MOO DESIGN LIMITED

What MOO DESIGN LIMITED does

Moo Design Limited is a privately held UK design agency and bespoke branded packaging manufacturer founded in 2001 by Nick Herd and headquartered in Royal Leamington Spa, Warwickshire. The company operates two intertwined lines of business: a traditional creative services arm spanning corporate identity, branding, digital and print design, advertising, event management, signage, and merchandise design; and a physical product arm branded as Brandboxes (launched 2022) which designs and hand-manufactures custom presentation boxes for corporate gifting, employee onboarding, customer handovers, event-day hospitality, and retail shipping. It also offers Video Books and Video Business Cards combining video screens with printed brochures.

The firm serves enterprise and mid-market clients across diverse verticals including property development (A.C.Lloyd, Deeley Group, O'Flanagan Homes, ehB Residential, Glatthaar Keller), luxury automotive (Porsche), sports hospitality (Corinthian Sports, LIV Golf Majesticks GC), pharmaceuticals and CBD (Hemplix/Neuraxpharm), luxury hospitality (Adare Manor), legal services (Wright Hassall), and retail (ASDA via Oakburn/Deltaturn). Revenue is generated through project-based, quote-driven engagements with pricing varying by quantity and customisation level (visible unit prices from approximately £39 to £127 per box depending on volume and specification). Distribution is direct-to-client via website enquiry forms, phone, email, and referrals, with no third-party resellers.

The company is bootstrapped with no disclosed external funding, operates with a small named team anchored by the founder, and has maintained continuous operation for over 20 years. Brand recognition is reinforced by community initiatives including the annual Wright Hassall Regency 10K (since 2005, having raised £500,000) and a 2017 Guinness World Record for the most players in a hockey exhibition match.

Name

MOO DESIGN LIMITED

Legal name

Moo Design Limited

Website

https://moodesignagency.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Moo Design is a UK-based design agency and bespoke branded packaging manufacturer, founded 2001 in Royal Leamington Spa. It serves corporate clients across property development, automotive, sports hospitality, pharmaceuticals, and luxury hospitality with custom presentation boxes and full-service branding.

Ownership category

akta.pro rank

Product category

Custom Branded Packaging

NAICS

Packaging and Labeling Services (561910), Graphic Design Services (54143), Indoor and Outdoor Display Advertising (541850)

SIC

Paperboard Containers & Boxes (2650)

akta.pro industry

PRIMARYIMALACAI

Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans)

Industrials, Manufacturing & Construction/Packaging & Containers/Paper & Paperboard Packaging (Cartons, Corrugated, Folding Boxboard)

SECONDARYIMALAJAK

Secondary & Gift Packaging (Folding Cartons, Sets, Rigid Boxes)

Industrials, Manufacturing & Construction/Packaging & Containers/Cosmetic & Personal Care Packaging

SECONDARYMPAAAEAD

Packaging Design & Labeling

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

SECONDARYHSACADAJ

Corporate Event Decor, Branding & Signage

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

Keywords

• Bespoke branded packaging
• Corporate gift boxes
• Brand identity design
• Customer handover packs
• Presentation box manufacturing

Headquarters

HQ city

Royal Leamington Spa

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Bespoke Branded Box Manufacturing: Custom-designed and hand-manufactured branded boxes sold to corporate clients for gifting, onboarding, events, and retail packaging. Pricing varies by quantity and customization level.
2. Branding and Design Services: Creative design services including corporate identity, branding, digital and print design, advertising, event management, signage, and merchandise design.
3. Video Books and Video Business Cards: High-tech moving image combined with traditional printed brochures - Video Books starting at £78.00 for 30 units and Video Business Cards at £44.00 for 30 units.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Moo Design Limited designs, manufactures and delivers bespoke branded presentation boxes (Brandboxes) for corporate gifting, customer handovers, employee onboarding, event days, and retail/shipping packaging. The company also offers complementary creative branding, corporate identity, digital and print design, advertising, event management, signage and merchandise services. Operations span from design concept through prototyping to hand-finished production, working directly with corporate clients across property, automotive, sports hospitality, pharmaceutical and retail sectors.

Product overview

Moo Design Agency operates as a branding and design agency offering a portfolio of services and physical products. Their core product is Brandboxes - bespoke branded packaging solutions that include corporate gift boxes, customer handover packs, employee onboarding boxes, event day gift boxes, and shipping boxes. These are complemented by design services including Creative Ideas, Corporate Identity, Branding, Digital and Print Design, Advertising, Event Management, Signage, and Merchandise. They also offer Video Books and Video Business Cards as innovative product offerings combining video technology with traditional printed materials. The company has been operating since 2001 and serves corporate clients across property development, automotive, sports hospitality, and retail sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Brandboxes: Bespoke branded boxes for corporate gifting, customer handovers, employee onboarding, event days, and retail packaging solutions.

Products and services

• Brandboxes Bespoke branded packaging boxes that encapsulate brand essence and elevate customer experience. The Brandboxes line includes corporate gift boxes, customer handover packs, employee onboarding boxes, event day boxes and shipping boxes, each custom-designed and hand-manufactured to client specifications with tailored interior fitments and curated branded contents. Target users are corporate clients across property, automotive, sports hospitality, pharmaceutical and retail sectors.
• Video Books and Video Business Cards Interactive presentation products that combine high-tech moving image (LCD video screens) with traditional printed brochures. 7 Inch Video Books start at £78.00 for 30 units and 3 Inch Video Business Cards are priced at £44.00 for 30 units, designed to create memorable storytelling and product highlights for corporate clients.
• Branding and Creative Design Services End-to-end creative and branding services for businesses, including creative concept development, corporate identity and logo design, brand guidelines, digital and printed marketing materials, advertising and point-of-sale design, event branding and management, signage design and production, and branded merchandise design (clothing, houseware, office gadgets and promotional items). Delivered directly to corporate clients across multiple sectors.

Quantifiable outcome

• £500,000 raised for local community through event partnership
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Wright HassallcoreStrategic or Co-development PartnerLong-term partnership since 2005 with Wright Hassall as main sponsor of the annual Regency 10K running event. Moo Design provides branding, artwork, signage, promotional products, and event collateral design for the community event that has raised £500,000 for local causes over 20 years.
• Warwick Hockey ClubcoreStrategic or Co-development PartnerLong-standing partnership with Warwick Hockey Club. Founder Nick Herd serves as chairman. Achieved Guinness World Record in 2017 for most players in hockey exhibition match (367 players) through partnership with Warwick School and King's High School.
• Leamington Round TablecoreStrategic or Co-development PartnerActive involvement with Leamington Round Table in organizing the annual Regency 10K community event since 2005. Partnership includes event organization, branding, and community fundraising initiatives.
• art4charityminorStrategic or Co-development PartnerCo-founded community initiative 'Forward in Unity' during COVID-19 pandemic. Project created artwork by world-renowned graffiti artist Gent48 depicting NHS workers, with proceeds to Lord Mayor of Birmingham's Charity beneficiaries.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• noissue: Eco-friendly custom packaging platform serving ecommerce and retail brands with custom-branded boxes, tissue paper, stickers, and mailers. Comparable to Moo Design's shipping boxes and corporate packaging offerings, with overlapping focus on unboxing experience and customised branded packaging for SME and enterprise clients.
• Tiny Box Maker: UK-based bespoke gift box manufacturer serving corporate and consumer markets with customisable boxes for gifting, weddings, and corporate occasions. Directly comparable to Moo Design's Brandboxes offering in bespoke packaging design, corporate gifting, and made-to-order box production.
• PakFactory: Custom packaging manufacturer offering printed boxes, retail packaging, and ecommerce packaging with design services. Directly comparable to Moo Design's Brandboxes capability in custom printed packaging and bespoke box manufacturing for retail and corporate customers.
• Better Packaging Co: Sustainable custom packaging supplier for ecommerce and corporate brands, offering branded boxes, mailers, and wrapping with focus on eco-friendly materials. Comparable to Moo Design in custom branding of packaging, premium unboxing experience creation, and corporate gifting solutions.

Broad incumbents

• Pentagram: Global design consultancy with multiple partners working across branding, corporate identity, packaging design, and brand strategy. Comparable to Moo Design as a broad design agency incumbent offering overlapping services in corporate identity, branding, and packaging design, though at much larger scale and partner-led structure.
• Proforma: Large US-based promotional products and branded merchandise distributor offering print, packaging, and corporate gifting solutions through a network of franchise owners. Comparable to Moo Design as a broader incumbent in the branded merchandise, packaging, and corporate gifting space serving enterprise clients.
• Saffron Brand Consultants: Global brand consultancy working on brand strategy, identity, and naming for major corporate clients across industries. Comparable to Moo Design as a design/branding consultancy with overlapping offerings in corporate identity and brand-building services, though operating at higher strategic/consulting tier.
• Moving Brands: Independent London-based brand design agency creating brand identities, brand experiences, and packaging design for global clients. Comparable to Moo Design as a UK design agency offering overlapping services in branding, corporate identity, and brand packaging design.
• 4imprint: Major promotional products distributor with UK operations serving enterprise clients with branded merchandise, packaging, and corporate gifts. Comparable to Moo Design as a larger established player in the corporate branded merchandise and bespoke gifting space, though operating at greater scale and with more standardised offerings.
• Bulletproof: Independent UK-based brand design agency offering branding, packaging design, and brand experience services for FMCG and corporate clients. Comparable to Moo Design as a UK design agency with overlapping offerings in branding, identity, and packaging design services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MooDesignAgency
• YouTubeyoutube.com/@moodesign_agency
• Facebookfacebook.com/MooDesignAgency
• LinkedInlinkedin.com/company/moo-design-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOO DESIGN LIMITED