FONDY GROUP LTD
- Company typePrivate
- Founded2019
- HeadquartersRuislip, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
FONDY GROUP LTD firmographics
Firmographics- Name
- FONDY GROUP LTD
- Legal name
- FONDY LTD
- Website
- https://fondy.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
FONDY GROUP LTD industry classification
Industry- Product category
- Online Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
- akta.pro secondary industries
- Marketplace & Platform Payments (Split Payments, Sub-merchants) (FSAMACAG), Marketplace & Platform Seller Payouts (FSAMAKAE), Cross-Border Payouts & Mass Disbursements (Pay-outs) (FSAMAIAJ), A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)
Keywords
Where FONDY GROUP LTD is headquartered
LocationHeadquarters
- HQ city
- Ruislip
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FONDY GROUP LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Payment Processing Fees: Transaction-based fees charged on card payments, open banking, and digital wallet transactions. Card payments start at 0.9% per transaction with scheme fees (Visa, Mastercard) plus £0.20 switching fee. Open banking at 0.7% and digital wallets/local methods at 1.9%.
- Business Account Subscriptions: Monthly subscription fees for virtual IBAN and business accounts, starting at £10/€10 per month. Includes inbound Faster Payments (free), outbound Faster Payments (£1/€1), and SEPA transfers (€1).
- Payout & Split Payment Fees: Fees for payout transactions at 0.4% of payout volume, balance transfers at 0.25%, KYC checks at £2.5/€2.5, and KYB checks at £15/€15.
- Enterprise Custom Pricing: Tailored pricing for high-volume businesses processing over £500,000/€500,000 per month, with volume-based discounts and customized solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Payment Acceptance Gateway |
| Subscription | Monthly | Virtual IBAN & Business Account (Standard) |
| Transaction based/ take rate | Pay-as-you-go | Split Payments & Payouts |
| Hybrid | Multi-year contract | Enterprise Custom |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
FONDY GROUP LTD product offering
Product offeringCore offering
FONDY GROUP LTD operates a B2B embedded payments platform that combines an online payment gateway, multicurrency business accounts (Flow) with dedicated IBANs, and split payouts for digital businesses. The platform supports 300+ payment methods across 200+ countries and 150+ currencies, enabling merchants to accept payments, hold funds in multicurrency accounts, and distribute payouts to multiple parties through a single API integration. It serves eCommerce businesses, SaaS companies, marketplaces, and platforms requiring cross-border payment infrastructure with instant settlements, automated KYC/KYB onboarding, and white-label checkout capabilities.
Product overview
Fondy is a B2B embedded payments platform offering a unified ecosystem of three core pillars: Payment Acceptance (gateway, online payments, in-app payments), Business Accounts (Flow multicurrency accounts with IBAN), and Payouts (instant payouts, multiparty payouts, multicurrency payouts). The platform is designed for marketplaces, platforms, eCommerce businesses, and enterprises requiring cross-border payment solutions. Key products include the Payment Gateway supporting 300+ payment methods across 200+ countries, Flow business accounts with instant settlements and multicurrency IBAN support, Marketplace Payments for split payments and vendor payouts, and comprehensive API and plugin integrations for easy onboarding. The platform processes payments in 150+ currencies and is authorised and regulated by the UK Financial Conduct Authority as an Electronic Money Institution.
Differentiator
Problem solved
Functional benefit
Products and services
- Payment Gateway Online payment gateway enabling businesses to accept card payments, manage payouts, and track transactions through a single platform. Supports 300+ payment methods and 150+ currencies across 200+ countries.
- Flow (Multicurrency Business Account) Business account with multicurrency IBANs enabling instant settlements, fund management, and Faster Payments network access. Allows businesses to receive payments instantly and manage payouts in multiple currencies.
- International Payments
Quantifiable outcome
- Instant settlements eliminate traditional 5-10 day payment delays
- +3 more outcomes
Companies that use FONDY GROUP LTD
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles4 records
FONDY GROUP LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
Feature6 records
FONDY GROUP LTD partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and key customer.
- ClearBankcoreClearBank integration enables Fondy to offer virtual IBAN accounts and enhanced banking services to merchant customers. The partnership extends Fondy's financial infrastructure capabilities, allowing merchants to access virtual IBAN accounts through ClearBank's banking platform.
- Glovokey customerGlovo uses Fondy's payment infrastructure to expand acquiring capabilities in Eastern Europe. Fondy's experience in the regional market has been valuable for scaling operations across the region.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
FONDY GROUP LTD competitors and assessment
Company assessmentEmerging players
- Paddle: Payments and tax platform for SaaS businesses, with subscriptions, payouts, and global compliance. Comparable to Fondy on SaaS subscription billing and cross-border merchant payment flows.
- dLocal: Cross-border payment processor focused on emerging markets, providing local payment methods and payouts. Comparable to Fondy's emerging-market and Eastern European customer wins (e.g., Glovo).
Direct peers
- Mollie: Amsterdam-based European payment gateway and merchant account provider offering multi-method acceptance, multicurrency accounts, and developer-first APIs. Closest direct comparable to Fondy in scale, geography, and SMB/marketplace focus.
- Airwallex: Global cross-border payments platform offering multicurrency business accounts, payment acceptance, and payouts across 100+ countries. Comparable to Fondy's Flow IBAN / payout / acceptance stack.
- SumUp: European-headquartered SMB payment specialist offering gateway, POS, and payout products. Closely comparable in European SMB focus and integrated acceptance + banking strategy.
- Payoneer: Cross-border payments and working capital provider for marketplaces, freelancers, and SMBs. Comparable to Fondy on cross-border payouts and marketplace seller flows.
- Wise: Cross-border money movement platform with multicurrency accounts and mass payouts. Overlaps significantly with Fondy's Flow IBAN and instant cross-border payout offerings.
Broad incumbents
- Adyen: Global unified commerce platform offering payments, payouts, and financial services to enterprise merchants. Operates directly competing with Fondy's gateway + accounts + payouts combination at larger scale.
- Checkout.com: Global payment processor offering unified acquiring, payouts, and financial services across 150+ currencies. Larger, more diversified incumbent with broader geographic reach than Fondy.
- Stripe: Global payments platform with payment gateway, Stripe Connect (marketplace splits), Stripe Treasury (banking), and Issuing. Most dominant embedded-payments incumbent; platform breadth and developer experience are the benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
FONDY GROUP LTD social profiles
Digital presenceFONDY GROUP LTD compliance and trust
Trust signalCompliance4 records
FONDY GROUP LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
FONDY GROUP LTD leadership team
Management profileNumber of profiles
Profiles4 records
FONDY GROUP LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FONDY GROUP LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FONDY GROUP LTD
What does FONDY GROUP LTD do?
FONDY GROUP LTD operates a B2B embedded payments platform that combines an online payment gateway, multicurrency business accounts (Flow) with dedicated IBANs, and split payouts for digital businesses. The platform supports 300+ payment methods across 200+ countries and 150+ currencies, enabling merchants to accept payments, hold funds in multicurrency accounts, and distribute payouts to multiple parties through a single API integration. It serves eCommerce businesses, SaaS companies, marketplaces, and platforms requiring cross-border payment infrastructure with instant settlements, automated KYC/KYB onboarding, and white-label checkout capabilities.
Is FONDY GROUP LTD a public or private company?
FONDY GROUP LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FONDY GROUP LTD founded?
FONDY GROUP LTD was founded in 2019. It employs 51 to 100 people.
Where is FONDY GROUP LTD based?
FONDY GROUP LTD is headquartered in Ruislip, United Kingdom, in the Europe region.
How does FONDY GROUP LTD make money?
Four revenue lines are on record. Payment Processing Fees are the primary driver. The others are business Account Subscriptions, payout & Split Payment Fees and enterprise Custom Pricing.
Who are FONDY GROUP LTD's main competitors?
Emerging players on record are Paddle and dLocal. Direct peers are Mollie, Airwallex, SumUp, Payoneer and Wise. Broad incumbents are Adyen, Checkout.com and Stripe.
Does FONDY GROUP LTD have an API?
Yes. Fondy provides a robust, developer-friendly API for custom payment integration. The API supports callbacks, webhooks, and metadata for customizing payment processes and reporting. Developers can integrate checkout flows, process payments, manage payouts, split payments, and access merchant functionality. The API enables merchants to build their own tailored checkout experience or integrate specific payment features. Developer documentation is at docs.fondy.io.
What industry is FONDY GROUP LTD in?
FONDY GROUP LTD's product category is Online Payment Processing. Its primary akta.pro industry code is FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets), with a secondary code of FSAMACAG, Marketplace & Platform Payments (Split Payments, Sub-merchants). Its NAICS code is 522320.