ASSIST ONLINE LTD

What ASSIST ONLINE LTD does

Assist Online, operated by Liern Limited (registered in Cyprus, company number HE 4188, with a registered office at Leonidou 8, Nicosia), runs a single-product subscription concierge service marketed under the assistonline.uk domain. The core offering is an 'All-Inclusive Assistance Subscription' priced at $79/£79 every three months after a 3-day free trial, with unlimited applications, multi-currency display (USD/GBP/EUR), and 24/7 customer support via phone, email, and chat. Subscribers access the service through a web-based member zone (member.AssistOnline.uk) that provides account management, service requests, and PCI DSS-compliant payment processing via third-party providers; the company has no mobile app and no public API or SDK.

The underlying platform is a custom-built, cloud-hosted web application that aggregates a network of third-party travel suppliers — accommodation providers, airlines, transfer and car hire companies, tour operators, and attractions — and coordinates bookings and administrative tasks on behalf of individual subscribers. Marketing and acquisition are digital-only, relying on the website, organic search, and standard integrations with Google Analytics, DoubleClick, and Bing. Customer support is delivered from a UK phone number (+44 20 4586 69014) and a [email protected] inbox, while the legal entity is Cyprus-domiciled.

The business model is pure direct-to-consumer recurring subscription with automatic quarterly credit card billing, no refunds after charges, and a single uniform price point. Customer segmentation is horizontal, targeting individual travellers and general subscription members seeking to outsource travel planning and administrative tasks. There is no disclosed management team, no funding history, no parent company, no M&A activity, and no disclosed headcount or revenue, leaving the company's scale, ownership structure, and growth trajectory undisclosed in available sources.

Name

ASSIST ONLINE LTD

Legal name

Liern Limited

Website

https://assistonline.uk

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Assist Online, operated by Cyprus-domiciled Liern Limited, sells a single $79/£79 quarterly subscription that provides 24/7 human concierge assistance for individual travellers, coordinating bookings across a network of third-party travel suppliers through a web-based member zone.

Ownership category

akta.pro rank

Product category

Travel Concierge Services

NAICS

Travel Agencies (56151), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

On-Trip Support, Rebooking & Disruption Management (HSACAKAN)

akta.pro secondary industry

Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF)

Keywords

• Travel concierge services
• Travel assistance subscription
• Subscription concierge platform
• Travel admin support
• 24/7 travel helpdesk

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Service: Quarterly recurring subscription model at $79/£79 per 3-month period with 3-day free trial. Revenue generated through automatic recurring credit card charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Assist Online operates a subscription-based concierge platform that provides individual travellers with 24/7 administrative support for travel arrangements, including booking and coordinating accommodation, flights, transfers, car hire, activities, and excursions. Subscribers pay a recurring quarterly fee to access multiple assistance solutions and exclusive perks through a centralised member zone.

Product overview

Assist Online is a single, unified subscription-based concierge platform offering travel assistance services. The core product is the All-Inclusive Assistance Subscription at $79 every three months (with a 3-day free trial), which provides access to multiple assistance solutions, 24/7 customer support, exclusive offers, and general administrative support for travel arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Inclusive Assistance Subscription A subscription-based service providing comprehensive travel assistance solutions including general admin support for travel arrangements such as accommodation, flights, transport, activities, excursions and other services, with unlimited applications and 24/7 customer support for individual subscribers.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• PCI DSS Compliant Payment ProviderscoreTechnology or IntegrationThird-party payment service providers that process credit card transactions in compliance with PCI DSS security standards.
• Travel Suppliers (Accommodation, Airlines, Transfers, Car Hire, Tour Operators, Attractions)coreOthersNetwork of third-party travel service providers including accommodation providers, transfer providers, car hire companies, airlines, tour operators and attraction providers that the company coordinates on behalf of subscribers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Quintessentially: Premium global concierge and travel-assistance membership club providing 24/7 personalised booking support. Closely comparable on subscription-meets-concierge travel positioning, though targeting wealthier clients.
• Velocity Black: Subscription-based digital concierge offering 24/7 lifestyle and travel assistance to high-spending members. Most direct comparable because both monetise ongoing access to human coordinators via recurring fees.
• John Paul (Accor): Corporate and consumer concierge offering travel booking, disruption handling and 24/7 support. Owned by Accor, comparable as a paid membership travel-assistance service.
• LoungeKey / Priority Pass: Subscription travel-benefit club (lounge access and related perks). Comparable on membership-fee-driven travel value proposition and recurring-revenue mechanics.

Emerging players

• Hopper: Mobile-first travel app offering booking, price-watching and increasingly agent support. Comparable as a newer, app-led alternative for frictionless travel arrangement and assistance.
• AirHelp: Specialised airline disruption/compensation service focused on rebooking and refund assistance for travellers. Comparable overlap with Assist Online's on-trip support and rebooking value proposition.

Broad incumbents

• Booking.com: Largest online travel agency with broad inventory and in-app customer support for booking management. Defines the incumbent alternative against which any DTC concierge subscription must compete.
• Trip.com: Large OTA with bundled itinerary management, chat-based support and global reach. Comparable as a wide-portfolio player serving similar travel-planning needs.
• Expedia Group: Global OTA with consumer-facing trip-management and customer-support tools (Expedia, Hotels.com, Vrbo). Incumbent comparable that has bundled many 'concierge-like' features into free platforms.

Regional players

• Viator (Tripadvisor): Activities and excursions booking platform. Overlaps with Assist Online's 'activities and attractions' coordination use case, though focused on supply rather than assistance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSIST ONLINE LTD