop, and B2B wholesale channels.
- Geox Footwear Italian footwear brand offering patented breathable shoes for children and adults sold through NordBaby stores and B2B wholesale channels.
- Superfit Children's Footwear Children's footwear brand specializing in shoes designed for healthy foot development sold through NordBaby stores and B2B wholesale channels.
- Munchkin Baby Care Products American brand offering baby and toddler feeding, bathing, and safety products sold through NordBaby stores, the e-commerce webshop, and B2B wholesale channels.
- Angelcare Baby Monitors Canadian brand offering baby monitors, thermometers, and bath safety products sold through NordBaby channels and B2B wholesale distribution.
- DonebyDeer Children's Toys Danish brand offering eco-friendly, sustainably-made children's toys and accessories sold through NordBaby stores, the e-commerce webshop, and B2B wholesale channels.
Companies that use Fliis Trade
Customer profileSegments2 records
Ideal customer profiles2 records
Fliis Trade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fliis Trade partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights4 records
Fliis Trade competitors and assessment
Company assessmentDirect peers
- Babymarkt: German online baby specialist retailer carrying premium brands such as Cybex, Bugaboo, and Nuna. Direct competitor for the same premium-brand portfolio Fliis Trade distributes, with overlapping D2C e-commerce positioning.
- Vertbaudet: French catalog and online retailer of children's clothing, nursery, and baby care products. Comparable due to its multi-brand premium product mix, multi-channel distribution (catalog/e-commerce), and focus on parents across European markets.
- Kidsroom: German online specialist for baby and children's products (car seats, strollers, nursery) with B2B and B2C operations. Comparable due to similar premium-brand focus, multi-country shipping, and online-led D2C model.
- BabyOne: German specialty retailer and franchise operator for baby and children's products. Comparable due to its multi-store retail + wholesale distribution model for premium baby brands in German-speaking Europe.
- Mothercare: Global specialty retailer of baby and maternity products with multi-country stores and digital channels. Comparable to Fliis Trade as a multi-channel baby/kids specialist operating across multiple markets, although Mothercare has a far larger footprint.
Regional players
- BabyProffsen: Norwegian specialty baby retailer with stores and webshop carrying premium Scandinavian and European baby brands. Comparable due to similar premium product mix in a Nordic market and direct overlap with Fliis Trade's Scandinavian distribution ambitions.
- BabySam: Danish specialty baby and children's goods retailer with a strong store network and curated brand mix (Bugaboo, Stokke, etc.). Comparable due to similar premium-brand assortment and Nordic specialty-retail positioning.
Broad incumbents
- Bugaboo: Premium Dutch stroller brand and one of Fliis Trade's distributed brands. Although a supplier rather than a direct competitor, Bugaboo's growing direct-to-consumer strategy is a structural reference point for the wholesale-dependent business model Fliis Trade runs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Fliis Trade social profiles
Digital presenceFliis Trade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fliis Trade leadership team
Management profileNumber of profiles
Profiles11 records
Fliis Trade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fliis Trade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fliis Trade
What does Fliis Trade do?
Fliis Trade provides wholesale distribution services for over 30 premium international baby and children's brands to retailers across the Baltic States, Finland, and Scandinavia. It also operates six NordBaby branded retail stores in Estonia, Latvia, and Lithuania, plus the nordbaby.com e-commerce webshop, selling baby fashion, baby gear (strollers, car seats), nursery, feeding, toys, and accessories directly to parents and consumers.
Is Fliis Trade a public or private company?
Fliis Trade is a private company. It is classified as family owned and is currently operating.
When was Fliis Trade founded?
Fliis Trade was founded in 1999. It employs 11 to 50 people.
Where is Fliis Trade based?
Fliis Trade is headquartered in Tallinn, Estonia, in the Europe region.
How does Fliis Trade make money?
Three revenue lines are on record. Wholesale Distribution is the primary driver. The others are retail Store Sales and E-commerce Sales.
Who are Fliis Trade's main competitors?
Direct peers on record are Babymarkt, Vertbaudet, Kidsroom, BabyOne and Mothercare. Regional players are BabyProffsen and BabySam. Bugaboo is listed as a broad incumbent.
Does Fliis Trade have an API?
No public API is recorded for Fliis Trade.
What industry is Fliis Trade in?
Fliis Trade's product category is Baby and Children's Products Distribution. Its primary akta.pro industry code is CRAFADAI, Baby, Kids & Maternity Online Retailers. Its NAICS code is 42435 and its SIC code is 5130.