What Topdeck Hero does

Topdeck Hero Games Inc. is a privately held Canadian specialty retailer headquartered in Laval, Quebec, operating three physical retail locations across Quebec (Laval, Boucherville, Joliette) alongside an e-commerce site that ships nationally via Canada Post. The company sells trading card game singles and sealed products across an unusually broad set of brands, including Magic: The Gathering, Pokemon TCG, Disney Lorcana, One Piece CG, Digimon TCG, Yu-Gi-Oh!, Dragon Ball Super TCG, Gundam CG, Riftbound, and sports collectibles from TOPPS, Panini, and Upper Deck, complemented by accessories such as deck boxes, sleeves, Dragon Shield products, playmats, and binders.

Its commercial operations are anchored by a Crystal Commerce-powered online storefront with advanced search, deckbuilder, buylist/tradelist, and event preregistration functionality, while in-store organized play across multiple TCGs drives foot traffic and community engagement. Revenue is generated through one-time retail sales of singles and sealed product, accessory sales, a card buyback/tradelist program, and a store-credit system, supplemented by a new annual Silver Membership subscription at $169.99 CAD that provides a 20% discount on singles, members-only Discord deals, and entry to a gift box contest valued at $1,500 CAD.

The customer base comprises competitive TCG players, collectors, and community gamers served across Quebec and broader Canada, with marketing conducted through the website, email newsletters, Facebook, Instagram, and a members-only Discord server. The company is independently owned with no disclosed external funding rounds and operates with a headcount of 1-10 employees.

Name

Topdeck Hero

Legal name

Topdeck Hero Games Inc.

Website

https://topdeckhero.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Topdeck Hero Games Inc. is a privately held Canadian specialty retailer operating three Quebec locations and an e-commerce site selling trading card singles, sealed products, and accessories across Magic, Pokemon, Lorcana, One Piece, Digimon, and other TCGs.

Ownership category

akta.pro rank

Product category

Specialty Hobby Retail (Trading Card Games)

NAICS

Hobby, Toy, and Game Retailers (459120), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Trading Card Games (TCGs) Retail (CRALALAF)

akta.pro secondary industries

Collectible Card Games (CCG/TCG) Retail (CRALAGAC), Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB)

Keywords

• Trading card retail
• Collectible card games
• Magic: The Gathering singles
• Pokemon TCG products
• Hobby game store

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trading Card Singles Sales: Retail sale of individual trading card singles across multiple TCG formats including Magic: The Gathering, Pokemon TCG, Lorcana, One Piece TCG, Digimon TCG, and other collectible card games. Products are sold at various price points from under $1 to over $500 for premium cards.
2. Sealed Products: Sale of sealed products including booster boxes, booster packs, starter decks, fat packs, and pre-release kits across all supported TCG brands.
3. Membership Subscription: Annual subscription program providing 20% discount on all TCG singles, access to exclusive gift box contest valued at $1,500 CAD, and Discord server access. Subscription fee is $169.99 CAD per year, cannot be paid with store credit.
4. Store Credit System: Store credit earned from selling cards, participating in weekly events, or purchasing gift cards. Credit can be used on all products in store and online but cannot be converted to cash.
5. Card Buyback/Tradelist: The company purchases cards from customers through a buylist/tradelist system, reviewed and validated through the website.
6. Trading Card Accessories: Sale of trading card accessories including deck boxes, sleeves, dice, Dragon Shield products, playmats, binders, portfolios, and other gaming accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Topdeck Hero is a multi-location retail operation selling trading card game singles, sealed products (booster boxes, packs, starter decks), and gaming accessories across multiple TCG brands including Magic: The Gathering, Pokemon TCG, Disney Lorcana, One Piece TCG, Digimon, Yu-Gi-Oh!, Dragon Ball Super, Gundam, and Riftbound. The company also offers an annual membership subscription providing 20% discounts on singles, a card buylist/tradelist service for purchasing cards from customers, and hosts organized play events such as pre-releases and tournaments.

Product overview

Topdeck Hero is a multi-location TCG (Trading Card Game) retail store operating three locations in Quebec, Canada (Laval, Boucherville, and Joliette). The company operates primarily as an e-commerce platform for selling singles and sealed products across multiple trading card games including Magic: The Gathering, Pokemon TCG, Disney Lorcana, One Piece Card Game, Digimon TCG, and Riftbound: League of Legends TCG. The product portfolio includes a comprehensive selection of individual card singles organized by game and expansion, sealed products (booster boxes, booster packs, starter decks), trading card accessories, and sports collectibles. The company offers a subscription-based Membership Program providing a 20% discount on singles and access to exclusive Discord channels. Additional services include deckbuilding tools, advanced search functionality, buylist/tradelist services for purchasing cards from customers, and event preregistration for TCG tournaments. The platform is powered by Crystal Commerce infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Magic: The Gathering Singles Individual Magic: The Gathering trading cards sold as singles across all MTG formats including Modern, Legacy, Vintage, Commander, and more, with prices ranging from under $1 to over $500 for premium cards.
• Pokemon TCG Singles Individual Pokemon TCG trading cards sold as singles across various Pokemon expansions and promos.
• Disney Lorcana Singles Individual Disney Lorcana trading cards sold as singles across all Lorcana expansions.
• One Piece Card Game Singles Individual One Piece Card Game trading cards sold as singles across various OP series and starter decks.
• Digimon TCG Singles Individual Digimon Card Game trading cards sold as singles across BT and EX series.
• Riftbound: League of Legends TCG Singles Individual Riftbound: League of Legends trading cards sold as singles.
• Magic Sealed Products Sealed MTG products including booster boxes, booster packs, fat packs, prerelease kits, and preconstructed decks.
• Pokemon Sealed Products Sealed Pokemon TCG products including booster boxes, booster packs, tins, blister packs, and theme decks.
• Lorcana Sealed Products Sealed Disney Lorcana products including booster boxes and starter decks.
• Yu-Gi-Oh! Sealed Products Sealed Yu-Gi-Oh! products including booster boxes, booster packs, and preconstructed decks.
• Dragon Ball Super TCG Sealed Products Sealed Dragon Ball Super TCG products including booster boxes, packs, and box sets.
• Gundam CG Sealed Products Sealed Gundam Card Game products including booster boxes and packs.
• Riftbound TCG Sealed Products Sealed Riftbound: League of Legends TCG products including booster boxes and packs.
• Union Arena Sealed Products Sealed Union Arena TCG products.
• Trading Card Accessories TCG accessories including deck boxes, sleeves, dice, Dragon Shield products, playmats, binders, portfolios, and paint supplies.
• Sports Collectibles Sports collectibles including hockey cards, sports jerseys, and sealed products from TOPPS, Panini, and Upper Deck.
• Annual Membership Program Annual subscription program at $169.99 CAD providing 20% discount on all TCG singles (online and in-store at all three Quebec locations), access to Discord exclusive deals and flash sales, and entry to an annual gift box contest valued at $1,500 CAD. Subscription period is 12 months from activation and cannot be paid with store credit.
• Card Buylist/Tradelist Service for selling and trading cards to the store at posted buy prices, with sell prices for inventory; reviewed and validated through the website and convertible to store credit.
• Events Preregistration Preregistration service for TCG tournaments and events including Magic, Pokemon, Lorcana, One Piece, Digimon, Gundam, and other card game events held across the Quebec locations.
• Store Credit Gift Cards Gift cards and store credit usable on all products in-store and online; cannot be converted to cash and cannot be used during sales.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Crystal CommercecoreTechnology or IntegrationCrystal Commerce provides the e-commerce platform powering the Topdeck Hero website. The platform handles inventory management, shopping cart functionality, customer accounts, and order processing for the online store.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Face to Face Games: Canadian multi-location TCG retailer (Toronto/Montreal) selling singles, sealed product, and accessories across Magic, Pokemon, and other TCGs with strong organized-play presence. Highly comparable to Topdeck Hero given shared Canadian geography, multi-format inventory, and event-driven community model.
• ABU Games: Online TCG retailer specializing in Magic singles, sealed product, and buylist with deep vintage inventory. Directly comparable on singles + sealed + buylist revenue mix and hobbyist customer focus.
• TCGplayer: Leading U.S. TCG marketplace (Magic, Pokemon, Yu-Gi-Oh!, etc.) with marketplace model connecting buyers to many sellers, advanced search, and pricing tools. Comparable to Topdeck Hero on product category and customer, though Topdeck Hero operates a vertically integrated retail model rather than marketplace.
• 401 Games: Toronto-based hobby game and TCG retailer operating physical stores plus e-commerce for Magic, Pokemon, and other TCGs. Directly comparable in Canadian retail, multi-format inventory, and tournament/event hosting.
• Game Breaker: Regional U.S. TCG retailer with physical stores and online sales of Magic, Pokemon, and other TCGs plus organized play. Comparable to Topdeck Hero on brick-and-mortar + e-commerce hybrid, multi-format inventory, and event hosting.
• Cool Stuff Inc. U.S. multi-format TCG retailer (Magic, Pokemon, Yu-Gi-Oh!, etc.) with online store, singles, sealed product, and events. Comparable on multi-format catalog, pricing strategy, and tournament-oriented community.
• Card Kingdom: U.S. online-first TCG retailer (Magic-focused) with buylist program, deep singles inventory, and event/community initiatives. Closely comparable to Topdeck Hero on revenue model (singles + sealed + buylist) and customer segments, though larger scale.
• Miniature Market: U.S. online hobby retailer offering TCGs, board games, miniatures, and accessories with strong singles/sealed inventory and broad catalog. Comparable to Topdeck Hero on multi-category hobby retail and online-first distribution.

Regional players

• Starship Games: Canadian hobby game retailer (Ontario-based) carrying TCGs, board games, and miniatures in physical locations with online sales. Comparable to Topdeck Hero on Canadian retail and TCG/multi-hobby assortment, but focused on a different province.

Others

• Crystal Commerce: Technology platform that powers e-commerce, inventory, and order management for hundreds of hobby game stores including Topdeck Hero. Not a competitor but a critical infrastructure provider whose roadmap and pricing affect Topdeck Hero's operational capabilities.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/topdeckhero
• Instagraminstagram.com/topdeckherolaval
• LinkedInlinkedin.com/company/topdeck-hero

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Topdeck Hero